{"id":291,"date":"2011-01-25T16:12:10","date_gmt":"2011-01-25T14:12:10","guid":{"rendered":"http:\/\/engine.zelist.ro\/blog\/?p=291"},"modified":"2011-01-25T16:12:10","modified_gmt":"2011-01-25T14:12:10","slug":"cum-desfasuram-o-campanie-de-marketing-dedicata-persoanelor-influente-din-online","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/cum-desfasuram-o-campanie-de-marketing-dedicata-persoanelor-influente-din-online\/","title":{"rendered":"Cum desfasuram o campanie de marketing dedicata persoanelor influente din online?"},"content":{"rendered":"<p style=\"text-align: justify;\">Raspunsul este simplu. Trebuie sa fii atent la nevoile lor si sa le oferi o experienta unica care sa le ramana intiparita in minte.<\/p>\n<p style=\"text-align: justify;\">De exemplu, poti sa ii surprinzi cu diferite cadouri nesemnificative de ziua lor de nastere sau, asa cum a facut KLM Royal Dutch Airlines pentru cei care utilizau serviciul lor, le oferi diferite cadouri in functie de personalitate sau de ceea ce urmeaza sa faca.<\/p>\n<p style=\"text-align: justify;\">O campanie interesanta este cea desfasurata de PopChips Chicago prin intermediul Twitter.<\/p>\n<p style=\"text-align: justify;\">Vineri,\u00a0<a href=\"http:\/\/blog.walkersands.com\/author\/julie-walsh\/\" target=\"_blank\">Julie Walsh<\/a> de la WalkerSands Communication twittereste faptul ca se simte obosita si are nevoie de multa cafeina pentru a ramane treaza. Dupa aproximativ 30 de minute, cei de la\u00a0<a href=\"http:\/\/www.popchips.com\/\" target=\"_blank\">PopChips<\/a> ii sugereaza sa adauge ceva \u201cpop\u201d in dupa-amiaza ei si sa serveasca chipsurile lor. Dupa putin timp de la primirea acestui mesaj ii este livrat un cos cu toate varietatile de chipsuri produse de PopChips si o nota personala din partea echipei.<\/p>\n<p style=\"text-align: justify;\">Mai multe detalii despre aceasta campanie gasiti\u00a0<a href=\"http:\/\/www.socialtimes.com\/2011\/01\/marketing-socialmedia-millennials-popchips\" target=\"_blank\">aici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Raspunsul este simplu. Trebuie sa fii atent la nevoile lor si sa le oferi o experienta unica care sa le ramana intiparita in minte. De exemplu, poti sa ii surprinzi cu diferite cadouri nesemnificative de ziua lor de nastere sau, asa cum a facut KLM Royal Dutch Airlines pentru cei care utilizau serviciul lor, le [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[34,35,39,36,37,38],"class_list":["post-291","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-campanie-marketing","tag-influencer-marketing-campaign","tag-julie-walsh","tag-marketing","tag-online","tag-popchips"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-4H","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=291"}],"version-history":[{"count":2,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/291\/revisions"}],"predecessor-version":[{"id":297,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/291\/revisions\/297"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}