{"id":419,"date":"2011-04-04T12:38:36","date_gmt":"2011-04-04T10:38:36","guid":{"rendered":"http:\/\/engine.zelist.ro\/blog\/?p=419"},"modified":"2011-04-04T16:00:36","modified_gmt":"2011-04-04T14:00:36","slug":"relansare-zelist-monitor-monitorizare-facebook-si-forumuri-masurare-de-impact-si-date-geo-demografice","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/relansare-zelist-monitor-monitorizare-facebook-si-forumuri-masurare-de-impact-si-date-geo-demografice\/","title":{"rendered":"Relansare Zelist Monitor: monitorizare Facebook \u015fi forumuri, m\u0103surare de impact \u015fi date geo-demografice"},"content":{"rendered":"

Bucure<\/em><\/span>\u015f<\/em><\/span><\/span>ti, 04 aprilie 2011 <\/em><\/span><\/p>\n

\"\"<\/a>TreeWorks lanseaz<\/em><\/span>\u0103<\/em><\/span><\/span> ast<\/em><\/span>\u0103<\/em><\/span><\/span>zi noua versiune a platformei Zelist Monitor, cel mai complex <\/em><\/span>\u015f<\/em><\/span><\/span>i mai utilizat instrument de monitorizare social media de c<\/em><\/span>\u0103<\/em><\/span><\/span>tre agen<\/em><\/span>\u0163<\/em><\/span><\/span>iile de <\/em><\/span>comunicare<\/em><\/span><\/span> din Rom<\/em><\/span>\u00e2<\/em><\/span><\/span>nia.<\/em><\/span><\/p>\n

La un an de la lansarea primei platforme de monitorizare a reputa<\/span>\u0163<\/span><\/span>iei <\/span>brandurilor<\/span><\/span> <\/span>\u00ee<\/span><\/span>n social media <\/span>di<\/span><\/span>n Romania, Zelist Monitor <\/span>vine cu<\/span><\/span> <\/span>o schimbare radical\u0103 a interfe\u0163ei de utilizare, surse social media noi \u015fi <\/span><\/span>tool-uri<\/em><\/span> <\/span>radical \u00eembun\u0103t\u0103\u0163ite,<\/span><\/span> <\/span>utile \u00een<\/span><\/span> activitatea profesional<\/span>\u0103<\/span><\/span> a comunicatorilor<\/span>.<\/span><\/span><\/p>\n

Noua platform<\/span>\u0103<\/span><\/span> permite <\/span>m<\/strong><\/span>\u0103<\/strong><\/span><\/span>surarea impactului mesajului<\/strong><\/span> (vizitatori poten<\/span>\u0163<\/span><\/span>iali) <\/span>\u015f<\/span><\/span>i <\/span>nivelul de viralizare<\/strong><\/span> (prelu<\/span>\u0103<\/span><\/span>ri pe blogurile rom<\/span>\u00e2<\/span><\/span>ne<\/span>\u015f<\/span><\/span>ti, pe Facebook <\/span>\u015f<\/span><\/span>i pe Twitter)<\/span>. Se estimeaz<\/span><\/span><\/span>\u0103<\/span><\/span><\/span><\/span> astfel num<\/span><\/span><\/span>\u0103<\/span><\/span><\/span><\/span>rul de vizitatori poten<\/span><\/span><\/span>\u0163<\/span><\/span><\/span><\/span>iali care sunt expu<\/span><\/span><\/span>\u015f<\/span><\/span><\/span><\/span>i mesajului, lu<\/span><\/span><\/span>\u00e2<\/span><\/span><\/span><\/span>nd <\/span><\/span><\/span>\u00ee<\/span><\/span><\/span><\/span>n calcul at<\/span><\/span><\/span>\u00e2<\/span><\/span><\/span><\/span>t diseminarea primar<\/span><\/span><\/span>\u0103<\/span><\/span><\/span><\/span> a informa<\/span><\/span><\/span>\u0163<\/span><\/span><\/span><\/span>iei, c<\/span><\/span><\/span>\u00e2<\/span><\/span><\/span><\/span>t <\/span><\/span><\/span>\u015f<\/span><\/span><\/span><\/span>i diseminarea secundar<\/span><\/span><\/span>\u0103<\/span><\/span><\/span><\/span> cauzat<\/span><\/span><\/span>\u0103<\/span><\/span><\/span><\/span> de propagarea mesajului <\/span><\/span><\/span>\u00ee<\/span><\/span><\/span><\/span>n blogosfer<\/span><\/span><\/span>\u0103<\/span><\/span><\/span><\/span>, pe Facebook <\/span><\/span><\/span>\u015f<\/span><\/span><\/span><\/span>i pe Twitter.<\/span><\/span><\/span><\/p>\n

