{"id":42395,"date":"2022-09-01T13:13:56","date_gmt":"2022-09-01T11:13:56","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=42395"},"modified":"2022-09-01T13:13:56","modified_gmt":"2022-09-01T11:13:56","slug":"afla-noutatile-din-lumea-influencerilor-participa-la-influencer-marketing-conference-2022","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/afla-noutatile-din-lumea-influencerilor-participa-la-influencer-marketing-conference-2022\/","title":{"rendered":"Afla noutatile din lumea influencerilor – Participa la Influencer Marketing Conference 2022"},"content":{"rendered":"

\u200b\u200bInfluencer marketingul nu este un concept nou, dar se bucur\u0103 de noi transform\u0103ri pe m\u0103sur\u0103 ce domeniul devine din ce \u00een ce mai profesionist. Studiile arat\u0103 c\u0103, dup\u0103 ce a crescut cu peste 40% \u00een 2021, pia\u021ba de influenceri \u00ee\u0219i va continua ascensiunea rapid\u0103, ajung\u00e2nd la 15 miliarde $ p\u00e2n\u0103 la sf\u00e2r\u0219itul anului, ca o consecin\u021b\u0103 a apeten\u021bei brandurilor pentru aceste tipuri de parteneriate.<\/strong><\/p>\n

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Cele mai mari branduri sper\u0103 s\u0103 cultive rela\u021bii semnificative \u0219i profitabile cu influencerii \u0219i, \u00een cele din urm\u0103, cu clien\u021bii. De aceea, este foarte important ca to\u021bi managerii de marketing care dezvolt\u0103 colabor\u0103ri cu creatorii de con\u021binut s\u0103 fie la curent cu cele mai noi tendin\u021be \u0219i transform\u0103ri din influencer marketing.<\/p>\n

Influencer Marketing Conference revine cu o nou\u0103 edi\u021bie pe 15 septembrie la JW Marriott Hotel Bucure\u0219ti. Evenimentul aduce \u00een prim plan nout\u0103\u021bile din lumea influencerilor, tactici de succes \u0219i tendin\u021bele actuale \u00een r\u00e2ndul brand-urilor, \u00eentr-un ghid complet de influencer marketing, at\u00e2t pentru companii, c\u00e2t \u0219i pentru creatorii de con\u021binut.<\/p>\n

Construit ca un maraton de idei noi \u0219i strategii verificate, este singurul eveniment din Rom\u00e2nia care ofer\u0103 practicienilor din marcom know-how aplicat pentru a \u00een\u021belege mecanismele \u0219i a \u00eenv\u0103\u021ba cum s\u0103 integreze eficient influencer marketingul \u00een planurile lor pentru campanii creative.<\/p>\n

Speciali\u0219ti locali \u0219i interna\u021bionali vor dezbate oportunit\u0103\u021bile momentului, vor oferi solu\u021bii pentru provoc\u0103rile actuale \u0219i valida bune practici pentru colabor\u0103ri eficiente \u0219i de lung\u0103 durat\u0103.<\/p>\n

Invitatul special al acestei edi\u021bii este Vik Khagram, Senior Account Director Influencers Marketing, Ketchum UK. Vik a fost numit recent \u00een Influencer Top 50 2020, o list\u0103 anual\u0103 cu cei mai buni 50 de profesioni\u0219ti \u00een influencer marketing la nivel global. O prezen\u021b\u0103 constant\u0103 \u00een emisiunile, evenimentele \u0219i publica\u021biile de profil din UK, Vik a fost membru al juriului \u00een competi\u021bia global\u0103 Influencer Marketing Awards 2021. Av\u00e2nd 8 ani de experien\u021b\u0103 \u00een Influencer Marketing, Vik a lucrat de-a lungul carierei sale cu o gam\u0103 larg\u0103 de clien\u021bi precum: Colgate-Palmolive, Nike, Unilever, EA Sports, Hellman\u2019s, Samsung, P&G \u0219i mul\u021bi al\u021bii.<\/p>\n

Printre vorbitorii acestei edi\u021bii se num\u0103r\u0103: Lauren\u021biu Ion (Head of Digital & Media, PepsiCo Romania), Ioana M\u00e2rzac-Sigarteu (Communication & Corporate Citizenship Manager, Samsung Electronics Romania), Andreea Lupu (Strategy & Innovation Director, Starcom & Head of Publicis Influence), Oana Bulexa (Managing Director, MSL The Practice), Aneta Ple\u0219a (Industry Manager, Google Romania), Lorena \u0218erban (Content Creator), Andreea Zanfir (Consumer Insights & Research Coordinator, Starcom Romania), Ana-Maria Udri\u0219te (Founder, Avocatoo), Cristian China Birta (Managing Partner, Kooperativa 2.0).<\/p>\n

Cea de-a cincea edi\u021bie Influencer Marketing Conference se va desf\u0103\u0219ura \u00een format hibrid, cu o audien\u021b\u0103 offline, \u00een sala de conferin\u021b\u0103 a JW Marriott Hotel, \u0219i una online deopotriv\u0103. P\u00e2n\u0103 pe 7 septembrie, cei interesa\u021bi s\u0103 participe \u00een sala de conferin\u021b\u0103 pot solicita pe site-ul evenimentului o invita\u021bie gratuit\u0103. \u00cen perioada 8-14 septembrie, accesul la eveniment va fi asigurat doar pe baza unei taxe de participare. De asemenea, conferin\u021ba poate fi urm\u0103rit\u0103 online fie de la birou, fie din confortul casei. Cei care doresc s\u0103 urm\u0103reasc\u0103 transmisiunea live a evenimentului se pot \u00eenregistra gratuit pe site.<\/p>\n

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Influencer Marketing Conference 2022 este un eveniment organizat \u00een parteneriat cu Lidl Rom\u00e2nia \u0219i cu sprijinul Banca Transilvania, Cirio, Starcom \u0219i MSL The Practice.<\/div>\n<\/div>\n

Mai multe detalii despre agend\u0103, vorbitori \u0219i \u00eenscrieri sunt disponibile pe www.influencermarketing.ro.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u200b\u200bInfluencer marketingul nu este un concept nou, dar se bucur\u0103 de noi transform\u0103ri pe m\u0103sur\u0103 ce domeniul devine din ce \u00een ce mai profesionist. Studiile arat\u0103 c\u0103, dup\u0103 ce a crescut cu peste 40% \u00een 2021, pia\u021ba de influenceri \u00ee\u0219i va continua ascensiunea rapid\u0103, ajung\u00e2nd la 15 miliarde $ p\u00e2n\u0103 la sf\u00e2r\u0219itul anului, ca o […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[192,8,742],"tags":[],"class_list":["post-42395","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","category-social-media","category-zelist-research"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-b1N","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/42395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=42395"}],"version-history":[{"count":3,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/42395\/revisions"}],"predecessor-version":[{"id":42399,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/42395\/revisions\/42399"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=42395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=42395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=42395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}