{"id":21023,"date":"2019-05-21T11:18:08","date_gmt":"2019-05-21T09:18:08","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=21023"},"modified":"2019-05-21T11:18:08","modified_gmt":"2019-05-21T09:18:08","slug":"incepand-cu-2020-conferinta-prbeta-devine-primul-festival-de-comunicare-din-vestul-tarii","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/incepand-cu-2020-conferinta-prbeta-devine-primul-festival-de-comunicare-din-vestul-tarii\/","title":{"rendered":"\u00cencep\u00e2nd cu 2020, Conferin\u021ba PRbeta devine primul festival de comunicare din vestul \u021b\u0103rii"},"content":{"rendered":"<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2019\/05\/Cristina-Putan-si-Oltea-Zambori-e1558430126499.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21024\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2019\/05\/Cristina-Putan-si-Oltea-Zambori-e1558430126499.jpg\" alt=\"\" width=\"650\" height=\"433\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Cea de a noua edi\u021bie a Conferin\u021bei PRbeta din Timi\u0219oara, eveniment dedicat industriilor creative din zona de vest a \u021b\u0103rii, a avut ca tem\u0103 central\u0103 puterea oamenilor de a colabora \u0219i de a schimba, \u00eempreun\u0103, modul \u00een care func\u021bioneaz\u0103 lucrurile at\u00e2t la nivel regional, c\u00e2t \u0219i la nivel na\u021bional. Organizatorii au anun\u021bat, \u00een cadrul evenimentului, lansarea unei agen\u021bii de comunicare dedicat\u0103 evenimentelor culturale, dar \u0219i un proiect educa\u021bional care implic\u0103 at\u00e2t mediul academic, c\u00e2t \u0219i cel privat \u00een formarea viitorilor profesioni\u0219ti din domeniu.<\/strong><\/p>\n<p style=\"text-align: justify;\">Sala de conferin\u021be de la INCUBOXX a g\u0103zduit prezent\u0103ri ale unora dintre cei mai cunoscu\u021bi \u0219i respecta\u021bi speciali\u0219ti \u00een diverse ramuri ale comunic\u0103rii din Rom\u00e2nia. Tema acestui an a fost \u201ePower of the People\u201d, un subiect generos despre puterea oamenilor de a aduna comunit\u0103\u021bi \u00een jurul ideilor \u0219i proiectelor pe care le coordoneaz\u0103.<\/p>\n<p style=\"text-align: justify;\">De la campanii de responsabilizare social\u0103 p\u00e2n\u0103 la tips&amp;tricks despre noile re\u021bele sociale, speciali\u0219tii care au vorbit \u00een cadrul Conferin\u021bei PRbeta au oferit informa\u021bii complete despre campaniile la care au lucrat \u0219i obiectivele atinse. De la Magic Chair \u2013 scaunul solidarit\u0103\u021bii pe care au stat 636 de oameni, p\u00e2n\u0103 la discu\u021bii libere despre nout\u0103\u021bile din industria comunic\u0103rii, campanii cu influenceri sau studii de caz despre \u00eencercarea de a schimba percep\u021bii \u0219i mentalit\u0103\u021bi, evenimentul a acoperit o mare parte din ceea ce numim comunicare \u0219i PR \u00een era digital\u0103.<\/p>\n<p style=\"text-align: justify;\">PRbeta, organizator al conferin\u021bei, a anun\u021bat lansarea Blue Moon Agency, o nou\u0103 agen\u021bie dedicat\u0103 comunic\u0103rii culturale \u0219i produc\u021biei de evenimente culturale. Aceasta este condus\u0103 de Oltea Zambori, \u00een calitate de director. \u201eLucrez, de mai bine de un an, la aceast\u0103 nou\u0103 ramur\u0103 de servicii, pe care am numit-o Blue Moon Agency. Ca actori \u00een dimensiunea cultural\u0103 actual\u0103, <strong>\u00een\u021belegerea culturii \u0219i facilitarea comunic\u0103rii ei<\/strong> intr\u0103 \u00een responsabilitatea noastr\u0103; BMagency e orientat\u0103 pe comunicarea evenimentelor culturale, dar ia \u00een grij\u0103 \u0219i partea de produc\u021bie logistic\u0103\u201d, transmite Oltea Zambori, Director BMagency.