De asemenea, Zelist Monitor ofer<\/span>\u0103<\/span><\/span> acum <\/span>date demografice<\/strong><\/span> despre cei care poart<\/span>\u0103<\/span><\/span> conversa<\/span>\u0163<\/span><\/span>ii <\/span>\u00ee<\/span><\/span>n social media cu privire la un anumit subiect, precum <\/span>\u015f<\/span><\/span>i distribu<\/span>\u0163<\/span><\/span>ia lor pe regiuni geografice. <\/span><\/p>\n

Poate cea mai <\/span>\u00ee<\/span><\/span>nsemnat<\/span>\u0103<\/span><\/span> <\/span>\u00ee<\/span><\/span>mbun<\/span>\u0103<\/span><\/span>t<\/span>\u0103\u0163<\/span><\/span>ire a platformei <\/span>este reprezentat\u0103 de <\/span><\/span>monitorizarea<\/strong><\/span><\/span> Facebook <\/strong><\/span>\u015fi a forumurilor \u00een limba rom\u00e2n\u0103<\/strong><\/span><\/span>. Sistemul analizeaz<\/span>\u0103<\/span><\/span> <\/span>\u00ee<\/span><\/span>n timp real peste 2.000 de grupuri publice <\/span>\u015f<\/span><\/span>i peste 15.000 de pagini publice din aceast<\/span>\u0103<\/span><\/span> re<\/span>\u0163<\/span><\/span>ea social<\/span>\u0103<\/span><\/span> cu peste 3 milioane de utilizatori activi din Rom<\/span>\u00e2<\/span><\/span>nia <\/span>\u015fi cele mai importante 10 forumuri din Rom\u00e2nia, num\u0103rul acestora urm\u00e2nd s\u0103 creasc\u0103 constant \u00een urm\u0103toarele luni<\/span><\/span>.<\/span><\/p>\n

Despre Zelist Monitor<\/strong><\/span><\/p>\n

ZeList Monitor <\/strong><\/span>(<\/span>www.zelist.ro\/monitor<\/span><\/a><\/span><\/span>), dezvoltat de TreeWorks (<\/span>www.tree.ro<\/span><\/a><\/span><\/span>), reprezint<\/span>\u0103<\/span><\/span> cel mai complex instrument de monitorizare social media din Rom<\/span>\u00e2<\/span><\/span>nia, urm<\/span>\u0103<\/span><\/span>rind peste 60.000 de bloguri, peste 49.000 de conturi de Twitter <\/span>\u015f<\/span><\/span>i peste 1200 de feeduri RSS ale celor mai importante 500 de publica\u0163ii de pres\u0103<\/span> online, 2.000 grupuri publice Facebook, 15.000 de pagini publice Facebook <\/span>\u015f<\/span><\/span>i cele mai importante forumuri din <\/span>online-ul<\/span><\/span> rom<\/span>\u00e2<\/span><\/span>nesc, <\/span>fiind recomandat de c\u0103tre Cristian Manafu datorit\u0103 utilit\u0103\u0163ii \u015fi volumului de date oferit: <\/span><\/span><\/p>\n

\n

<\/span><\/span>“<\/span><\/span><\/span><\/span><\/span><\/span>Folosesc ZeList Monitor \u00eenc\u0103 de la lansare \u015fi l-am recomandat tuturor companiilor cu care am colaborat pe social media \u00een ultimul an \u015fi jum\u0103tate! Este sursa mea principal\u0103 de informa\u0163ii prin care analizez reputa\u0163ia companiilor \u00een mediul online. Sugerez at\u00e2t oamenilor din PR, c\u00e2t \u015fi celor din marketing s\u0103 testeze solu\u0163ia TreeWorks. Sunt sigur c\u0103 se vor convinge de utilitatea ei \u015fi de volumul de date pe care \u00een acest moment doar ZeList Monitor \u00eel poate oferi \u00een Rom\u00e2nia<\/span><\/em><\/span><\/span><\/span><\/span><\/em>“.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/blockquote>\n

