{"id":1423,"date":"2011-10-12T17:03:58","date_gmt":"2011-10-12T15:03:58","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=1423"},"modified":"2011-10-13T12:12:03","modified_gmt":"2011-10-13T10:12:03","slug":"clientul-social-si-influenta-sa-asupra-altor-clienti","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/clientul-social-si-influenta-sa-asupra-altor-clienti\/","title":{"rendered":"Clientul social si influenta sa asupra altor clienti"},"content":{"rendered":"<p style=\"text-align: justify;\">Conform unui studiu realizat de<a href=\"http:\/\/www.coneinc.com\/news\/request.php?id=4007\"> Cone Communication<\/a> despre influenta clientilor sociali asupra altor clienti, 4 din 5 consumatori si-au schimbat parerea despre un produs recomandat pe baza informatiilor negative scrise de alti clienti sociali.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1424 aligncenter\" title=\"1\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/1.png\" alt=\"\" width=\"467\" height=\"242\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/1.png 667w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/1-300x155.png 300w\" sizes=\"auto, (max-width: 467px) 100vw, 467px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Informatiile pozitive au acelasi efect asupra deciziei de cumparare. 87% dintre clienti au declarat ca o parere pozitiva despre produs au avut ca efect determinarea hotararii de a cumpara respectivul produs. Studiul accentueaza puterea informatiilor negative in determinarea finalitatii unui proces de cumparare.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/21.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1428 aligncenter\" title=\"2\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/21.png\" alt=\"\" width=\"470\" height=\"239\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/21.png 672w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/21-300x152.png 300w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Un aspect interesat abordat in cadrul studiului consta in modalitatea in care clientii, care cauta informatii despre produse, ofera expertiza si clasifica persoanele ce ofera informatii despre anumite produse utilizate. Astfel, doar 8% dintre intervievati considera ca o sursa credibila este acea persoana care are mai multi social media followers. 69% dintre clienti au declarat ca ofera credibilitate unei surse, daca aceasta a utilizat un anumit produs sau serviciu.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/32.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1429\" title=\"3\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/32.png\" alt=\"\" width=\"469\" height=\"329\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/32.png 670w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/32-300x210.png 300w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">In ceea ce priveste costul produselor sau serviciilor despre care cauta informatii, 78% dintre intervievati au declarat ca sunt interesati de informatii suplimentare depre produsele recomandate, printre care enumeram si filme sau restaurante. 89% dintre clienti cauta informatii despre produsele premium ce le-au fost recomandate.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/41.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1430 aligncenter\" title=\"4\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/41.png\" alt=\"\" width=\"472\" height=\"294\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/41.png 674w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/41-300x186.png 300w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">68% dintre clientii care aloca timp cercetarii pe internet despre anumite produse sau servicii, o fac pentru ca, dupa cumparare, intentioneaza sa utilizeze acel produs sau serviciu pentru mai multi ani.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/51.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1431\" title=\"5\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/51.png\" alt=\"\" width=\"469\" height=\"282\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/51.png 670w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2011\/10\/51-300x180.png 300w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Pe voi cat va influenteaza review-urile pe care le cititi online despre produsele sau servicile pe care intentionati sa le achizitionati?<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.britopian.com\/2011\/10\/09\/study-the-social-customer-and-their-influence-of-other-customers\/\">Sursa<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conform unui studiu realizat de Cone Communication despre influenta clientilor sociali asupra altor clienti, 4 din 5 consumatori si-au schimbat parerea despre un produs recomandat pe baza informatiilor negative scrise de alti clienti sociali. &nbsp; Informatiile pozitive au acelasi efect asupra deciziei de cumparare. 87% dintre clienti au declarat ca o parere pozitiva despre produs [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8],"tags":[278,279,280],"class_list":["post-1423","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-clientul-social-media","tag-proces-de-cumparare","tag-recomandari"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-mX","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/1423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=1423"}],"version-history":[{"count":22,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/1423\/revisions"}],"predecessor-version":[{"id":1454,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/1423\/revisions\/1454"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=1423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=1423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=1423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}