{"id":13327,"date":"2017-10-12T13:15:39","date_gmt":"2017-10-12T11:15:39","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=13327"},"modified":"2017-10-12T13:18:59","modified_gmt":"2017-10-12T11:18:59","slug":"top-cele-mai-performante-agentii-de-pr-2017","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/top-cele-mai-performante-agentii-de-pr-2017\/","title":{"rendered":"Top cele mai performante agen\u0163ii de PR 2017"},"content":{"rendered":"<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/10\/DSC_7692-e1507805662387.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13340\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/10\/DSC_7692-e1507805662387.jpg\" alt=\"\" width=\"650\" height=\"433\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Miercuri<\/strong>, <strong>11 Octombrie<\/strong>, \u00een cadrul Galei Biz PR Awards, Revista Biz a lansat rezultatele topului\u00a0 celor mai performante agen\u0163ii de PR, edi\u0163ia 2017, un studiu BIZ \u015fi Unlock Market Research, aflat la a cincea edi\u0163ie.Miercuri, 11 Octombrie, \u00een cadrul Galei Biz PR Awards, Revista Biz a lansat rezultatele topului\u00a0 celor mai performante agen\u0163ii de PR, edi\u0163ia 2017, un studiu BIZ \u015fi Unlock Market Research, aflat la a cincea edi\u0163ie.<\/p>\n<p style=\"text-align: justify;\">Anul 2017 a adus o premier\u0103 \u00een cadrul studiului. Dou\u0103 agen\u0163ii de PR se situeaz\u0103 pe locul I, la egalitate: McCann PR, dar \u015fi liderul din ultimii trei ani, Golin Rom\u00e2nia. Pe locul al doilea \u00een top reg\u0103sim GMP PR, urmat de locul trei, MSL The Practice. Urm\u0103toarele pozi\u021bii sunt ocupate de Graffiti PR, SmartPoint, Rogalski Damaschin Public Relations, DC Communication, Grayling, BDR Associates Communication Group \u0219i The Public Advisors.<\/p>\n<p style=\"text-align: justify;\">Topul agen\u0163iilor de PR din Rom\u00e2nia este realizat \u00een baza colect\u0103rii \u015fi analizei indicatorilor care vizeaz\u0103 m\u0103surarea performan\u0163elor de business ale agen\u0163iilor de PR \u015fi a imaginii pe care acestea o au \u00een r\u00e2ndul companiilor care pl\u0103tesc pentru servicii de consultan\u0163\u0103 \u00een comunicare. La fel ca \u00een edi\u0163iile anterioare, clasamentul nu este doar despre cifre de afaceri, profitabilitate sau fee-uri \u015fi nici doar despre evalu\u0103ri din partea clien\u0163ilor, ci despre toate acestea la un loc, corelate \u00een baza unui algoritm dezvoltat \u00een parteneriat cu compania de cercetare Unlock.<\/p>\n<p style=\"text-align: justify;\"><strong>Metodologia studiului<\/strong><\/p>\n<p style=\"text-align: justify;\">Topul celor mai performante agen\u0163ii de PR, edi\u0163ia 2017, este rezultatul corel\u0103rii a dou\u0103 clasamente preliminare, fiecare av\u00e2nd c\u00e2te o pondere egal\u0103 (50% &#8211; 50%):<\/p>\n<p style=\"text-align: justify;\">\u2022 topul performan\u0163ei \u00een business &#8211; realizat prin analizarea a patru indici financiari, fiecare av\u00e2nd c\u00e2te o pondere alocat\u0103: cifra de afaceri din 2016 (33%), suma total\u0103 a fee-urilor \u00eencasate \u00een 2016 (33%), profitabilitatea agen\u021biei \u2013 profitul \u00eenregistrat \u00een 2016 raportat la num\u0103rul de membri ai echipei (17%) \u2013 \u0219i rata de cre\u0219tere a cifrei de afaceri \u00een 2016 fa\u021b\u0103 de 2015 (17%)<\/p>\n<p style=\"text-align: justify;\">\u2022 topul performan\u0163ei agen\u0163iilor din perspectiva clien\u0163ilor &#8211; realizat pe baza r\u0103spunsurilor oferite de un e\u015fantion reprezentativ la nivel de industrie alc\u0103tuit din clien\u0163i ai serviciilor de PR (speciali\u015fti \u015fi manageri cu expertiz\u0103 \u00een zona de marketing, PR, comunicare, corporate affairs \u015fi CSR, dar \u015fi general manageri \u015fi antreprenori).