{"id":13315,"date":"2017-10-11T15:25:32","date_gmt":"2017-10-11T13:25:32","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=13315"},"modified":"2017-10-11T15:25:32","modified_gmt":"2017-10-11T13:25:32","slug":"conferinta-smart-marketing-curajul-de-a-fi-diferit-si-de-a-inova-intr-un-mediu-de-business-tot-mai-competitiv","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/conferinta-smart-marketing-curajul-de-a-fi-diferit-si-de-a-inova-intr-un-mediu-de-business-tot-mai-competitiv\/","title":{"rendered":"Conferin\u021ba SMART Marketing: curajul de a fi diferit \u0219i de a inova \u00eentr-un mediu de business tot mai competitiv"},"content":{"rendered":"<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/10\/Speakeri-SMART-Marketing-e1507727529940.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13320\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/10\/Speakeri-SMART-Marketing-e1507727529940.jpg\" alt=\"\" width=\"650\" height=\"340\" \/><\/a><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>BusinessMark d\u0103 startul celei de-a treia edi\u021bii a evenimentului \u201eSMART Marketing\u201d, dezvoltat\u0103 sub deviza &lt;&lt;quest for magnetic brands&gt;&gt;; <\/strong><\/li>\n<li style=\"text-align: justify;\"><strong>Proiectul este dedicat industriei de marketing \u0219i comunicare;<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">BusinessMark anun\u021b\u0103 organizarea conferin\u021bei \u201eSMART Marketing\u201d, ce va avea loc pe 25 octombrie la Hotel Radisson Blu, Bucure\u0219ti. Aceast\u0103 edi\u021bie lanseaz\u0103 speciali\u0219tii \u00een marketing \u0219i comunicare \u00eentr-o discu\u021bie despre branduri cu viziune, care au puterea de a se reinventa \u0219i a-\u0219i p\u0103stra magnetismul \u0219i efervescen\u021ba.<\/p>\n<p style=\"text-align: justify;\">Evenimentul propune participan\u021bilor o serie de subiecte de interes: evolu\u021bia consumatorului, idei de stimulare a creativit\u0103\u021bii echipelor, modele de comunicare adaptate la contextul autohton, campanii de marketing \u0219i comunicare, inova\u021bia \u2013 cel mai important element \u00een user experience, rolul influencerilor \u00een crearea de comunit\u0103\u021bi active, brand-uri \u0219i identit\u0103\u021bi sustenabile, re\u00eentoarcerea la consumator, puterea vizualului \u0219i evolu\u021bia imaginii \u00een marketing, branduri implicate emo\u021bional \u00een rela\u021bia cu audien\u021bele, de la mass customization la individualizare etc.<\/p>\n<p style=\"text-align: justify;\">\u201eSuntem bucuro\u0219i s\u0103 reunim, la SMART Marketing, speciali\u0219ti cu viziuni complexe asupra industriei de marketing \u0219i comunicare. Sunt acei oameni care \u00eencurajeaz\u0103 ideile creative, consolideaz\u0103 reputa\u021bia unor branduri cu renume, schimb\u0103 comportamente \u0219i demonstreaz\u0103 c\u0103, de cele mai multe ori, o abordare altfel poate face diferen\u021ba. Pornind de la experien\u021ba pe care o au, la nivel na\u021bional \u0219i interna\u021bional, vom \u00eencerca s\u0103 contur\u0103m noile tendin\u021be \u00eentr-un domeniu aflat mereu sub semnul schimb\u0103rii.\u201d, a declarat <strong>Andreea P\u0103un<\/strong>, <strong>Managing Partner<\/strong>, <strong>BusinessMark<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Cele dou\u0103 sesiuni reunesc unii dintre cei mai importan\u021bi lideri din industria de marketing \u0219i comunicare, cu expertiz\u0103 la nivel local \u0219i interna\u021bional:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>MARCIN MOLIN<\/strong>\u00a0\u2013 Country Group Leader South East Europe, Philips<\/li>\n<li><strong>RAMONA BRATU<\/strong>\u00a0\u2013 Marketing Manager, Radio ZU<\/li>\n<li><strong>LIVIU MARICA<\/strong>\u00a0\u2013 Marketing Manager, ASUS<\/li>\n<li><strong>ENIDA SITESCU<\/strong>\u00a0\u2013 Marketing Manager Vichy Romania &amp; Bulgaria, L\u2019OREAL<\/li>\n<li><strong>CEZAR G\u00c2RBEA<\/strong>\u00a0\u2013 Marketing Manager South Europe, Brown-Forman<\/li>\n<li><strong>ANDI VANCA<\/strong>\u00a0\u2013 Head of Communications, Electric Castle<\/li>\n<li><strong>ANGELICA BARBU<\/strong>\u00a0\u2013 Brand Marketing &amp; Communication Manager, CEZ Rom\u00e2nia<\/li>\n<li><strong>NICOLAE MOGO\u0218<\/strong>\u00a0\u2013 Head of Marketing and Communication, DECATHLON<\/li>\n<li><strong>CIPRIAN STANCU<\/strong>, Founder, Republica BIO<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Invitatul special al acestei edi\u021bii este <strong>PABLO FERREIROS BENNETT<\/strong>\u00a0\u2013 PhD in Marketing, Sales &amp; Marketing Expert, International Speaker &amp; Advisor, care va discuta despre adaptarea companiilor la transformarea digital\u0103, metode pentru cre\u0219terea v\u00e2nz\u0103rilor \u0219i va oferi exemple de strategii de consolidare a brandurilor.<\/p>\n<p style=\"text-align: justify;\">Conferin\u021ba este dedicat\u0103 managerilor de marketing, PR \u0219i Social Media, digital managerilor, brand managerilor, antreprenorilor, directorilor generali \u0219i executivi, reprezentan\u021bilor comunit\u0103\u021bii creative.<\/p>\n<p style=\"text-align: justify;\">\u00censcrierea la eveniment se va face prin completarea formularului de \u00eenregistrare, disponibil pe site-ul <span style=\"text-decoration: underline;\"><a href=\"http:\/\/business-mark.ro\/smart-marketing-2017\/\" target=\"_blank\" rel=\"noopener\">BusinessMark<\/a><\/span> \u0219i trimiterea acestuia la <span style=\"text-decoration: underline;\"><a href=\"mailto:office@business-mark.ro\" target=\"_blank\" rel=\"noopener\">office@business-mark.ro<\/a><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessMark d\u0103 startul celei de-a treia edi\u021bii a evenimentului \u201eSMART Marketing\u201d, dezvoltat\u0103 sub deviza &lt;&lt;quest for magnetic brands&gt;&gt;; Proiectul este dedicat industriei de marketing \u0219i comunicare; BusinessMark anun\u021b\u0103 organizarea conferin\u021bei \u201eSMART Marketing\u201d, ce va avea loc pe 25 octombrie la Hotel Radisson Blu, Bucure\u0219ti. Aceast\u0103 edi\u021bie lanseaz\u0103 speciali\u0219tii \u00een marketing \u0219i comunicare \u00eentr-o discu\u021bie despre [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[984,1062,983],"class_list":["post-13315","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-business-mark","tag-businessmark","tag-smart-marketing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-3sL","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/13315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=13315"}],"version-history":[{"count":4,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/13315\/revisions"}],"predecessor-version":[{"id":13321,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/13315\/revisions\/13321"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=13315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=13315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=13315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}