{"id":42565,"date":"2022-09-13T12:40:14","date_gmt":"2022-09-13T10:40:14","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=42565"},"modified":"2022-09-13T12:40:14","modified_gmt":"2022-09-13T10:40:14","slug":"estimare-gpec-comertul-online-romanesc-va-creste-cu-aprox-10-in-2022","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/estimare-gpec-comertul-online-romanesc-va-creste-cu-aprox-10-in-2022\/","title":{"rendered":"Estimare GPeC: Comer\u021bul online rom\u00e2nesc va cre\u0219te cu aprox. 10% \u00een 2022"},"content":{"rendered":"<div id=\"attachment_42569\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-42569\" class=\"size-full wp-image-42569\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/09\/Andrei-Radu-GPeC-1.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/09\/Andrei-Radu-GPeC-1.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/09\/Andrei-Radu-GPeC-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><p id=\"caption-attachment-42569\" class=\"wp-caption-text\">photo by Alin Dobrin<\/p><\/div>\n<p>GPeC a monitorizat \u00eendeaproape evolu\u021bia comer\u021bului online rom\u00e2nesc pe parcursul anului 2022, consult\u00e2nd constant principalii juc\u0103tori din domeniu: magazine online, companii de curierat, procesatori de pl\u0103\u021bi, platforme de e-commerce \u0219i companii de tehnologie. Potrivit informa\u021biilor centralizate de GPeC, sectorul de e-commerce rom\u00e2nesc ar putea cre\u0219te cu aprox. 10% \u00een 2022 comparativ cu 2021 \u00een ceea ce prive\u0219te num\u0103rul de comenzi livrate de magazinele online c\u0103tre consumatorii finali.<\/p>\n<p>De 17 ani, GPeC promoveaz\u0103 sectorul e-commerce din Rom\u00e2nia adun\u00e2nd \u00een jurul s\u0103u cea mai mare comunitate de magazine online \u0219i organiz\u00e2nd principalele evenimente de comer\u021b online \u0219i digital marketing din \u021bar\u0103.<\/p>\n<p>Potrivit reprezentan\u021bilor companiilor de curierat, imediat dup\u0103 izbucnirea r\u0103zboiului din Ucraina, comer\u021bul online a cunoscut un recul care s-a \u00eentins pe o perioad\u0103 de c\u00e2teva s\u0103pt\u0103m\u00e2ni. Astfel, num\u0103rul de comenzi al magazinelor online a sc\u0103zut cu p\u00e2n\u0103 la 40% pe fondul situa\u021biei de incertitudine generate de r\u0103zboi. De asemenea, traficul \u00eenregistrat pe site-urile de e-commerce a sc\u0103zut semnificativ \u00een primele zile de dup\u0103 declan\u0219area r\u0103zboiului, aten\u021bia public\u0103 fiind \u00eendreptat\u0103 spre sursele media de informare cu privire la situa\u021bia din Ucraina.<\/p>\n<p>Dup\u0103 \u0219ocul resim\u021bit \u00een luna martie, trend-ul ascendent din e-commerce a revenit, iar la finalul lunii Mai 2022, num\u0103rul de comenzi livrate de magazinele online se apropia de nivelul \u00eenregistrat \u00een Mai 2021. \u00cencep\u00e2nd cu luna iulie, la nivel macro al pie\u021bei, se \u00eenregistreaz\u0103 constant dep\u0103\u0219iri ale volumelor din aceea\u0219i perioad\u0103 a anului trecut, iar a\u0219tept\u0103rile sunt mai mari pentru ultimul trimestru al anului \u2013 de regul\u0103, cel care aduce volume mari de v\u00e2nz\u0103ri magazinelor online datorit\u0103 campaniilor de S\u0103rb\u0103tori.<\/p>\n<p>Opinia general\u0103 a principalilor juc\u0103tori din pia\u021b\u0103 consulta\u021bi de GPeC este c\u0103\u00a0<strong>e-commerce-ul rom\u00e2nesc va cre\u0219te \u00een 2022 cu aprox. 