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GPeC E-Commerce Proficiency: audit \u0219i consultan\u021b\u0103 pentru magazinele online \u00een scopul cre\u0219terii v\u00e2nz\u0103rilor<\/strong><\/p>\n GPeC E-Commerce Proficiency este un program de mentorship pentru magazinele online – indiferent de dimensiunea lor de business – care const\u0103 \u00eentr-un proces complex de\u00a0auditare, consultan\u021b\u0103 1 la 1 \u0219i optimizare<\/strong>\u00a0a magazinelor cu scopul \u00eembun\u0103t\u0103\u021birii experien\u021bei utilizatorilor pe site (UX) \u0219i cre\u0219terii ratei de conversie (CRO).<\/p>\n \u201c<\/i>Prin intermediul programului sprijinim echipele din spatele magazinelor online s\u0103 se specializeze \u00een tot ce este actual \u0219i important \u00een E-Commerce \u0219i Digital Marketing pentru a st\u0103p\u00e2ni tehnicile esen\u021biale de cre\u0219tere a ratei de conversie \u0219i, astfel, pentru a cre\u0219te v\u00e2nz\u0103rile online\u201d<\/i>, spune Andrei Radu, CEO & Founder GPeC.<\/p>\n Concret, magazinele online care se \u00eenscriu \u00een programul GPeC E-Commerce Proficiency trec prin urm\u0103toarele etape:<\/p>\n – Evaluarea website-ului \u0219i a prezen\u021bei online printr-un audit complex con\u021bin\u00e2nd peste 200 de elemente de verificare, astfel \u00eenc\u00e2t fiecare magazin s\u0103 ob\u021bin\u0103 o radiografie a situa\u021biei sale actuale;<\/p>\n – Etapa de mentorat \u00een cadrul c\u0103reia magazinele online primesc consultan\u021b\u0103 de specialitate \u00een \u00eent\u00e2lniri 1 la 1 despre cum pot optimiza site-ul pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba utilizatorilor \u0219i pentru a cre\u0219te rata de conversie;<\/p>\n – Reevaluarea magazinelor \u0219i a prezen\u021bei online, urm\u0103rind optimiz\u0103rile f\u0103cute la recomandarea GPeC \u0219i continuarea mentoratului al\u0103turi de speciali\u0219tii programului.\u00a0<\/strong><\/p>\n \u00cen ce const\u0103 Auditul GPeC?<\/strong><\/p>\n Auditul GPeC este singurul audit all-in-one din Rom\u00e2nia pentru magazinele online care analizeaz\u0103 toate aspectele esen\u021biale ale unui website e-commerce:<\/p>\n – Audit UX (User Experience) pentru \u00eentregul site at\u00e2t pe Mobil, c\u00e2t \u0219i pe Desktop;<\/p>\n – Audit Marketing Online (Bannere, Diferen\u021biatori, Promo\u021bii, Cross\/Up-Sell, Bundles, Loializare etc.);<\/p>\n – SEO Health Check (verificarea elementelor esen\u021biale pentru o bun\u0103 optimizare \u00een Google);<\/p>\n – Security Health Check (identificarea eventualelor vulnerabilit\u0103\u021bi de securitate);<\/p>\n – Audit Campanii de E-Mail Marketing \/ Newslettere;<\/p>\n – Audit Con\u021binut \u0219i Prezen\u021b\u0103 \u00een Social Media;<\/p>\n – Audit Juridic (conformarea cu principalele obliga\u021bii legale \u00een e-commerce, Termeni \u0219i Condi\u021bii, Privacy Policy etc.);<\/p>\n – Mystery Shopping (calitatea serviciilor magazinului online \u0219i de Customer Support)<\/p>\n Auditul GPeC con\u021bine toate rapoartele de mai sus, fiind analizate peste 200 de criterii pentru fiecare magazin online \u00eenscris \u00een programul GPeC E-Commerce Proficiency.<\/p>\n Evaluarea magazinelor online este f\u0103cut\u0103 de 30 de speciali\u0219ti cu vast\u0103 experien\u021b\u0103 \u00een E-Commerce \u0219i Digital Marketing.<\/p>\n \u00censcrierea magazinelor online \u00een programul GPeC E-Commerce Proficiency porne\u0219te de la 449 EUR + TVA pentru pachetul Lite \u0219i ajunge la 949 EUR + TVA \u00een cazul pachetului Incognito, pre\u021burile fiind valabile p\u00e2n\u0103 pe 22 aprilie c\u00e2nd expir\u0103 Oferta Early Bird. Dup\u0103 aceast\u0103 dat\u0103, pre\u021burile vor cre\u0219te.