{"id":44561,"date":"2023-03-23T11:17:13","date_gmt":"2023-03-23T09:17:13","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=44561"},"modified":"2023-03-23T11:17:13","modified_gmt":"2023-03-23T09:17:13","slug":"descopera-strategii-inovatoare-pentru-o-comunicare-eficienta-a-brandului-tau-de-angajator","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/descopera-strategii-inovatoare-pentru-o-comunicare-eficienta-a-brandului-tau-de-angajator\/","title":{"rendered":"Descoper\u0103 strategii inovatoare pentru o comunicare eficient\u0103 a brandului t\u0103u de angajator"},"content":{"rendered":"<p>Ast\u0103zi, pe o pia\u021b\u0103 din ce \u00een ce mai competitiv\u0103, brandul de angajator joac\u0103 un rol strategic \u00een promovarea \u0219i pozi\u021bionarea companiilor, dar \u0219i \u00een atragerea de talente noi \u0219i p\u0103strarea angaja\u021bilor valoro\u0219i actuali.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-44564\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/03\/Ie5uFnbc.jpg\" alt=\"\" width=\"650\" height=\"431\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/03\/Ie5uFnbc.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2023\/03\/Ie5uFnbc-300x199.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Pe <strong><b>5 aprilie<\/b><\/strong>, <strong><b>Employer Branding Conference 2023<\/b><\/strong>, cel mai important eveniment de profil din Rom\u00e2nia, ofer\u0103 profesioni\u0219tilor din HR oportunitatea de a afla care sunt strategiile de succes din resurse umane, care sunt instrumentele ce contribuie la crearea unor campanii atractive \u0219i eficiente de recrutare \u0219i reten\u021bie \u0219i posibilitatea de a interac\u021biona cu reprezentan\u021bii unor companii de top.<\/p>\n<p>Timp de o zi, \u00een cadrul edi\u021biei din acest an vor fi abordate subiecte precum:<\/p>\n<ul>\n<li>Competi\u021bia pentru talente sub constr\u00e2ngerile economice<\/li>\n<li>Employer Branding, f\u0103\u021b\u0103 \u00een f\u0103\u021b\u0103 cu oamenii \u0219i nevoile lor<\/li>\n<li>Cum s\u0103 construie\u0219ti un brand de angajator credibil, valorific\u00e2nd elementele D&amp;I<\/li>\n<li>Ce \u00eenseamn\u0103 ast\u0103zi un EVP autentic?<\/li>\n<li>Evolu\u021bia muncii \u00een HR, de la tradi\u021bional la automatizarea proceselor<\/li>\n<li>Cum po\u021bi aborda schimbarea \u00eentr-o pia\u021b\u0103 volatil\u0103?<\/li>\n<li>Ingrediente cheie pentru o campanie de comunicare intern\u0103 de impact<\/li>\n<li>Rolul liderilor organiza\u021biilor \u00een Employer Branding<\/li>\n<\/ul>\n<p>Printre profesioni\u0219tii invita\u021bi s\u0103 vorbeasc\u0103 la eveniment se num\u0103r\u0103:<\/p>\n<ul>\n<li><strong><b>Ionela Sulugiuc<\/b><\/strong>\u2013 Director Na\u021bional de Resurse Umane, Lidl Rom\u00e2nia<\/li>\n<li><strong><b>Anca Fotache<\/b><\/strong>\u2013 General Manager, Booking Holdings<\/li>\n<li><strong><b>Crina Ilie<\/b><\/strong>\u2013 HR Director, Genpact<\/li>\n<li><strong><b>Elena Cozianu<\/b><\/strong>\u2013 Head of HR, Altex Rom\u00e2nia<\/li>\n<li><strong><b>Cristina Ule\u0219an<\/b><\/strong>\u2013 Director Resurse Umane, Brico Depot Rom\u00e2nia<\/li>\n<li><strong><b>Aida Chivu<\/b><\/strong>\u2013 Director HR, Up Rom\u00e2nia<\/li>\n<li><strong><b>Gina Cruceru<\/b><\/strong>\u2013 Group HR Director, Rompetrol (KMG International)<\/li>\n<li><strong><b>Ana Maria Criv\u0103\u021b<\/b><\/strong>\u2013 Director of Corporate Affairs, HEINEKEN Rom\u00e2nia<\/li>\n<li><strong><b>Oana Munteanu<\/b><\/strong>\u2013 Director People &amp; Organisation, PwC