{"id":18013,"date":"2018-10-03T15:32:38","date_gmt":"2018-10-03T13:32:38","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=18013"},"modified":"2018-10-03T15:32:38","modified_gmt":"2018-10-03T13:32:38","slug":"nir-eyal-autorul-bestseller-ului-hooked-how-to-build-habit-forming-products-vine-pentru-prima-data-in-romania-la-gpec-summit-12-13-noiembrie","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/nir-eyal-autorul-bestseller-ului-hooked-how-to-build-habit-forming-products-vine-pentru-prima-data-in-romania-la-gpec-summit-12-13-noiembrie\/","title":{"rendered":"Nir Eyal, autorul bestseller-ului \u201eHooked: How to Build Habit-Forming Products\u201d, vine pentru prima dat\u0103 \u00een Rom\u00e2nia la GPeC SUMMIT 12-13 noiembrie"},"content":{"rendered":"
\"\"<\/a>

Photo Credit: TED@IBM – Necessity and Invention, October 15, 2015. Photo: Russell Edwards\/TED<\/p><\/div>\n

Supranumit drept \u201eThe Prophet of Habit-Forming Technology<\/strong>\u201d de c\u0103tre prestigioasa publica\u021bie M.I.T. Technology Review<\/strong>, Nir Eyal<\/strong><\/a> vine pentru prima dat\u0103 \u00een Rom\u00e2nia la GPeC SUMMIT<\/strong><\/a> \u2013 cel mai mare eveniment de E-Commerce \u0219i Marketing Online, care se va desf\u0103\u0219ura la Bucure\u0219ti \u00een zilele de 12-13 noiembrie 2018.<\/p>\n

Nir Eyal scrie, ofer\u0103 consultan\u021b\u0103 \u0219i pred\u0103 despre intersec\u021bia dintre psihologie, tehnologie \u0219i business. Este autorul bestseller-ului \u201eHooked: How to Build Habit-Forming Products<\/strong><\/a>\u201d \u2013 carte care a schimbat modul de g\u00e2ndire, strategia \u0219i comportamentul unora dintre cei mai cunoscu\u021bi antreprenori din \u00eentreaga lume.<\/p>\n

Cartea este considerat\u0103 un adev\u0103rat ghid despre cum s\u0103 creezi tehnologii \u0219i produse de care utilizatorii s\u0103 devin\u0103 dependen\u021bi \u0219i este dedicat\u0103 antreprenorilor, marketerilor, product managerilor \u0219i designerilor. Fondatorul The Next Web, Boris Veldhuijzen Van Zanten, spune c\u0103 este cartea despre care toat\u0103 lumea din Silicon Valey vorbe\u0219te<\/strong>, iar Eric Ries \u2013 autorul The Lean Startup \u2013 o consider\u0103 un must-read pentru to\u021bi cei interesa\u021bi s\u0103 creasc\u0103 engagement-ul clien\u021bilor<\/strong>.<\/p>\n

Articolele publicate de Nir pe blogul NirAndFar.com<\/strong><\/a> au fost preluate \u2013 printre altele \u2013 de prestigioasele publica\u021bii Harvard Business Review<\/strong><\/a>, TechCrunch<\/strong><\/a> \u0219i Psychology Today<\/strong><\/a>.<\/p>\n

Nir Eyal pred\u0103 \u00een cadrul Stanford Graduate School of Business<\/strong> \u0219i Hasso Plattner Institute of Design (Stanford University)<\/strong> \u0219i este investitor \u00een companii de renume despre care crede, cu adev\u0103rat, c\u0103 dezvolt\u0103 tehnologii care schimb\u0103 obiceiurile utilizatorilor: Eventbrite<\/strong>, Refresh.io<\/strong> (achizi\u021bionat\u0103 de LinkedIn), Worklife<\/strong> (achizi\u021bionat\u0103 de Cisco), Product Hunt<\/strong>, Marco Polo<\/strong>, Presence Learning<\/strong>, 7 Cups,<\/strong> Pana<\/strong>, Kahoot!<\/strong>, Byte Foods<\/strong> \u0219i Anchor.fm<\/strong>.<\/p>\n

Al\u0103turi de Nir Eyal<\/strong>, vor urca pe scena GPeC SUMMIT unii dintre cei mai cunoscu\u021bi exper\u021bi interna\u021bionali din domeniu: Brad Geddes<\/strong> (cel mai bun specialist \u00een PPC), David Meerman Scott<\/strong> (cel mai bun strateg \u00een Marketing \u0219i PR), Ross Simmonds<\/strong> (expert \u00een Content Marketing) \u0219i Russel McAthy<\/strong> (expert \u00een Attribution Modelling).<\/p>\n

