{"id":259,"date":"2011-01-14T15:28:15","date_gmt":"2011-01-14T13:28:15","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=259"},"modified":"2011-01-25T15:12:57","modified_gmt":"2011-01-25T13:12:57","slug":"temerile-companiilor-piedici-in-calea-utilizarii-social-media","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/temerile-companiilor-piedici-in-calea-utilizarii-social-media\/","title":{"rendered":"Temerile companiilor, piedici in calea utilizarii Social Media"},"content":{"rendered":"<p style=\"text-align: justify;\">Conform studiului \u201c<strong><em>Future of Content<\/em><\/strong>\u201d realizat de <strong>Loudhouse<\/strong> impreuna cu <strong>Meltwater Group<\/strong> in luna noiembrie 2010, companiile chestionate mentioneaza urmatoarele piedici in utilizarea social media pentru indeplinirea obiectivelor de promovare:<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify;\">38% dintre respondenti \u2013 lipsa \tresurselor si a timpului,<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\">30% dintre respondenti \u2013 lipsa \tposibilitatii de a masura impactul social media asupra indeplinirii \ttintelor stabilite,<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\">27% dintre respondenti \u2013 lipsa \tposibilitatii de a urmari si monitoriza in mod adecvat eforturile \tdepuse.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">In acelasi timp, desi 87% dintre firmele chestionate considera ca este importanta monitorizarea discutiilor din online privind brandurile lor doar 20% dintre acestea au investit in unelte de monitorizare.<\/p>\n<p>De asemenea, firmele chestionate pot fi impartite in 5 categorii:<\/p>\n<ul>\n<li>Vizionare (16%)<\/li>\n<li>Adepti (26%)<\/li>\n<li>Recupereaza decalajul (23%)<\/li>\n<li>Reticente (14%)<\/li>\n<li>Sunt impotriva (21%)<\/li>\n<\/ul>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><a href=\"http:\/\/engine.zelist.ro\/blog\/wp-content\/uploads\/2011\/01\/studiu-meltwater.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-285  aligncenter\" title=\"studiu-meltwater\" src=\"http:\/\/engine.zelist.ro\/blog\/wp-content\/uploads\/2011\/01\/studiu-meltwater.jpg\" alt=\"\" width=\"500\" height=\"297\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/01\/studiu-meltwater.jpg 1110w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/01\/studiu-meltwater-300x178.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Studiul in format PDF il puteti gasi <a href=\"http:\/\/meltwaterproducts.com\/reports\/Meltwater_Future_of_Content_Report.pdf\" target=\"_blank\">aici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conform studiului \u201cFuture of Content\u201d realizat de Loudhouse impreuna cu Meltwater Group in luna noiembrie 2010, companiile chestionate mentioneaza urmatoarele piedici in utilizarea social media pentru indeplinirea obiectivelor de promovare: 38% dintre respondenti \u2013 lipsa resurselor si a timpului, 30% dintre respondenti \u2013 lipsa posibilitatii de a masura impactul social media asupra indeplinirii tintelor stabilite, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[10,12,13,11,9,908],"class_list":["post-259","post","type-post","status-publish","format-standard","hentry","category-international","tag-companii","tag-loudhouse","tag-meltwater-group","tag-monitorizare-online","tag-piedici","tag-social-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-4b","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=259"}],"version-history":[{"count":7,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/259\/revisions"}],"predecessor-version":[{"id":263,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/259\/revisions\/263"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}