{"id":17707,"date":"2018-09-12T15:32:32","date_gmt":"2018-09-12T13:32:32","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=17707"},"modified":"2018-09-12T15:32:32","modified_gmt":"2018-09-12T13:32:32","slug":"cele-mai-puternice-100-de-branduri-romanesti-in-2018","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/cele-mai-puternice-100-de-branduri-romanesti-in-2018\/","title":{"rendered":"Cele mai puternice 100 de branduri rom\u00e2ne\u015fti \u00een 2018"},"content":{"rendered":"<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2018\/09\/top-10-e1536757182922.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17708\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2018\/09\/top-10-e1536757182922.jpg\" alt=\"\" width=\"650\" height=\"681\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Campionul celor mai puternice branduri rom\u00e2ne\u015fti \u00een 2018 este <strong>Borsec<\/strong>, care se men\u021bine \u0219i anul acesta \u00een fruntea clasamentului realizat de Unlock Market Research pentru revista Biz. Pe locul al doilea \u00een top reg\u0103sim <strong>Gerovital<\/strong>, urmat de <strong>Dorna<\/strong>. Top 10 este completat de <strong>Arctic<\/strong>, <strong>Dero<\/strong>, <strong>eMAG<\/strong>, <strong>Aqua Carpatica<\/strong>, <strong>Farmec<\/strong>, <strong>Dacia<\/strong> \u0219i <strong>Dedeman<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Aflat\u0103 la a noua edi\u0163ie, conferin\u021ba BrandRo, organizat\u0103 de Revista Biz, prezint\u0103 rezultatele studiului realizat de compania de cercetare Unlock Market Research \u00een 2018.<\/p>\n<p style=\"text-align: justify;\">Edi\u021bia din acest an a studiului denot\u0103 mult\u0103 coeren\u021b\u0103, cu un top 10 foarte stabil, care confirm\u0103 direc\u021biile din anii anteriori, apele minerale fiind \u00een continuare \u00een cre\u0219tere. Cele mai notabile schimb\u0103ri vin din zona categoriei de b\u0103uturi alcoolice, \u00een special pe segmentul berii, unde m\u0103rcile rom\u00e2ne\u0219ti au reu\u0219it anul acesta s\u0103 se fac\u0103 remarcate \u0219i s\u0103 avanseze consistent \u00een top.<\/p>\n<p style=\"text-align: justify;\"><strong>Top 100 cele mai puternice branduri rom\u00e2ne\u0219ti<\/strong> m\u0103soar\u0103 &#8220;puterea&#8221; m\u0103rcilor rom\u00e2ne\u015fti din perspectiva investi\u0163iei de \u00eencredere \u015fi afectivitate care le este acordat\u0103 de c\u0103tre consumatori, f\u0103r\u0103 a lua \u00een calcul indici financiari \u0219i comerciali. Studiul are la baz\u0103 1.000 de interviuri online \u0219i este reprezentativ la nivel urban, la nivel de regiune, grad de urbanizare, \u00eemp\u0103r\u0163ire pe sex \u0219i v\u00e2rst\u0103 a popula\u0163iei \u00eentre 18 \u015fi 55 de ani. Performan\u0163a m\u0103rcilor rom\u00e2ne\u015fti este m\u0103surat\u0103 \u00een baza a trei indicatori: importan\u021ba m\u0103rcii, gradul de utilizare \u0219i notorietatea ei. Importan\u0163a unei m\u0103rci pentru consumator a fost m\u0103surat\u0103 cu ajutorul metodologiei MaxDiff (Maximum Differentiation Scaling) \u0219i toate analizele, au fost realizate la nivel de categorie, \u00een total av\u00e2nd 10 categorii de produse.<\/p>\n<p style=\"text-align: justify;\">Studiul integral se reg\u0103se\u0219te \u00een suplimentul editorial &#8220;100 cele mai puternice branduri rom\u00e2ne\u0219ti&#8221;, disponibil \u00een edi\u021bie tip\u0103rit\u0103. Proiectul se poate comanda la adresa de mail <a href=\"mailto:lelia.petrescu@revistabiz.ro\" target=\"_blank\" rel=\"noopener\">lelia.petrescu@revistabiz.ro<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campionul celor mai puternice branduri rom\u00e2ne\u015fti \u00een 2018 este Borsec, care se men\u021bine \u0219i anul acesta \u00een fruntea clasamentului realizat de Unlock Market Research pentru revista Biz. Pe locul al doilea \u00een top reg\u0103sim Gerovital, urmat de Dorna. Top 10 este completat de Arctic, Dero, eMAG, Aqua Carpatica, Farmec, Dacia \u0219i Dedeman. Aflat\u0103 la a [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[1021,129,1258,1209],"class_list":["post-17707","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-biz","tag-brandro","tag-top-100-branduri-romanesti","tag-unlock-market-research"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-4BB","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/17707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=17707"}],"version-history":[{"count":2,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/17707\/revisions"}],"predecessor-version":[{"id":17722,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/17707\/revisions\/17722"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=17707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=17707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=17707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}