{"id":20127,"date":"2019-03-21T12:28:52","date_gmt":"2019-03-21T10:28:52","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=20127"},"modified":"2019-03-21T12:28:52","modified_gmt":"2019-03-21T10:28:52","slug":"gpec-2019-a-luat-startul-magazinele-online-se-pot-inscrie-in-competitia-gpec-iar-gpec-summit-se-joaca-pe-scena-salii-mari-a-teatrului-national-bucuresti","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/gpec-2019-a-luat-startul-magazinele-online-se-pot-inscrie-in-competitia-gpec-iar-gpec-summit-se-joaca-pe-scena-salii-mari-a-teatrului-national-bucuresti\/","title":{"rendered":"GPeC 2019 a luat startul: magazinele online se pot \u00eenscrie \u00een Competi\u021bia GPeC, iar GPeC SUMMIT \u201ese joac\u0103\u201d pe scena S\u0103lii Mari a Teatrului Na\u021bional Bucure\u0219ti"},"content":{"rendered":"<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2019\/03\/Logo_GPeC-e1553163699205.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20130\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2019\/03\/Logo_GPeC-e1553163699205.png\" alt=\"\" width=\"650\" height=\"353\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Cu o tradi\u021bie de 14 ani, GPeC este considerat\u0103 cea mai important\u0103 serie de evenimente de E-Commerce \u0219i Digital Marketing din Rom\u00e2nia \u0219i CEE. Ast\u0103zi a luat startul edi\u021bia 2019 cu primele informa\u021bii \u0219i lansarea \u00eenscrierilor la dou\u0103 din evenimentele majore din portofoliul GPeC: Competi\u021bia Magazinelor Online \u0219i GPeC SUMMIT \u2013 evenimentul de referin\u021b\u0103 din domeniu care va avea loc pe 27-28 Mai la Teatrul Na\u021bional Bucure\u0219ti, Sala Mare.<\/p>\n<h4 style=\"text-align: justify;\"><span style=\"color: #000000;\">Competi\u021bia GPeC \u2013 cea mai bun\u0103 resurs\u0103 a magazinelor online de a-\u0219i evalua \u0219i optimiza website-urile<\/span><\/h4>\n<p style=\"text-align: justify;\">Succesul unui magazin online depinde de mul\u021bi factori &#8211; de la planul de afaceri, strategia de marketing, bugetele alocate, pre\u021bul competitiv al produselor \u0219i multe altele p\u00e2n\u0103 la calitatea serviciilor magazinului per ansamblu.<\/p>\n<p style=\"text-align: justify;\">Dar dac\u0103 website-ul magazinului nu este intuitiv \u0219i u\u0219or de folosit de c\u0103tre utilizatori, dac\u0103 \u00eentregul flux de comand\u0103 nu are un parcurs cursiv \u0219i logic, dac\u0103 butoanele de ac\u021biune nu sunt a\u0219ezate corespunz\u0103tor, dac\u0103 lipsesc func\u021bionalit\u0103\u021bi etc., atunci \u2013 de cele mai multe ori \u2013 utilizatorii abandoneaz\u0103 procesul de cump\u0103rare \u0219i p\u0103r\u0103sesc website-ul, iar magazinul online pierde clien\u021bi.<\/p>\n<p style=\"text-align: justify;\">De aceea, orice magazin online care \u00ee\u0219i dore\u0219te s\u0103 aib\u0103 un website bine optimizat \u0219i s\u0103 \u00ee\u0219i creasc\u0103 rata de conversie, ar trebui s\u0103 se \u00eenscrie \u00een Competi\u021bia GPeC.