{"id":20906,"date":"2019-05-15T11:39:24","date_gmt":"2019-05-15T09:39:24","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=20906"},"modified":"2019-05-15T11:39:24","modified_gmt":"2019-05-15T09:39:24","slug":"comunitatea-specialistilor-in-pr-si-marketing-se-intalneste-la-a-9-a-editie-a-conferintei-prbeta","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/comunitatea-specialistilor-in-pr-si-marketing-se-intalneste-la-a-9-a-editie-a-conferintei-prbeta\/","title":{"rendered":"Comunitatea speciali\u0219tilor \u00een PR \u0219i marketing se \u00eent\u00e2lne\u0219te la a 9-a edi\u021bie a Conferin\u021bei PRbeta"},"content":{"rendered":"

\"\"<\/a><\/p>\n

S\u0103pt\u0103m\u00e2na aceasta, \u00een 16 \u0219i 17 mai, la INCUBOXX, are loc cea de-a noua edi\u021bie a celei mai importante conferin\u021be de comunicare din vestul \u021b\u0103rii – Conferin\u021ba PRbeta. Antreprenori, speciali\u0219ti \u00een marketing \u0219i rela\u021bii publice, jurnali\u0219ti, freelanceri \u0219i studen\u021bi se \u00eent\u00e2lnesc din nou la Timi\u0219oara pentru a discuta despre cele mai noi tendin\u021be \u00een comunicare, campanii creative \u0219i metode prin care fiecare poate ajunge c\u00e2t mai bine la publicul \u021bint\u0103.<\/p>\n

De aceat\u0103 dat\u0103, tema central\u0103 a evenimentului este Power of the People<\/em>, cu scopul de a accentua importan\u021ba comunic\u0103rii de la om la om, dar \u0219i de a ne ajuta s\u0103 \u00een\u021belegem modul \u00een care se formeaz\u0103, cresc \u0219i devin relevante comunit\u0103\u021bile din jurul brandurilor noastre. Fie c\u0103 vorbim despre business-uri mici, aflate la \u00eenceput de drum, sau de companii cu tradi\u021bie, unele dintre ele cunoscute la nivel mondial, identific\u0103m c\u00e2teva tendin\u021be de a include emo\u021bia \u00een procesul de a comunica cu comunit\u0103\u021bile de fani \u0219i de clien\u021bi.<\/p>\n

Anul acesta, evenimentul reune\u0219te reprezentan\u021bi ai unor companii de succes din \u021bar\u0103, antreprenori, inovatori \u0219i speciali\u0219ti \u00een comunicare, marketing \u0219i domenii conexe la o serie de discu\u021bii de la oameni pentru oameni, despre cum se poate construi Rom\u00e2nia care ar putea fi \u0219i despre puterea comunit\u0103\u021bilor care se formeaz\u0103 \u00een jurul unui brand \u00eendr\u0103git sau \u00een jurul unei cauze sociale.<\/p>\n

“Indiferent de domeniul de activitate, fiecare dintre noi are nevoie s\u0103 comunice, iar cea mai eficient\u0103 metod\u0103 este, credem noi, cea care implic\u0103 o component\u0103 emo\u021bional\u0103. Ne \u00eent\u00e2lnim an de an la Conferin\u021ba PRbeta cu oameni care lucreaz\u0103 \u00een industrii creative, dar \u0219i cu cei care dezvolt\u0103 business-uri proprii. Am devenit o comunitate de speciali\u0219ti care lucr\u0103m \u00eempreun\u0103 pentru a cre\u0219te pia\u021ba din vestul \u021b\u0103rii \u0219i care ne dorim s\u0103 schimb\u0103m lucrurile \u00een bine. Ne-am obi\u0219nuit s\u0103 facem lucrurile cu etic\u0103 \u0219i bun sim\u021b, \u00eencerc\u0103m s\u0103 transmitem acest lucru \u0219i genera\u021biilor mai tinere. Credem c\u0103 doar lucr\u00e2nd \u00eempreun\u0103 putem face lumea un loc mai bun\u201d, detaliaz\u0103 Cristina Pu\u021ban, coorganizator al Conferin\u021bei PRbeta.<\/p>\n

Cristina Hanganu (Lidl Rom\u00e2nia), Elena C\u00eer\u00eec (GMP PR + Webstyler), \u0218tefan Szakal (Homefresh), Oana Gheorghiu (Asocia\u021bia D\u0103ruie\u0219te Via\u021b\u0103), Cristina Chipurici (The CEO Library), Mihai Toader Pasti (EFdeN + energiaTa), Andrei Ungureanu (Coca Cola) \u0219i Anca Ti\u021ba (Danone) se al\u0103tur\u0103 profesioni\u0219tilor anun\u021ba\u021bi deja la aceast\u0103 edi\u021bie a Conferin\u021bei PRbeta. Al\u0103turi de ei pute\u021bi descoperi cum au transformat pasiunea \u00een afaceri de succes, cum au pornit business-uri de la zero \u0219i au str\u00e2ns comunit\u0103\u021bi \u00een jurul produselor \u0219i serviciilor oferite, dar \u0219i cum au reu\u0219it s\u0103 schimbe lucrurile \u00een bine prin implicarea a sute de mii de oameni \u00een campaniile f\u0103cute de ei sau prin intermediul strategiilor de cumunicare pe care le-au implementat.<\/p>\n

