{"id":21130,"date":"2019-05-24T16:12:29","date_gmt":"2019-05-24T14:12:29","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=21130"},"modified":"2019-05-24T16:12:29","modified_gmt":"2019-05-24T14:12:29","slug":"cine-sunt-cei-mai-importanti-directori-de-marketing-din-romania-2","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/cine-sunt-cei-mai-importanti-directori-de-marketing-din-romania-2\/","title":{"rendered":"Cine sunt cei mai importan\u021bi directori de marketing din Rom\u00e2nia"},"content":{"rendered":"

\"\"<\/a><\/p>\n

\u2022 75% dintrei cei care ocup\u0103 pozi\u021bii de conducere \u00een departamentele de marketing sunt femei<\/strong>
\n\u2022 50% sunt absolven\u021bi ai Academiei de Studii Economice din Bucure\u0219ti<\/strong>
\n\u2022 75% au urmat cursuri \u0219i traininguri de specializare<\/strong><\/p>\n

Cei mai importan\u021bi directori de marketing sunt reuni\u021bi \u00een Anuarul Directorilor de Marketing din Rom\u00e2nia, o ini\u021biativ\u0103 Biz Agency, unic\u0103 \u00een pia\u021b\u0103.
\nAjuns la a V-a edi\u021bie, anuarul este o radiografie a industriei, a\u0219a cum arat\u0103 ea \u00een 2019. Cartea realizat\u0103 de echipa Biz reune\u0219te peste 150 de directori de marketing \u0219i eviden\u021biaz\u0103 printre r\u00e2nduri \u0219i portretul marketerului rom\u00e2n.<\/p>\n

Portretul profesionistului \u00een marketing:<\/strong>
\n\u2022 Este o profesie predominant feminin\u0103, aproximativ 75% dintre persoanele care ocup\u0103 pozi\u021bii de conducere \u00een departamentele de marketing sunt femei
\n\u2022 Aprox. 50% sunt absolven\u021bi ai Academiei de Studii Economice din Bucure\u0219ti
\n\u2022 Aprox. 50% au absolvit studii postuniversitare \u0219i peste 75% au urmat cursuri \u0219i traininguri de specializare \u021binute fie \u00een cadrul companiilor pentru care lucreaz\u0103, fie \u00een organiza\u021bii acreditate \u00een domeniu.
\n\u2022 V\u00e2rsta medie: 39 de ani.
\n\u2022 Media experien\u021bei \u00een domeniu de aproximativ 14 ani<\/p>\n

\u201eFie c\u0103 ne plac ori nu, reclamele ne influen\u021beaz\u0103 deciziile de cump\u0103rare \u0219i ata\u0219amentul fa\u021b\u0103 de branduri. Intr\u0103m zi de zi \u00een contact cu rezultatele muncii lor, dar nu avem mereu ocazia s\u0103-i cunoa\u0219tem pe cei din spatele brandurilor. A\u0219a c\u0103 ne-am propus ca, an de an, s\u0103 realiz\u0103m o radiografie a industriei prin intermediul profesioni\u0219ilor din domeniu, strategii care creioneaz\u0103 direc\u021biile de promovare \u0219i administreaz\u0103 bugetele celor mai puternice branduri prezente pe pia\u021ba rom\u00e2neasc\u0103\u201d, spune Loredana S\u0103ndulescu, director editorial Biz.<\/p>\n

Cei interesa\u021bi pot achizi\u021biona anuarul online, acces\u00e2nd urm\u0103torul link:\u00a0 https:\/\/bestmarketingconference.ro\/comanda<\/a>
\nCostul achizi\u021biei este de 50 RON (TVA inclus) pentru formatul digital \u0219i 85 RON pentru varianta print (TVA inclus).<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2022 75% dintrei cei care ocup\u0103 pozi\u021bii de conducere \u00een departamentele de marketing sunt femei \u2022 50% sunt absolven\u021bi ai Academiei de Studii Economice din Bucure\u0219ti \u2022 75% au urmat cursuri \u0219i traininguri de specializare Cei mai importan\u021bi directori de marketing sunt reuni\u021bi \u00een Anuarul Directorilor de Marketing din Rom\u00e2nia, o ini\u021biativ\u0103 Biz Agency, unic\u0103 […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[894,132],"class_list":["post-21130","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-best-marketing","tag-revista-biz"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-5uO","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/21130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=21130"}],"version-history":[{"count":2,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/21130\/revisions"}],"predecessor-version":[{"id":21133,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/21130\/revisions\/21133"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=21130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=21130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=21130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}