<\/p>\n<p style=\"text-align: justify;\">\u00centreg clasamentul \u2013 Top 30 de agen\u021bii de PR \u0219i toat\u0103 metodologia care st\u0103 la baza cercet\u0103rii realizate de Biz \u0219i Unlock Market Research se reg\u0103sesc \u00een Ghidul TOP PR Rom\u00e2nia, disponibil \u00een versiune tip\u0103rit\u0103 \u0219i pdf online. Cartea poate fi comandat\u0103 aici: <a href=\"http:\/\/revistabiz.ro\/bizprawards2017\/comanda-anuarul-top-pr\/\" target=\"_blank\" rel=\"noopener\">http:\/\/revistabiz.ro\/bizprawards2017\/comanda-anuarul-top-pr\/<\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Ce cuprinde TOP PR Rom\u00e2nia<\/strong><\/p>\n<p style=\"text-align: justify;\">Top 30 de agen\u021bii de PR<br \/>\nRezultatelele \u0219i metodologia studiului ajuns la a cincea edi\u021bie<br \/>\nTop agen\u021bii dup\u0103 cifra de afaceri (patru categorii):<\/p>\n<ul style=\"text-align: justify;\">\n<li>agen\u021bii cu cifra de afaceri mai mare de un un milion de euro<\/li>\n<li>agen\u021bii cu cifra de afaceri \u00eentre 500.000 \u2013 1 mil. euro<\/li>\n<li>agen\u021bii cu cifra de afaceri \u00eentre 100.000 \u2013 500.000 euro<\/li>\n<li>agen\u021bii cu cifra de afaceri sub 100.000 euro<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Profile a peste 50 de agen\u021bii: ac\u021bionariat, top management, servicii oferite, portofoliu de clien\u021bi, premii c\u00e2\u0219tigate<\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/10\/Coperta.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13342\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/10\/Coperta.jpg\" alt=\"\" width=\"597\" height=\"597\" srcset=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/10\/Coperta.jpg 597w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/10\/Coperta-150x150.jpg 150w, https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/10\/Coperta-300x300.jpg 300w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Pe baza studiului prezentat \u00een exclusivitate \u00een cadrul conferin\u0163ei &#8220;BizPR Conference&#8221;, au fost acordate urm\u0103toarele premii:<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Best Practice:<\/strong><\/p>\n<p style=\"text-align: justify;\">Cea mai bun\u0103 capacitate de analiz\u0103 2017:\u00a0 GMP PR<br \/>\nCea mai bun\u0103 capacitate de raportare 2017: MSL The Practice<br \/>\nCea mai bun\u0103 capacitate de implementare 2017: GMP PR<br \/>\nCea mai creativ\u0103 agen\u0163ie\u00a02017: McCann PR<\/p>\n<p style=\"text-align: justify;\">Premiul pentru \u201c<strong>Performan\u0163\u0103 \u00een business<\/strong>\u201d &#8211; McCann PR<br \/>\n<em>Categoria: agen\u0163ii cu cifr\u0103 de afaceri de peste 1 milion de euro<\/em><\/p>\n<p style=\"text-align: justify;\">Premiul pentru \u201c<strong>Performan\u0163\u0103 \u00een business<\/strong>\u201d &#8211; PR. IN Grup<br \/>\n<em>Categoria agen\u0163ii cu cifr\u0103 de afaceri mai mic\u0103 de 1 milion de euro<\/em><\/p>\n<p style=\"text-align: justify;\">Premiul pentru \u201c<strong>Notorietate \u00een PR<\/strong>\u201d &#8211; Golin Rom\u00e2nia<br \/>\n<em>Categoria agen\u021bii<\/em><\/p>\n<p style=\"text-align: justify;\">Premiul pentru \u201c<strong>Notorietate \u00een PR<\/strong>\u201d &#8211; Monica Jitariuc<br \/>\n<em>Categoria profesioni\u0219ti<\/em><\/p>\n<p style=\"text-align: justify;\">Premiu special: \u201c<strong>Recunoa\u0219tere pentru contribu\u021bia la dezvoltarea industriei de PR<\/strong>\u201d &#8211; GMP PR<\/p>\n<p style=\"text-align: justify;\">Gazda edi\u0163iei Biz PR Awards 2017 a fost Cabral Ibacka.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/10\/Top-10-PR-e1507803061683.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13332\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/10\/Top-10-PR-e1507803061683.jpg\" alt=\"\" width=\"650\" height=\"632\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miercuri, 11 Octombrie, \u00een cadrul Galei Biz PR Awards, Revista Biz a lansat rezultatele topului\u00a0 celor mai performante agen\u0163ii de PR, edi\u0163ia 2017, un studiu BIZ \u015fi Unlock Market Research, aflat la a cincea edi\u0163ie.Miercuri, 11 Octombrie, \u00een cadrul Galei Biz PR Awards, Revista Biz a lansat rezultatele topului\u00a0 celor mai performante agen\u0163ii de PR, [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[1153,1152,1154,132],"class_list":["post-13327","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-biz-awards","tag-biz-pr","tag-pr-awards","tag-revista-biz"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-3sX","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/13327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=13327"}],"version-history":[{"count":5,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/13327\/revisions"}],"predecessor-version":[{"id":13357,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/13327\/revisions\/13357"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=13327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=13327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=13327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}