{"id":33337,"date":"2021-02-08T14:15:14","date_gmt":"2021-02-08T12:15:14","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=33337"},"modified":"2021-02-08T14:17:20","modified_gmt":"2021-02-08T12:17:20","slug":"storytelling-cum-se-scrie-despre-acest-subiect-in-social-media","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/storytelling-cum-se-scrie-despre-acest-subiect-in-social-media\/","title":{"rendered":"Storytelling &#8211; cum se scrie despre acest subiect in social media"},"content":{"rendered":"<p><strong>Storytelling &#8211; scadere de 22% fata de anul precedent<\/strong><\/p>\n<p>In ultimul an, numarul mentionarilor despre storytelling a fost de 10.551, cu 22% mai mic decat a fost inregistrat in anul precedent (13.453 de mentionari).<\/p>\n<p>Din graficul alaturat, se observa ca mentionarile au fost publicate mai unitar in prima parte a anului, iar in a doua parte au variat mai mult (<em>F = 0.087894, df = 5, p-value = 0.01734<\/em>).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-33590\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/evolutie_mentionari_ultimul_an.jpg\" alt=\"\" width=\"650\" height=\"279\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/evolutie_mentionari_ultimul_an.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/evolutie_mentionari_ultimul_an-300x129.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><strong>Instagram\u00a0 &#8211; canalul cu cele mai multe mentionari<\/strong><\/p>\n<p>Graficul distributiei mentionarilor pe diferitele canele social media arata faptul ca <strong>Instagram<\/strong> este cel mai prolific canal pentru storytelling. Aparitiile Storytelling din Instagram reprezinta aproape jumatate (47%) din totalul mentionarilor.<\/p>\n<p>Acest fapt se explica deoarece actiunea de a publica o fotografie care spune o poveste este considerata de utilizatorii Instagram un storytelling. Posibil un deziderat al postarii fiecarei imagini este acela de a spune o poveste.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-33712\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/distributia_canalelor_storytelling_ultimul_an.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/distributia_canalelor_storytelling_ultimul_an.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/distributia_canalelor_storytelling_ultimul_an-300x200.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Storytelling-ul este prezent pe <strong>Facebook (22%)<\/strong> si in<strong> presa online (16%<\/strong>) unde este utilizat cu conotatia de tehnica de comunicare,\u00a0 tehnica de psihoterapie, mod de dezvoltare personala, cursuri, tool in parenting, joburi, trend in digital si in marketing.<\/p>\n<p>In ultimul an, s-au publicat in medie pe luna cate 403 referiri la storytelling pe Instagram, 187 de pe Facebook si 135 in presa.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-33594\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/Boxplot-Mentionari-Storytelling-pe-luna.jpeg\" alt=\"\" width=\"549\" height=\"364\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/Boxplot-Mentionari-Storytelling-pe-luna.jpeg 549w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/Boxplot-Mentionari-Storytelling-pe-luna-300x199.jpeg 300w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/p>\n<p><strong>Storytelling &#8211;\u00a0<\/strong><b>Word-cloud<\/b><\/p>\n<p>Din wordcloud-ul alaturat se observa ca &#8220;storytelling&#8221; a fost cel mai des mentionat alaturi de cuvintele : ateliere, business, digital, educatie, music, photography, povesti, visual, writing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-33721\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/storytelling-tagcloud.jpg\" alt=\"\" width=\"650\" height=\"98\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/storytelling-tagcloud.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/storytelling-tagcloud-300x45.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><strong>Top 10 Influencers pe Instagram<\/strong>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-33723\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/Top_10_Influencers_Instagram.jpg\" alt=\"\" width=\"650\" height=\"328\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/Top_10_Influencers_Instagram.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/Top_10_Influencers_Instagram-300x151.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><strong>Top 10 Influencers pe Facebook:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-33725\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/Top_10_Influencers_Facebook.jpg\" alt=\"\" width=\"650\" height=\"328\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/Top_10_Influencers_Facebook.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/Top_10_Influencers_Facebook-300x151.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><strong>Top 10 Influencers in Presa online<\/strong>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-33726\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/Top_10_Infleuncers_Presa.jpg\" alt=\"\" width=\"650\" height=\"315\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/Top_10_Infleuncers_Presa.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2021\/02\/Top_10_Infleuncers_Presa-300x145.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Storytelling &#8211; scadere de 22% fata de anul precedent In ultimul an, numarul mentionarilor despre storytelling a fost de 10.551, cu 22% mai mic decat a fost inregistrat in anul precedent (13.453 de mentionari). Din graficul alaturat, se observa ca mentionarile au fost publicate mai unitar in prima parte a anului, iar in a doua [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,742],"tags":[1731,1803,1807,1406,15,1806,989,1809,1811,1810,543,1808,1591,333,1805,1804],"class_list":["post-33337","post","type-post","status-publish","format-standard","hentry","category-social-media","category-zelist-research","tag-analiza-de-monitorizare","tag-analiza-de-vizibilitate","tag-analiza-sotrytelling","tag-monitorizare-media","tag-monitorizare-social-media","tag-storyteller","tag-storytelling","tag-storytelling-comunicare","tag-storytelling-dezvoltare-personala","tag-storytelling-parenting","tag-storytelling-topday","tag-trend-storytelling","tag-vizibilitate-facebook","tag-vizibilitate-in-social-media","tag-vizibilitate-instagram","tag-vizibilitate-presa"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-8FH","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/33337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=33337"}],"version-history":[{"count":31,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/33337\/revisions"}],"predecessor-version":[{"id":33731,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/33337\/revisions\/33731"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=33337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=33337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=33337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}