{"id":41001,"date":"2022-05-13T16:50:16","date_gmt":"2022-05-13T14:50:16","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=41001"},"modified":"2022-05-13T16:50:16","modified_gmt":"2022-05-13T14:50:16","slug":"gpec-summit-30-31-mai-conferinta-expo-networking-si-cursuri-intensive-despre-tot-ce-este-esential-in-e-commerce-si-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/gpec-summit-30-31-mai-conferinta-expo-networking-si-cursuri-intensive-despre-tot-ce-este-esential-in-e-commerce-si-digital-marketing\/","title":{"rendered":"GPeC SUMMIT 30-31 Mai: Conferin\u021b\u0103, Expo, Networking \u0219i Cursuri Intensive despre tot ce este esen\u021bial \u00een E-Commerce \u0219i Digital Marketing"},"content":{"rendered":"<p>Dup\u0103 doi ani de evenimente online, cea de a 17-a edi\u021bie anual\u0103 a GPeC SUMMIT se va desf\u0103\u0219ura cu prezen\u021b\u0103 fizic\u0103 pe 30 \u0219i 31 Mai la Teatrul Na\u021bional \u0219i la Hotel Sheraton din Bucure\u0219ti.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-41003\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/05\/GPeC-SUMMIT-Speakeri-Internationali-1.jpg\" alt=\"\" width=\"650\" height=\"291\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/05\/GPeC-SUMMIT-Speakeri-Internationali-1.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/05\/GPeC-SUMMIT-Speakeri-Internationali-1-300x134.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>28 de speakeri interna\u021bionali \u0219i rom\u00e2ni vor urca pe scena GPeC SUMMIT, iar organizatorii au preg\u0103tit dou\u0103 zile de informa\u021bie practic\u0103 pentru to\u021bi cei interesa\u021bi de E-Commerce \u0219i Digital Marketing: Conferin\u021b\u0103, 5 Cursuri Intensive, 1 Masterclass, 4 Workshop-uri, dar \u0219i Expo \u0219i Networking Party pentru a \u00eenlesni parteneriatele \u00eentre antreprenori \u0219i juc\u0103torii din domeniu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-41014\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/05\/Toti-Speakerii-GPeC-SUMMIT-1.jpg\" alt=\"\" width=\"650\" height=\"1150\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/05\/Toti-Speakerii-GPeC-SUMMIT-1.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/05\/Toti-Speakerii-GPeC-SUMMIT-1-170x300.jpg 170w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/05\/Toti-Speakerii-GPeC-SUMMIT-1-579x1024.jpg 579w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>GPeC SUMMIT este considerat cel mai important eveniment din regiune dedicat Comer\u021bului Online \u0219i Marketing-ului Digitial.<\/p>\n<h3>Avinash Kaushik, Erin Weigel, Krista Seiden \u0219i Michael Aagaard vin, \u00een premier\u0103 \u00een Rom\u00e2nia, la GPeC SUMMIT<\/h3>\n<p>Patru speakeri interna\u021bionali legendari vin, pentru prima oar\u0103 \u00een Rom\u00e2nia, la GPeC SUMMIT 30-31 Mai:<\/p>\n<p><strong>Avinash Kaushik este Digital Marketing Evangelist pentru Google<\/strong>, unul din cei mai aprecia\u021bi exper\u021bi \u00een Digital Analytics la nivel mondial \u0219i autor a dou\u0103 c\u0103r\u021bi bestseller \u2013 \u201cWeb Analytics: An Hour a Day\u201d \u0219i \u201cWeb Analytics 2.0\u201d. Avinash va vorbi de pe scena GPeC SUMMIT \u00een cadrul Conferin\u021bei din 30 Mai \u0219i va sus\u021bine 1 Masterclass de Analiz\u0103 \u0219i Strategie de Marketing pe 31 Mai.