{"id":28893,"date":"2020-08-04T13:44:17","date_gmt":"2020-08-04T11:44:17","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=28893"},"modified":"2020-08-04T13:50:42","modified_gmt":"2020-08-04T11:50:42","slug":"competitia-gpec-unicul-instrument-din-romania-dedicat-optimizarii-magazinelor-online-pentru-a-vinde-mai-mult","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/competitia-gpec-unicul-instrument-din-romania-dedicat-optimizarii-magazinelor-online-pentru-a-vinde-mai-mult\/","title":{"rendered":"Competi\u021bia GPeC \u2013 unicul instrument din Rom\u00e2nia dedicat optimiz\u0103rii  magazinelor online pentru a vinde mai mult"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-28911\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/08\/gpec_cmo_fb-side1.jpg\" alt=\"\" width=\"650\" height=\"340\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/08\/gpec_cmo_fb-side1.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/08\/gpec_cmo_fb-side1-300x157.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>Cu o tradi\u021bie de 15 ani,\u00a0<a href=\"https:\/\/www.gpec.ro\/competitia-magazinelor-online\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Competi\u021bia Magazinelor Online GPeC<\/strong><\/a>\u00a0este considerat\u0103 cel mai util instrument dedicat magazinelor online pentru a-\u0219i optimiza website-urile \u00een scopul cre\u0219terii ratei de conversie \u0219i a v\u00e2nz\u0103rilor.\u00a0<strong>72 de magazine online<\/strong>\u00a0s-au \u00eenscris deja la edi\u021bia de anul acesta a Competi\u021biei GPeC, iar \u00eenscrierile sunt \u00een continuare deschise tuturor magazinelor e-commerce p\u00e2n\u0103 pe\u00a0<strong>11 septembrie 2020, ora 23:59<\/strong>. Din 7 iulie, cele 72 de magazine \u00eenscrise deja, au intrat \u00een etapa de evaluare.<\/p>\n<h2>Competi\u021bia GPeC: Benchmark, Consultan\u021b\u0103 \u0219i Optimizare pentru a avea un magazin online de succes<\/h2>\n<p>Orice business e-commerce (de la magazine online recent lansate, p\u00e2n\u0103 la magazine cu vechime \u00een pia\u021b\u0103) se poate \u00eenscrie \u00een Competi\u021bia GPeC,\u00a0<strong>principalul beneficiu fiind evaluarea profesionist\u0103 a website-ului prin\u00a0<a href=\"https:\/\/www.gpec.ro\/competitia-magazinelor-online\/criterii-de-jurizare\/\" target=\"_blank\" rel=\"noopener noreferrer\">peste 200 de criterii<\/a>\u00a0menite s\u0103 ajute magazinele online s\u0103 identifice \u0219i s\u0103 corecteze principalele probleme care le pot \u00eempiedica s\u0103 v\u00e2nd\u0103 mai mult<\/strong>.<\/p>\n<p>Criteriile de evaluare GPeC reprezint\u0103 cel mai detaliat ghid despre cum ar trebui optimizat website-ul unui magazin online \u00een a\u0219a fel \u00eenc\u00e2t s\u0103 ofere o experien\u021b\u0103 de navigare pl\u0103cut\u0103 utilizatorului \u0219i s\u0103 converteasc\u0103 mai bine \/ s\u0103 v\u00e2nd\u0103 mai mult.