{"id":40179,"date":"2021-12-06T10:27:22","date_gmt":"2021-12-06T08:27:22","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=40179"},"modified":"2021-12-06T10:28:23","modified_gmt":"2021-12-06T08:28:23","slug":"brand-power-summit-2021-anunta-tendintele-in-comunicare-in-era-sustenabilitatii","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/brand-power-summit-2021-anunta-tendintele-in-comunicare-in-era-sustenabilitatii\/","title":{"rendered":"Brand Power Summit 2021 anun\u021b\u0103 tendin\u021bele \u00een comunicare \u00een era sustenabilit\u0103\u021bii"},"content":{"rendered":"<p>Rolul pe care \u00eel joac\u0103 sustenabilitatea \u00een strategia de marketing \u0219i comunicare a brandurilor \u0219i companiilor devine din ce \u00een ce mai important, fie c\u0103 este vorba de impactul general \u0219i pozi\u021bionarea acestora pe pia\u021b\u0103, fie pentru a \u00eent\u00e2mpina a\u0219tept\u0103rile consumatorilor. Ast\u0103zi, mai mult c\u0103 oric\u00e2nd, oamenii de comunicare trebuie s\u0103 fie la curent cu tot ce este nou \u0219i s\u0103 aib\u0103 la \u00eendem\u0103na at\u00e2t instrumentele, c\u00e2t \u0219i solu\u021biile pentru a face fa\u021b\u0103 provoc\u0103rilor din societate.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-40182\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/12\/JIDS1wgA.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/12\/JIDS1wgA.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/12\/JIDS1wgA-300x200.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><a href=\"https:\/\/brandpower.ro\/\" target=\"_blank\" rel=\"noopener\">Brand Power Summit<\/a>, conferin\u021ba care vorbe\u0219te despre comunicare \u0219i marketing \u00een era sustenabilitatii, \u00een lumea brandurilor responsabile, \u00een r\u00e2ndul publicului implicat \u0219i interesat, va aduce \u00een prim plan, pe 10 decembrie, tendin\u021be actuale, direc\u021bii de ac\u021biune \u0219i idei pentru companiile din Rom\u00e2nia. Leadership \u00een comunicare, noi strategii ale unor brand-uri de succes, tactici pentru un marketing responsabil, sunt doar c\u00e2teva dintre subiectele primei edi\u021bii, prezentate de speciali\u0219ti recunoscu\u021bi din Rom\u00e2nia, Danemarca \u0219i Olanda.<\/p>\n<p>Printre subiectele acestei edi\u021bii se num\u0103r\u0103:<\/p>\n<ul>\n<li><strong>REIMAGINING BRAND STRATEGIES<\/strong>\u00a0&#8211; Cum abord\u0103m noile tendin\u021be \u0219i cum le utiliz\u0103m \u00een strategia de comunicare<\/li>\n<li><strong>BRAND STORYTELLING<\/strong>\u00a0\u2013 Care sunt noile abord\u0103ri \u00een comunicarea de brand \u00een contextul actual<\/li>\n<li><strong>RETHINKING SUSTAINABILITY<\/strong>\u00a0&#8211; Ce schimb\u0103ri ne-a adus pandemia \u0219i care sunt transform\u0103rile \u00een sustenabilitate ast\u0103zi<\/li>\n<li><strong>BUILDING MEANINGFUL BRANDS<\/strong>\u00a0&#8211; Cum s\u0103 ne apropiem mai u\u0219or de consumatori printr-un marketing responsabil<\/li>\n<li><strong>TRENDS FOR 2022<\/strong>\u00a0&#8211; Care sunt trendurile \u0219i oportunit\u0103\u021bile \u00een era sustenabilitatii \u0219i a marketing-ului sustenabil<\/li>\n<\/ul>\n<p>Vorbitorii primei edi\u021bii sunt:\u00a0<strong>Thomas Kolster<\/strong>\u00a0(Marketing Activist, Sustainability Normaliser &amp; Author),\u00a0<strong>Cristina Hanganu<\/strong>\u00a0(Communication &amp; CSR Director, Lidl Rom\u00e2nia),\u00a0<strong>Smiley<\/strong>,\u00a0<strong>Diana T\u0103nase<\/strong>\u00a0(B2B2C Marketing Manager, Mastercard),\u00a0<strong>Ana Maria Bajan\u00a0<\/strong>(Marketing, Business Development &amp; PR Executive Director, Caroli Foods Group),\u00a0\u00a0<strong>Teodora Juravle<\/strong>\u00a0(Head of Marketing, Electrolux Rom\u00e2nia),\u00a0<strong>Oana Maria Camenita\u00a0<\/strong>(Associate Partner, IBM IX),\u00a0\u00a0<strong>Andrei Chiril\u0103<\/strong>\u00a0(Chief Marketing Officer, Fashion Days),\u00a0<strong>Mihai Bonca<\/strong>\u00a0(Senior Consultant, Brand Architects),\u00a0<strong>Flavia Bobei<\/strong>\u00a0(Alternative Research Solutions Manager, Unlock Research),\u00a0<strong>Patricia Arbanas<\/strong>\u00a0(SVP, Business Director &amp; Sustainability Lead Mccann Worldwide),\u00a0<strong>Drago\u0219 Tuta<\/strong>\u00a0(Fondator, Ambasada Sustenabilitatii \u00een Rom\u00e2nia),\u00a0<strong>Andra Constantinescu<\/strong>\u00a0(Account Director, Kantar Rom\u00e2nia),\u00a0<strong>Andra Munteanu<\/strong>\u00a0(Social Entrepreneur, Narada),\u00a0<strong>Claudiu Butacu<\/strong> (Co-Founder, EFdeN).<\/p>\n<p>Peste 1200 de profesioni\u0219ti din marketing, advertising, media, PR \u0219i social media s-au \u00eenscris deja. Participarea la eveniment este gratuit\u0103, iar \u00eenregistr\u0103rile se fac online, pe\u00a0<a href=\"https:\/\/brandpower.ro\/\" target=\"_blank\" rel=\"noopener\">site<\/a>.<\/p>\n<p><strong>Brand Power Summit<\/strong>\u00a0este un eveniment prezentat de\u00a0<strong>Lidl Rom\u00e2nia<\/strong>, creat cu sprijinul\u00a0<strong>Mastercard<\/strong>,\u00a0<strong>Nespresso<\/strong>,\u00a0<strong>Maestro\u00a0<\/strong>\u0219i\u00a0<strong>Electrolux Rom\u00e2nia<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rolul pe care \u00eel joac\u0103 sustenabilitatea \u00een strategia de marketing \u0219i comunicare a brandurilor \u0219i companiilor devine din ce \u00een ce mai important, fie c\u0103 este vorba de impactul general \u0219i pozi\u021bionarea acestora pe pia\u021b\u0103, fie pentru a \u00eent\u00e2mpina a\u0219tept\u0103rile consumatorilor. Ast\u0103zi, mai mult c\u0103 oric\u00e2nd, oamenii de comunicare trebuie s\u0103 fie la curent cu [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[192],"tags":[2172],"class_list":["post-40179","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-brand-power-summit-2021"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-as3","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/40179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=40179"}],"version-history":[{"count":5,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/40179\/revisions"}],"predecessor-version":[{"id":40185,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/40179\/revisions\/40185"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=40179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=40179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=40179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}