10% fa\u021b\u0103 de 2021<\/strong>. Situa\u021bia la zi a comer\u021bului online rom\u00e2nesc va fi dezb\u0103tut\u0103 pe larg \u00een cadrul evenimentului GPeC SUMMIT care va avea loc pe 26 septembrie la Bucure\u0219ti.<\/p>\n<h2><strong>Repere \u0219i trend-uri importante \u00een Comer\u021bul Online Rom\u00e2nesc<\/strong><\/h2>\n<ul>\n<li>Comer\u021bul electronic din Rom\u00e2nia reprezint\u0103 9-12% din total retail, potrivit GlobalData (9%) \u0219i Euromonitor (12%). \u00cen 2021, e-commerce-ul rom\u00e2nesc a \u00eensemnat 6,2 miliarde EUR, \u00een cre\u0219tere cu 10% fa\u021b\u0103 de 2020 c\u00e2nd s-au \u00eenregistrat 5,6 miliarde EUR.<\/li>\n<li>Dac\u0103 \u00een perioada pandemiei categoriile de produse cu cele mai mari cre\u0219teri \u00een e-commerce \u021bineau de lucrul \u0219i traiul de acas\u0103 (laptop-uri, televizoare, frigidere, mobilier, decora\u021biuni etc.), odat\u0103 cu ridicarea restric\u021biilor din 2022, au revenit \u00een centrul aten\u021biei produsele \u0219i serviciile legate de activit\u0103\u021bile outdoor precum travel, fashion sau beauty. De pild\u0103, pentru agen\u021biile de turism online, 2022 a dep\u0103\u0219it deja nivelul anului 2019 (\u00eenainte de pandemie \u0219i restric\u021bii) f\u0103r\u0103 ca anul s\u0103 se fi \u00eencheiat \u00eenc\u0103.<\/li>\n<li>C\u00e2\u0219tig\u0103tori \u00een e-commerce vor fi comercian\u021bii care anticipeaz\u0103 bine cererea \u0219i \u00ee\u0219i asigur\u0103 stocul propriu din timp pentru c\u0103, de\u0219i s-au mai remediat fa\u021b\u0103 de momentul izbucnirii r\u0103zboiului din Ucraina, \u00eenc\u0103 exist\u0103 probleme de stocuri sau pe lan\u021bul de aprovizionare, de aceea doar cei care au produsele \u00een stoc vor putea face livr\u0103ri rapide &#8211; a\u0219a cum se a\u0219teapt\u0103 consumatorii finali.<\/li>\n<li>Livrarea la lockere este una din principalele tendin\u021be ale anului &#8211; consumatorii \u00ee\u0219i doresc convenien\u021b\u0103 \u0219i independen\u021b\u0103 fa\u021b\u0103 de programul curierului, de aceea magazinele online ar trebui s\u0103 se integreze \u0219i s\u0103 ofere modalit\u0103\u021bi alternative de livrare (cum sunt lockerele) fa\u021b\u0103 de livrarea clasic\u0103 door-to-door.<\/li>\n<li>Un alt trend important este implementarea solu\u021biilor de creditare de tip BNPL (Buy Now, Pay Later) mai ales \u00een contextul situa\u021biei economice actuale \u00een care consumatorii devin mai chibzui\u021bi \u00een privin\u021ba achizi\u021biilor scumpe. Magazinele online care au implementat astfel de solu\u021bii afirm\u0103 c\u0103 au \u00eenregistrat cre\u0219teri ale ratei de conversie.<\/li>\n<li>Pe l\u00e2ng\u0103 campaniile de marketing de achizi\u021bie de nou trafic, magazinele online ar trebui s\u0103 se aplece cu mai mult\u0103 aten\u021bie asupra programelor de loializare \u0219i de reten\u021bie a clien\u021bilor existen\u021bi \u0219i pe extinderea c\u0103tre noi canale de v\u00e2nzare precum marketplace-urile sau cross-border (v\u00e2nzarea \u00een afara grani\u021belor Rom\u00e2niei).<\/li>\n<li>Potrivit Eurostat, 32% dintre consumatorii europeni cump\u0103r\u0103 online de la magazine de peste hotare (cross-border), fapt care demonstreaz\u0103 apetitul pentru cump\u0103r\u0103turi de pe o pia\u021b\u0103 unic\u0103 european\u0103, din afara limitelor georgafice ale fiec\u0103rui stat.