{"id":35562,"date":"2021-04-14T08:29:34","date_gmt":"2021-04-14T06:29:34","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=35562"},"modified":"2021-04-14T08:31:34","modified_gmt":"2021-04-14T06:31:34","slug":"social-media-live-prima-conferinta-audio-din-romania","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/social-media-live-prima-conferinta-audio-din-romania\/","title":{"rendered":"Social Media Live &#8211; prima conferin\u021b\u0103 audio din Rom\u00e2nia"},"content":{"rendered":"<p><strong>Bucure\u0219ti, 14 aprilie 2021<\/strong> &#8211; Pe m\u0103sur\u0103 ce apar noi platforme de social media, iar cele existente introduc noi op\u021biuni de comunicare \u00eentre utilizatori, oamenii de comunicare \u0219i marketing trebuie s\u0103 \u00ee\u0219i actualizeze \u00een permanen\u021b\u0103 strategiile \u0219i s\u0103 integreze noi tipuri de con\u021binut \u0219i tactici inedite \u00een campaniile lor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35565\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/04\/Social-Media-Live-1.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/04\/Social-Media-Live-1.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/04\/Social-Media-Live-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>E un lucru deja bine \u0219tiut c\u0103 pandemia a accelerat o multitudine de schimb\u0103ri de comportament \u0219i consum at\u00e2t \u00een societate, c\u00e2t \u0219i la nivel personal. Folosim mai mult\u0103 tehnologie, lucr\u0103m frecvent de la distan\u021b\u0103, cump\u0103r\u0103m online mai mult, interac\u021bion\u0103m prin platforme video a\u0219a cum pe vremuri o f\u0103ceam fa\u021b\u0103 \u00een fa\u021b\u0103.<\/p>\n<p>Pandemia a adus totodat\u0103 \u0219i noi tendin\u021be \u00een comunicare. Dac\u0103 2020 a adus \u00een prim plan fenomenul Group Video Chat, oamenii petrec\u00e2nd multe ore online \u00een camere de discu\u021bii pe aplica\u021bii precum Zoom, Teams, Meet sau Skype, \u00eenceputul anului 2021 a conturat un trend nou: Social Audio.<\/p>\n<p>Sus\u021binut de cultura podcasturilor, noul fenomen subliniaz\u0103 puterea con\u021binutului audio. Oamenii au redescoperit pl\u0103cerea de a asculta, dup\u0103 un an de live-uri \u0219i zoom-uri, prin intermediul Clubhouse, cea mai promovat\u0103 re\u021bea de social audio \u00een acest moment.<\/p>\n<p>De ce se bucur\u0103 Clubhouse de o a\u0219a mare popularitate? A oferit utilizatorilor de social media o nou\u0103 cale de socializare, o anumit\u0103 libertate de a asculta sau vorbi de oriunde s-ar afla, f\u0103r\u0103 s\u0103 \u00ee\u0219i bat\u0103 capul c\u0103 sunt \u00eentr-un loc nepotrivit sau \u00eembr\u0103ca\u021bi neadecvat. Succesul Clubhouse se datoreaz\u0103 \u0219i unor nume cunoscute, precum Jared Leto, MC Hammer, Oprah \u0219i Ashton Kutcher, care au purtat sau ini\u021biat discu\u021bii pe platform\u0103.<\/p>\n<p>\u00cen Rom\u00e2nia, comunitatea oamenilor de marketing \u0219i comunicare s-a activat \u00eenc\u0103 din luna ianuarie, aplica\u021bia av\u00e2nd, conform agen\u021biei Starcom, aproape 75.000 de utilizatori la finalul<br \/>\nlunii februarie.<\/p>\n<p><strong>Prima conferin\u021b\u0103 audio din Rom\u00e2nia \u0219i probabil din lume<\/strong><\/p>\n<p>Urm\u00e2nd trend-ul social audio \u0219i r\u0103spunz\u00e2nd nevoilor de informare ale comunit\u0103\u021bii marcom locale, Eventive organizeaz\u0103 \u00een parteneriat cu Pepsi Social Media Live 2021, prima conferin\u021b\u0103 audio din Rom\u00e2nia \u0219i probabil din lume. Evenimentul va aduce o doz\u0103 de nout\u0103\u021bi din social media, livrate de speciali\u0219ti recunoscu\u021bi din marcom \u0219i creatori de con\u021binut, prin discu\u021bii \u0219i prezent\u0103ri exclusiv audio.<\/p>\n<p>Evenimentul va avea loc pe 21 aprilie, \u00eentre orele 17:00 \u0219i 22:00, pe parcursul a 5 sesiuni g\u00e2ndite ca ni\u0219te camere de discu\u021bii pe Clubhouse. \u00cen plus, discu\u021biile vor fi difuzate simultan pe platforma de streaming online IM.CITY.