<\/p>\n<h4 style=\"text-align: justify;\"><span style=\"color: #000000;\">Auditarea magazinelor online prin peste 200 de criterii de evaluare<\/span><\/h4>\n<p style=\"text-align: justify;\">Peste 25 de speciali\u0219ti \u00een E-Commerce \u0219i Marketing Online \u2013 membri \u00een Juriul Competi\u021biei GPeC \u2013 vor evalua website-urile magazinelor online prin mai mult de 200 de criterii general valabile la nivel interna\u021bional care vizeaz\u0103: User Experience, Design, SEO, Securitate, Prezen\u021b\u0103 pe Mobile, Social Media, Content Marketing, Aspecte Juridice, E-Mail Marketing, Calitatea Serviciilor Magazinului \u0219i Profesionalismul Onor\u0103rii Comenzilor (se testeaz\u0103 prin Mystery Shopping).<\/p>\n<p style=\"text-align: justify;\">\u00cen urma evalu\u0103rii, magazinele online primesc un raport de audit complet (at\u00e2t pentru varianta de Desktop, c\u00e2t \u0219i pentru cea de Mobile a website-ului), astfel \u00eenc\u00e2t vor \u0219ti exact ce trebuie optimizat pentru fiecare criteriu \u00een parte.<\/p>\n<p style=\"text-align: justify;\">Pe l\u00e2ng\u0103 explica\u021biile din rapoartele de evaluare, reprezentan\u021bii magazinelor primesc \u0219i consultan\u021b\u0103 avizat\u0103 de la exper\u021bii care au auditat website-urile \u00een cadrul \u00eent\u00e2lnirilor fa\u021b\u0103 \u00een fa\u021b\u0103, organizate de GPeC.<\/p>\n<p style=\"text-align: justify;\">\u201c<em>Procesul de evaluare GPeC se deruleaz\u0103 timp de 7 luni, iar \u00een acest interval magazinele online care implementeaz\u0103 recomand\u0103rile speciali\u0219tilor din Juriu, vor vedea rezultate m\u0103surabile \u00een business-ul lor. Scopul Competi\u021biei GPeC este s\u0103 ajut\u0103m magazinele s\u0103 aib\u0103 un website bine optimizat \u0219i, astfel, s\u0103 creasc\u0103 rata de conversie \u0219i v\u00e2nz\u0103rile<\/em>\u201d, spune Andrei Radu, CEO &amp; Founder GPeC.<\/p>\n<h4 style=\"text-align: justify;\"><span style=\"color: #000000;\">Beneficii \u00een valoare de 5.888 EUR pentru magazinele care aleg s\u0103 se \u00eenscrie \u00een Competi\u021bia GPeC<\/span><\/h4>\n<p style=\"text-align: justify;\">Pe l\u00e2ng\u0103 auditul complet de website, magazinele online care aleg s\u0103 se \u00eenscrie \u00een Competi\u021bia GPeC primesc \u0219i Marca de \u00cencredere Trusted.ro (care le atest\u0103 consumatorilor faptul c\u0103 magazinele respect\u0103 legisla\u021bia \u0219i bunele practici \u00een e-commerce), precum \u0219i Sistemul de Feedback Opinii de \u00cencredere Trusted.ro (\u00een care consumatorii pot l\u0103sa \u0219i citi recenziile altor clien\u021bi ai magazinelor). Beneficiile \u00een servicii ale magazinelor \u00eenscrise \u00een Competi\u021bia GPeC ating pragul valoric de 5.888 EUR.<\/p>\n<p style=\"text-align: justify;\">Taxa de \u00eenscriere \u00een Competi\u021bia GPeC porne\u0219te de la 349 EUR + TVA \u0219i ajunge la 509 EUR + TVA pentru cel mai mare pachet care include \u0219i 3 bilete de acces la evenimentele GPeC SUMMIT din lunile mai \u0219i noiembrie 2019. Oferta este valabil\u0103 \u00een perioada Very Early-Bird p\u00e2n\u0103 pe 15 aprilie 2019.<\/p>\n<p style=\"text-align: justify;\">Detaliile complete despre Competi\u021bia GPeC, precum \u0219i formularul de \u00eenscriere sunt disponibile pe website-ul organizatorilor, \u00een sec\u021biunea dedicat\u0103: <a href=\"https:\/\/www.gpec.ro\/regulament-competitia-magazinelor-online-gpec\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.gpec.ro\/regulament-competitia-magazinelor-online-gpec\/<\/a><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"color: #000000;\">GPeC SUMMIT 27-28 Mai: 100% con\u021binut practic \u0219i ZERO speech-uri promo\u021bionale<\/span><\/h4>\n<p style=\"text-align: justify;\">GPeC SUMMIT este considerat cel mai important eveniment de E-Commerce \u0219i Marketing Online din Rom\u00e2nia \u0219i CEE, conform recenziilor participan\u021bilor \u2013 fiind cotat de c\u0103tre ace\u0219tia cu 4,9 puncte dintr-un maxim de 5. Acesta se desf\u0103\u0219oar\u0103 de dou\u0103 ori pe an, prima edi\u021bie av\u00e2nd loc pe 27-28 Mai, la Teatrul Na\u021bional Bucure\u0219ti.