{"id":43320,"date":"2022-11-17T09:55:12","date_gmt":"2022-11-17T07:55:12","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=43320"},"modified":"2022-11-17T09:56:57","modified_gmt":"2022-11-17T07:56:57","slug":"afla-tendintele-in-comunicarea-business-to-business-de-la-cei-mai-buni-specialisti-de-pe-piata-locala","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/afla-tendintele-in-comunicarea-business-to-business-de-la-cei-mai-buni-specialisti-de-pe-piata-locala\/","title":{"rendered":"Afla tendintele in comunicarea business-to-business de la cei mai buni specialisti de pe piata locala"},"content":{"rendered":"

Pentru profesioni\u0219tii \u00een comunicarea business-to-business ultimii doi ani au fost despre adaptare, reinventare, dar mai ales despre rezilien\u021b\u0103. Anul 2023 va fi despre tendin\u021bele \u0219i felul \u00een care g\u00e2ndim \u0219i implement\u0103m campaniile de promovare, despre curajul \u00een comunicarea digital\u0103 \u0219i utilizarea tehnologiei \u00een mod creativ.<\/p>\n

Marketing B2B Conference<\/strong>, cel mai important eveniment dedicat comunic\u0103rii business-to-business, va prezenta pe 25 noiembrie<\/strong>, la Hotel JW Marriott din Bucure\u0219ti, informa\u021bii actuale, direc\u021biile de ac\u021biune ale brandurilor \u0219i solu\u021biile la provoc\u0103rile momentului. Cele mai noi concepte vor fi surprinse \u00een prezent\u0103ri consistente, discu\u021bii aplicate \u0219i studii de caz \u00een exclusivitate, cu scopul de a oferi speciali\u0219tilor un kit complet pentru strategiile viitoare.<\/p>\n

\"\"<\/p>\n

Particip\u00e2nd la aceast\u0103 conferin\u021b\u0103, vei g\u0103si r\u0103spunsurile la \u00eentreb\u0103ri de genul:<\/p>\n

\n

\u2022 Care sunt cele mai eficiente metode \u0219i canale de comunicare pe segmentul B2B?<\/p>\n

\u2022 Cum ajut\u0103 content marketingul \u00een atragerea \u0219i loializarea clien\u021bilor?<\/p>\n

\u2022 Ce trenduri \u0219i oportunit\u0103\u021bi identific\u0103 speciali\u0219tii \u00een Marketing B2B?<\/p>\n

\u2022 Care sunt efectele digital transformation \u00een designul \u0219i executarea strategiei de marketing B2B?<\/p>\n

\u2022 Care este rolul social media \u00een B2B, care sunt canalele care au aduc rezultate azi?<\/p>\n

\u2022 Mixul de marketing ideal \u00een campaniile B2B \u2013 ce func\u021bioneaz\u0103 \u0219i ce nu?<\/p>\n

\n
<\/div>\n<\/div>\n

\u2022 Care sunt instrumentele actuale digitale pentru a atinge cu succes clientul \u021bint\u0103?<\/p>\n

STUDIU \u00ceN EXCLUSIVITATE<\/strong><\/p>\n

Compania de cercetare Unlock Research va prezenta \u00een excluvisitate la Marketing B2B Conference cea de-a doua edi\u021bie a studiului cantitativ realizat \u00een r\u00e2ndul marketerilor \u0219i oamenilor de business, ce eviden\u021biaz\u0103 schimb\u0103rile asupra comunic\u0103rii \u0219i marketingului B2B. Vom afla care au fost provoc\u0103rile \u00eent\u00e2lnite \u00een ultimul an \u00een mediul business B2B, ce solu\u021bii \u0219i instrumente noi au descoperit businessurile \u0219i cum v\u0103d acestea viitorul campaniilor de comunicare.<\/p>\n

Printre vorbitorii acestei edi\u021bii se num\u0103r\u0103: C\u0103t\u0103lin Lupoaie (B2B Marketing Manager, BCR), Raluca<\/strong> Rotaru Ene<\/strong> (Managing Director, Chapter 4 Rom\u00e2nia), Gabriela Alexandrescu<\/strong> (Head of Marketing & Digital Product Gas & Power, OMV Petrom),\u00a0 Diana T\u0103nase<\/strong> (Marketing Manager, Mastercard), Adrian H\u00eencu<\/strong> (B2B Business Director, MRM), Maria Polixenia Doda<\/strong> (B2B Growth & Creative Director, MRM), Lelia Manca\u0219 (Director Marketing, Edenred), Alexandra Cojocaru<\/strong> (Partner, Unlock Research), Ruxandra Popescu<\/strong> (Global B2B Marketing & Lead Generation Manager, PayU), Elena<\/strong> Iordache Stoica<\/strong> (Head of Growth, Stoica.co), Roxana Hurduca\u0219<\/strong> (Marcomm Auditor & Consultant), Sorin Enescu<\/strong> (EMEA Demand Automation Focal, IBM), Cristina Neagu<\/strong> (B2B Marketing Professional Romania & Bulgaria, Canon).<\/p>\n

Evenimentul va avea loc la Hotel JW Marriott din Bucure\u0219ti<\/strong>. Mai multe detalii despre vorbitori, program \u0219i participare sunt disponibile pe www.marketingb2b.ro.<\/p>\n

Marketing B2B Conference este un eveniment organizat de Evensys<\/strong> \u00een parteneriat cu Chapter 4<\/strong> Romania<\/strong> \u0219i MRM<\/strong>.<\/p>\n

Despre Evensys<\/h3>\n

Evensys este o companie de planificare de evenimente, cu peste 16 ani de experien\u021b\u0103 \u00een organizarea de evenimente business. Evensys este specializat\u0103 exclusiv pe dezvoltarea de conferin\u021be \u0219i de seminare proprii, ce acoper\u0103 \u0219apte domenii de activitate: Marketing & Comunicare, Internet & New Media, Financiar & Investi\u021bii, HR, Real Estate, Production \u0219i Retail. Evenimentele organizate trateaz\u0103 tematici actuale, care privesc at\u00e2t industria de business local\u0103, c\u00e2t \u0219i cea din Europa Central\u0103 \u0219i de Sud-Est.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Pentru profesioni\u0219tii \u00een comunicarea business-to-business ultimii doi ani au fost despre adaptare, reinventare, dar mai ales despre rezilien\u021b\u0103. Anul 2023 va fi despre tendin\u021bele \u0219i felul \u00een care g\u00e2ndim \u0219i implement\u0103m campaniile de promovare, despre curajul \u00een comunicarea digital\u0103 \u0219i utilizarea tehnologiei \u00een mod creativ. Marketing B2B Conference, cel mai important eveniment dedicat comunic\u0103rii business-to-business, […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[2030],"class_list":["post-43320","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-marketing-b2b-conference"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-bgI","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/43320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=43320"}],"version-history":[{"count":5,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/43320\/revisions"}],"predecessor-version":[{"id":43326,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/43320\/revisions\/43326"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=43320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=43320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=43320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}