{"id":4134,"date":"2013-08-20T11:06:01","date_gmt":"2013-08-20T09:06:01","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=4134"},"modified":"2013-08-20T11:06:01","modified_gmt":"2013-08-20T09:06:01","slug":"invata-cum-sa-optimizezi-o-campanie-de-google-adwords-de-la-brad-geddes","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/invata-cum-sa-optimizezi-o-campanie-de-google-adwords-de-la-brad-geddes\/","title":{"rendered":"Invata cum sa optimizezi o campanie de Google AdWords de la Brad Geddes"},"content":{"rendered":"<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><b><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2013\/08\/Brad-Geddes.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4135 alignleft\" style=\"border: 2px solid white;\" alt=\"Brad Geddes\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2013\/08\/Brad-Geddes.jpg\" width=\"250\" height=\"250\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2013\/08\/Brad-Geddes.jpg 540w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2013\/08\/Brad-Geddes-150x150.jpg 150w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2013\/08\/Brad-Geddes-300x300.jpg 300w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/a>Brad Geddes, fondatorul Certified Knowledge si autorul celei mai bune carti despre Google AdWords, va fi prezent in deschiderea <\/b><\/span><\/span><span style=\"text-decoration: underline;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><span style=\"color: #0aa9f4;\"><strong><a href=\"http:\/\/www.semdays.ro\/\"><span style=\"color: #0aa9f4; text-decoration: underline;\">SEM Days 2013<\/span><\/a><\/strong><\/span><\/span><\/span><\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><b>.\u00a0<\/b><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><b>Recunoscut la nivel international pentru experienta sa in SEO, PPC si publicitate online, Brad Geddes va sustine si un workshop in cea de-a doua zi de eveniment.<\/b><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><b>Ce este SEM Days?<\/b><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">SEM Days este singurul eveniment de SEO si PPC dedicat managerilor, fiind desfasurat in perioada <\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><b>18-19 septembrie, in Bucuresti<\/b><\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">. Cea de-a doua editie va reuni specialisti din industrie, locali si internationali, antreprenori, manageri de marketing, manageri de social media si online, manageri c-level. Anul acesta, sunt asteptati la SEM Days 300 de manageri din companii din Romania, precum si reprezentanti ai agentiilor de PR si publicitate. <\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><b>Structura<\/b><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Evenimentul va fi desfasurat pe doua zile, prima zi fiind dedicata keynote-urilor si panel-urilor, iar cea de-a doua zi workshop-urilor interactive. Structura evenimentului a fost special gandita pentru ca lumea SEO si PPC sa devina mai accesibila managerilor si profesionistilor in marketing. In acest sens, speakerii, prin subiectele abordate, vin in ajutorul participantilor cu solutii, studii de caz si mult know-how. <\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><b>Printre temele abordate la SEM Days se numara:<\/b><\/span><\/span><\/span><\/p>\n<ul>\n<li>\n<p lang=\"ro-RO\" align=\"JUSTIFY\"><span style=\"font-family: 'Times New Roman', serif; color: #000000;\"><span style=\"font-size: medium;\">Campanii integrate de digital marketing: SEO + Social Media + Content + PPC<\/span><\/span><\/p>\n<\/li>\n<li>\n<p lang=\"ro-RO\" align=\"JUSTIFY\"><span style=\"font-family: 'Times New Roman', serif; color: #000000;\"><span style=\"font-size: medium;\">Viitorul PPC Marketingului <\/span><\/span><\/p>\n<\/li>\n<li>\n<p lang=\"ro-RO\" align=\"JUSTIFY\"><span style=\"font-family: 'Times New Roman', serif; color: #000000;\"><span style=\"font-size: medium;\">Cum cresti radical rata de conversie prin SEO<\/span><\/span><\/p>\n<\/li>\n<li>\n<p lang=\"ro-RO\" align=\"JUSTIFY\"><span style=\"font-family: 'Times New Roman', serif; color: #000000;\"><span style=\"font-size: medium;\">Cum planifici si masori campaniile de SEO si PPC<\/span><\/span><\/p>\n<\/li>\n<li>\n<p lang=\"ro-RO\" align=\"JUSTIFY\"><span style=\"font-family: 'Times New Roman', serif; color: #000000;\"><span style=\"font-size: medium;\">Cum planifici bugetele pentru SEM si Social Media<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"JUSTIFY\"><span style=\"font-family: 'Times New Roman', serif; color: #000000;\"><span style=\"font-size: medium;\"><b>Cine va vorbi la eveniment?<\/b><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">La eveniment, alaturi de Brad Geddes, vor fi prezenti inca 3 specialisti de renume international: <\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><b>John Heffernan (Digital Marketing Sales Director, <\/b><\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><i><b>The Foundry Digital Marketing<\/b><\/i><\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><b>), Judith Lewis (Head of Search, <\/b><\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><i><b>Beyond<\/b><\/i><\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><b>) si Mariusz Pawelczyk (Sales Director CEE, <\/b><\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><i><b>Sociomantic<\/b><\/i><\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><b>). <\/b><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Invitatii romani, cu experienta