Conform tradi\u021biei, evenimentul se desf\u0103\u0219oar\u0103 pe parcursul a dou\u0103 zile, prima, 16 mai, fiind dedicat\u0103 discu\u021biilor deschise dintre speciali\u0219ti \u0219i public, urm\u00e2nd ca cea de-a doua zi, 17 mai, s\u0103 urmeze sesiunile intensive de preg\u0103tire la cele patru workshop-uri destinate celor curio\u0219i, dar \u0219i speciali\u0219tilor din marketing, comunicare \u0219i domenii conexe.<\/p>\n

Programul primei zile (16 mai)<\/strong><\/p>\n

8:30 Primirea invita\u021bilor
\n9:00 Breakfast by Danone
\n9:30 -11:00 Oameni pentru oameni<\/strong> cu Florina Iordache (MagiCAMP), Cristina Hanganu (Lidl Romania), Raluca Du\u021b\u0103 (L\u2019Or\u00e9al) \u0219i Oana Gheorghiu (Asocia\u021bia d\u0103ruie\u0219te via\u021b\u0103).
\n11:30 \u2013 13:00 Construim Rom\u00e2nia<\/strong> cu Oana Co\u0219man (Start-up.ro), Mircea C\u0103p\u0103\u021b\u00een\u0103 (Smart Bill) \u0219i \u0218tefan Szakal (Homefresh).
\n14:00 \u2013 15:30 Puterea comunit\u0103\u021bilor<\/strong> cu Andrei Ungureanu (Coca-Cola), Alexandru Negrea (Social Smarts), Cristina Chipurici (The CEO Library) \u0219i Anca Ti\u021ba (Danone)
\n16:00 -17:30 Rom\u00e2nia care ar putea fi<\/strong> cu Mihai Z\u00e2nt (RO-WIN), Alex Ciuc\u0103 (Superior Media), Elena C\u00eer\u00eec (GMP+Webstyler) \u0219i Mihai Toader-Pasti (EFdeN \u0219i energiaTa)<\/p>\n

Programul celei de-a doua zi (17 mai \u2013 Workshop-uri)<\/strong><\/p>\n

10:00 \u2013 12:00 Start-ups: strategia de comunicare pentru business-uri la \u00eenceput de drum <\/strong>cu Alex Ne\u0219tian (iTUX)
\n10:00 \u2013 12:00 Strategii online: cum folosim emo\u021bia \u00een comunicare<\/strong> cu Raluca Du\u021b\u0103 (L\u2019Or\u00e9al) \u0219i Florin Sava (UVT)
\n12:30 \u2013 14:30 Vorbe\u0219te cu comunitatea ta: newsletter-ul pe WhatsApp<\/strong> cu Alexandru Negrea (Social Smarts)
\n15:00 \u2013 17:00 Targetare eficient\u0103 \u00een Google Adwords \u0219i Facebook Ads<\/strong> cu Tiana Momirov (Tell Agency)<\/p>\n

Taxa de participare pentru prima zi a conferin\u021bei PRbeta este de 149 lei, iar pentru fiecare workshop este de 99 de lei.
\nStuden\u021bii benficiaz\u0103 de o reducere de 50% din pre\u021bul biletului pentru prima zi a evenimentului.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u0103pt\u0103m\u00e2na aceasta, \u00een 16 \u0219i 17 mai, la INCUBOXX, are loc cea de-a noua edi\u021bie a celei mai importante conferin\u021be de comunicare din vestul \u021b\u0103rii – Conferin\u021ba PRbeta. Antreprenori, speciali\u0219ti \u00een marketing \u0219i rela\u021bii publice, jurnali\u0219ti, freelanceri \u0219i studen\u021bi se \u00eent\u00e2lnesc din nou la Timi\u0219oara pentru a discuta despre cele mai noi tendin\u021be \u00een comunicare, […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[36,1039,1313,264],"class_list":["post-20906","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-marketing","tag-prbeta","tag-prbeta2019","tag-relatii-publice"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-5rc","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/20906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=20906"}],"version-history":[{"count":3,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/20906\/revisions"}],"predecessor-version":[{"id":20910,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/20906\/revisions\/20910"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=20906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=20906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=20906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}