{"id":42794,"date":"2022-09-30T13:38:50","date_gmt":"2022-09-30T11:38:50","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=42794"},"modified":"2022-09-30T13:38:50","modified_gmt":"2022-09-30T11:38:50","slug":"best-of-esomar-boe-romania-2022-cum-a-influentat-pandemia-modul-in-care-consumatorii-isi-aleg-produsele-sau-serviciile","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/best-of-esomar-boe-romania-2022-cum-a-influentat-pandemia-modul-in-care-consumatorii-isi-aleg-produsele-sau-serviciile\/","title":{"rendered":"BEST OF ESOMAR (BOE) ROMANIA 2022 &#8211; cum a influentat pandemia modul in care consumatorii isi aleg produsele sau serviciile"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/09\/best-of-esomar.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-42796 aligncenter\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/09\/best-of-esomar.jpg\" alt=\"Best of ESOMAR Romania\" width=\"610\" height=\"343\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/09\/best-of-esomar.jpg 610w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/09\/best-of-esomar-300x169.jpg 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/a><\/p>\n<p><strong>Miercuri<\/strong>, <strong>12 octombrie 2022<\/strong> are loc, la Hotel Sheraton, a 8-a edi\u021bie <strong>\u201eBEST OF ESOMAR (BOE) ROMANIA 2022\u201d<\/strong>, conferin\u021ba local\u0103 a industriei de cercetare de pia\u021b\u0103.<\/p>\n<p>Tematica acestei edi\u021bii este <strong>\u201cMarket trends and innovation in Market Research\u201d.<\/strong><\/p>\n<p>Speakerii din acest an vor aborda teme variate legate de noua lume a consumatorilor, afectat\u0103 de pandemia de SARS-Cov-2. Vom observa astfel cum a influen\u021bat pandemia modul \u00een care consumatorii \u00ee\u0219i aleg produsele sau serviciile, c\u00e2t \u0219i modul \u00een care companiile \u0219i-au reinventat strategiile de marketing \u0219i de v\u00e2nz\u0103ri, for\u021b\u00e2nd totodat\u0103 companiile de cercetare de pia\u021b\u0103 s\u0103 reg\u00e2ndeasc\u0103 metodologiile aplicate \u00een industria de cercetare de pia\u021b\u0103 \u0219i adaptarea la modific\u0103rile curente.<\/p>\n<p><a href=\"https:\/\/www.asociatiasorma.ro\/wp-content\/uploads\/2019\/09\/ESOMAR-RO_Best-Of-2019_PROGRAM.pdf\" target=\"_blank\" rel=\"noopener\">Programul\u00a0<\/a>g\u0103zduie\u0219te o agend\u0103 dinamic\u0103 sus\u021binut\u0103 de reprezentan\u021bii celor mai importante agen\u021bii de cercetare locale, precum \u0219i de un invitat special, care reprezint\u0103 industria \u0219i comunitatea de cercetare de pia\u021b\u0103 la nivel interna\u021bional:<\/p>\n<ul>\n<li><strong>Parves Khan, ESOMAR CEO <\/strong><\/li>\n<\/ul>\n<p>Evenimentul \u201eBest of ESOMAR\u201d reprezint\u0103 un parteneriat \u00eentre ESOMAR \u0219i SORMA Rom\u00e2nia \u0219i va fi g\u0103zduit de Alina \u0218erb\u0103nic\u0103, Reprezentant ESOMAR pentru Rom\u00e2nia. BOE 2022 se adreseaz\u0103 speciali\u0219tilor \u00een cercetare de pia\u021b\u0103 \u0219i de marketing reprezent\u00e2nd juc\u0103torii din toate industriile (FMCG, retail, IT\/technology \u0219i telecom, servicii bancare, healthcare, etc.), precum \u0219i profesorilor, studen\u021bilor sau viitorilor speciali\u0219ti \u00een cercetarea de pia\u021b\u0103.<\/p>\n<p>Companiile din industria de cercetare de pia\u021b\u0103 prezente cu speakeri la aceast\u0103 conferin\u021b\u0103 sunt: Daedalus New Media Research, DataDiggers Market Research, Exact Business Solutions, Ipsos Digital, iSense Solutions, ISRA Center, Kantar Insights Division \u0219i Mercury Research. BOE 2022 g\u0103zduie\u0219te \u0219i speakeri din partea clien\u021bilor (beneficiari ai serviciilor de cercetare de pia\u021b\u0103): BCR, McCann World Group Romania \u0219i Telekom.<\/p>\n<p>Mai multe detalii despre costuri gasiti in <a href=\"https:\/\/event.on24.com\/eventRegistration\/EventLobbyServletV2?target=reg20V2.jsp&amp;eventid=3934305&amp;sessionid=1&amp;key=E6B985043EBD8034EAF0F38FC4EE5CE4&amp;groupId=4123310&amp;sourcepage=register\" target=\"_blank\" rel=\"noopener\">formularul de inscriere disponibil aici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miercuri, 12 octombrie 2022 are loc, la Hotel Sheraton, a 8-a edi\u021bie \u201eBEST OF ESOMAR (BOE) ROMANIA 2022\u201d, conferin\u021ba local\u0103 a industriei de cercetare de pia\u021b\u0103. Tematica acestei edi\u021bii este \u201cMarket trends and innovation in Market Research\u201d. Speakerii din acest an vor aborda teme variate legate de noua lume a consumatorilor, afectat\u0103 de pandemia de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[2312,2313],"class_list":["post-42794","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-esomar","tag-sorma"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-b8e","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/42794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=42794"}],"version-history":[{"count":2,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/42794\/revisions"}],"predecessor-version":[{"id":42798,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/42794\/revisions\/42798"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=42794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=42794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=42794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}