{"id":406,"date":"2011-03-28T09:36:45","date_gmt":"2011-03-28T07:36:45","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=406"},"modified":"2011-03-28T09:36:45","modified_gmt":"2011-03-28T07:36:45","slug":"coca-cola-investeste-din-ce-in-ce-mai-mult-in-social-media","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/coca-cola-investeste-din-ce-in-ce-mai-mult-in-social-media\/","title":{"rendered":"Coca Cola investeste din ce in ce mai mult in social media"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"Coca Cola\" src=\"http:\/\/adhistory.wikispaces.com\/file\/view\/biz%2520-%2520Coca-Cola_logo5.jpg\/73970869\/biz%2520-%2520Coca-Cola_logo5.jpg\" alt=\"\" width=\"240\" height=\"240\" \/>Conform unui studiu realizat de <strong>The Grocer<\/strong> (<a href=\"http:\/\/www.thegrocer.co.uk\/\" target=\"_blank\">Top 100 Advertiseri din Marea Britanie<\/a>), Coca Cola si-a redus investitiile din advertising cu 6.6% in 2010 si a investit mai mult in social media.<\/p>\n<p style=\"text-align: justify;\">\n<p>Odata cu lansarea <a href=\"http:\/\/www.cokezone.co.uk\/home\/index.jsp\" target=\"_blank\">Coke Zone<\/a>, site in care bautorii de Coca Cola pot accesa continut exclusiv sau pot primi diferite recompense, se poate observa faptul ca o astfel de strategie de integrare a marketingului offline cu cel online poate aduce numai beneficii companiei: interactiune\/feedback mai rapid, loialitatea fanilor etc.<\/p>\n<p>Mai multe detalii despre studiu gasiti <a href=\"http:\/\/www.freshnetworks.com\/blog\/2011\/03\/coca-cola-cut-ad-spend-and-invest-more-in-socia-medi\/\" target=\"_blank\">aici<\/a>.<\/p>\n<div>Sigla via\u00a0<a href=\"http:\/\/adhistory.wikispaces.com\/Cocacola\" target=\"_blank\">http:\/\/adhistory.wikispaces.com<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Conform unui studiu realizat de The Grocer (Top 100 Advertiseri din Marea Britanie), Coca Cola si-a redus investitiile din advertising cu 6.6% in 2010 si a investit mai mult in social media. Odata cu lansarea Coke Zone, site in care bautorii de Coca Cola pot accesa continut exclusiv sau pot primi diferite recompense, se poate [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8],"tags":[139,135,138,136,137],"class_list":["post-406","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-adhistory","tag-coca-cola","tag-coke-zone","tag-studiu","tag-the-grocer"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-6y","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=406"}],"version-history":[{"count":1,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/406\/revisions"}],"predecessor-version":[{"id":407,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/406\/revisions\/407"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}