{"id":27704,"date":"2020-06-16T14:24:33","date_gmt":"2020-06-16T12:24:33","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=27704"},"modified":"2020-06-16T16:00:59","modified_gmt":"2020-06-16T14:00:59","slug":"insights-despre-sandale-cand-se-vorbeste-cel-mai-mult-in-social-media-unde-si-cum","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/insights-despre-sandale-cand-se-vorbeste-cel-mai-mult-in-social-media-unde-si-cum\/","title":{"rendered":"Insights despre sandale &#8211; cand se vorbeste cel mai mult in social media, unde si cum"},"content":{"rendered":"<p>Sandalele, produse cu utilizare sezoniera reprezinta subiectul analizei noastre de monitorizare.<\/p>\n<p>Deloc surprinzator, perioada in care interesul pentru sandale incepe sa creasca este inceputul lunii <strong>martie (04 &#8211; 10 martie)<\/strong>. Cresterea este una sustinuta, inregistrand mai multe puncte de vizibilitate maxima (<strong>15 &#8211; 21 aprilie 2019<\/strong> &#8211; cand s-a inregistrat campanie de reduceri) si <strong>mijlocul lunii iunie<\/strong>. Sfarsitul lunii august si inceputul lunii septembrie marcheaza perioada in care sandalele nu mai sunt de interes pentru membrii social media.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27711\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Evolutie_mentionari_sandale.jpg\" alt=\"\" width=\"650\" height=\"280\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Evolutie_mentionari_sandale.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Evolutie_mentionari_sandale-300x129.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>In ultimul an, cele mai multe dintre mentionarile sandalelor s-au inregistrat pe <strong>Facebook<\/strong> (56%), <strong>presa online<\/strong> (14%) si <strong>Instagram <\/strong>(11%).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27734\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Distributia_mentionarilor_pe_canale_socialmedia.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Distributia_mentionarilor_pe_canale_socialmedia.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Distributia_mentionarilor_pe_canale_socialmedia-300x200.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Daca berea este prindefinitie un produs care se consuma social, impreuna cu alte persoane si a caror mentionari au fost vizibile pe <a href=\"https:\/\/www.zelist.ro\/blog\/insights-despre-bere-cand-se-vorbeste-cel-mai-mult-in-social-media-unde-si-cum\/\">forumurile de discutii<\/a>, in cazul sandalelor, canalul social media cu impact a fost <strong>Instagramul<\/strong>. Utilizatorii social media au simtit nevoia de a publica fotografii prezentand sandalele dar si comerciantii au desfasurat campanii de promovare in acest canal.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27735\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Impactul_mentionarilor_sandale.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Impactul_mentionarilor_sandale.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Impactul_mentionarilor_sandale-300x200.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Cele mai folosite cuvintele care au insotit expresia &#8220;sandale&#8221; au fost: <strong>alege,\u00a0 calitate, ecologica, elegante, online, pantaloni, pantofi, piele, reduceri, rochie, talpa, toc<\/strong>. Dintre culori, cele mai folosite au fost <strong>bej si negre<\/strong>. Dintre brandurile mentionate in contextul sandalelor, cele mai folosite in context au fost: <strong>avarca, depurtat, fundeal, zappatos<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27737\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/tagcloud.jpg\" alt=\"\" width=\"650\" height=\"128\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/tagcloud.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/tagcloud-300x59.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Va prezentam mai jos, top influenceri din blogosfera, presa, Instagram si Facebook care au mentioanat expresia in ultimul an.<\/p>\n<p>Top influenceri din\u00a0<strong>blogosfera: <\/strong>andreearaicu.ro, ro.blog-womantoday.com, blog.epantofi.ro.<\/p>\n<p><strong> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27744\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Top_Influencers_Bloguri.jpg\" alt=\"\" width=\"650\" height=\"397\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Top_Influencers_Bloguri.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Top_Influencers_Bloguri-300x183.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/strong><\/p>\n<p>Top Influenceri din<strong> presa online<\/strong>: verdict.ro, eva.ro, elle.ro<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27746\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Top_Influencers_Presa.jpg\" alt=\"\" width=\"650\" height=\"384\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Top_Influencers_Presa.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Top_Influencers_Presa-300x177.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Top Inflencers\u00a0<strong>Instagram<\/strong>: garkony,\u00a0yvettes_shoes_atelier, moone_ro<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27755\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Top_Influencers_Instagram1.jpg\" alt=\"\" width=\"650\" height=\"398\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Top_Influencers_Instagram1.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Top_Influencers_Instagram1-300x184.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Top Influenceri <strong>Facebook<\/strong>: Manos Shoes, Benaza, FunDeal.ro<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27750\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Top_Influencers_Facebook.jpg\" alt=\"\" width=\"650\" height=\"401\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Top_Influencers_Facebook.jpg 650w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2020\/06\/Top_Influencers_Facebook-300x185.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sandalele, produse cu utilizare sezoniera reprezinta subiectul analizei noastre de monitorizare. Deloc surprinzator, perioada in care interesul pentru sandale incepe sa creasca este inceputul lunii martie (04 &#8211; 10 martie). Cresterea este una sustinuta, inregistrand mai multe puncte de vizibilitate maxima (15 &#8211; 21 aprilie 2019 &#8211; cand s-a inregistrat campanie de reduceri) si mijlocul [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,742],"tags":[1335],"class_list":["post-27704","post","type-post","status-publish","format-standard","hentry","category-social-media","category-zelist-research","tag-insights-despre-sandale"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-7cQ","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/27704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=27704"}],"version-history":[{"count":27,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/27704\/revisions"}],"predecessor-version":[{"id":27756,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/27704\/revisions\/27756"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=27704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=27704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=27704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}