{"id":43414,"date":"2022-11-21T11:13:25","date_gmt":"2022-11-21T09:13:25","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=43414"},"modified":"2022-11-21T11:13:25","modified_gmt":"2022-11-21T09:13:25","slug":"tendintele-in-marcom-sunt-anuntate-la-brand-power-summit-2022","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/tendintele-in-marcom-sunt-anuntate-la-brand-power-summit-2022\/","title":{"rendered":"Tendin\u021bele \u00een marcom sunt anun\u021bate la Brand Power Summit 2022!"},"content":{"rendered":"

An de an, apar noi tendin\u021be \u0219i abord\u0103ri \u00eenlumea comunic\u0103rii, iar nevoile \u0219i a\u0219tept\u0103rileconsumatorilor se schimb\u0103 odat\u0103 cu acestea. Anul 2023 va fi mai mult caniciodat\u0103despre inova\u021bie, curajul \u00een campaniile de marketing \u0219i experien\u021be care aduc valoarepentru consumatori \u0219i nu numai.<\/p>\n

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Lansat \u00een 2021,\u00a0Brand Power Summit<\/strong> r\u0103spunde unor nevoi concrete ale comunit\u0103\u021bii marcom locale – nevoia de a fi \u00een pas cu tendin\u021bele momentului \u0219i mai ales cu exigen\u021bele consumatorilor. De aceea, Brand Power Summit se pozi\u021bioneaz\u0103 c\u0103 o conferin\u021b\u0103 despre inova\u021bie, sustenabilitate \u0219i leadership \u00een marketing \u0219i comunicare.<\/p>\n

Pe\u00a022 noiembrie<\/strong>, la\u00a0JW Marriott Hotel Bucure\u0219ti<\/strong>, speciali\u0219tii din companii \u0219i agen\u021bii se \u00eent\u00e2lnesc pentru un schimb de idei activ \u0219i pentru o doz\u0103 de informa\u021bii actuale, ce vor ajuta la conturarea strategiilor pentru 2023.<\/p>\n

Printre subiectele acestei edi\u021bii se num\u0103r\u0103:<\/p>\n

\u2022\u00a0Creating Meaningful Connections<\/strong>\u00a0\u2013 Cum pot brandurile s\u0103 creeze conexiuni semnificative cu publicul \u021bint\u0103<\/p>\n

\u2022\u00a0Reimagine Marketing Strategies<\/strong>\u00a0\u2013 Cum abord\u0103m noile tendin\u021be \u0219i le integr\u0103m cu succes \u00een strategia de comunicare<\/p>\n

\u2022\u00a0Mindset of Tomorrow\u2019s Consumers<\/strong>\u00a0\u2013 Cum putem satisface mai bine a\u0219tept\u0103rile consumatorilor?<\/p>\n

\u2022\u00a0Building a Sustainable Brand<\/strong>\u00a0\u2013 Care sunt strategiile ce stau la baza culturii unui brand sustenabil?<\/p>\n

\u2022\u00a0Maintaining Brand Relevance<\/strong>\u00a0\u2013 Cum putem men\u021bine un brand relevant \u00een era marketingului \u00een continu\u0103 schimbare?<\/p>\n

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Printre invita\u021bii acestei edi\u021bii se num\u0103r\u0103:\u00a0Cristina Hanganu<\/strong>\u00a0(Communication & CSR Director, Lidl Rom\u00e2nia),\u00a0Anca Ungureanu<\/strong>\u00a0(Marketing & Communication Director, UniCredit Bank),\u00a0Lauren\u021biu Ion<\/strong>\u00a0(Head of Digital & Media, Pepsico Rom\u00e2nia),\u00a0Andreea P\u0103tra\u0219cu<\/strong>\u00a0(Head of Digital, Orange Rom\u00e2nia),\u00a0Adrian P\u0103s\u0103ric\u0103<\/strong>\u00a0(Head of Marketing, Orkla Foods),\u00a0Valentina Vesler<\/strong>\u00a0(Head of PR & Communication, Valvis Holding),\u00a0\u0218tefan Ilin<\/strong>(Business Unit Manager, L\u2019Or\u00e9al Paris & Garnier),\u00a0R\u0103zvan Acsente<\/strong>\u00a0(Chief Marketing Officer, Tazz),\u00a0Adina Vlad<\/strong>\u00a0(Managing Partner, Unlock Market Research),\u00a0Andrei Elvadeanu<\/strong>\u00a0(Head of Market Strategy, iSense Solutions),\u00a0Alexandra Caciur<\/strong>\u00a0(Head of Data & Business Intelligence, Digitas Rom\u00e2nia),\u00a0Raluca Ki<\/strong>\u0219<\/strong>escu<\/strong>(Creative Business Strategist).<\/p>\n

Evenimentul este organizat anul acesta \u00een format hibrid, cu participan\u021bi \u00een sala de conferin\u021b\u0103 de la Hotel JW Marriott, dar \u0219i online. Locurile \u00een sal\u0103 \u00een acest moment sunt epuizate, dar speciali\u0219tii \u00een marcom sunt invita\u021bi s\u0103 se conecteze online la transmisiunea live, participarea fiind\u00a0GRATUIT\u0102<\/strong>.<\/p>\n

Mai multe detalii despre participare, program \u0219i vorbitori sunt disponibile pe www.brandpower.ro.<\/p>\n

Brand Power Summit<\/strong>\u00a0este un eveniment prezentat de\u00a0Lidl Rom\u00e2nia<\/strong>, creat cu sprijinul\u00a0Mastercard<\/strong>,\u00a0Uni<\/strong>C<\/strong>redit Bank<\/strong>\u00a0\u0219i\u00a0YOXO<\/strong>.<\/p>\n

Despre Evensys<\/strong><\/p>\n<\/div>\n<\/div>\n

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Cu 16 ani de experienta in dezvoltarea de conferinte si seminarii proprii, Evensys (www.evensys.ro) organizeaza in acest moment o paleta larga de evenimente, ce trateaza tematici actuale, relevante atat pentru industria de business locala, cat si pentru cea din Europa Centrala si de Est. Astfel, Evensys dezvolta conferinte si seminarii proprii, ce acopera 6 arii de expertiza: Marketing & Comunicare, Internet & New Media, Financiar & Investitii, Human Resources, Real Estate si Retail.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

An de an, apar noi tendin\u021be \u0219i abord\u0103ri \u00eenlumea comunic\u0103rii, iar nevoile \u0219i a\u0219tept\u0103rileconsumatorilor se schimb\u0103 odat\u0103 cu acestea. Anul 2023 va fi mai mult caniciodat\u0103despre inova\u021bie, curajul \u00een campaniile de marketing \u0219i experien\u021be care aduc valoarepentru consumatori \u0219i nu numai. Lansat \u00een 2021,\u00a0Brand Power Summit r\u0103spunde unor nevoi concrete ale comunit\u0103\u021bii marcom locale – […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[2322],"class_list":["post-43414","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-brand-power-summit"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-bie","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/43414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=43414"}],"version-history":[{"count":3,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/43414\/revisions"}],"predecessor-version":[{"id":43418,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/43414\/revisions\/43418"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=43414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=43414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=43414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}