{"id":13408,"date":"2017-10-13T11:07:51","date_gmt":"2017-10-13T09:07:51","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=13408"},"modified":"2017-10-13T11:07:51","modified_gmt":"2017-10-13T09:07:51","slug":"sales-marketing-conference-cum-se-adapteaza-specialistii-in-marketing-si-vanzari-la-noile-provocari-in-domeniu","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/sales-marketing-conference-cum-se-adapteaza-specialistii-in-marketing-si-vanzari-la-noile-provocari-in-domeniu\/","title":{"rendered":"Sales &#038; Marketing Conference: cum se adapteaz\u0103 speciali\u0219tii \u00een marketing \u0219i v\u00e2nz\u0103ri la noile provoc\u0103ri \u00een domeniu"},"content":{"rendered":"<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/10\/Speakeri-Sales-Marketing-e1507885393397.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13409\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/10\/Speakeri-Sales-Marketing-e1507885393397.jpg\" alt=\"\" width=\"650\" height=\"340\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>BusinessMark<\/strong> anun\u021b\u0103 organizarea evenimentului \u201eSales &amp; Marketing Conference\u201d, ce va avea loc pe 31 octombrie la Hotel Golden Tulip Ana Dome, Cluj-Napoca. Conferin\u021ba abordeaz\u0103 principalele provoc\u0103ri \u00eent\u00e2mpinate de speciali\u0219tii \u00een marketing \u0219i v\u00e2nz\u0103ri, lu\u00e2nd \u00een calcul importan\u021ba alinierii unei viziuni strategice la nivel inter-departamental, tendin\u021bele \u0219i instrumentele utilizate de companiile lider de pia\u021b\u0103.<\/p>\n<p style=\"text-align: justify;\">Tematica este completat\u0103 de subiecte precum: integrarea eficient\u0103 a instrumentelor digitale \u00een strategia de sales &amp; marketing, expunerea digital\u0103 a brandului \u0219i cre\u0219terea ROI-ului: big data, customer interaction &amp; touchpoint, customer insights, importan\u021ba adapt\u0103rii la complexitatea unui sales cycle modern, digitalizarea \u0219i dezvoltarea mediului \u0219i comer\u021bului online, KPI \u0219i cum pot fi ace\u0219tia raporta\u021bi la nivel holistic organiza\u021bional, \u201cAgile selling\u201d sau adaptarea rapid\u0103 la feedback-ul primit \u00een timp real de la consumatori, adaptarea strategiei la specificul pie\u021bei, cele mai noi instrumente pentru loializarea clien\u021bilor, din perspectiva \u00eembin\u0103rii for\u021belor de v\u00e2nz\u0103ri \u0219i marketing.<\/p>\n<p style=\"text-align: justify;\">\u201eNe propunem ca la prima edi\u021bie Sales &amp; Marketing Conference organizat\u0103 la Cluj-Napoca s\u0103 avem invita\u021bi speciali\u0219ti cu o experien\u021b\u0103 semnificativ\u0103 \u00een marketing \u0219i v\u00e2nz\u0103ri, ce vor \u00eemp\u0103rt\u0103\u0219i din experien\u021bele lor \u0219i celorlal\u021bi reprezentan\u021bi \u00een domeniu. Ne dorim s\u0103 deschidem dialogul \u0219i s\u0103 identific\u0103m solu\u021bii pentru o dezvoltare armonioas\u0103 a celor dou\u0103 industrii.\u201d, a declarat <strong>Andreea P\u0103un<\/strong>, <strong>Managaing Partner<\/strong>, <strong>BusinessMark<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Cele dou\u0103 sesiuni reunesc speciali\u0219ti cu expertiz\u0103 la nivel local \u0219i interna\u021bional:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>VLAD POPA<\/strong> \u2013 Commercial Director, L\u2019OREAL<\/li>\n<li><strong>MIHAI ONIGA<\/strong> \u2013 Branch Manager, BUSINESS LEASE<\/li>\n<li><strong>RADU JR. TIMI\u0218<\/strong> \u2013 Commercial Director, CRISTIM<\/li>\n<li><strong>ALEXANDRU CHIRI\u021a\u0102<\/strong> \u2013 Country Sales