Rom\u00e2nia<\/li>\n<li><strong><b>Mihaela Berechet<\/b><\/strong>\u2013 Head of Human Resources, MassMutual Rom\u00e2nia<\/li>\n<li><strong><b>Angelica Barbu<\/b><\/strong>\u2013 Chief People &amp; Brand Officer, CEZ Rom\u00e2nia<\/li>\n<li><strong><b>Ramona Zarnescu<\/b><\/strong>\u2013 Talent Acquisition Manager, PepsiCo Rom\u00e2nia<\/li>\n<li><strong><b>Eduard Dr\u0103ghici<\/b><\/strong>\u2013 Employer Branding Manager, Thales<\/li>\n<li><strong><b>Mirela T\u0103nase<\/b><\/strong>\u2013 Senior Partner \u2013 Enterprise &amp; Strategic Accounts, Exploratist<\/li>\n<li><strong><b>Magor Csibi<\/b><\/strong>\u2013 Head of Leadership &amp; Organizational Culture Practice, Trend Consult<\/li>\n<li><strong><b>Georgiana Andrei<\/b><\/strong>\u2013 Director V\u00e2nz\u0103ri Divizia Abonamente, Re\u021beaua de s\u0103n\u0103tate REGINA MARIA<\/li>\n<li><strong><b>Georgiana Ghiciuc<\/b><\/strong>\u2013 Podcast Curator &amp; Employer Branding Consultant, Employer Branding.tech<\/li>\n<li><strong><b>Bogdan Badea<\/b><\/strong>\u2013 CEO, eJobs Group<\/li>\n<li><strong><b>M\u0103d\u0103lina Zaharia<\/b><\/strong>\u2013 Global Communications Senior Manager, Schneider Electric<\/li>\n<li><strong><b>Andrada Manolescu<\/b><\/strong>\u2013 Global Communications Senior Manager, Schneider Electric<\/li>\n<\/ul>\n<p>Employer Branding Conference va avea loc la <strong><b>Radisson Blu Hotel<\/b><\/strong>\u00a0din <strong><b>Bucure\u0219ti<\/b><\/strong>\u00a0si este un eveniment deschis tuturor profesioni\u0219tilor din resurse umane. Mai multe detalii despre program \u0219i participare sunt disponibile pe www.employerbrandingconference.ro.<\/p>\n<p><strong><b>Employer Branding Conference 2023<\/b><\/strong>\u00a0este organizat de <strong><b>Evensys<\/b><\/strong>\u00a0\u00een parteneriat cu <strong><b>Lidl Rom\u00e2nia<\/b><\/strong>, <strong><b>Altex<\/b><\/strong>, <strong><b>Brico Depot<\/b><\/strong>, <strong><b>Rompetrol<\/b><\/strong>, <strong><b>HEINEKEN<\/b><\/strong>, <strong><b>Exploratist<\/b><\/strong>, <strong><b>Re\u021beaua Privat\u0103 de S\u0103n\u0103tate REGINA MARIA<\/b><\/strong>, <strong><b>Up Rom\u00e2nia<\/b><\/strong>, <strong><b>OTP Bank<\/b><\/strong>\u00a0\u0219i <strong><b>International House Bucharest<\/b><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ast\u0103zi, pe o pia\u021b\u0103 din ce \u00een ce mai competitiv\u0103, brandul de angajator joac\u0103 un rol strategic \u00een promovarea \u0219i pozi\u021bionarea companiilor, dar \u0219i \u00een atragerea de talente noi \u0219i p\u0103strarea angaja\u021bilor valoro\u0219i actuali. Pe 5 aprilie, Employer Branding Conference 2023, cel mai important eveniment de profil din Rom\u00e2nia, ofer\u0103 profesioni\u0219tilor din HR oportunitatea de [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[2331],"class_list":["post-44561","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-employer-branding-conference-2023"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-bAJ","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/44561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=44561"}],"version-history":[{"count":3,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/44561\/revisions"}],"predecessor-version":[{"id":44565,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/44561\/revisions\/44565"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=44561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=44561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=44561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}