<\/p>\n<p>Website-urile magazinelor online sunt evaluate de\u00a0<a href=\"https:\/\/www.gpec.ro\/competitia-magazinelor-online\/componenta-juriului\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>30 de exper\u021bi<\/strong><\/a>\u00a0\u00een E-Commerce \u0219i Digital Marketing din Rom\u00e2nia, prin peste 200 de criterii esen\u021biale care vizeaz\u0103:<\/p>\n<ul>\n<li><strong>User Experience<\/strong>\u00a0(u\u0219urin\u021ba folosirii website-ului at\u00e2t pe Mobile, c\u00e2t \u0219i pe Desktop);<\/li>\n<li><strong>Func\u021bionalit\u0103\u021bile Website-ului<\/strong>\u00a0(verificarea tuturor formularelor \u0219i a procesului de checkout);<\/li>\n<li><strong>Search<\/strong>\u00a0(func\u021bionarea c\u0103ut\u0103rii interne conform bunelor practici interna\u021bionale);<\/li>\n<li><strong>SEO<\/strong>\u00a0(indexarea \u00een motoarele de c\u0103utare);<\/li>\n<li><strong>Security<\/strong>\u00a0(protec\u021bia site-ului, a bazelor de date \u0219i a informa\u021biilor sensibile despre utilizatori);<\/li>\n<li><strong>E-Mail Marketing<\/strong>\u00a0(calitatea campaniilor de Newsletter);<\/li>\n<li><strong>Content &amp; Social Media<\/strong>\u00a0(calitatea con\u021binutului propriu \u0219i prezen\u021ba \u00een Social Media);<\/li>\n<li><strong>Calitatea Serviciilor<\/strong>\u00a0(se testeaz\u0103 prin Mystery Shopping);<\/li>\n<li><strong>Aspecte Juridice<\/strong>\u00a0(respectarea legisla\u021biei \u00een domeniu \u0219i a bunelor practici).<\/li>\n<\/ul>\n<p><strong>Fiecare magazin \u00eenscris \u00een Competi\u021bia GPeC prime\u0219te un raport detaliat con\u021bin\u00e2nd punctaje, comentarii \u0219i recomand\u0103ri de \u00eembun\u0103t\u0103\u021bire pentru fiecare din cele peste 200 de criterii<\/strong>. Astfel, magazinele ob\u021bin un Benchmark complex al website-urilor \u0219i \u0219tiu ce au de f\u0103cut pentru a se optimiza.<\/p>\n<h2>Etapele prin care trece un magazin online \u00eenscris \u00een Competi\u021bia GPeC<\/h2>\n<ul>\n<li>Imediat dup\u0103 \u00eenscriere, magazinul este analizat prin prisma\u00a0<a href=\"https:\/\/www.gpec.ro\/competitia-magazinelor-online\/regulament\/#criterii-de-preselectie\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>criteriilor de preselec\u021bie<\/strong><\/a>\u00a0(majoritatea \u2013 obliga\u021bii legale), asigur\u00e2ndu-se c\u0103 respect\u0103 legisla\u021bia \u00een vigoare \u0219i nu risc\u0103 poten\u021biale amenzi. Odat\u0103 ce toate criteriile de preselec\u021bie sunt \u00eentrunite, magazinul prime\u0219te certificarea\u00a0<strong><a href=\"https:\/\/trusted.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">TRUSTED.ro<\/a><\/strong>\u00a0care atest\u0103 c\u0103 este un magazin de \u00eencredere;<\/li>\n<li>Ulterior, magazinul intr\u0103 \u00een procesul de evaluare prin cele\u00a0<a href=\"https:\/\/www.gpec.ro\/competitia-magazinelor-online\/criterii-de-jurizare\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>peste 200 de criterii<\/strong><\/a>\u00a0analizate de unii dintre cei mai buni speciali\u0219ti \u00een E-Commerce \u0219i Digital Marketing din Rom\u00e2nia;<\/li>\n<li>Magazinul prime\u0219te raportul de evaluare con\u021bin\u00e2nd note \u0219i recomand\u0103ri pentru fiecare din cele peste 200 de criterii, astfel \u00eenc\u00e2t s\u0103 \u0219tie exact ce trebuie s\u0103 optimizeze pentru a cre\u0219te v\u00e2nz\u0103rile \u0219i pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba de navigare a utilizatorilor;<\/li>\n<li>Pe l\u00e2ng\u0103 explica\u021biile cuprinse \u00een raport, reprezentan\u021bii magazinului online au ocazia de a discuta direct cu exper\u021bii care i-au analizat website-ul pentru a primi mai multe explica\u021bii \u0219i recomand\u0103ri din partea acestora (consultan\u021b\u0103 avizat\u0103 \u00een cadrul Sesiunilor de Mentorship);<\/li>\n<li>Beneficiind de evaluarea detaliat\u0103 \u0219i de recomand\u0103rile speciali\u0219tilor, magazinul are toate resursele necesare pentru a trece la optimiz\u0103ri \u00een scopul cre\u0219terii v\u00e2nz\u0103rilor \u2013 acesta fiind cel mai mare beneficiu adus de Competi\u021bia GPeC afacerilor e-commerce.