<\/li>\n<\/ul>\n<blockquote><p><em>\u201c<\/em><em>Comer\u021bul online rom\u00e2nesc \u00ee\u0219i continu\u0103 ascensiunea \u0219i este \u00eenc\u0103 o pia\u021b\u0103 permisiv\u0103 pentru noi juc\u0103tori pe aproape orice vertical\u0103 de business. Magazinele online ar trebui s\u0103 adopte motto-ul &lt;<\/em><em>Think Big&gt; \u0219i s\u0103 \u00ee\u0219i diversifice canalele de v\u00e2nzare \u0219i gama de produse, s\u0103 se extind\u0103 la nivel interna\u021bional \u0219i s\u0103 se axeze pe construirea de comunit\u0103\u021bi \u00een jurul brand-ului lor, fiind proactive \u0219i venind \u00een \u00eent\u00e2mpinarea clien\u021bilor cu rapiditate, convenien\u021b\u0103 \u0219i servicii de calitate\u201d<\/em>, spune\u00a0<strong>Andrei Radu<\/strong>, CEO &amp; Founder GPeC.\u00a0<em>\u201c<\/em><em>Vom discuta despre ce \u00ee\u0219i doresc consumatorii de la magazinele online \u0219i despre siatua\u021bia actual\u0103 a pie\u021bei de e-commerce \u2013 cu provoc\u0103ri \u0219i oportunit\u0103\u021bi \u2013 \u00een cadrul GPeC SUMMIT, pe 26 Septembrie\u201d<\/em>, adaug\u0103 Radu.<\/p><\/blockquote>\n<p>Cea de a 17-a edi\u021bie anual\u0103 a GPeC SUMMIT se va desf\u0103\u0219ura cu prezen\u021b\u0103 fizic\u0103, pe 26 septembrie, la Teatrul Na\u021bional Bucure\u0219ti.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-42567\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/09\/GPeC-Summit_portrait.png\" alt=\"\" width=\"650\" height=\"651\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/09\/GPeC-Summit_portrait.png 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/09\/GPeC-Summit_portrait-300x300.png 300w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/09\/GPeC-Summit_portrait-150x150.png 150w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>7 speakeri interna\u021bionali de top \u0219i unii dintre cei mai buni speciali\u0219ti din Rom\u00e2nia vor urca pe scena GPeC SUMMIT, abord\u00e2nd subiecte de maxim interes pentru cei care activeaz\u0103 \u00een E-Commerce \u0219i Digital Marketing: User Experience, Optimizarea Ratei de Conversie, Strategia de Digital Marketing, Psihologia Consumatorilor, Campaniile de PPC, Google Tag Manager, Google Analytics \u0219i User Research.<\/p>\n<p>Pre\u021bul biletelor porne\u0219te de la 119 euro, iar detaliile complete \u0219i \u00eenscrierile sunt disponibile p\u00e2n\u0103 pe 23 septembrie pe\u00a0<a href=\"https:\/\/www.gpec.ro\/gpec-summit-septembrie\/\" target=\"_blank\" rel=\"noopener\">website-ul GPeC<\/a>.<\/p>\n<p>GPeC 2022 este un eveniment powered by <a href=\"https:\/\/www.fancourier.ro\/\"><u>FAN Courier<\/u><\/a><\/p>\n<p>Gold Partner: <a href=\"https:\/\/vtex.com\/ro\/\"><u>VTEX<\/u><\/a><\/p>\n<p>Supported by <a href=\"https:\/\/www.google.com\/\"><u>Google<\/u><\/a><\/p>\n<p>Recommended Payment Processor: <a href=\"https:\/\/netopia-payments.com\/\"><u>NETOPIA Payments<\/u><\/a><\/p>\n<p>Eveniment sus\u021binut de: <a href=\"https:\/\/www.bancatransilvania.ro\/\"><u>Banca Transilvania<\/u><\/a>, <a href=\"https:\/\/baselinker.com\/ro-RO\/home\/\"><u>BaseLinker<\/u><\/a>, <a href=\"https:\/\/www.cargus.ro\/\"><u>Cargus<\/u><\/a>, <a href=\"https:\/\/www.cora.ro\/\"><u>Cora<\/u><\/a>, <a href=\"https:\/\/www.debonaire.ro\/\"><u>Debonaire<\/u><\/a>, <a href=\"https:\/\/www.dhl.com\/ro-ro\/home.html\"><u>DHL<\/u><\/a>, <a