<\/p>\n Detaliile complete despre program, precum \u0219i \u00eenscrierile se pot face pe site-ul GPeC aici: https:\/\/www.gpec.ro\/gpec-e-commerce-proficiency\/<\/p>\n GPeC SUMMIT 30-31 Mai: Conferin\u021b\u0103, Expo, Cursuri, Masterclass \u0219i Networking cu elita pie\u021bei de E-Commerce \u0219i Digital Marketing<\/strong><\/p>\n GPeC SUMMIT este considerat evenimentul reprezentativ al pie\u021bei de E-Commerce \u0219i Digital Marketing din Rom\u00e2nia, acesta desf\u0103\u0219ur\u00e2ndu-se cu prezen\u021b\u0103 fizic\u0103 pe 30-31 Mai, \u00een Bucure\u0219ti, astfel:<\/p>\n – Conferin\u021ba GPeC & GPeC Expo 30 Mai \u2013 Teatrul Na\u021bional Bucure\u0219ti<\/p>\n – Cursuri & Masterclass 31 Mai \u2013 Hotel Sheraton, Bucure\u0219ti<\/p>\n 4 Speakeri interna\u021bionali legendari, \u00een premier\u0103 \u00een Rom\u00e2nia: Avinash Kaushik, Krista Seiden, Erin Weigel \u0219i Michael Aagaard<\/strong><\/p>\n \u00cen cadrul Conferin\u021bei GPeC din 30 Mai vor urca pe scen\u0103 unii dintre cei mai aprecia\u021bi speciali\u0219ti la nivel interna\u021bional, pentru prima dat\u0103 \u00een Rom\u00e2nia:<\/p>\n – Avinash Kaushik \u2013 Digital Marketing Evangelist Google, Co-Founder Market Motive \u0219i Autor cu dou\u0103 c\u0103r\u021bi bestseller la activ (Web Analytics: An Hour a Day \u0219i Web Analytics 2.0)<\/p>\n – Krista Seiden \u2013 Senior Consultant Digital Analytics, fost VP Google Marketing Platform<\/p>\n – Erin Weigel \u2013 Senior Design Manager Deliveroo, fost Principal Designer la Booking.com<\/p>\n – Michael Aagaard \u2013 Senior CRO Consultant, expert \u00een User Experience \u0219i Optimizarea Ratei de Conversie<\/p>\n Lor li se vor al\u0103tura speciali\u0219tii autohtoni \u00een E-Commerce \u0219i Digital Marketing, organizatorii preg\u0103tind peste 25 de speakeri \u00een cele dou\u0103 zile de GPeC SUMMIT.<\/p>\n Ziua de 31 Mai aduce tuturor celor interesa\u021bi de domeniu nu mai pu\u021bin de 5 cursuri intensive \u0219i 4 workshop-uri cu traineri rom\u00e2ni \u0219i 1 Masterclass de 4 ore cu Avinash Kaushik.<\/p>\n Subiectele abordate \u00een cadrul cursurilor sunt de maxim interes pentru oricine activeaz\u0103 \u00een E-Commerce \u0219i Marketing Online iar cursurile urmeaz\u0103 s\u0103 fie anun\u021bate foarte cur\u00e2nd:<\/p>\n – UX \u0219i Optimizarea Ratei de Conversie<\/p>\n – Facebook & Instagram Ads<\/p>\n – Google Ads<\/p>\n – Google Analytics<\/p>\n – SEO<\/p>\n – Social Media<\/p>\n \u00censcrierile la GPeC SUMMIT au \u00eenceput, iar p\u00e2n\u0103 pe 22 aprilie este valabil\u0103 Oferta Early Bird care aduce discount-uri semnificative din taxa de \u00eenscriere. Pre\u021bul biletelor de acces porne\u0219te de la 149 EUR + TVA, iar detaliile complete despre eveniment, precum \u0219i \u00eenscrierile se pot face pe site-ul GPeC aici: https:\/\/www.gpec.ro\/gpec-summit-mai\/<\/p>\n","protected":false},"excerpt":{"rendered":" Cu o tradi\u021bie de 17 ani, GPeC este considerat\u0103 cea mai important\u0103 serie de evenimente E-Commerce \u0219i Digital Marketing din Rom\u00e2nia. Primele dou\u0103 evenimente majore din aceast\u0103 serie au luat startul ast\u0103zi, respectiv programul de auditare \u0219i consultan\u021b\u0103 pentru magazinele online \u201cGPeC E-Commerce Proficiency\u201d \u0219i GPeC SUMMIT \u2013 eveniment care se va desf\u0103\u0219ura cu prezen\u021b\u0103 […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[2262,2261,2263,723],"class_list":["post-40734","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-e-commerce-si-digital-marketing","tag-gpec-2022","tag-gpec-e-commerce-proficiency","tag-gpec-summit"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-aB0","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/40734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=40734"}],"version-history":[{"count":5,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/40734\/revisions"}],"predecessor-version":[{"id":40740,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/40734\/revisions\/40740"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=40734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=40734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=40734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}