{"id":16516,"date":"2018-05-23T13:21:48","date_gmt":"2018-05-23T11:21:48","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=16516"},"modified":"2018-05-23T13:21:48","modified_gmt":"2018-05-23T11:21:48","slug":"cine-sunt-cei-mai-importanti-directori-de-marketing-din-romania","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/cine-sunt-cei-mai-importanti-directori-de-marketing-din-romania\/","title":{"rendered":"Cine sunt cei mai importan\u021bi directori de marketing din Rom\u00e2nia"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2018\/05\/150Marketing2018-Copy-e1527074154431.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16517\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2018\/05\/150Marketing2018-Copy-e1527074154431.png\" alt=\"\" width=\"624\" height=\"646\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>\u2022 75% dintrei cei care ocup\u0103 pozi\u021bii de conducere \u00een departamentele de marketing sunt femei <\/strong><br \/>\n<strong>\u2022 Academia de Studii Economice din Bucure\u0219ti a scos cei mai mul\u021bi directori de marketing care azi gestioneaz\u0103 bugetele celor mai mari investitori \u00een publicitate <\/strong><br \/>\n<strong>\u2022 14 ani este media anilor de experien\u021b\u0103 a celor mai importan\u021bi directori de marketing din Rom\u00e2nia<\/strong><\/p>\n<p style=\"text-align: justify;\">Cei mai importan\u021bi directori de marketing sunt reuni\u021bi \u00een Anuarul Directorilor de Marketing din Rom\u00e2nia, o ini\u021biativ\u0103 Biz Agency, unic\u0103 \u00een pia\u021b\u0103.<\/p>\n<p style=\"text-align: justify;\">Ajuns la a IV-a edi\u021bie, anuarul este o radiografie a industriei, a\u0219a cum arat\u0103 ea \u00een 2018. Cartea realizat\u0103 de echipa Biz reune\u0219te peste 150 de directori de marketing \u0219i eviden\u021biaz\u0103 printre r\u00e2nduri \u0219i portretul marketerului rom\u00e2n.<\/p>\n<p style=\"text-align: justify;\"><strong>Portretul profesionistului \u00een marketing:<\/strong><\/p>\n<p style=\"text-align: justify;\">\u2022 75% dintrei cei care ocup\u0103 pozi\u021bii de conducere \u00een departamentele de marketing sunt femei<br \/>\n\u2022 50% sunt absolven\u021bi ai Academiei de Studii Economice din Bucure\u0219ti<br \/>\n\u2022 media anilor de experien\u021b\u0103 \u00een domeniu este 14 ani<br \/>\n\u2022 39 de ani este v\u00e2rsta medie a directorilor de marketing<br \/>\n\u2022 56% dintre cei care ocup\u0103 pozi\u021bii de marketing au absolvit studii post universitare<br \/>\n\u2022 75% au urmat cursuri \u0219i traninguri de specializare \u021binute fie \u00een cadrul companiilor pentru care lucreaz\u0103, fie \u00een organiza\u021bii acreditate \u00een domeniu<\/p>\n<p style=\"text-align: justify;\">Cei interesa\u021bi pot achizi\u021biona anuarul online de pe site-ul <a href=\"http:\/\/revistabiz.ro\/bestmarketing2018\/comanda\/\" target=\"_blank\" rel=\"noopener\">www.revistabiz.ro<\/a>.<\/p>\n<p style=\"text-align: justify;\">\u201eLe vedem campaniile la TV, le cump\u0103r\u0103m produsele, dar \u0219tim foarte pu\u021bine despre echipele de marketing care gestioneaz\u0103 bugetele de publicitate. Anuarul prezint\u0103 oamenii din spatele strategiilor de marketing. Cu fiecare edi\u021bie ne propunem s\u0103 \u00eei cunoa\u0219tem mai bine pe ace\u0219ti oameni \u0219i s\u0103 afl\u0103m ce \u00eei inspir\u0103 \u00een via\u021ba profesional\u0103. Toate aceste informa\u021bii ajut\u0103 at\u00e2t la educarea genera\u021biilor urm\u0103toare, c\u00e2t \u0219i la consolidarea comunit\u0103\u021bii oamenilor de marketing,\u201d spune Marta U\u0219urelu, Managing Partner, Biz Agency.<\/p>\n<p style=\"text-align: justify;\">Din carte nu lipsesc nici recomand\u0103rile oamenilor de marketing despre lectura obligatorie \u00een domeniu. Pe l\u00e2ng\u0103 \u201dclasicii industriei\u201d &#8211; Al Ries, Jack Trout \u0219i Philip Kotler, recomand\u0103rile includ multe nume noi \u0219i din noul val de autori de best sellers \u2013 Malcolm Gladwell, Seth Godin \u0219i Martin Lindstrom. Printre cele mai recomandate c\u0103r\u021bi de marketing se reg\u0103sesc \u201eGuerilla Marketing\u201d de Jay Conrad Levinson; \u201eUnleashing the Ideavirus\u201d de Seth Godin; \u201eThe Thank You Economy\u201d de Gary Vaynerchuk \u0219i \u201eBuyology: Truth and Lies About Why We Buy\u201d de Martin Lindstrom.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2022 75% dintrei cei care ocup\u0103 pozi\u021bii de conducere \u00een departamentele de marketing sunt femei \u2022 Academia de Studii Economice din Bucure\u0219ti a scos cei mai mul\u021bi directori de marketing care azi gestioneaz\u0103 bugetele celor mai mari investitori \u00een publicitate \u2022 14 ani este media anilor de experien\u021b\u0103 a celor mai importan\u021bi directori de marketing [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[894,1021,36],"class_list":["post-16516","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-best-marketing","tag-biz","tag-marketing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-4io","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/16516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=16516"}],"version-history":[{"count":1,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/16516\/revisions"}],"predecessor-version":[{"id":16518,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/16516\/revisions\/16518"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=16516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=16516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=16516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}