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-41004\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/05\/Masterclass-Avinash-Kaushik-1.jpg\" alt=\"\" width=\"650\" height=\"265\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/05\/Masterclass-Avinash-Kaushik-1.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/05\/Masterclass-Avinash-Kaushik-1-300x122.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><strong>Erin Weigel este expert \u00een A\/B Testing \u0219i User Journey<\/strong>\u00a0cu o experien\u021b\u0103 de 9 ani \u00een cadrul gigantului Booking.com. Pe 30 Mai, ea va \u00eemp\u0103rt\u0103\u0219i cu audien\u021ba GPeC secretele \u00eenv\u0103\u021bate \u00een urma celor peste 1.200 de teste A\/B pe care le-a rulat la Booking.com.<\/p>\n<p><strong>Krista Seiden a lucrat timp de 7 ani pentru Google<\/strong>, unde a condus departamentul de Product Management al Google Marketing Platform \u0219i a fost evanghelist al suitei de produse Google Analytics. Krista va vorbi \u00een cadrul Conferin\u021bei GPeC din 30 Mai despre Google Analytics 4 \u2013 subiect de maxim interes dat fiind c\u0103 Google va renun\u021ba la varianta curent\u0103 de Analytics \u00eencep\u00e2nd cu 1 iulie 2023.<\/p>\n<p><strong>Michael Aagaard este unul dintre cei mai cunoscu\u021bi exper\u021bi interna\u021bionali \u00een Optimizarea Ratei de Conversie<\/strong>, lucr\u00e2nd \u00een domeniu \u00eenc\u0103 din 2008. \u00cen cadrul Conferin\u021bei GPeC din 30 Mai, el va vorbi despre cele mai importante 4 pagini dintr-un magazin online \u0219i cum trebuie optimizate pentru a cre\u0219te v\u00e2nz\u0103rile.<\/p>\n<div class=\"ad-in-artilce inArticle\">\n<div id=\"adoceanicorprornqsgtonfx6\" data-icado=\"indexDOM\" data-icado-exec=\"adoceanICSlot300x250ap2invixinterscroller\">\n<div id=\"ao-hnkrdeiojgmisirihohomgor\">\n<div id=\"ao-hnkrdeiojgmisirihohomgor_inside\">\n<div id=\"hnkrdeiojgmisirimnhrtkrs\">\n<div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-41007\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/05\/5-Cursuri-Intensive-1.jpg\" alt=\"\" width=\"650\" height=\"409\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/05\/5-Cursuri-Intensive-1.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/05\/5-Cursuri-Intensive-1-300x189.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/div>\n<div>\n<p><em><strong>\u201cSuntem bucuro\u0219i s\u0103 continu\u0103m tradi\u021bia GPeC de a aduce \u00een Rom\u00e2nia unii dintre cei mai buni speciali\u0219ti din E-Commerce \u0219i Digital Marketing la nivel interna\u021bional, iar line-up-ul acestei edi\u021bii este de neratat pentru oricine activeaz\u0103 \u00een domeniu sau are \u00een plan transformarea digital\u0103. Este o \u0219ans\u0103 unic\u0103 s\u0103 beneficiezi de know-how-ul unor astfel de gigan\u021bi \u00een acela\u0219i loc\u201d, spune Andrei Radu, CEO &amp; Founder GPeC.<\/strong><\/em><\/p>\n<h3>Conferin\u021ba GPeC \u2013 30 Mai, Teatrul Na\u021bional Bucure\u0219ti<\/h3>\n<p>\u00cen cadrul Conferin\u021bei GPeC vor fi dezb\u0103tute subiecte de maxim interes \u00een contextul actual din E-Commerce \u0219i Marketing Online, evenimentul fiind dedicat tuturor juc\u0103torilor din domeniu, precum \u0219i retailer-ilor tradi\u021bionali care fac migrarea c\u0103tre online sau antreprenorilor care vor s\u0103 dezvolte un business online:<\/p>\n<ul>\n<li>Cum s\u0103 \u00ee\u021bi extinzi afacerea e-commerce \u00een afara grani\u021belor \u021b\u0103rii &#8211; Oana Dumitrescu, Google Rom\u00e2nia<\/li>\n<li>Google Analytics 4, noua versiune de Analytics de la 1 Iulie 2023 &#8211; Krista Seiden, KS Digital<\/li>\n<li>Viitorul Marketing-ului Online, con\u021binutul creativ \u0219i decizii de Business bazate pe date &#8211; Avinash Kaushik, Digital Marketing Evangelist<\/li>\n<li>Provoc\u0103ri \u0219i oportunit\u0103\u021bi \u00een contextul actual \u00een E-Commerce. Ce \u00ee\u0219i doresc clien\u021bii de la magazinele online? &#8211; Adrian Mihai (FAN Courier), Bogdan Colceriu (CEO Frisbo), C\u0103t\u0103lin Maftei (Founder C-Solution), Lucian Baltaru (CEO Sameday), Mircea Stan (CEO &amp; Founder Postis)<\/li>\n<li>Cele mai importante 4 pagini dintr-un magazin online \u0219i cum s\u0103 le optimizezi &#8211; Michael Aagaard, Senior CRO Consultant<\/li>\n<li>Trend-uri \u00een E-Commerce \u0219i Viitorul Retail-ului &#8211; Cristi Movil\u0103 (VTEX), Daniel Nicolae (Innoship), Ionu\u021b Sabadac (TBI Bank), Mihai V\u00een\u0103toru (DWF), Ruxandra Geant\u0103 (BaseLinker Rom\u00e2nia)<\/li>\n<li>Cele mai comune gre\u0219eli \u00een E-Commerce \u00een urma a peste 1.200 de teste A\/B \u00een cadrul Booking.com &#8211; Erin Weigel, Deliveroo<\/li>\n<li>Drumul de la Start-up la un E-Commerce de succes &#8211; Laura Sardescu (NeaKaisa.ro), George Moroianu (Flip.ro). Host: Marian Hurduca\u0219 (Necktie Agency)<\/li>\n<\/ul>\n<h3>GPeC Expo \u2013 30 Mai, Teatrul Na\u021bional Bucure\u0219ti<\/h3>\n<p>\u00cen paralel cu Conferin\u021ba GPeC, pe tot parcursul zilei de 30 Mai se desf\u0103\u0219oar\u0103 GPeC Expo &#8211; locul \u00een care 30 de furnizori de servicii E-Commerce \u0219i Digital Marketing se \u00eent\u00e2lnesc, schimb\u0103 contacte \u0219i ob\u021bin lead-uri de la magazinele online.<br \/>\nPotrivit organizatorilor, peste 20 de standuri au fost deja rezervate, iar \u00eenscrierile se pot face pe site-ul GPeC p\u00e2n\u0103 pe 15 Mai,<a href=\"https:\/\/www.gpec.ro\/gpec-e-commerce-expo\/%C2%A0\" target=\"_blank\" rel=\"nofollow noopener\" data-type=\"outlink\">\u00a0costul unui stand de 6 mp fiind de 1.499 EUR + TVA .<\/a><\/p>\n<h3>GPeC Networking Party \u2013 30 Mai, Aria TNB<\/h3>\n<p>Seara de 30 Mai se \u00eencheie cu GPeC Networking Party &#8211; eveniment exclusivist care reune\u0219te elita industriei Digital din Rom\u00e2nia \u0219i este un prilej bun de networking cu reprezentan\u021bii celor mai importante companii din domeniu. Accesul la GPeC Party se face doar pe baz\u0103 de invita\u021bie nominal\u0103 \u0219i a biletelor de acces de tip ALL INCLUSIVE.<\/p>\n<\/div>\n<div>\n<h3>Masterclass, Cursuri Intensive \u0219i Workshop-uri \u2013 31 Mai, Hotel Sheraton<\/h3>\n<p>Ziua de 31 Mai din cadrul GPeC SUMMIT este dedicat\u0103 cursurilor \u0219i se desf\u0103\u0219oar\u0103 la Hotel Sheraton din Bucure\u0219ti, exclusiv cu prezen\u021b\u0103 fizic\u0103. Participan\u021bii vor putea alege unul din cele 7 module preg\u0103tite de organizatori, acestea desf\u0103\u0219ur\u00e2ndu-se \u00een paralel. Sunt max. 30 de locuri disponibile la fiecare modul.<\/p>\n<p><strong>1 Masterclass de Analiz\u0103 \u0219i Strategie de Marketing cu Avinash Kaushik<\/strong><\/p>\n<p>Masterclass-ul va trece prin modelul DMMM (Digital Marketing &amp; Measurement Model) \u0219i identificarea principalilor KPI, m\u0103surarea eficien\u021bei campaniilor de marketing, modele de atribuire, Social Media \u0219i se va \u00eencheia cu o sesiune dedicat\u0103 AAA (Ask Avinash Anything).