Romanian PR Award<\/a>\u00a0aduce \u00een prim plan importan\u021ba sistemelor de evaluare \u00een practica rela\u021biilor publice \u0219i \u00eei invit\u0103 pe aplican\u021bi s\u0103 acorde o importan\u021ba sporit\u0103 \u00a0standardelor de m\u0103surare. Pentru a sus\u021bine tema acestei edi\u021bii, organizatorii vor genera prin portalul PR Romania o serie de resurse\/recomand\u0103ri cu scopul de a contribui la adoptarea gradual\u0103 a unui instrumentar de evaluare relevant la nivelul pie\u021bei autohtone.<\/p>\n\u201cCine vrea s\u0103 \u00een\u021beleag\u0103 care este miezul provoc\u0103rilor cu care se confrunt\u0103 industria de PR va ajunge inevitabil la practica evalu\u0103rii care avanseaz\u0103 greoi \u015fi nesatisf\u0103c\u0103tor.\u00a0<\/em>\u00cen ultimii ani, industria de PR a f\u0103cut eforturi considerabile la nivel global \u00een corelarea valorii rela\u021biilor publice cu valoarea business-ului, dar nu se poate spune c\u0103 aceasta este \u00eenc\u0103 o practic\u0103 standardizat\u0103. Preeminen\u0163a m\u0103sur\u0103torilor \u2018absolute\u2019 (outputs) \u0219i utilizarea AVE (Advertising Equivalency Value)\u00a0marginalizeaz\u0103 \u00een continuare func\u021bia de PR \u00een fa\u0163a altor func\u0163ii de business, iar progresele lente \u00een a demonstra impactul activit\u0103\u0163ilor de PR reprezint\u0103 \u00eenc\u0103 o barier\u0103 important\u0103 \u00een calea profesionaliz\u0103rii domeniului\u201d, a declarat\u00a0Dana Oancea<\/strong>,\u00a0<\/em>pre\u0219edintele Forum for International Communications.<\/em><\/p>\nJurizarea competi\u021biei reune\u0219te competen\u021be din 10 \u021b\u0103ri \u0219i este asigurat\u0103 de directori de comunicare ai companiilor Telekom, Raiffeisen Bank, Coca Cola HBC, Ursus Breweries, Banca Transilvania, Honeywell, JTI, Sphera Franchise Group, Mondelez, Penny, MedLife, L\u2019Or\u00e9al, ING Bank, Sanofi, Novo Nordisk, Citibank, Unicredit, Enel, Farmec, Globalworth, DiDi, Soci\u00e9t\u00e9 G\u00e9n\u00e9rale Global Solution Centre, Zentiva, reprezentan\u021bi ai re\u021belelor globale \u2013 Ketchum, Clarity, Ogilvy, Hill+Knowlton Strategies, FleishmanHillard Fishburn, Brunswick, Heritage House, executivi ai agen\u021biilor locale de PR – MSL The Practice, Graffiti PR, Rogalski Damaschin PR, McCann PR, GMP PR, DC Communication, SmartPoint, GOLIN, Oxygen PR, 2activePR, Ogilvy, D\u0103escu Bor\u021bun Olteanu, BDR Associates, Jam Session Agency, OMA Vision, Action Global Communications, Conan PR, Minio, Image PR, The Public Advisors, Free Communication, Pastel, PR & More, The House PR Agency, Tudor Communication, Confident Communications, BMagency, WefflerMark, Crafters, Porter Novelli Public Relations, Zaga Brand, Media Pozitiv, precum \u0219i consultan\u021bi independen\u021bi, reprezentan\u021bi ai mediului academic, reprezentan\u021bi ai organiza\u021biilor profesionale Arthur W. Page Society, ARRP, CIPR, PROI Worldwide, AMEC \u0219i Legeion.<\/p>\n
\u00censcrierile se pot face p\u00e2n\u0103 la data de\u00a01 octombrie 2021<\/strong>. Sunt eligibile proiectele care s-au desf\u0103\u0219urat \u00een ultimii doi ani.<\/p>\nGala Romanian PR Award va avea loc \u00een format virtual sau hibrid \u00een seara zilei de 25 noiembrie 2021.<\/p>\n
Premiul special \u201ePR Innovator of the Year\u201d este acordat de Telekom Rom\u00e2nia \u0219i ofer\u0103 vizibilitate proiectelor care prin inova\u021bia pus\u0103 \u00een joc \u0219i excelen\u021ba execu\u021biei trec dincolo de grani\u021bele comunic\u0103rii obi\u0219nuite, de limitele actuale de practic\u0103 \u0219i acceptare.<\/p>\n
Pentru al optulea an consecutiv, Raiffeisen Bank continu\u0103 acordarea distic\u021biei \u201eBest of PR Measurement & Evaluation\u201d, singura distinc\u021bie din Rom\u00e2nia care recunoa\u0219te excelen\u021ba practicilor de evaluare \u00een PR.<\/p>\n
