{"id":40380,"date":"2022-02-23T15:54:33","date_gmt":"2022-02-23T13:54:33","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=40380"},"modified":"2022-02-23T15:54:33","modified_gmt":"2022-02-23T13:54:33","slug":"participa-alaturi-de-creativii-din-marketing-si-advertising-la-big-idea-conference","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/participa-alaturi-de-creativii-din-marketing-si-advertising-la-big-idea-conference\/","title":{"rendered":"Particip\u0103 al\u0103turi de creativii din marketing \u0219i advertising la Big Idea Conference!"},"content":{"rendered":"<p>Ultimii doi ani au schimbat radical modul \u00een care companiile ac\u021bioneaz\u0103 \u0219i, de asemenea, comunic\u0103. Vom intra \u00een cur\u00e2nd \u00eentr-o perioad\u0103 de recuperare post-pandemie, care va decide viitorul business-urilor \u0219i al marketingului deopotriv\u0103.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-40392\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/02\/Poza-BI-4.jpg\" alt=\"\" width=\"650\" height=\"390\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/02\/Poza-BI-4.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2022\/02\/Poza-BI-4-300x180.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Pe m\u0103sur\u0103 ce \u00eenaint\u0103m \u00een 2022, obiectivele principale ale fiec\u0103rei companii ar trebui s\u0103 fie \u00een\u021belegereanevoilor reale ale consumatorilor \u0219i descoperirea oportunit\u0103\u021bilor de cre\u0219tere. De aceea, pentru fiecareom de marketing este foarte important s\u0103 fie la curent cu cele mainoi tactici de promovare \u0219i datedespre consumatori.<\/p>\n<p>Pe 25 februarie, Big Idea Conference va reuni pe scena sa cei mai buni profesioni\u0219ti \u00een comunicarepentru a oferi r\u0103spunsuri la marile probleme cu care se confrunt\u0103 managerii de brand \u0219i directorii demarketing ast\u0103zi.<\/p>\n<p>\u201dBig Idea Conference nu este \u00eenc\u0103 o conferin\u021b\u0103 de specialitate. Este evenimentul care se concentreaz\u0103pe creativitate, strategie \u0219i inova\u021bie. Aduce \u00een prim plan tactici verificate \u0219i idei creative din publicitate,ca un \u00eendemn c\u0103tre agen\u021bii \u0219i companii pentru a realiza campanii \u00eendr\u0103zne\u021be \u0219i cu impact\u201d, spuneCristian Manafu, organizatorul Big Idea Conference.<\/p>\n<p>Prima edi\u021bie acoper\u0103 teme variate precum tendin\u021bele majore din social media \u00een 2022, re\u021bete de succespentru campanii virale, colabor\u0103rile \u00eentre agen\u021bii \u0219i companii, rolul canalelor alternative \u00een promovareabrand-urilor, oportunit\u0103\u021bile din publicitate ast\u0103zi \u0219i tactici de succes \u00een marketing pentru 2022.<\/p>\n<p>\u00cen cadrul evenimentului, vor fi prezentate \u00een exclusivitate \u0219i rezultatelestudiului despre comportamentulpublicului rom\u00e2n \u00een timpul pauzelor publicitare TV, realizat de iSense Solutions. Studiul \u00ee\u0219i propune s\u0103ofere informa\u021bii utile despre consumul de publicitate TV \u00een Rom\u00e2nia \u0219i platformele complementarefolosite de rom\u00e2ni.<\/p>\n<p>Anul acesta, conferin\u021ba are invita\u021bi 14 vorbitori locali \u0219i speciali\u0219ti cu experien\u021b\u0103 dovedit\u0103 pe cele maiimportante pie\u021be de publicitate din lume:<\/p>\n<ul>\n<li>Bogdan Naumovici &#8211; Managing Partner, 23 Communication Ideas<\/li>\n<li>Anca Ungureanu &#8211; Marketing &amp; Communication Director, UniCredit Bank<\/li>\n<li>Gabriela Lungu &#8211; Founder &amp; Executive Creative Partner, WINGS Creative Leadership Lab<\/li>\n<li>Patricia Zegreanu &#8211; Marketing &amp; Communication Manager, Porsche Rom\u00e2nia<\/li>\n<li>Mihai Gongu &#8211; Executive Creative Director, SEE Cheil Worldwide<\/li>\n<li>S\u00eenziana Stoicescu &#8211; Senior Digital Channels Manager, BAT Rom\u00e2nia<\/li>\n<li>Bogdana Butnar &#8211; Practice Lead, Growth &amp; Experience Strategy, Accenture Interactive<\/li>\n<li>Diana Ceau\u0219u &#8211; EVP, Global Head of Strategy &amp; Innovation, McCann Worldgroup<\/li>\n<li>Andreea Lupu &#8211; Strategy &amp; Innovation Director, Publicis Media<\/li>\n<li>Laura Ionescu &#8211; Freelance Senior Copywriter &amp; Author<\/li>\n<li>Andra Constantinescu &#8211; Account Director, Kantar Rom\u00e2nia<\/li>\n<li>Laura Ro\u0219ca &#8211; Qualitative Research Director, iSense Solutions<\/li>\n<li>Alexandru Ciuc\u0103 &#8211; Managing Partner, Superior Media<\/li>\n<li>Raluca Ki\u0219escu &#8211; Creative Business Strategis<\/li>\n<\/ul>\n<p>Organizat \u00een format hibrid, cu o audien\u021b\u0103 \u00een sala de conferin\u021b\u0103 de la Hotel JW Marriott Bucharest, \u00eenconformitate cu normele actuale, \u0219i una numeroas\u0103 online, evenimentul \u00ee\u0219i propune s\u0103 aduc\u0103 multemomente de inspira\u021bie, idei \u00eendr\u0103zne\u021be, tendin\u021be aplicabile \u0219i mai ales informa\u021bii cu valoare ad\u0103ugat\u0103.Peste 1500 de oameni din agen\u021bii \u0219i companii, creatori de con\u021binut \u0219i pasiona\u021bi de marketing \u0219iadvertising s-au \u00eenscris deja la prima edi\u021bie a Big Idea Conference.<\/p>\n<p>Mai multe detalii despre eveniment sunt disponibile pe www.bigidea.ro.<\/p>\n<p>Big Idea Conference este un eveniment organizat \u00een parteneriat cu UniCredit Bank \u0219i cu sprijinulAsocia\u021biei V3, Glo \u0219i Skoda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ultimii doi ani au schimbat radical modul \u00een care companiile ac\u021bioneaz\u0103 \u0219i, de asemenea, comunic\u0103. Vom intra \u00een cur\u00e2nd \u00eentr-o perioad\u0103 de recuperare post-pandemie, care va decide viitorul business-urilor \u0219i al marketingului deopotriv\u0103. Pe m\u0103sur\u0103 ce \u00eenaint\u0103m \u00een 2022, obiectivele principale ale fiec\u0103rei companii ar trebui s\u0103 fie \u00een\u021belegereanevoilor reale ale consumatorilor \u0219i descoperirea oportunit\u0103\u021bilor [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[2195],"class_list":["post-40380","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-big-idea-conference"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-avi","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/40380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=40380"}],"version-history":[{"count":12,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/40380\/revisions"}],"predecessor-version":[{"id":40393,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/40380\/revisions\/40393"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=40380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=40380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=40380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}