<\/p>\n<p>\u201ePentru brandurile de b\u0103uturi din portofoliul PepsiCo, comunicarea \u00een zona de digital \u021bine seam\u0103 doar de nevoile consumatorilor. \u00cen acela\u0219i spirit, Pepsi a dat startul conversa\u021biilor pe Clubhouse prin intermediul unui nou tip de con\u021binut, al c\u0103rui obiectiv e s\u0103 genereze discu\u021bii libere cu \u0219i despre oameni. A\u0219a c\u0103 ne bucur\u0103m, cu at\u00e2t mai mult, s\u0103 fim al\u0103turi de Social Media Live, conferin\u021b\u0103 \u00een cadrul c\u0103reia vom da startul celei de-a treia camere de conversa\u021bii facilitat\u0103 de Pepsi.\u201d \u2014 Lauren\u021biu Ion, Sr. Media and Digital Manager Beverages, PepsiCo<\/p>\n<p>\u00centre vorbitorii anun\u021ba\u021bi se num\u0103r\u0103: Lucian M\u00eendru\u021b\u0103 (Founder MediaReady.net), Corina B\u0103canu C\u0103l\u0103ra\u0219u (Content Creator), Drago\u0219 Stanca (Managing Partner, Thinkdigital), Andreea Lupu (Strategy &amp;amp; Innovation Director, Starcom Rom\u00e2nia), C\u0103lin Buzea (Managing\u00a0Director, Digitas Rom\u00e2nia) Alexandra Caciur (Head of Data &amp;amp; Business Intelligence, Digitas Rom\u00e2nia), Florin Grozea (Founder, Mocapp.net), Simina Ignat (Senior PR Executive, Conan PR), Costin Cocioab\u0103 (Owner, Cefaci.online), Ana-Maria Udri\u0219te (Founder, Avocatoo), Alin P\u00e2ndaru (Content Creator).<\/p>\n<p>Conferin\u021ba Social Media Live este organizat\u0103 de Eventive \u00een parteneriat cu Pepsi \u0219i cu sprijinul IM.CITY, FOMO \u0219i NewStage Technology.<\/p>\n<p>\u201eAni de zile am deschis noi orizonturi \u00een video communication, cu transmisiuni live complexe \u0219i produc\u021bii inedite. Acum ducem inova\u021bia \u00een social audio, cel mai nou trend al anului 2021. Prin IM.CITY reu\u0219im s\u0103 oferim brand-urilor \u0219i organiza\u021biilor o platform\u0103 de comunicare audio disponibil\u0103 tuturor celor are au o conexiune la Internet, f\u0103r\u0103 s\u0103 fie nevoie de o aplica\u021bie special\u0103. Astfel, con\u021binutul audio dedicat \u0219i cel din aplica\u021bii, precum Clubhouse sau Zoom, poate crea interac\u021biuni \u0219i poate fi audiat live pe Internet prin simpla accesare a unei pagini web\u201d \u2014 Clement Nicolaescu, Managing Partner, New Stage Tehnology.<\/p>\n<p>Participarea la eveniment este gratuit\u0103. Pentru a fi la curent cu nout\u0103\u021bile \u0219i a primi ulterior \u00eenregistr\u0103rile, este recomandat\u0103 \u00eenregistrarea pe site (www.socialmedialive.ro).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bucure\u0219ti, 14 aprilie 2021 &#8211; Pe m\u0103sur\u0103 ce apar noi platforme de social media, iar cele existente introduc noi op\u021biuni de comunicare \u00eentre utilizatori, oamenii de comunicare \u0219i marketing trebuie s\u0103 \u00ee\u0219i actualizeze \u00een permanen\u021b\u0103 strategiile \u0219i s\u0103 integreze noi tipuri de con\u021binut \u0219i tactici inedite \u00een campaniile lor. E un lucru deja bine \u0219tiut [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8,742],"tags":[2014,2012,2013],"class_list":["post-35562","post","type-post","status-publish","format-standard","hentry","category-social-media","category-zelist-research","tag-eventive","tag-prima-conferinta-audio-din-romania","tag-social-media-live-2021"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-9fA","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/35562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=35562"}],"version-history":[{"count":6,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/35562\/revisions"}],"predecessor-version":[{"id":35569,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/35562\/revisions\/35569"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=35562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=35562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=35562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}