{"id":17005,"date":"2018-07-02T12:45:30","date_gmt":"2018-07-02T10:45:30","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=17005"},"modified":"2018-07-02T12:45:30","modified_gmt":"2018-07-02T10:45:30","slug":"95-de-magazine-online-participa-in-competitia-gpec-2018","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/95-de-magazine-online-participa-in-competitia-gpec-2018\/","title":{"rendered":"95 de magazine online particip\u0103 \u00een Competi\u021bia GPeC 2018"},"content":{"rendered":"

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101 magazine online \u0219i-au exprimat inten\u021bia de participare anul acesta la Competi\u021bia GPeC din care 95 au \u00eentrunit criteriile de preselec\u021bie \u0219i au fost acceptate \u00een concurs. P\u00e2n\u0103 pe 27 iunie acestea au trecut prin prima etap\u0103 de auditare, fiind evaluate de 25 de exper\u021bi \u00een e-commerce \u0219i marketing online prin peste 200 de criterii de jurizare. Pe 10 iulie au loc, la Bucure\u0219ti, \u00cent\u00e2lnirile Consultative GPeC dintre reprezentan\u021bii magazinelor online \u0219i juriul GPeC pentru detalii \u0219i l\u0103muriri asupra primului raport de evaluare.<\/p>\n

Competi\u021bia GPeC \u2013 de 13 ani \u00een sprijinul dezvolt\u0103rii magazinelor online<\/span><\/h4>\n

\u00cen cei 13 ani de la lansare, peste 1.100 de magazine online au participat \u00een Competi\u021bia GPeC pentru a le fi analizat\u0103 prezen\u021ba online, dar \u0219i pentru a se pune \u00een acord cu legisla\u021bia \u00een vigoare \u0219i cu bunele practici \u00een e-commerce.<\/p>\n

Fiecare magazin online \u00eenscris \u00een Competi\u021bia GPeC este analizat \u00een detaliu prin peste 200 de criterii de evaluare din punct de vedere: Design, Usability, Customer Experience, SEO, Securitate, adaptare la device-urile mobile, E-Mail Marketing, con\u021binut \u0219i prezen\u021b\u0103 \u00een Social Media.<\/p>\n

\u00cenainte de a trece prin cele peste 200 de criterii, fiecare magazin trebuie s\u0103 \u00eendeplineasc\u0103 cerin\u021bele legislative \u0219i bunele practici \u00een e-commerce \u00een a\u0219a fel \u00eenc\u00e2t consumatorii finali s\u0103 aib\u0103 parte de experien\u021be de cump\u0103rare pl\u0103cute \u0219i, astfel, \u00eentreaga pia\u021b\u0103 de comer\u021b electronic din Rom\u00e2nia s\u0103 creasc\u0103.<\/p>\n

\u201cCompeti\u021bia GPeC este un proces prin care orice magazin online \u00eenva\u021b\u0103 concret ce este bine \u0219i ce nu la site-ul lui, ce trebuie s\u0103 schimbe pentru a cre\u0219te rata de conversie, ce s\u0103 fac\u0103 pentru a fi \u00een conformitate cu legea, cum s\u0103 \u00ee\u0219i g\u00e2ndeasc\u0103 strategia de business pe termen mediu \u0219i lung. Tot ce facem la GPeC se bazeaz\u0103 pe mul\u021bi ani de experien\u021b\u0103 at\u00e2t din partea noastr\u0103 ca entitate reprezentativ\u0103 \u00een e-commerce, c\u00e2t mai ales din partea Juriului GPeC format din 25 de speciali\u0219ti \u00een domeniu. Scopul final este s\u0103 cre\u0219tem v\u00e2nz\u0103rile magazinelor online, s\u0103 contribuim la dezvoltarea pie\u021bei rom\u00e2ne\u0219ti de e-commerce \u0219i s\u0103 asigur\u0103m experien\u021be de cump\u0103rare pl\u0103cute internau\u021bilor \u00een a\u0219a fel \u00eenc\u00e2t s\u0103 revin\u0103 \u0219i s\u0103 cumpere online c\u00e2t mai des<\/em>\u201d, spune Andrei Radu, CEO & Founder GPeC.<\/p>\n