Lor li se vor al\u0103tura reprezentan\u021bii e-commerce-ului rom\u00e2nesc, printre primii speakeri confirma\u021bi fiind: Iulian Stanciu<\/strong> (CEO eMAG), Valentin Radu<\/strong> (Founder Omniconvert), Raluca Radu<\/strong> (Country Manager ANSWEAR.ro & Founder MTH Digital) \u0219i Andrei Radu<\/strong> (CEO & Founder GPeC).<\/p>\n

Subiecte de maxim interes \u0219i con\u021binut practic, direct aplicabil<\/span><\/h4>\n

Subiectele dezb\u0103tute<\/strong> \u00een cadrul celor dou\u0103 zile de Conferin\u021b\u0103 GPeC SUMMIT 12-13 noiembrie vizeaz\u0103 cele mai importante aspecte pentru cre\u0219terea afacerilor online:<\/p>\n

\u2022 Cifrele de pia\u021b\u0103 e-commerce la zi \u0219i tendin\u021bele pentru 2019
\n\u2022 Mobile & Desktop User Experience \/ Usability
\n\u2022 Optimizarea Ratei de Conversie \u0219i cre\u0219terea v\u00e2nz\u0103rilor
\n\u2022 Content Marketing
\n\u2022 PPC Advertising
\n\u2022 SEO
\n\u2022 Real-Time Marketing & Sales
\n\u2022 Customer Satisfaction & Engagement
\n\u2022 Growth Hacking<\/p>\n

Iat\u0103, pe scurt, ce au preg\u0103tit organizatorii la GPeC SUMMIT 12-13 noiembrie<\/strong>:<\/p>\n

\u2022 2 zile de conferin\u021b\u0103 cu speakeri excep\u021bionali interna\u021bionali \u0219i rom\u00e2ni, axate pe con\u021binut practic
\n\u2022 1 Masterclass Google Ads de 6 ore<\/strong><\/a> sus\u021binut de expertul interna\u021bional Brad Geddes<\/strong><\/a>
\n\u2022 2 zile de Expo cu peste 20 de furnizori de servicii E-Commerce pentru magazinele online
\n\u2022 Networking cu peste 1.000 de participan\u021bi C-level (elita pie\u021bei din Rom\u00e2nia \u0219i Europa de Est)
\n\u2022 Gala Premiilor eCommerce<\/strong><\/a>, deschis\u0103 de trupa Amadeus<\/strong><\/a> \u0219i g\u0103zduit\u0103 de Andi Moisescu<\/strong><\/a><\/p>\n

Ultima s\u0103pt\u0103m\u00e2n\u0103 de \u00eenscrieri Very-Early-Bird la GPeC SUMMIT<\/span><\/h4>\n

P\u00e2n\u0103 pe 9 octombrie 2018, ora 23:59<\/strong>, este valabil\u0103 Oferta Very-Early-Bird care aduce cele mai mici pre\u021buri pentru biletele de acces la GPeC SUMMIT 12-13 noiembrie, respectiv 119 EUR + TVA\/persoan\u0103<\/strong> pentru ambele zile de eveniment.<\/p>\n

Cei care \u00ee\u0219i doresc s\u0103 participe la prima zi de Conferin\u021b\u0103 din cadrul GPeC SUMMIT (12 noiembrie) \u0219i la Masterclass-ul Google Ads<\/strong><\/a> de 6 ore din 13 noiembrie, pot selecta biletul 2-Day-Pass-Special<\/strong> cu doar 149 EUR + TVA\/persoan\u0103<\/strong>.<\/p>\n

\u00cencep\u00e2nd cu data de 10 octombrie, pre\u021burile biletelor de acces cresc cu 30, respectiv 40 de euro.<\/p>\n

\u00censcrierile la GPeC SUMMIT se fac complet\u00e2nd formularul online<\/strong><\/a> de pe website-ul GPeC. Detaliile despre eveniment pot fi consultate pe website-ul organizatorilor<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Supranumit drept \u201eThe Prophet of Habit-Forming Technology\u201d de c\u0103tre prestigioasa publica\u021bie M.I.T. Technology Review, Nir Eyal vine pentru prima dat\u0103 \u00een Rom\u00e2nia la GPeC SUMMIT \u2013 cel mai mare eveniment de E-Commerce \u0219i Marketing Online, care se va desf\u0103\u0219ura la Bucure\u0219ti \u00een zilele de 12-13 noiembrie 2018. Nir Eyal scrie, ofer\u0103 consultan\u021b\u0103 \u0219i pred\u0103 despre […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[192],"tags":[839,144,723,344,1264],"class_list":["post-18013","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-ecommerce","tag-gpec","tag-gpec-summit","tag-marketing-online","tag-nir-eyal"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-4Gx","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/18013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=18013"}],"version-history":[{"count":2,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/18013\/revisions"}],"predecessor-version":[{"id":18016,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/18013\/revisions\/18016"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=18013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=18013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=18013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}