in marketing si antreprenoriat online, care vor vorbi la eveniment, sunt: <\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><b>Cosmin Negrescu (CEO, SEO monitor), Claudiu Murariu (PadiCode), Cristian Ignat (2Parale), Catalin Tenita (Zelist\/Zelist Monitor, TreeWorks), Valentin Radu (Marketizator), Cosmin Nastasa (8team) si Elisabeta Moraru (Google Romania). <\/b><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: 'Times New Roman', serif; color: #000000;\"><span style=\"font-size: medium;\"><b>Oferta Early Bird &#8211; reducere de 16% valabila pana pe 31 august<\/b><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Reducerea pentru participantii care se inscriu pana pe 31 august si care participa la ambele zile de eveniment este de 16%. Mai multe informatii despre inscriere, program si invitati gasiti accesand <\/span><\/span><strong><span style=\"text-decoration: underline; color: #0aa9f4;\"><a href=\"http:\/\/www.semdays.ro\/\"><span style=\"font-family: 'Times New Roman', serif; color: #0aa9f4; text-decoration: underline;\"><span style=\"font-size: medium;\">site-ul SEM Days 2013.<\/span><\/span><\/a><\/span><\/strong><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><b>Parteneri<\/b><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Partenerii principali ai evenimentului sunt: <\/span><\/span><span style=\"color: #0aa9f4;\"><strong><a href=\"http:\/\/www.metro.ro\/shop\/ro\/office\"><span style=\"font-family: 'Times New Roman', serif; color: #0aa9f4;\"><span style=\"font-size: medium;\">METRO Magazin Online<\/span><\/span><\/a><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">, <\/span><\/span><a href=\"http:\/\/agilemedia.ro\/\"><span style=\"font-family: 'Times New Roman', serif; color: #0aa9f4;\"><span style=\"font-size: medium;\">Agile Media<\/span><\/span><\/a><\/strong><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">, partener: <\/span><\/span><span style=\"color: #0aa9f4;\"><strong><a href=\"http:\/\/www.vodafone.ro\/\"><span style=\"font-family: 'Times New Roman', serif; color: #0aa9f4;\"><span style=\"font-size: medium;\">Vodafone<\/span><\/span><\/a><\/strong><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">, parteneri strategici: <\/span><\/span><span style=\"color: #0aa9f4;\"><strong><a href=\"http:\/\/www.4ideas.ro\/\"><span style=\"font-family: 'Times New Roman', serif; color: #0aa9f4;\"><span style=\"font-size: medium;\">4Ideas<\/span><\/span><\/a><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">, <\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><a href=\"http:\/\/www.payu.ro\/\"><span style=\"color: #0aa9f4;\">PayU<\/span><\/a>,<\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"> <a href=\"http:\/\/www.bileteavion.ro\/\"><span style=\"color: #0aa9f4;\">BileteAvion.ro<\/span><\/a> <\/span><\/span><\/strong><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">, sponsor: <\/span><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><span style=\"color: #0aa9f4;\"><strong><a href=\"http:\/\/www.fancourier.ro\/\"><span style=\"color: #0aa9f4;\">FAN Courier<\/span><\/a><\/strong><\/span>.<\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\">Evenimentul este organizat de <\/span><\/span><span style=\"color: #0aa9f4;\"><strong><span style=\"text-decoration: underline;\"><a href=\"http:\/\/seomonitor.ro\/\"><span style=\"font-family: 'Times New Roman', serif; color: #0aa9f4; text-decoration: underline;\"><span style=\"font-size: medium;\">SEO monitor<\/span><\/span><\/a><\/span><\/strong><\/span><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"> si <\/span><\/span><span style=\"text-decoration: underline;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"font-size: medium;\"><span style=\"color: #0aa9f4;\"><strong><a href=\"http:\/\/www.2parale.ro\/\"><span style=\"color: #0aa9f4; text-decoration: underline;\">2Parale<\/span><\/a><\/strong><\/span>.<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\" align=\"JUSTIFY\"><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2013\/08\/SEMDays_logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4136 aligncenter\" style=\"border: 2px solid white;\" alt=\"SEMDays_logo\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2013\/08\/SEMDays_logo.jpg\" width=\"250\" height=\"250\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brad Geddes, fondatorul Certified Knowledge si autorul celei mai bune carti despre Google AdWords, va fi prezent in deschiderea SEM Days 2013.\u00a0Recunoscut la nivel international pentru experienta sa in SEO, PPC si publicitate online, Brad Geddes va sustine si un workshop in cea de-a doua zi de eveniment. Ce este SEM Days? SEM Days este [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4],"tags":[672,673,671,345],"class_list":["post-4134","post","type-post","status-publish","format-standard","hentry","category-stiri","tag-brad-geddes","tag-ppc","tag-sem-days-2013","tag-seo"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-14G","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/4134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=4134"}],"version-history":[{"count":6,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/4134\/revisions"}],"predecessor-version":[{"id":4142,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/4134\/revisions\/4142"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=4134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=4134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=4134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}