<\/li>\n<\/ul>\n<h2>Ce spun reprezentan\u021bii magazinelor online care au participat la Competi\u021bia GPeC<\/h2>\n<p>\u00cen cele 14 edi\u021bii ale Competi\u021biei GPeC de p\u00e2n\u0103 anul acesta, peste 1.000 de magazine online au participat \u00een acest proces, iar 93% din ele au considerat participarea extrem de util\u0103 pentru afacerea lor.<\/p>\n<p><strong>C\u0103t\u0103lina Coterle\u021b, F64.ro<\/strong>:\u00a0<em>\u201c<\/em><em>Participarea \u00een Competi\u021bia GPeC a fost un factor important \u00een dezvoltarea \u0219i optimizarea magazinului F64 datorit\u0103 recomand\u0103rilor primite din partea speciali\u0219tilor. Am avut ocazia s\u0103 punem \u00eentreb\u0103ri la Sesiunile de Mentorship, am aflat ultimele tendin\u021be \u00een marketing, am implementat recomand\u0103ri pe partea de SEO \u0219i UX \u0219i am completat informa\u021bii pe website legate de aspecte juridice. Practic, activitatea noastr\u0103 a fost analizat\u0103 dintr-o alt\u0103\u00a0 perspectiv\u0103, lucru care ne-a ajutat s\u0103 vedem unde putem s\u0103 \u00eembun\u0103t\u0103\u021bim, astfel \u00eenc\u00e2t clien\u021bii no\u0219tri s\u0103 aib\u0103 parte de o experien\u021b\u0103 mai bun\u0103.\u201d<\/em><\/p>\n<p><strong>Eduard Dan, itDepot<\/strong>:\u00a0<em>\u201cCompeti\u021bia GPeC, prin prisma celor peste 200 de criterii \u00een baza c\u0103rora se realizeaz\u0103 evaluarea fiec\u0103rui magazin online \u00eenscris, monitorizate de o echip\u0103 de 30 de exper\u021bi, a reprezentat o provocare pentru echipa itDepot. E important atunci c\u00e2nd e\u0219ti pe drumul dezvolt\u0103rii unui business online care, evident, vrei s\u0103 aib\u0103 succes, s\u0103 fii \u00eendrumat de exper\u021bi care au parcurs deja calea succesului.<\/em><\/p>\n<p><em>Pe noi ne-a ajutat participarea la GPeC s\u0103 oferim clien\u021bilor no\u0219tri o experien\u021b\u0103 de achizi\u021bie online c\u00e2t mai bun\u0103 \u0219i ne-a impulsionat s\u0103 implement\u0103m noi facilit\u0103\u021bi care s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 \u0219i mai mult interac\u021biunea clien\u021bilor cu site-ul. A fost o experien\u021b\u0103 care a meritat toate eforturile \u0219i abia a\u0219tept\u0103m competi\u021bia de anul acesta.\u201d<\/em><\/p>\n<p><strong>Daniel Cr\u0103ciun, Lensa<\/strong>:\u00a0<em>\u201c<\/em><em>GPeC nu este doar o competi\u021bie, este un manual bine definit pentru e-commerce. Dac\u0103 vrei s\u0103 faci un business \u00een e-commerce, Competi\u021bia GPeC este \u201ebiblia\u201d. Pe l\u00e2ng\u0103 informa\u021biile utile pe care le vei primi pe baza criteriilor de jurizare, vei avea parte \u0219i de training\/consultan\u021b\u0103 1 la 1 cu renumi\u021bi jura\u021bi din domeniul e-commerce care te pot ajuta s\u0103 duci afacerea la urm\u0103torul nivel. Pentru mine Competi\u021bia GPeC este aur curat, \u00eenv\u0103\u021b \u00een fiecare an lucruri noi.