Parcursul unui magazin online \u00eenscris \u00een Competi\u021bia GPeC<\/span><\/h4>\n
    \n
  • Dup\u0103 \u00eenscriere (taxa de \u00eenscriere variaz\u0103 \u00eentre 299 \u0219i 659 euro \u00een func\u021bie de pachetul de beneficii ales), magazinul este analizat din punct de vedere al respect\u0103rii legisla\u021biei \u00een vigoare \u0219i al bunelor practici \u00een e-commerce;<\/li>\n
  • Echipa GPeC trimite un raport de evaluare cu toate recomand\u0103rile necesare pentru ca standardele legale \u0219i bunele practici (toate fiind criterii de preselec\u021bie) s\u0103 poat\u0103 fi \u00eendeplinite;<\/li>\n
  • Odat\u0103 ce acestea sunt respectate, magazinul prime\u0219te acceptul \u00een Competi\u021bia GPeC \u0219i marca TRUSTED.ro care demonstreaz\u0103 consumatorilor finali c\u0103 magazinul este de \u00eencredere (\u00een acest moment, peste 200 de magazine online rom\u00e2ne\u0219ti sunt atestate de TRUSTED.ro);<\/li>\n
  • Ulterior, magazinul online intr\u0103 \u00een prima etap\u0103 de auditare cu peste 200 de criterii esen\u021biale pentru orice business online: Design, Usability, Customer Experience, SEO, Securitate, Mobile, E-Mail Marketng, Social Media \u2013 toate sunt evaluate de c\u0103tre un juriu format din 25 de speciali\u0219ti \u00een domeniu;<\/li>\n
  • Dup\u0103 prima evaluare, magazinul prime\u0219te raportul de audit. Are timp s\u0103 \u00eel studieze \u0219i s\u0103 \u00eel discute fa\u021b\u0103 \u00een fa\u021b\u0103 cu evaluatorii \u00een cadrul \u00cent\u00e2lnirilor Consultative GPeC pentru a primi recomand\u0103ri avizate despre cum \u00ee\u0219i poate \u00eembun\u0103t\u0103\u021bi afacerea;<\/li>\n
  • \u00cen urma \u00cent\u00e2lnirilor Consultative GPeC, magazinul online are 2 (dou\u0103) luni la dispozi\u021bie s\u0103 implementeze recomand\u0103rile juriului GPeC. Competi\u021bia GPeC \u00eei ofer\u0103 posibilitatea de a implementa recomand\u0103rile speciali\u0219tilor \u00een timp real;<\/li>\n
  • Mai apoi, magazinul online intr\u0103 \u00een etapa final\u0103 de jurizare GPeC: este analizat din nou prin cele peste 200 de criterii, este urm\u0103rit\u0103 evolu\u021bia lui \u0219i i se acord\u0103 ultimele note \u0219i recomand\u0103ri;<\/li>\n
  • Din nou, are posibilitatea de a dezbate fa\u021b\u0103 \u00een fa\u021b\u0103 \u0219i de a primi recomand\u0103ri de la juriul GPeC;<\/li>\n
  • La final, media notelor ob\u021binute din prima \u0219i din a doua etap\u0103 de evaluare, va fi cea care desemneaz\u0103 c\u00e2\u0219tig\u0103torii \u00een urma Competi\u021biei GPeC \u2013 laurea\u021bi \u00een cadrul Galei Premiilor eCommerce (noiembrie 2018).<\/li>\n<\/ul>\n

    Juriul Competi\u021biei GPeC<\/span><\/h4>\n

    Din Juriul GPeC fac parte unii dintre cei mai buni speciali\u0219ti \u00een e-commerce \u0219i marketing online din Rom\u00e2nia: Adrian Pintilie (Extended.ro), Alexandru L\u0103pu\u0219an (Zitec), Anabela Luca (adLemonade), Andreea Moisa (Beans United), Andrei Av\u0103d\u0103nei (DefCamp), Andrei Georgescu (WhiteImage), Bianca Grip (GripAds), Bogdan Aron (2Performant), Bogdan Manolea (TRUSTED.ro), Cosmin D\u0103r\u0103ban (GoMag), Cosmin N\u0103stas\u0103 (2Performant), Cristian Ignat (Canopy), Dan V\u00eertopeanu (Breeze Mobile), Daniel Ene (MoLoSo), Doina V\u00eelceanu (ContentSpeed), Drago\u0219 Smeu (Mavericks), Eugen Potlog (UX Studio), Horia Neagu (Napoleon.Digital), Irina Bucurenciu (123 Form Builder), Lucia Ciuc\u0103 (Quantum Data Science), Mihai V\u00e2n\u0103toru (DWF), Ovidiu Joi\u021b\u0103 (iAgency), R\u0103zvan Acsente (Vodafone), Roxana Olaru (Creadiv), Victor Kapra.<\/p>\n

    \u201cLe mul\u021bumesc \u0219i apreciez efortul tuturor jura\u021bilor care \u00ee\u0219i dedic\u0103 timp pentru a evalua magazinele \u00eenscrise \u00een Competi\u021bia GPeC \u0219i, \u00een egal\u0103 m\u0103sur\u0103, apreciez \u0219i salut toate magazinele online determinate s\u0103 devin\u0103 mai bune \u0219i care contribuie la dezvoltarea pie\u021bei rom\u00e2ne\u0219ti de e-commerce. Chapeau!<\/em>\u201d, \u00eencheie Andrei Radu.<\/p>\n","protected":false},"excerpt":{"rendered":"

    101 magazine online \u0219i-au exprimat inten\u021bia de participare anul acesta la Competi\u021bia GPeC din care 95 au \u00eentrunit criteriile de preselec\u021bie \u0219i au fost acceptate \u00een concurs. P\u00e2n\u0103 pe 27 iunie acestea au trecut prin prima etap\u0103 de auditare, fiind evaluate de 25 de exper\u021bi \u00een e-commerce \u0219i marketing online prin peste 200 de criterii […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[839,144,1035],"class_list":["post-17005","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-ecommerce","tag-gpec","tag-magazine-online"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-4qh","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/17005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=17005"}],"version-history":[{"count":2,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/17005\/revisions"}],"predecessor-version":[{"id":17015,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/17005\/revisions\/17015"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=17005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=17005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=17005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}