{"id":31629,"date":"2020-11-16T13:27:23","date_gmt":"2020-11-16T11:27:23","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=31629"},"modified":"2020-11-16T13:27:23","modified_gmt":"2020-11-16T11:27:23","slug":"black-friday-in-anul-pandemiei-cum-s-a-vazut-in-social-media-in-acest-an","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/black-friday-in-anul-pandemiei-cum-s-a-vazut-in-social-media-in-acest-an\/","title":{"rendered":"Black Friday in anul pandemiei &#8211; cum s-a &#8220;vazut&#8221; in social media in acest an"},"content":{"rendered":"<p><strong>Scadere cu 7% pentru mentionarile Black Friday, in perioada de reduceri<\/strong><\/p>\n<p>Black Friday, evenimentul care deschide sezonul cumparaturilor de iarna, s-a desfasurat in acest an in perioada 13 -15 noiembrie 2020. In aceasta perioada, in social media au fost publicate <strong>13.501<\/strong> mentionari, cu <strong>7% mai putin\u00a0<\/strong>fata de Black Friday 2019 (15 &#8211; 17 noiembrie 2019).<\/p>\n<p><strong>Despre Black Friday se discuta strict in perioada respectiva si apoi dispare din continutul social media<\/strong><\/p>\n<p>Graficul alaturat prezinta vizibilitatea evenimentului Black Friday, de-a lungul intregului an si se observa ca Black Friday este un moment static, despre care se discuta exclusiv in perioada respectiva, ca apoi sa nu se mai faca nici o trimitere catre el, fara sa fie asociat si discutat in alte perioade din an.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31634\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/11\/Evolutia_mentionarilor_Black_Friday_1oct2019_16nov2020.jpg\" alt=\"\" width=\"650\" height=\"284\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/11\/Evolutia_mentionarilor_Black_Friday_1oct2019_16nov2020.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/11\/Evolutia_mentionarilor_Black_Friday_1oct2019_16nov2020-300x131.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><strong>Facebook, agregatoarele si Instagram &#8211; principalele canale unde s-a scris despre Black Friday<\/strong><\/p>\n<p>La fel ca in 2019, si in 2020 cel mai mult s-a scris despre Black Friday in <strong>Facebook<\/strong> (52%), <strong>agregatoare<\/strong> (13%), <strong>Instagram<\/strong> (13%).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31639\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/11\/Distributia_mentionarilor_pe_canale_Black_Friday_2020.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/11\/Distributia_mentionarilor_pe_canale_Black_Friday_2020.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/11\/Distributia_mentionarilor_pe_canale_Black_Friday_2020-300x200.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><strong>Top Inflencers care au scris despre Black Friday in ultima luna<\/strong>:<\/p>\n<p><strong>Top10 Influencers pe Facebook<\/strong>: Libraria Elisbrys, Razvan Botezatu, Tara Pantofilor, Mobillissiomo, IdealBebe, StirileProTV, start-up, SamProduct Romania, Concursuri Online, Retail.ro<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31643\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/11\/top_influencers_black_friday_2020_Facebook.jpg\" alt=\"\" width=\"650\" height=\"322\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/11\/top_influencers_black_friday_2020_Facebook.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/11\/top_influencers_black_friday_2020_Facebook-300x149.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><strong>Top 10 Inflencers pe Instagram<\/strong>: stirileprotv.ro, stiri.press, egj.ro, sport.ro, mobilissimo.ro, zpn.ro, stirilekanald.ro, start-up.ro, wall-street.ro, stiri.latimp.net<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31645\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/11\/top_influencers_black_friday_2020_presa1.jpg\" alt=\"\" width=\"650\" height=\"260\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/11\/top_influencers_black_friday_2020_presa1.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/11\/top_influencers_black_friday_2020_presa1-300x120.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><strong>Top 10 Influencers din blogosfera<\/strong>: idevice.ro, gadget.ro, prwave.ro\/blog, nwradu.ro, e-femeia.ro, andyviru.tumblr.com, paulmaior.ro, reducerix.ro, computerblog.ro, fashionlife.ro<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31647\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/11\/top_influencers_black_friday_2020_bloguri.jpg\" alt=\"\" width=\"650\" height=\"323\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/11\/top_influencers_black_friday_2020_bloguri.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/11\/top_influencers_black_friday_2020_bloguri-300x149.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scadere cu 7% pentru mentionarile Black Friday, in perioada de reduceri Black Friday, evenimentul care deschide sezonul cumparaturilor de iarna, s-a desfasurat in acest an in perioada 13 -15 noiembrie 2020. In aceasta perioada, in social media au fost publicate 13.501 mentionari, cu 7% mai putin\u00a0fata de Black Friday 2019 (15 &#8211; 17 noiembrie 2019). [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,742],"tags":[1540,1538,1395,1539,1406,15,1542,1541],"class_list":["post-31629","post","type-post","status-publish","format-standard","hentry","category-social-media","category-zelist-research","tag-black-friday-cifre","tag-monitorizare-bloguri","tag-monitorizare-facebook","tag-monitorizare-instagram","tag-monitorizare-media","tag-monitorizare-social-media","tag-top-infleneceri","tag-top-influencers"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-8e9","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/31629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=31629"}],"version-history":[{"count":17,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/31629\/revisions"}],"predecessor-version":[{"id":31651,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/31629\/revisions\/31651"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=31629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=31629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=31629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}