{"id":37045,"date":"2021-06-14T16:21:28","date_gmt":"2021-06-14T14:21:28","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=37045"},"modified":"2021-06-14T16:26:48","modified_gmt":"2021-06-14T14:26:48","slug":"cum-s-a-vorbit-despre-whatsapp-in-social-media-in-ultimul-an","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/cum-s-a-vorbit-despre-whatsapp-in-social-media-in-ultimul-an\/","title":{"rendered":"Cum s-a vorbit despre WhatsApp in social media, in ultimul an?"},"content":{"rendered":"<p><strong>WhatsApp &#8211; Crestere de 24% in ultimul an<\/strong><\/p>\n<p>In ultimul an, WhatsApp-ul a fost mentionat in social media de 278.727 de ori, inregistrand o crestere de vizibilitate de 24% fata de perioada anteriora (224.240 mentionari).<\/p>\n<p><strong>Evolutia mentionarilor WhatsApp in ultimul an<br \/>\n8.503 mentionari intr-o singura saptamana &#8211; asa a aratat criza de imagine Facebook &#8211; WhatsApp<\/strong><\/p>\n<p>Graficul alaturat sugereaza o evolutie constanta a mentionarilor &#8220;WhatsApp&#8221; pe durata ultimul an. Totusi, a fost inregistrat un moment de vizibilitate maxima, in perioada 11 &#8211; 17 ianuarie 2021.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37198\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/Evolutia_WhatsApp_ultimul_an.jpg\" alt=\"\" width=\"650\" height=\"284\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/Evolutia_WhatsApp_ultimul_an.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/Evolutia_WhatsApp_ultimul_an-300x131.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>In saptamana respectiva au fost publicate <strong>8.503<\/strong> mentionari cu referire la WhatsApp.<br \/>\nIata cateva dintre acestea:<\/p>\n<ul>\n<li><a href=\"https:\/\/ay-haber.com\/2021\/01\/14\/exod-de-utilizatori-whatsapp-facebook-revine-cu-clarificari-privind-noile-conditii-de-utilizare\/\">Exod de utilizatori WhatsApp<\/a>. Facebook revine cu clarificari privind noile conditii de utilizare<\/li>\n<li><a href=\"https:\/\/incont.stirileprotv.ro\/social-media\/facebook-revine-cu-clarificari-privind-noile-conditii-de-utilizare-ale-whatsapp-dupa-exodul-a-milioane.html\">Schimbarea f\u0103cut\u0103 de WhatsApp<\/a>, care a generat exodul a milioane de utilizatori c\u0103tre Signal \u015fi Telegram. C\u00e2t de sigure sunt cele dou\u0103 servicii de mesagerie<\/li>\n<li><a href=\"https:\/\/www.facebook.com\/permalink.php?story_fbid=2225988257533199&amp;id=1078410485624321\">Facebook<\/a> \u00eencearc\u0103 s\u0103 l\u0103mureasc\u0103 situa\u0163ia \u015fi s\u0103 lini\u015fteasc\u0103 utilizatorii<\/li>\n<li><a href=\"https:\/\/fin.ro\/tehnologie\/signal-are-probleme-tehnice-dupa-ce-milioane-de-utilizatori-au-descarcat-aplicatia-refuzand-sa-mai-foloseasca-whatsapp\/\">Signal<\/a> are \u201cprobleme tehnice\u201d, dupa ce milioane de utilizatori au descarcat aplicatia refuzand sa mai foloseasca WhatsApp<\/li>\n<li>Nemul\u021bumi\u021bi de noile condi\u021bii, <a href=\"https:\/\/www.afaceri.news\/nemultumiti-de-noile-conditii-utilizatorii-whatsapp-migreaza-spre-alta-platforma-de-mesagerie\/\">utilizatorii WhatsApp<\/a> migreaz\u0103 spre alt\u0103 platform\u0103 de mesagerie<\/li>\n<li><a href=\"https:\/\/www.go4it.ro\/content\/componente-pc\/telegram-500-milioane-19166168\/\">Telegram<\/a> a atras 25 milioane de noi utilizatori \u00een 72 de ore, dep\u0103\u0219ind pragul de 500 milioane<\/li>\n<li>Cum divizeaz\u0103 <a href=\"https:\/\/www.bursa.ro\/cum-divizeaza-whatsapp-lumea-08318145\">WhatsApp<\/a> lumea<\/li>\n<li><a href=\"https:\/\/www.mediafax.ro\/tehnologie\/whatsapp-cu-stangu-n-dreptul-facebook-a-fost-nevoita-sa-scoata-reclamele-aflate-pe-paginile-ziarelor-din-india-19867550\">WhatsApp<\/a>, cu stangu-n dreptul. Facebook a fost nevoita sa scoata reclamele aflate pe paginile ziarelor din India<\/li>\n<\/ul>\n<p>Aceasta criza de imagine Facebook &#8211; WhatsApp s-a facut observata si in graficul TagCloud. Acesta contine cuvintele care au fost folosite cel mai des impreuna cu termenul &#8220;WhatsApp&#8221;, in cadrul aceluiasi articol.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37210\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/wordc_cloud_whatsapp_ultimul_an.jpg\" alt=\"\" width=\"650\" height=\"129\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/wordc_cloud_whatsapp_ultimul_an.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/wordc_cloud_whatsapp_ultimul_an-300x60.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Se vede, asadar, cum aplicatia WhatsApp a fost utilizata drept reper de contact in cadrul <strong>comenzilor online<\/strong>, in anunturile despre <strong>livrarile la domiciliu<\/strong> si in promovarea <strong>produselor de cofetarie<\/strong> (torturi).