<\/p>\n<p style=\"text-align: justify;\">\u201c<em>Ne-am concentrat mai mult dec\u00e2t oric\u00e2nd s\u0103 aducem participan\u021bilor con\u021binut practic \u0219i inspira\u021bional de la unii dintre cei mai buni speciali\u0219ti interna\u021bionali \u0219i rom\u00e2ni \u00een E-Commerce \u0219i Digital Marketing, f\u0103r\u0103 s\u0103 avem niciun speech promo\u021bional pe scen\u0103. Astfel, GPeC SUMMIT devine o Conferin\u021b\u0103-Training menit\u0103 s\u0103 \u00eei ajute concret pe to\u021bi cei din audien\u021b\u0103 s\u0103 \u00ee\u0219i dezvolte afacerile online<\/em>\u201d, spune Andrei Radu, CEO &amp; Founder GPeC.<\/p>\n<h4 style=\"text-align: justify;\"><span style=\"color: #000000;\">Speakeri interna\u021bionali legendari urc\u0103 pe scena GPeC<\/span><\/h4>\n<p style=\"text-align: justify;\">Speakerii interna\u021bionali care vor urca pe scena GPeC SUMMIT au fost deja anun\u021ba\u021bi:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Karl Gilis<\/strong> (Co-Founder AG Consult) \u2013 Top 3 cei mai buni exper\u021bi din lume \u00een User Experience (UX) \u0219i Optimizarea Ratei de Conversie (CRO), potrivit PPC Hero<\/li>\n<li><strong>Wil Reynolds<\/strong> (Founder Seer Interactive) \u2013 expert recunoscut interna\u021bional \u00een SEO, PPC, Content Marketing \u0219i Analytics<\/li>\n<li><strong>Gerry McGovern<\/strong> (Founder &amp; CEO Customer Carewords) \u2013 \u201cunul dintre cei 5 mari vizionari la nivel global care au adus o contribu\u021bie major\u0103 \u00een dezvoltarea Web-ului\u201d, potrivit publica\u021biei The Irish Times.<\/li>\n<li><strong>Dennis Yu<\/strong> (CEO BlitzMetrics) \u2013 unul dintre cei mai buni speciali\u0219ti \u00een Facebook Ads la nivel interna\u021bional<\/li>\n<li><strong>Jono Alderson<\/strong> (Special Ops @Yoast) &#8211; desemnat <strong>SEO World Champion<\/strong> \u00een cadrul prestigioasei conferin\u021be SEOktoberfest, dar \u0219i <strong>Best SEO Specialist<\/strong> de c\u0103tre Serpstat<\/li>\n<li><strong>Ian Jindal<\/strong> (Founder &amp; Editor in Chief Internet Retailing Magazine)<\/li>\n<li><strong>Steven Hoober<\/strong> (CEO 4ourth Mobile) \u2013 cunoscut drept unul din cei 4 cei mai buni exper\u021bi \u00een Mobile UX din lume<\/li>\n<li><strong>Hannah Thorpe<\/strong> (Founder FOUND).<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Subiectele dezb\u0103tute \u00een cadrul Conferin\u021bei GPeC (27 Mai) vizeaz\u0103 cele mai importante aspecte \u0219i trend-uri \u00een E-Commerce \u0219i Digital Marketing: Customer Experience, Usability, SEO, Mobile UX, Content Marketing, Facebook Ads, Digital Marketing, Engagement, Retention, Growth Hacking, AI, Voice, Personalization.<\/p>\n<p style=\"text-align: justify;\">\u00cen paralel cu Conferin\u021ba GPeC, ziua de 27 Mai aduce \u0219i GPeC E-Commerce Expo \u2013 locul \u00een care companiile furnizoare de servicii pentru e-commerce \u00ee\u0219i prezint\u0103 ofertele \u00een fa\u021ba magazinelor online.