\u201d<\/em><\/p>\n<p><strong>Marina Popescu, Floria<\/strong>:\u00a0<em>\u201cFaptul c\u0103 beneficiem mereu de o p\u0103rere obiectiv\u0103, din exterior, este un plus. Criteriile de jurizare ne arat\u0103 \u00een permanen\u021b\u0103 unde ar trebui s\u0103 fie focusul nostru \u0219i unde am gre\u0219it. Experien\u021ba, \u00een sine, este una care \u021bine at\u00e2t de dezvoltarea magazinului nostru \u0219i de infuzia de nou, c\u00e2t \u0219i de motivarea echipei noastre.\u201d<\/em><\/p>\n<p><strong>Sergiu Constantinescu-Br\u0103descu, PiatraOnline<\/strong>:\u00a0<em>\u201cSuntem recunosc\u0103tori Competi\u021biei GPeC \u00eentruc\u00e2t datorit\u0103 fiec\u0103rei edi\u021bii am \u00eenv\u0103\u021bat \u0219i \u00eembun\u0103t\u0103\u021bit at\u00e2t platform, c\u00e2t \u0219i experien\u021ba clientului. Pe l\u00e2ng\u0103 toate acestea ne-a ajutat networking-ul din domeniu: av\u00e2nd acces la know-how, am \u00eenceput s\u0103 lucr\u0103m cu noi parteneri ce ne-au ajutat s\u0103 ne dezvolt\u0103m \u00een continuare.\u201d<\/em><\/p>\n<h2>Orice magazin online se poate \u00eenscrie \u00een Competi\u021bia GPeC p\u00e2n\u0103 pe 11 septembrie 2020<\/h2>\n<p>Magazinele online interesate de un Benchmark complex al website-urilor lor \u00een vederea optimiz\u0103rii acestora, se pot \u00eenscrie \u00een Competi\u021bia GPeC p\u00e2n\u0103 pe\u00a0<strong>11 septembrie<\/strong>, ora 23:59.<\/p>\n<p>Spre deosebire de cele 72 de magazine \u00eenscrise p\u00e2n\u0103 pe 6 iulie, magazinele nou \u00eenscrise vor trece printr-o singur\u0103 etap\u0103 de evaluare \u00een perioada 14 septembrie \u2013 5 octombrie \u0219i nu vor putea fi nominalizate la Festivitatea Gala Premiilor eCommmerce 2020, dar vor beneficia integral de Benchmark \u0219i de evaluarea profesionist\u0103 a website-urilor lor.<\/p>\n<p>Costul \u00eenscrierii \u00een Competi\u021bia GPeC porne\u0219te\u00a0<strong>de la 349 EUR + TVA<\/strong>, iar valoarea benchmark-ului primit este cotat\u0103 la peste 5.000 EUR (valoare de pia\u021b\u0103).<\/p>\n<p>Detalii complete \u0219i \u00eenscrieri se pot face pe\u00a0<a href=\"https:\/\/www.gpec.ro\/competitia-magazinelor-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">website-ul GPeC.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cu o tradi\u021bie de 15 ani,\u00a0Competi\u021bia Magazinelor Online GPeC\u00a0este considerat\u0103 cel mai util instrument dedicat magazinelor online pentru a-\u0219i optimiza website-urile \u00een scopul cre\u0219terii ratei de conversie \u0219i a v\u00e2nz\u0103rilor.\u00a072 de magazine online\u00a0s-au \u00eenscris deja la edi\u021bia de anul acesta a Competi\u021biei GPeC, iar \u00eenscrierile sunt \u00een continuare deschise tuturor magazinelor e-commerce p\u00e2n\u0103 pe\u00a011 septembrie [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[144],"class_list":["post-28893","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-gpec"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-7w1","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/28893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=28893"}],"version-history":[{"count":18,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/28893\/revisions"}],"predecessor-version":[{"id":28912,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/28893\/revisions\/28912"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=28893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=28893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=28893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}