<\/p>\n<p>Mesajele despre WhatsApp au aparut si s-au propagat in social media in 3 moduri:<\/p>\n<ol>\n<li>Primul model: Presa &#8211; Facebook &#8211; Twitter<\/li>\n<li>Al doilea model: Agregatoare &#8211; Forum &#8211; Bloguri<\/li>\n<li>Al treilea model: Bloguri &#8211; Twitter &#8211; Presa<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37215\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/Dinamica-propagarii_mesajelor_WhatsApp.jpeg\" alt=\"\" width=\"614\" height=\"362\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/Dinamica-propagarii_mesajelor_WhatsApp.jpeg 614w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/Dinamica-propagarii_mesajelor_WhatsApp-300x177.jpeg 300w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/p>\n<p>Aceasta se explica prin faptul ca, intr-o anumita perioada de timp, mesajele despre WhatsApp au aparut si s-au propagat dupa Modelul 1 (presa, Facebook, Twitter), in alte perioade, &#8220;valul&#8221; aparitiilor s-a &#8220;vazut&#8221; concomitent pe bloguri, Twitter si presa, iar alteori mentionarile despre WhatsApp au inregistrat concomitent cresteri\u00a0 atat in agregatoare, cat si pe bloguri si pe forumuri (Modelul 3).<\/p>\n<p>Tot in legatura cu viralizarea mesajelor in social media, analiza datelor arata faptul ca mesajele despre WhatsApp publicate in presa si distribuite pe Facebook, au inregistrat in medie 84 de interactiuni (likes, shares, comentarii), ceea ce dovedeste faptul ca romanii au reactionat intens la ceea ce a comentat presa despre WhatsApp.<\/p>\n<p><strong>Unde s-au publicat cele mai multe mesaje despre WhatsApp?<\/strong><\/p>\n<p>In ultimul an, WhatsApp a fost cel mai vizibil pe <strong>Facebook<\/strong> (43% din totalul aparitiilor) si in <strong>presa<\/strong> (40% din totalul aparitiilor).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37231\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/distributia_canalelor_whatsapp_ultimul_an.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/distributia_canalelor_whatsapp_ultimul_an.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/distributia_canalelor_whatsapp_ultimul_an-300x200.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Lunar, in social media au aparut in medie cate 9.500 mentionari pe Facebook,\u00a0 7.900 de mentionari in presa, 1.100 mentionari pe Instagram, 1.000 mentionari in agregatoare. Pozitia dominanta a presei si Facebook se observa si din graficul alaturat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37242\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/aparitii_lunare_whatsapp.jpeg\" alt=\"\" width=\"614\" height=\"362\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/aparitii_lunare_whatsapp.jpeg 614w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/aparitii_lunare_whatsapp-300x177.jpeg 300w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/p>\n<p>Din punctul de vedere al audientei, mesajele despre WhatsApp difuzate pe TV (31% viewership), in presa (29% viewership) si pe Facebook (25% viewership) au avut impactul cel mai mare.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37244\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/Imapct_thatsapp_ultimul_an.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/Imapct_thatsapp_ultimul_an.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/Imapct_thatsapp_ultimul_an-300x200.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Datele arata ca publicarea in social media a unei mentionari despre WhatsApp a condus la cresterea impactului asupra audientei cu aproximativ 2400 de impresii\/ afisari.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37247\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/Regresie_Viewership_Mentionari.jpeg\" alt=\"\" width=\"614\" height=\"362\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/Regresie_Viewership_Mentionari.jpeg 614w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/06\/Regresie_Viewership_Mentionari-300x177.jpeg 300w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WhatsApp &#8211; Crestere de 24% in ultimul an In ultimul an, WhatsApp-ul a fost mentionat in social media de 278.727 de ori, inregistrand o crestere de vizibilitate de 24% fata de perioada anteriora (224.240 mentionari). Evolutia mentionarilor WhatsApp in ultimul an 8.503 mentionari intr-o singura saptamana &#8211; asa a aratat criza de imagine Facebook &#8211; [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[1731,1406,15,2086],"class_list":["post-37045","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-analiza-de-monitorizare","tag-monitorizare-media","tag-monitorizare-social-media","tag-whatsapp"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-9Dv","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/37045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=37045"}],"version-history":[{"count":47,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/37045\/revisions"}],"predecessor-version":[{"id":37253,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/37045\/revisions\/37253"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=37045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=37045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=37045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}