{"id":21165,"date":"2019-05-30T09:24:44","date_gmt":"2019-05-30T07:24:44","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=21165"},"modified":"2019-05-30T09:24:44","modified_gmt":"2019-05-30T07:24:44","slug":"gpec-summit-27-28-mai-viitorul-in-e-commerce-digital-marketing-are-un-singur-nume-clientul-fericit","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/gpec-summit-27-28-mai-viitorul-in-e-commerce-digital-marketing-are-un-singur-nume-clientul-fericit\/","title":{"rendered":"GPeC SUMMIT 27-28 mai | Viitorul \u00een e-commerce & digital marketing are un singur nume: clientul fericit"},"content":{"rendered":"

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Pe 27 \u0219i 28 mai, GPeC SUMMIT, cel mai important eveniment de e-commerce \u0219i marketing online din Europa Central\u0103 \u0219i de Est, a \u00eentins covorul ro\u0219u \u00een centrul Bucure\u0219tiului pentru elita profesioni\u0219tilor din online din Rom\u00e2nia, Bulgaria, Ungaria, Cehia \u0219i Polonia.<\/p>\n

Peste 1000 de speciali\u0219ti \u00een digital marketing, antreprenori, business owneri, consultan\u021bi, developeri \u0219i digital entuzia\u0219ti s-au reunit pe 27 mai la Conferin\u021ba GPeC & E-Commerce Expo pentru a afla cum s\u0103-\u0219i creasc\u0103 afacerea online, \u021bin\u00e2nd cont de ultimele tendin\u021be la nivel interna\u021bional.<\/p>\n

Edi\u021bia care aniverseaz\u0103 14 ani de GPeC s-a desf\u0103\u0219urat la Sala Mare a Teatrului Na\u021bional din Bucure\u0219ti \u0219i s-a bucurat de cel mai rapid sold-out din istoria evenimentului. Sub sloganul \u201eNot just speakers. The best digital know-how deliverers\u201d, GPeC SUMMIT a pus \u00een scen\u0103 8 exper\u021bi mondiali de top \u0219i 3 exper\u021bi rom\u00e2ni cu o vast\u0103 experien\u021b\u0103 \u00een e-commerce \u0219i marketing online pentru 360 de minute de prezent\u0103ri \u0219i studii de caz care au acoperit cele mai importante aspecte \u00een cre\u0219terea unui business online.<\/p>\n

Cele mai importante idei pentru business discutate la GPeC SUMMIT<\/span><\/h4>\n

Investe\u0219te \u00een branding.<\/strong> To\u021bi marii speciali\u0219ti SEO invita\u021bi, printre care Wil Reynolds, Jono Alderson \u0219i Hannah Thorpe au accentuat faptul c\u0103 o strategie de cre\u0219tere a brandului este mai profitabil\u0103 dec\u00e2t nesf\u00e2r\u0219ita b\u0103t\u0103lie \u00een cuvinte-cheie.<\/p>\n

Optimizeaz\u0103-\u021bi site-ul pentru vizitatori, nu pentru Google.<\/strong> Gerry McGovern, specialist User Experience, a reamintit c\u0103 cele mai importante elemente de usability prin care po\u021bi atinge obiectivele de v\u00e2nzare sunt simplitatea \u0219i focusul pe site. To\u021bi marii juc\u0103tori \u00een e-commerce au site-uri cu design banal, dar perfect func\u021bional, iar asta este cel mai important pentru utilizator.<\/p>\n

Folose\u0219te-te de tehnologie pentru a satisface nevoile clien\u021bilor.<\/strong> Ian Jindal, fondatorul Internet Retailing spune c\u0103 tehnologia schimb\u0103 modul \u00een care facem business \u0219i comunic\u0103m cu clien\u021bii, dar c\u0103 tehnologia nu trebuie s\u0103 fie scopul, ci modul prin care \u00eembun\u0103t\u0103\u021bim experien\u021ba clientului.<\/p>\n

Concentreaz\u0103-\u021bi strategia \u00een jurul clientului.<\/strong> De\u0219i 80% din companii cred c\u0103 au o strategie customer-centric, \u00een realitate doar 8% dintre clien\u021bii lor pot afirma asta, spune Karl Gilis.<\/p>\n

\u00cembun\u0103t\u0103\u021be\u0219te calitatea serviciilor.<\/strong> \u00cen e-commerce este singurul mod prin care po\u021bi cre\u0219te s\u0103n\u0103tos. Florin Filote, director eMAG Marketplace spune c\u0103 68% dintre clien\u021bi nu vor mai comanda de pe un site dac\u0103 au avut o experien\u021b\u0103 nepl\u0103cut\u0103.<\/p>\n

Intr\u0103m \u00een noua er\u0103 a marketing-ului.<\/strong> Jono Alderson a prezentat o idee controversat\u0103: pe m\u0103sur\u0103 ce oamenii vor adopta mai mult asisten\u021bii vocali \u0219i chat bo\u021bii, aceste sisteme vor avea mai mult control asupra a ceea ce vor vedea poten\u021bialii clien\u021bi online. Cum po\u021bi ajunge la client c\u00e2nd nu mai ai control? Branding-ul pare s\u0103 fie r\u0103spunsul \u0219i de data asta.<\/p>\n