<\/p>\n<p style=\"text-align: justify;\">Noua agen\u021bie are deja \u00een grij\u0103 evenimente ca Festivalul Interna\u021bional de Teatru de la Sibiu, Custom Re\u0219i\u021ba sau o parte din departamentul de ospitalitate de la Electric Castle. Este consultant de comunicare \u0219i strateg pentru evenimente afiliate TM 2021, cum ar fi Moving Fireplaces al Asocia\u021biei Prin Banat sau festivalul in : v z b l, al Asocia\u021biei Solidart, care se va afla \u00een septembrie 2019 la prima edi\u021bie.<\/p>\n<p style=\"text-align: justify;\">PRbeta Agency continu\u0103 s\u0103 construiasc\u0103 proiecte de educare a viitorilor profesioni\u0219ti \u00een domeniu. \u201dPRbeta \u00eenseamn\u0103 <strong>educa\u021bie \u00een comunicare<\/strong>. Sunt deja aproape 10 ani de c\u00e2nd lucr\u0103m \u00eempreun\u0103 cu studen\u021bi, profesori \u0219i reprezentan\u021bi ai companiilor, cu scopul de a forma noi genera\u021bii de profesioni\u0219ti. Era firesc s\u0103 oficializ\u0103m aceast\u0103 rela\u021bionare. \u00cencep\u00e2nd din toamn\u0103, <strong>preg\u0103tim un proiect educa\u021bional \u00een care aducem \u00eempreun\u0103 mediul academic \u0219i mediul privat, pentru a oferi tinerilor at\u00e2t informa\u021bie actual\u0103 \u00eentr-un domeniu care se schimb\u0103 foarte rapid, c\u00e2t \u0219i posibilitatea de a pune \u00een practic\u0103 ceea ce \u00eenva\u021b\u0103<\/strong>. \u00cencepem \u00een Timi\u0219oara, dar ne dorim ca \u00een maximum 2 ani s\u0103 putem replica acest model \u00een toate marile universit\u0103\u021bi din \u021bar\u0103.\u201d detaliaz\u0103 Cristina Pu\u021ban, Director PRbeta Agency.<\/p>\n<p style=\"text-align: justify;\">Tot pe data de 16 mai s-a anun\u021bat cea de-a zecea edi\u021bie a conferin\u021bei PRbeta, care va avea loc pe 14 \u0219i 15 mai 2020, ocazie cu care evenimentul se va transforma \u00een primul festival de PR \u0219i comunicare din Rom\u00e2nia.<\/p>\n<p style=\"text-align: justify;\">\u201eNe-am dorit mult s\u0103 facem o schimbare major\u0103 \u00een structura \u0219i oferta conferin\u021bei noastre \u0219i ne-am dat seama c\u0103 toate comunit\u0103\u021bile pe care le-am adus l\u00e2ng\u0103 noi \u00een to\u021bi ace\u0219ti ani, de c\u00e2nd PRbeta exist\u0103, merit\u0103 s\u0103rb\u0103torite cu un produs pe m\u0103sur\u0103. Ne place s\u0103 g\u0103sim noi feluri de a ne apropia de oamenii din jurul nostru \u0219i s\u0103 construim \u00eempreun\u0103 pentru binele meseriei.\u201d, transmit Cristina Pu\u021ban \u0219i Oltea Zambori, cofondatori PRbeta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cea de a noua edi\u021bie a Conferin\u021bei PRbeta din Timi\u0219oara, eveniment dedicat industriilor creative din zona de vest a \u021b\u0103rii, a avut ca tem\u0103 central\u0103 puterea oamenilor de a colabora \u0219i de a schimba, \u00eempreun\u0103, modul \u00een care func\u021bioneaz\u0103 lucrurile at\u00e2t la nivel regional, c\u00e2t \u0219i la nivel na\u021bional. Organizatorii au anun\u021bat, \u00een cadrul evenimentului, [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[192],"tags":[1318,1039,1313],"class_list":["post-21023","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-conferinta-prbeta","tag-prbeta","tag-prbeta2019"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-5t5","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/21023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=21023"}],"version-history":[{"count":1,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/21023\/revisions"}],"predecessor-version":[{"id":21025,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/21023\/revisions\/21025"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=21023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=21023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=21023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}