<\/p>\n<h4 style=\"text-align: justify;\"><span style=\"color: #000000;\">GPeC SUMMIT, 28 Mai: 5 Masterclasses \u0219i 1 Curs E-Commerce \u0219i Marketing Online pentru \u00cencep\u0103tori<\/span><\/h4>\n<p style=\"text-align: justify;\">Cea de a doua zi de GPeC SUMMIT (28 Mai) se va desf\u0103\u0219ura la Sheraton Bucharest Hotel***** \u0219i aduce participan\u021bilor nu mai pu\u021bin de 5 sesiuni de Masterclass cu speakeri interna\u021bionali \u0219i un Curs Intensiv (6 ore) de E-Commerce \u0219i Marketing Online pentru \u00cencep\u0103tori.<\/p>\n<p style=\"text-align: justify;\">Sesiunile de Masterclass anun\u021bate sunt:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Masterclass <strong>Facebook Ads<\/strong> (3 ore) \u2013 Dennis Yu<\/li>\n<li>Masterclass <strong>Google Tag Manager \/ Analytics \/ Data Studio \/ Site Speed<\/strong> (3 ore) \u2013 Jono Alderson<\/li>\n<li>Masterclass <strong>SEO<\/strong> (3 ore) \u2013 Hannah Thorpe<\/li>\n<li>Masterclass <strong>Mobile UX<\/strong> (3 ore) \u2013 Steven Hoober<\/li>\n<li>Masterclass <strong>UX &amp; Customer Experience<\/strong> (6 ore) \u2013 Gerry McGovern<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Cursul de E-Commerce \u0219i Marketing Online pentru \u00cencep\u0103tori este sus\u021binut de Raluca Radu (Founder MTH Digital), Andrei Radu (CEO &amp; Founder GPeC) \u0219i al\u021bi invita\u021bi speciali.<\/p>\n<p style=\"text-align: justify;\">Pre\u021burile biletelor de acces la sesiunile de Masterclass \u0219i la Curs variaz\u0103 \u00eentre 79 \u0219i 99 EUR + TVA prin Oferta Very Early Bird valabil\u0103 p\u00e2n\u0103 pe 15 aprilie.<\/p>\n<p style=\"text-align: justify;\">Detaliile complete \u0219i formularul de \u00eenscriere sunt disponibile pe website-ul GPeC \u00een sec\u021biunea dedicat\u0103: <a href=\"https:\/\/www.gpec.ro\/gpec-summit-mai\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.gpec.ro\/gpec-summit-mai\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cu o tradi\u021bie de 14 ani, GPeC este considerat\u0103 cea mai important\u0103 serie de evenimente de E-Commerce \u0219i Digital Marketing din Rom\u00e2nia \u0219i CEE. Ast\u0103zi a luat startul edi\u021bia 2019 cu primele informa\u021bii \u0219i lansarea \u00eenscrierilor la dou\u0103 din evenimentele majore din portofoliul GPeC: Competi\u021bia Magazinelor Online \u0219i GPeC SUMMIT \u2013 evenimentul de referin\u021b\u0103 din [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[192],"tags":[839,144,344],"class_list":["post-20127","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-ecommerce","tag-gpec","tag-marketing-online"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-5eD","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/20127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=20127"}],"version-history":[{"count":3,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/20127\/revisions"}],"predecessor-version":[{"id":20133,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/20127\/revisions\/20133"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=20127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=20127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=20127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}