Richard, primul robot software din lume membru al unui juriu.<\/strong> Cristian Ignat, fondatorul Aggranda, a prezentat \u00een premier\u0103 pe scena GPeC robotul care va evalua anul acesta site-urile magazinelor online \u00eenscrise \u00een Competi\u021bia GPeC, al\u0103turi de ceilal\u021bi 25 de membri umani. Richard este doar unul dintre robo\u021bii crea\u021bi de Aggranda prin tehnologia UiPath, care preia \u0219i automatizeaz\u0103 task-urile birocratice repetitive, elimin\u00e2nd 100% erorile umane \u0219i eficientiz\u00e2nd de 3-4 ori procesele \u0219i costurile.<\/p>\n

\u00cen paralel, \u00een foaierul TNB s-a desf\u0103\u0219urat una dintre cele mai mari \u0219i dinamice expozi\u021bii dedicate serviciilor \u0219i solu\u021biilor pentru e-commerce \u0219i marketing online. Anul acesta peste 30 de companii furnizoare au expus la standuri inova\u021bii, au discutat cu participan\u021bii \u0219i au creat parteneriate.<\/p>\n

No\u021biuni aprofundate de e-commerce & marketing online la GPeC SUMMIT<\/span><\/h4>\n

Pe 28 mai, a doua zi de eveniment a fost dedicat\u0103 masterclass-urilor \u0219i cursurilor practice. 325 de participan\u021bi au \u00eenv\u0103\u021bat la Hotel Sheraton din Bucure\u0219ti:
\n– cum s\u0103-\u0219i optimizeze magazinele online la Masterclass-ul Top Tasks<\/strong> sus\u021binut de Gerry Mcgovern;
\n– care sunt pa\u0219ii unui start-up \u00een e-commerce la Cursul de eCommerce & Marketing Online pentru \u00eencep\u0103tori<\/strong> sus\u021binut de Raluca Radu \u0219i Andrei Radu \u0219i av\u00e2ndu-i ca invita\u021bi pe Dan V\u00eertopeanu \u0219i Mihai V\u00een\u0103toru;
\n– cum s\u0103 configureze \u0219i s\u0103 conecteze tool-urile Google Analytics, Google Tag Manager \u0219i Google Data Studio pentru a-\u0219i gestiona datele mai eficient \u00een companie, la Masterclass-ul Google Tag Manager<\/strong> sus\u021binut de Jono Alderson;
\n– cum se creeaz\u0103 o strategie de Facebook Ads c\u00e2\u0219tig\u0103toare folosind video, la Masterclass-ul Facebook Ads<\/strong> sus\u021binut de Dennis Yu \u0219i Tanner Laycock;
\n– ultimele tehnici de optimizare SEO la Masterclass-ul SEO<\/strong> sus\u021binut de Hannah Thorpe;
\n– cum s\u0103 creeze site-uri \u0219i aplica\u021bii mobile de succes la Masterclass-ul Mobile UX<\/strong> sus\u021binut de Steven Hoober.<\/p>\n

Urm\u0103toarele evenimente GPeC 2019<\/span><\/h4>\n

Dup\u0103 edi\u021bia de prim\u0103var\u0103 GPeC SUMMIT, \u00een perioada 21 \u2013 26 august, comunitatea de e-commerce se reune\u0219te la \u0218coala de Var\u0103 GPeC, singura serie de cursuri intensive de Comer\u021b Electronic \u0219i Marketing Online din Rom\u00e2nia.<\/p>\n

\u00cen cele 5 zile pe care le vor petrece al\u0103turi de speciali\u0219ti din domeniu, participan\u021bii vor participa la 12 cursuri de e-commerce \u0219i digital marketing \u2013 18 ore de con\u021binut intensiv axat pe \u201etips & tricks\u201d, cu exemple concrete \u0219i studii de caz de la cei mai buni speciali\u0219ti din Rom\u00e2nia.<\/p>\n

Pe 4-5 noiembrie, \u00eenainte s\u0103 afl\u0103m c\u00e2\u0219tig\u0103torii anului \u00een e-commerce la Gala Premiilor GPeC 2019, ne revedem la Teatrul Na\u021bional din Bucure\u0219ti la GPeC SUMMIT edi\u021bia de toamn\u0103 de pe 4-5 Noiembrie, al\u0103turi de noi speakeri excep\u021bionali, invita\u021bi pentru prima dat\u0103 \u00een Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pe 27 \u0219i 28 mai, GPeC SUMMIT, cel mai important eveniment de e-commerce \u0219i marketing online din Europa Central\u0103 \u0219i de Est, a \u00eentins covorul ro\u0219u \u00een centrul Bucure\u0219tiului pentru elita profesioni\u0219tilor din online din Rom\u00e2nia, Bulgaria, Ungaria, Cehia \u0219i Polonia. Peste 1000 de speciali\u0219ti \u00een digital marketing, antreprenori, business owneri, consultan\u021bi, developeri \u0219i digital […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[839,723,344],"class_list":["post-21165","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-ecommerce","tag-gpec-summit","tag-marketing-online"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-5vn","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/21165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=21165"}],"version-history":[{"count":1,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/21165\/revisions"}],"predecessor-version":[{"id":21179,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/21165\/revisions\/21179"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=21165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=21165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=21165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}