<\/p>\n<p><strong>5 Cursuri Intensive de o zi \u00eentreag\u0103\u00a0<\/strong>pe cele mai importante subiecte de E-Commerce &amp; Digital Marketing, cu unii dintre cei mai buni traineri din domeniu:<\/p>\n<ul>\n<li>Curs de Strategie de Marketing \u0219i Comunicare \u00een Social Media &#8211; Alexandru Negrea, Social Smarts<\/li>\n<li>Curs de Google Analytics 4 pentru E-Commerce &#8211; Eugen Potlog, UX Studio<\/li>\n<li>Curs de Facebook &amp; Instagram Ads pentru E-Commerce &#8211; Raluca Radu &amp; Robert Dumitru, MTH Digital<\/li>\n<li>Curs de User Experience &amp; Marketing Online Tips pentru Cre\u0219terea V\u00e2nz\u0103rilor \u00een E-Commerce &#8211; Andrei Radu, GPeC<\/li>\n<li>Curs de Google Ads &#8211; Anabela Luca, adLemonade<\/li>\n<\/ul>\n<p><strong>1 Modul de 4 Workshop-uri despre scalarea business-urilor online:<\/strong><\/p>\n<ul>\n<li>Workshop de SEO &#8211; M\u0103d\u0103lina Burada, Five Elements Digital<\/li>\n<li>Workshop de Growth Hacking \u0219i Product Performance &#8211; Daniel Ene, MOLOSO<\/li>\n<li>Workshop de V\u00e2nzare \u00een eMAG Marketplace &#8211; Oana Antohe, eMAG<\/li>\n<li>Workshop de Scalare a Business-ului prin V\u00e2nzarea Multichannel &#8211; Diana Mete\u0219, easySales<\/li>\n<\/ul>\n<h3>\u00censcrieri cu pre\u021buri reduse prin Oferta Last Minute, valabil\u0103 p\u00e2n\u0103 pe 15 Mai<\/h3>\n<p>Pre\u021burile biletelor de acces la GPeC SUMMIT 30-31 Mai pornesc de la 169 de euro\/persoan\u0103, oferta fiind valabil\u0103 p\u00e2n\u0103 pe 15 Mai. Ulterior, pre\u021burile cresc cu 30 p\u00e2n\u0103 la 70 de euro \u00een func\u021bie de tipul de bilet selectat.<\/p>\n<p>Pre\u021burile biletelor de acces la GPeC SUMMIT 30-31 Mai pornesc de la 169 de euro\/persoan\u0103, oferta fiind<br \/>\nvalabil\u0103 p\u00e2n\u0103 pe 15 Mai. Ulterior, pre\u021burile cresc cu 30 p\u00e2n\u0103 la 70 de euro \u00een func\u021bie de tipul de bilet<br \/>\nselectat.<\/p>\n<p>Detaliile complete despre GPeC SUMMIT, precum \u0219i \u00eenscrierile sunt disponibile online pe site-ul GPeC: https:\/\/www.gpec.ro\/gpec-summit-mai\/<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dup\u0103 doi ani de evenimente online, cea de a 17-a edi\u021bie anual\u0103 a GPeC SUMMIT se va desf\u0103\u0219ura cu prezen\u021b\u0103 fizic\u0103 pe 30 \u0219i 31 Mai la Teatrul Na\u021bional \u0219i la Hotel Sheraton din Bucure\u0219ti. 28 de speakeri interna\u021bionali \u0219i rom\u00e2ni vor urca pe scena GPeC SUMMIT, iar organizatorii au preg\u0103tit dou\u0103 zile de informa\u021bie [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-41001","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-aFj","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/41001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=41001"}],"version-history":[{"count":11,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/41001\/revisions"}],"predecessor-version":[{"id":41016,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/41001\/revisions\/41016"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=41001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=41001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=41001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}