Romanian PR Award este sus\u021binut de Telekom Romania, partener principal, de partenerii – Raiffeisen Bank, Ursus Breweries, Coca Cola HBC, MedLife, Penny, Banca Transilvania \u0219i KFC \u0219i de partenerii media \u2013 Revista Cariere, PR Romania, IAA, IQads, Adhugger, CSR Romania \u0219i Zelist.<\/p>\n
Detalii despre competi\u021bie la https:\/\/praward.ro<\/p>\n
Despre Romanian PR Award<\/strong><\/p>\nAflat\u0103 la cea de-a 19-a edi\u021bie, Romanian PR Award este cea mai important\u0103 competi\u021bie na\u021bional\u0103 de recunoa\u0219tere a excelen\u021bei \u00een domeniul Rela\u021biilor Publice. Un proiect \u201a\u00eenc\u0103p\u0103\u021b\u00e2nat\u2019 \u0219i de curs\u0103 lung\u0103 care a reu\u0219it s\u0103 adune sub aceea\u0219i umbrel\u0103 parteneri prestigio\u0219i, nume marcante ale breslei, concuren\u021bi valoro\u0219i \u0219i zeci de tineri aspiran\u021bi la o carier\u0103 \u00een PR. Importan\u021ba competi\u021biei a crescut odat\u0103 cu dezvoltarea industriei locale de PR, iar relevan\u021ba ei se m\u0103soar\u0103 \u00een multitudinea de concuren\u021bi afla\u021bi an de an la start, \u00een performan\u021bele finali\u0219tilor \u0219i \u00een profesionalismul celor care \u00eei arbitreaz\u0103.<\/em><\/p>\nDespre organizator<\/strong><\/p>\nForum for International Communications este o organiza\u021bie non-guvernamental\u0103 care cultiv\u0103 \u00een mediul comunicatorilor profesioni\u0219ti standarde etice \u0219i de performan\u021b\u0103 ale profesiei de rela\u021bii publice. Funda\u021bia organizeaz\u0103 din 2003 Romanian PR Award, impus drept cel mai important eveniment de recunoa\u0219tere a excelen\u021bei \u00een domeniul comunic\u0103rii de afaceri din Rom\u00e2nia. \u00cen aprilie 2009, funda\u021bia a lansat portalul PR Romania, una dintre cele mai relevante publica\u021bii online de PR din Europa, conform Communications Director. \u00cen martie 2006, Forum a ini\u021biat programul CSR Romania cu scopul de a promova bunele practici \u00een domeniul responsabilit\u0103\u021bii sociale corporatiste, program afiliat la re\u021beaua european\u0103 CSR Europe. Al\u0103turi de parteneri din sectorul privat \u0219i public, Forum implementeaz\u0103 din 2017 Carta Diversit\u0103\u021bii din Rom\u00e2nia.\u00a0<\/em><\/p>\nContact:
\nDana Oancea
\nForum for International Communications
\n0722-964382
\ndana.oancea@praward.ro<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00censcrierile la cea de-a 19-a edi\u021bie a competi\u021biei Romanian PR Award \u00eencep ast\u0103zi \u0219i se vor \u00eencheia pe 1 octombrie 2021. Gala de premiere va avea loc la finalul lunii noiembrie. La cea de-a 19-a edi\u021bie,\u00a0Romanian PR Award\u00a0aduce \u00een prim plan importan\u021ba sistemelor de evaluare \u00een practica rela\u021biilor publice \u0219i \u00eei invit\u0103 pe aplican\u021bi s\u0103 […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[2144],"class_list":["post-39107","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-romanian-pr-award-2021"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-aaL","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/39107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=39107"}],"version-history":[{"count":10,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/39107\/revisions"}],"predecessor-version":[{"id":39118,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/39107\/revisions\/39118"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=39107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=39107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=39107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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