{"id":16681,"date":"2018-06-05T15:10:52","date_gmt":"2018-06-05T13:10:52","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=16681"},"modified":"2018-06-05T15:10:52","modified_gmt":"2018-06-05T13:10:52","slug":"gpec-summit-29-30-31-mai-bucuresti-1000-de-participanti-unici-40-speakeri-locali-si-internationali-si-2-masterclass-uri-sold-out","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/gpec-summit-29-30-31-mai-bucuresti-1000-de-participanti-unici-40-speakeri-locali-si-internationali-si-2-masterclass-uri-sold-out\/","title":{"rendered":"GPeC SUMMIT 29-30-31 Mai, Bucure\u0219ti: +1000 de participan\u021bi unici, +40 speakeri locali \u0219i interna\u021bionali \u0219i 2 masterclass-uri sold out"},"content":{"rendered":"

\u25cf 1000+ participan\u021bi
\n\u25cf 40+ speakeri locali \u0219i interna\u021bionali
\n\u25cf 53% dintre rom\u00e2ni fac cump\u0103r\u0103turi online cel pu\u021bin o dat\u0103 pe lun\u0103
\n\u25cf 46% dintre rom\u00e2ni \u00eenc\u0103 nu au \u00eencredere \u00een magazinele online<\/p>\n

Edi\u021bia de 13 ani a GPeC SUMMIT, cel mai important eveniment de e-commerce din Europa Central\u0103 \u0219i de Est, a avut loc la Bucure\u0219ti \u00eentre 29-30-31 mai \u0219i a reunit peste 1000 de participan\u021bi unici \u00een cele 3 zile de conferin\u021b\u0103. Brian McBride, Peep Laja \u0219i Karl Gilis au fost doar c\u00e2\u021biva dintre speciali\u0219tii recunoscu\u021bi la nivel global care au urcat pe scena evenimentului. \u00cen premier\u0103, GPeC & iSense Solutions au prezentat Studiul de Pia\u021b\u0103 E-commerce cuprinz\u00e2nd cele mai noi cifre despre comportamentul consumatorilor online din Rom\u00e2nia, c\u00e2t cheltuiesc \u0219i ce tipuri de produse cump\u0103r\u0103 cel mai mult.<\/strong><\/p>\n

Mai mult de 40 de speakeri interna\u021bionali \u0219i rom\u00e2ni au participat anul acesta la GPeC SUMMIT<\/a> – cel mai important eveniment de E-Commerce \u0219i Marketing Online desf\u0103\u0219urat la Bucure\u0219ti, \u00een zilele de 29-30-31 mai 2018.<\/p>\n

\u201cMul\u021bumim tuturor celor peste 1.000 de participan\u021bi care ne-au fost al\u0103turi \u00een cele 3 zile de GPeC SUMMIT \u0219i ne bucur\u0103m c\u0103 am contribuit \u00eenc\u0103 o dat\u0103 la dezvoltarea afacerilor online prin content de calitate, a\u0219a cum facem de 13 ani<\/em>\u201d, spune Andrei Radu, Founder & CEO GPeC.<\/p>\n

Comer\u021bul electronic pe pia\u021ba din Rom\u00e2nia: STUDIU GPeC & iSense Solutions<\/span><\/h4>\n

Ca \u00een fiecare an, GPeC \u0219i iSense Solution au dezv\u0103luit, \u00een premier\u0103, cele mai noi cifre despre pia\u021b\u0103, comportamentul consumatorilor online, c\u00e2t cheltuiesc pe diferite verticale, ce tipuri de produse cump\u0103r\u0103 cel mai mult, ce \u00ee\u0219i doresc de la magazinele online \u0219i care le sunt temerile c\u00e2nd vine vorba de e-commerce.<\/p>\n

Ve\u0219tile bune: 53% dintre rom\u00e2ni fac cump\u0103r\u0103turi online cel pu\u021bin odat\u0103 pe lun\u0103, \u00een cre\u0219tere fa\u021b\u0103 de 44% anul trecut (2017), iar 55% aleg plata online, cu cardul (fa\u021b\u0103 de 50% \u00een anul 2017). Produsele de top pe care rom\u00e2nii prefer\u0103 s\u0103 le achizi\u021bioneze online r\u0103m\u00e2n electrocasnicele & electronicele (92%).<\/p>\n

Printre categoriile de produse cu cea mai mare cre\u0219tere fa\u021b\u0103 de 2017 se num\u0103r\u0103 \u00eembr\u0103c\u0103mintea (86% \u00een 2018 fa\u021b\u0103 de 80% 2017), serviciile de turism \u0219i hoteliere (77% fa\u021b\u0103 de 70%), bilete la spectacole & teatru (65% fa\u021b\u0103 de 58%) \u0219i auto & moto (57% fa\u021b\u0103 de 50%).<\/p>\n

\"\"<\/a><\/p>\n

\u00cen continuare, ne\u00eencrederea \u00een magazinele online \u0219i teama de a fi fraudat r\u0103m\u00e2n printre motivele principale pentru care rom\u00e2nii nu cump\u0103r\u0103 online, chiar dac\u0103 cifrele sunt \u00een sc\u0103dere fa\u021b\u0103 de anul trecut (46% \u00een 2018 fa\u021b\u0103 de 51% \u00een 2017).<\/p>\n

\u00cen ceea ce prive\u0219te regulamentul GDPR, cei mai mul\u021bi dintre cei chestiona\u021bi au r\u0103spuns c\u0103 vor avea acela\u0219i comportament ca \u0219i p\u00e2n\u0103 acum.<\/strong><\/p>\n