Director Rom\u00e2nia &amp; Moldova, ROBERT BOSCH<\/li>\n<li><strong>R\u0102ZVAN NANULESCU<\/strong> \u2013 Marketing Lead, Central Eastern Europe, SANOFI<\/li>\n<li><strong>EDUARD M\u0102C\u0102RESCU<\/strong> \u2013 National Sales &amp; Marketing Manager, MAKITA ROM\u00c2NIA<\/li>\n<li><strong>CRISTINA AVRAM<\/strong> \u2013 Brands &amp; Communication Marketing Manager, FABRYO CORPORATION<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Invitatul special, din primul panel, este <strong>PABLO FERREIROS BENNETT<\/strong>\u00a0\u2013 PhD in Marketing, Sales &amp; Marketing Expert, International Speaker &amp; Advisor, care va discuta despre adaptarea companiilor la transformarea digital\u0103, metode pentru cre\u0219terea v\u00e2nz\u0103rilor \u0219i va oferi exemple de strategii de consolidare a brandurilor. Cea de-a doua sesiune \u00eel are \u00een prim plan pe <strong>STUART HARDY<\/strong> \u2013 Director of Executive Education Berlin School of Creative Leadership.<\/p>\n<p style=\"text-align: justify;\">Aceast\u0103 edi\u021bie include un workshop ce va fi sus\u021binut de reprezentan\u021bii <a href=\"http:\/\/www.evolutivconsultants.ro\/\" target=\"_blank\" rel=\"noopener\">Evolutiv Consultants Network<\/a>, bazat pe simularea SIMSALES. <strong>CEZAR GUMENI<\/strong> \u2013 Senior consultant \u0219i trainer \u0219i <strong>GHEORGHE \u0218TEF\u0102NESCU<\/strong> &#8211; Senior trainer \u00eei invit\u0103 pe participan\u021bi s\u0103 afle r\u0103spunsurile la \u00eentreb\u0103ri precum: Cum s\u0103 creasc\u0103 v\u00e2nz\u0103rile? Cum s\u0103 ob\u021bin\u0103 maximul de impact cu resursele aflate la dispozi\u021bie? Cum s\u0103 asigure o foarte bun\u0103 reputa\u021bie \u0219i cum s\u0103-\u0219i fidelizeze clien\u021bii?<\/p>\n<p style=\"text-align: justify;\">\u00censcrierea la eveniment se va face prin completarea formularului de \u00eenregistrare, disponibil pe site-ul <a href=\"http:\/\/business-mark.ro\/10571-2\/\" target=\"_blank\" rel=\"noopener\">BusinessMark<\/a> \u0219i trimiterea acestuia la <a href=\"mailto:office@business-mark.ro\" target=\"_blank\" rel=\"noopener\">office@business-mark.ro<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessMark anun\u021b\u0103 organizarea evenimentului \u201eSales &amp; Marketing Conference\u201d, ce va avea loc pe 31 octombrie la Hotel Golden Tulip Ana Dome, Cluj-Napoca. Conferin\u021ba abordeaz\u0103 principalele provoc\u0103ri \u00eent\u00e2mpinate de speciali\u0219tii \u00een marketing \u0219i v\u00e2nz\u0103ri, lu\u00e2nd \u00een calcul importan\u021ba alinierii unei viziuni strategice la nivel inter-departamental, tendin\u021bele \u0219i instrumentele utilizate de companiile lider de pia\u021b\u0103. Tematica este [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[984,1062,1157,1155,1156],"class_list":["post-13408","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-business-mark","tag-businessmark","tag-marketing-conference","tag-sales-marketing-conference","tag-sales-conference"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-3ug","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/13408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=13408"}],"version-history":[{"count":1,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/13408\/revisions"}],"predecessor-version":[{"id":13410,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/13408\/revisions\/13410"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=13408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=13408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=13408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}