{"id":16685,"date":"2018-06-06T09:40:56","date_gmt":"2018-06-06T07:40:56","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=16685"},"modified":"2018-06-06T09:40:56","modified_gmt":"2018-06-06T07:40:56","slug":"samsung-coca-cola-si-lidl-cele-mai-puternice-branduri-in-social-media-in-2018","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/samsung-coca-cola-si-lidl-cele-mai-puternice-branduri-in-social-media-in-2018\/","title":{"rendered":"Samsung, Coca-Cola \u0219i Lidl, cele mai puternice branduri \u00een social media \u00een 2018"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Samsung, Coca-Cola \u0219i Lidl ocup\u0103 primele trei pozi\u021bii \u00een edi\u021bia Top Social Brands 2018. Ele sunt urmate \u00een Top 10 de Avon, Vodafone, KFC, Banca Transilvania, Telekom, McDonalds \u0219i Orange.<\/p>\n

Samsung \u0219i Coca-Cola, brandurile aflate pe primele locuri ale clasamentului, sunt cele care au reu\u0219it s\u0103 comunice coerent \u0219i eficient pe toate canalele care conteaz\u0103 \u00een r\u00e2ndul audien\u021belor lor.<\/p>\n

Rezultatele studiului au fost anun\u021bate ieri \u00een cadrul conferin\u021bei Top Social Brands<\/a>. Topul, aflat la a zecea edi\u021bie, reune\u0219te 75 de branduri care integreaz\u0103 cele mai de impact strategii \u0219i cele mai eficiente canale de comunicare ale momentului. Cea mai spectaculoas\u0103 cre\u0219tere din top 10 a avut-o \u00een acest an KFC, care a urcat 14 locuri fa\u021b\u0103 de edi\u021bia precedent\u0103.<\/p>\n

\u201cPeisajul digital se schimb\u0103 rapid \u0219i ce func\u021bioneaz\u0103 azi poate s\u0103 nu mai func\u021bioneze m\u00e2ine. Din acest motiv, brandurile care vor s\u0103 fac\u0103 performan\u021b\u0103 \u00een online trebuie s\u0103 fie la curent cu toate instrumentele, dar mai mult dec\u00e2t at\u00e2t trebuie s\u0103 \u00een\u021beleag\u0103 c\u0103 puterea strategiei de digital marketing st\u0103 \u00een adaptabilitate. Top Social Brands ne arat\u0103 care sunt brandurile care au \u00een\u021beles acest lucru \u00een 2017\u201d, spune Marta U\u0219urelu, Managing Partner Biz Agency.<\/p>\n

Clasamentul celor 75 de branduri poate fi accesat aici: www.revistabiz.ro\/top-social-brands-2018-download<\/a> . Studiul poate fi citit integral \u0219i \u00een Revista Biz.<\/p>\n

Metodologia studiului<\/strong><\/p>\n

Top Social Brands 2018 este realizat de Biz Market View, divizia de market research a Biz Agency \u0219i reprezint\u0103 rezultatul unei analize complexe a activit\u0103\u021bilor desf\u0103\u0219urate de brandurile active \u00een social media, \u00een intervalul 25 aprilie 2017 \u2013 25 aprilie 2018.<\/p>\n

\u00cen analizarea brandurilor au fost luate \u00een calcul toate tipurile de activit\u0103\u021bi care pot fi desf\u0103\u0219urate pentru promovarea \u00een social media: blog de companie \/ blog de brand; campanii pe bloguri (bannere, post\u0103ri, teste, blogger ambasadors, endorsement pe bloguri, proiecte speciale cu bloggeri); campanii cu videobloggeri; pagina de Facebook; aplica\u021bii Facebook; grupuri de Facebook; cont de Twitter; cont de companie pe LinkedIn; cont YouTube; cont Instagram; activit\u0103\u021bi de brand (promovare, interac\u021biune, customer care) \u00een noi re\u021bele sociale (Snapchat, WhatsApp, Telegram); campanii de promovare sau endorsement pe paginile de Facebook ale unor celebrit\u0103\u021bi; campanii de advertising (paid media) \u00een re\u021bele de socializare de ni\u0219\u0103 \u0219i aplica\u021bii mobile (Shazam, Instagram, Twitter, Foursquare, Flipboard); proiecte speciale video (con\u021binut dedicat pentru YouTube sau Facebook sau transmisiuni live pe website-uri, parte din campanii de promovare); site cu user generated content; ini\u021biator \/ sponsor la evenimente dedicate blogosferei sau promov\u0103rii prin social media; customer care \/ customer relationship \u00een social media (pe Facebook, forumuri, c\u0103ut\u0103ri pro-active pe forumuri); activit\u0103\u021bi de recrutare prin social media; monitorizare activ\u0103 a social media (men\u021bionarea instrumentelor folosite); alte conturi de social media (Pinterest, Snapchat, Tumblr etc.) sau alte activit\u0103\u021bi \u00een afara celor men\u021bionate mai sus.<\/p>\n

\u00censcrierile pentru includerea \u00een Top Social Brands au fost deschise timp de dou\u0103 luni pentru companiile \u0219i agen\u021biile care au dorit s\u0103 participe la acest studiu. Brandurile din clasamentul de anul trecut au fost incluse \u00een mod automat \u00een analiza din 2018. Nu au fost incluse \u00een analiz\u0103 branduri de media sau activit\u0103\u021bi de autopromovare desf\u0103\u0219urate de agen\u021biile de comunicare.<\/p>\n

Top Social Brands 2018 a rezultat \u00een urma ponder\u0103rii rezultatelor \u00eenregistrate de branduri \u00een dou\u0103 clasamente preliminare: topul ZeList<\/a> bazat pe apari\u021bii \u0219i viewership* (40%) \u0219i topul realizat de revista Biz pe baza chestionarelor completate de companii \u0219i a cercet\u0103rii proprii asupra peisajului social media din Rom\u00e2nia (60%).<\/p>\n

*\u2009Viewership-ul m\u0103soar\u0103 num\u0103rul de vizitatori poten\u021biali care parcurg un anumit mesaj.<\/h5>\n","protected":false},"excerpt":{"rendered":"

Samsung, Coca-Cola \u0219i Lidl ocup\u0103 primele trei pozi\u021bii \u00een edi\u021bia Top Social Brands 2018. Ele sunt urmate \u00een Top 10 de Avon, Vodafone, KFC, Banca Transilvania, Telekom, McDonalds \u0219i Orange. Samsung \u0219i Coca-Cola, brandurile aflate pe primele locuri ale clasamentului, sunt cele care au reu\u0219it s\u0103 comunice coerent \u0219i eficient pe toate canalele care conteaz\u0103 […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[1021,135,1241,1211,1240,426,14],"class_list":["post-16685","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-biz","tag-coca-cola","tag-lidl","tag-samsung","tag-top-brands","tag-top-social-brands","tag-zelist"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-4l7","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/16685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=16685"}],"version-history":[{"count":3,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/16685\/revisions"}],"predecessor-version":[{"id":16689,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/16685\/revisions\/16689"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=16685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=16685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=16685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}