\"\"<\/a><\/p>\n

Peste 40 de speakeri interna\u021bionali \u0219i rom\u00e2ni pe scena GPeC SUMMIT mai 2018<\/span><\/h4>\n

Brian McBride, Chairman ASOS<\/strong>, este unul dintre numele grele care au urcat pe scena conferin\u021bei. Acesta a vorbit despre evolu\u021bia ASOS \u00een fa\u021ba competitorilor, lec\u021bii despre pozi\u021bionarea corect\u0103 \u00een industria de fashion \u0219i cum s\u0103 transformi clien\u021bii \u00een adev\u0103ra\u021bi ambasadori ai brandului. Brian a discutat cu audien\u021ba \u0219i despre leadership \u0219i a punctat importan\u021ba echipei \u0219i a culturii organiza\u021bionale \u00een dezvoltarea unui business global, de succes.<\/p>\n

Pe scena GPeC SUMMIT a urcat \u0219i Peep Laja, Founder & Principal CXL<\/strong>. Pentru prima dat\u0103 \u00een Rom\u00e2nia, Peep a \u00eemp\u0103rt\u0103\u0219it celor din audien\u021b\u0103 sfaturi practice despre optimizarea conversiilor \u0219i cre\u0219terea veniturilor din v\u00e2nz\u0103rile online.<\/p>\n

Pentru a treia oar\u0103 la GPeC SUMMIT, Karl Gillis – Cofondator AG CONSULT \u0219i supranumit \u0219i Comediantul Conversiilor<\/strong> – a f\u0103cut deliciul publicului cu o prezentare de 45 de minute despre principiile adesea neglijate care pot aduce magazinelor online mai multe v\u00e2nz\u0103ri, mai multe venituri \u0219i mai mult engagement.<\/p>\n

100 de speciali\u0219ti \u00een E-Commerce & Marketing Online au participat la Masterclass-urile GPeC sus\u021binute de Jeff Sauer \u0219i Karl Gillis<\/span><\/h4>\n

Cea de-a treia zi a conferin\u021bei s-a \u00eencheiat cu mult con\u021binut premium, aplicat, dedicat magazinelor online \u0219i speciali\u0219tilor \u00een marketing digital.<\/p>\n

Sold out cu mult \u00eenainte de eveniment, Karl Gillis \u0219i Jeff Sauer (fondatorul Jeffalytics) au sus\u021binut c\u00e2te un masterclass de 6 ore \u00een care au discutat \u00een profunzime despre optimizarea conversiilor, respectiv Google Analytics.<\/p>\n

Alte patru workshop-uri, cu accent pe GDPR, User Experience \u0219i Marketing online s-au desf\u0103\u0219urat, \u00een paralel, \u00een ultima zi a evenimentului.<\/p>\n

\u00cen plus, magazinele online au avut ocazia s\u0103 discute fa\u021b\u0103 \u00een fa\u021b\u0103 cu principalii furnizori de servicii e-commerce \u00een cadrul GPeC E-Commerce Expo<\/a>. 22 de expozan\u021bi \u0219i-au prezentat activitatea \u0219i au intrat \u00een contact cu peste 500 de reprezentan\u021bi ai magazinelor online pentru a discuta oportunit\u0103\u021bi de colaborare.<\/p>\n

Urmeaz\u0103: \u0218coala de var\u0103 GPeC \u0219i GPeC Summit Noiembrie 2018<\/span><\/h4>\n

A 8-a edi\u021bie anual\u0103 a \u0218colii de Var\u0103 de E-Commerce GPeC<\/strong>, singura serie de cursuri intensive de Comer\u021b Electronic \u0219i Marketing Online din Rom\u00e2nia, va avea loc \u00een perioada 22 \u2013 27 august 2018<\/strong>. \u00cen cele 5 zile pe care le vor petrece al\u0103turi de speciali\u0219ti din domeniu, participan\u021bii vor avea parte de 12 cursuri x 90 minute fiecare<\/strong>, adic\u0103 18 ore de con\u021binut intensiv<\/strong> de comer\u021b electronic \u0219i marketing online \u2013 totul axat pe \u201ctips & tricks\u201d<\/strong> \u0219i exemple concrete de la cei mai buni speciali\u0219ti practicieni din Rom\u00e2nia.<\/p>\n

\u00cenainte de desemnarea C\u00e2\u0219tig\u0103torilor Anului \u00een Comer\u021bul Electronic Rom\u00e2nesc<\/strong> din cadrul celei de a 13-a edi\u021bii anuale a Galei Premiilor eCommerce<\/strong>, va avea loc \u0219i edi\u021bia de toamn\u0103 a GPeC SUMMIT Noiembrie 2018<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u25cf 1000+ participan\u021bi \u25cf 40+ speakeri locali \u0219i interna\u021bionali \u25cf 53% dintre rom\u00e2ni fac cump\u0103r\u0103turi online cel pu\u021bin o dat\u0103 pe lun\u0103 \u25cf 46% dintre rom\u00e2ni \u00eenc\u0103 nu au \u00eencredere \u00een magazinele online Edi\u021bia de 13 ani a GPeC SUMMIT, cel mai important eveniment de e-commerce din Europa Central\u0103 \u0219i de Est, a avut loc […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[854,839,144],"class_list":["post-16681","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-comert-electronic","tag-ecommerce","tag-gpec"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-4l3","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/16681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=16681"}],"version-history":[{"count":1,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/16681\/revisions"}],"predecessor-version":[{"id":16684,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/16681\/revisions\/16684"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=16681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=16681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=16681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}