href=\"https:\/\/dwf.ro\/\"><u>DWF<\/u><\/a>, <a href=\"https:\/\/easy-sales.com\/ro\"><u>easySales<\/u><\/a>, <a href=\"https:\/\/marketplace-leads.emag.ro\/?state=%7B%22nounce%22:%224775345726494405691%22,%22redirect_to%22:%22https:%5C\/%5C\/marketplace-leads.emag.ro%5C\/%22%7D\"><u>eMAG Marketplace<\/u><\/a>, <a href=\"https:\/\/www.fiveelementsdigital.com\/\"><u>Five Elements Digital<\/u><\/a>, <a href=\"https:\/\/www.frisbo.ro\/\"><u>Frisbo<\/u><\/a>, <a href=\"https:\/\/www.gw-world.com\/ro\/\"><u>Gebr\u00fcder Weiss<\/u><\/a>, <a href=\"https:\/\/www.gomag.ro\/\"><u>Gomag<\/u><\/a>, <a href=\"https:\/\/www.gts.ro\/ro\"><u>GTS<\/u><\/a>, <a href=\"https:\/\/innoship.com\/\"><u>Innoship<\/u><\/a>, <a href=\"https:\/\/www.itsmartsystems.eu\/\"><u>IT Smart Systems<\/u><\/a>, <a href=\"https:\/\/limitless.ro\/\"><u>Limitless Agency<\/u><\/a>, <a href=\"https:\/\/www.mth.digital\/ro\/\"><u>MTH Digital<\/u><\/a>, <a href=\"https:\/\/business.olx.ro\/\"><u>OLX Business<\/u><\/a>, <a href=\"https:\/\/osf.digital\/\"><u>OSF Digital<\/u><\/a>, <a href=\"https:\/\/www.packeta.ro\/\"><u>Packeta<\/u><\/a>, <a href=\"https:\/\/plati.online\/\"><u>Pl\u0103\u021bi.Online<\/u><\/a>, <a href=\"https:\/\/postapanduri.ro\/\"><u>Po\u0219ta Panduri<\/u><\/a>, <a href=\"https:\/\/www.postis.eu\/\"><u>Postis<\/u><\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\"><u>RTB House<\/u><\/a>, <a href=\"https:\/\/www.salesforce.com\/\"><u>Salesforce<\/u><\/a>, <a href=\"https:\/\/sameday.ro\/\"><u>Sameday<\/u><\/a>, <a href=\"https:\/\/tbibank.ro\/\"><u>TBI Bank<\/u><\/a><\/p>\n<p>Refreshments by <a href=\"https:\/\/www.pepsico.ro\/\"><u>Pepsi<\/u><\/a><\/p>\n<p>Treats by <a href=\"https:\/\/www.eisberg.ro\/ro\/\"><u>Eisberg<\/u><\/a><\/p>\n<p>Parteneri Media Principali: <a href=\"https:\/\/protvplus.ro\/\"><u>PRO TV PLUS<\/u><\/a>, <a href=\"https:\/\/voyo.protv.ro\/\"><u>Voyo<\/u><\/a><\/p>\n<p>Official Radio: <a href=\"https:\/\/www.kissfm.ro\/\"><u>KISS FM<\/u><\/a><\/p>\n<p>Official Hosting: <a href=\"https:\/\/hosterion.ro\/\"><u>HOSTERION<\/u><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GPeC a monitorizat \u00eendeaproape evolu\u021bia comer\u021bului online rom\u00e2nesc pe parcursul anului 2022, consult\u00e2nd constant principalii juc\u0103tori din domeniu: magazine online, companii de curierat, procesatori de pl\u0103\u021bi, platforme de e-commerce \u0219i companii de tehnologie. Potrivit informa\u021biilor centralizate de GPeC, sectorul de e-commerce rom\u00e2nesc ar putea cre\u0219te cu aprox. 10% \u00een 2022 comparativ cu 2021 \u00een ceea [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,742],"tags":[],"class_list":["post-42565","post","type-post","status-publish","format-standard","hentry","category-social-media","category-zelist-research"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-b4x","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/42565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=42565"}],"version-history":[{"count":3,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/42565\/revisions"}],"predecessor-version":[{"id":42570,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/42565\/revisions\/42570"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=42565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=42565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=42565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}