Cristian Manafu<\/span><\/em><\/span><\/span><\/span><\/span><\/strong>, trainer si consultant social media, <\/span><\/span><\/span><\/span><\/span><\/span>The Connector<\/strong><\/p>\n

ZeList Monitor pune la dispozi<\/span>\u0163<\/span><\/span>ia profesioni<\/span>\u015f<\/span><\/span>ti<\/span>lor<\/span><\/span> din domeniul comunic<\/span>\u0103<\/span><\/span>rii informa<\/span>\u0163<\/span><\/span>ii cantitative <\/span>\u015f<\/span><\/span>i calitative despre cum se reflect<\/span>\u0103<\/span><\/span> campaniile de PR <\/span>\u00ee<\/span><\/span>n social media rom<\/span>\u00e2<\/span><\/span>neasc<\/span>\u0103<\/span><\/span>, statistici descriptive <\/span>\u015f<\/span><\/span>i liste de apari<\/span>\u0163<\/span><\/span>ii, rapoarte despre concuren<\/span>\u0163\u0103<\/span><\/span>, alerte <\/span>\u00ee<\/span><\/span>n timp real cu privire la ultimele posturi\/twittere – precum <\/span>\u015f<\/span><\/span>i o evaluare a impactului acestora <\/span>\u00ee<\/span><\/span>n func<\/span>\u0163<\/span><\/span>ie de vizibilitatea\/credibilitatea sursei, analiza comparativ<\/span>\u0103<\/span><\/span> a dou<\/span>\u0103<\/span><\/span> sau mai multor branduri, evolu<\/span>\u0163<\/span><\/span>ia cronologic<\/span>\u0103<\/span><\/span> a brandurilor <\/span>\u00ee<\/span><\/span>nainte <\/span>\u015f<\/span><\/span>i dup<\/span>\u0103<\/span><\/span> desf<\/span>\u0103\u015f<\/span><\/span>urarea campaniilor de promovare, m<\/span>\u0103<\/span><\/span>surarea impactului mesajului transmis de c<\/span>\u0103<\/span><\/span>tre comunicator, dar <\/span>\u015f<\/span><\/span>i <\/span>a <\/span><\/span>nivelului de viralizare atins.<\/span><\/p>\n

Persoana de c<\/span><\/span>ontact<\/span>:<\/span><\/span><\/p>\n

R<\/span>\u0103<\/span><\/span>zvan Bucur<\/span><\/p>\n

PR & Social Media Specialist ZeList <\/span><\/p>\n

razvan.bucur@tree.ro<\/span><\/span><\/span> <\/span><\/a><\/span><\/span><\/p>\n

Tel: 021.324.14.04<\/span><\/span>\r\nFax: 021.326.72.33<\/span><\/span>\r\nwww.tree.ro<\/span><\/span><\/a><\/span><\/span> \/ <\/span><\/span>www.zelist.ro<\/span><\/span><\/a><\/span><\/span><\/pre>\n","protected":false},"excerpt":{"rendered":"
Bucure\u015fti, 04 aprilie 2011 TreeWorks lanseaz\u0103 ast\u0103zi noua versiune a platformei Zelist Monitor, cel mai complex \u015fi mai utilizat instrument de monitorizare social media de c\u0103tre agen\u0163iile de comunicare din Rom\u00e2nia. La un an de la lansarea primei platforme de monitorizare a reputa\u0163iei brandurilor \u00een social media din Romania, Zelist Monitor vine cu o schimbare […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[140,141,907],"class_list":["post-419","post","type-post","status-publish","format-standard","hentry","category-stiri","tag-cristian-manafu","tag-the-connector","tag-zelist-monitor"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-6L","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=419"}],"version-history":[{"count":5,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/419\/revisions"}],"predecessor-version":[{"id":432,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/419\/revisions\/432"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}