{"id":13026,"date":"2017-09-27T10:37:49","date_gmt":"2017-09-27T08:37:49","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=13026"},"modified":"2017-09-27T10:37:49","modified_gmt":"2017-09-27T08:37:49","slug":"tecomm-in-comertul-electronic-atragerea-clientilor-implica-originalitate-si-strategie","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/tecomm-in-comertul-electronic-atragerea-clientilor-implica-originalitate-si-strategie\/","title":{"rendered":"TeCOMM: In comertul electronic, atragerea clientilor implica originalitate si strategie"},"content":{"rendered":"<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/09\/rsz_afis_tecomm_2017_4-e1506501193369.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13028\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/09\/rsz_afis_tecomm_2017_4-e1506501193369.jpg\" alt=\"\" width=\"650\" height=\"919\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Industria comertului electronic din Romania s-a dezvoltat intens in ultimii ani, inregistrand o crestere de peste 38% in 2017, avand cea mai mare crestere din Europa. Industria a crescut cu aproximativ 14% in ultimii 3 ani la nivel european, conform studiilor furnizate de Eurostat.<\/p>\n<p style=\"text-align: justify;\">Peste 5000 de magazine online au fost inregistrate in Romania in 2016, cu vanzari zilnice de peste 5 miliarde de euro. Cresterea continua genereaza nevoia de calitate pe care consumatorii o au atunci cand cumpara in online. <a href=\"https:\/\/cluj.tecomm.ro\/\" target=\"_blank\" rel=\"noopener\">TeCOMM<\/a>, evenimentul premium de comert electronic din Europa de Est reuneste proprietarii magazinelor online intr-o formula complexa pentru a discuta ultimele noutati ale industriei.<\/p>\n<p style=\"text-align: justify;\">Intre 24 si 25 octombrie 2017, la Cluj-Napoca, isi dau intalnire peste 350 de proprietari ai magazinelor online si profesionisti in comertul electronic. In cele doua zile ale evenimentului, participantii au parte de peste <strong>50 prezentari<\/strong> si workshopuri sustinute de <strong>peste 35 speakeri<\/strong> nationali si internationali care se desfasoara pe <strong>6 scene<\/strong>.<\/p>\n<p style=\"text-align: justify;\">\u201e<em><strong>Cu fiecare editie TeCOMM am adus concepte originale (The Catwalk Stage, SEO Masterclass sau TeCOMM Cross-border) si am pus in valoare nevoile magazinelor online din Romania prin workshopuri, prezentari si masterclass-uri premium. De 7 ani aducem speakeri internationali de top precum Tesco, eBay, GfK, Facebook sau Google tocmai pentru a contribui semnificativ la dezvoltarea industriei de comert electronic din Romania<\/strong><\/em>\u201d, declara Bogdan Ciocian, Managing Partner Libero Events.<\/p>\n<p style=\"text-align: justify;\"><strong>Platforma, logistica si SEO \u2013 aspecte esentiale ale magazinului tau online<\/strong><\/p>\n<p style=\"text-align: justify;\">Exponea, una dintre cele mai mari platforme ce vine in sprijinul proprietarilor de magazine online, este prezenta in acest an la TeCOMM Cluj. <strong>Jakub Minks<\/strong> (Regional Director, Central&amp;Eastern Europe, Exponea) responsabil de vanzari, servicii si asistenta in peste 11 tari va impartasi marketerilor informatii analitice si substantiale. Alaturi de Jakub, <strong>Bogdan Colceriu<\/strong>, Founding Manager in cadrul Frisbo va prezenta care sunt costurile in spatele unui magazin online si cum pot fi acestea reduse. Bogdan are o experienta notabila in antreprenoriat, punand bazele companiilor de renume Trilulilu si Okian din Romania.<\/p>\n<p style=\"text-align: justify;\">Pe langa aspectele logistice ale unui magazin online, promovarea si optimizarea serviciilor sunt esentiale. DFW, agentie specializata in SEO, servicii de optimizare a site-urilor pentru motoarele de cautare il are ca reprezentat in cadrul TeCOMM pe <strong>Mihai Vinatoru<\/strong>, Managing Partner &amp; Head of SEO. Pe scena The Catwalk Stage, Mihai va discuta despre <em>Cele 7 pacate capitale in SEO pentru magazine online de fashion<\/em> si va pune accent pe problemele SEO specifice magazinelor online din Romania si nu numai.<\/p>\n<p style=\"text-align: justify;\"><strong>Atragerea consumatorilor online implica originalitate si strategie<\/strong><\/p>\n<p style=\"text-align: justify;\">TeCOMM, evenimentul premium de eCommerce, se desfasoara anul acesta sub tematica <strong>Houte Couture <em>your<\/em> eCommerce <em>Business<\/em><\/strong>. Deoarece atragerea consumatorilor in online presupune campanii orginale si strategii inovative, evenimentul TeCOMM este structurat pe 2 zile si acopera toate ariile in care magazinul online are nevoie de atentie. Prima zi, 24 octombrie include 5 scene desfasurate simultan: <a href=\"https:\/\/cluj.tecomm.ro\/the-catwalk-stage\/\" target=\"_blank\" rel=\"noopener\">The Catwalk Stage<\/a>, <a href=\"https:\/\/cluj.tecomm.ro\/markday\/\" target=\"_blank\" rel=\"noopener\">Markday Stage<\/a>, <a href=\"https:\/\/cluj.tecomm.ro\/seo-masterclass\/\" target=\"_blank\" rel=\"noopener\">SEO Masterclass<\/a>, <a href=\"https:\/\/cluj.tecomm.ro\/antreprenor-pe-www\/\" target=\"_blank\" rel=\"noopener\">Antreprenor pe www<\/a>, <a href=\"https:\/\/cluj.tecomm.ro\/startup-area-tecomm\/\" target=\"_blank\" rel=\"noopener\">Start-up Area Powered by eMag Marketplace<\/a> si scena principala a <a href=\"https:\/\/cluj.tecomm.ro\/conferinta\/\" target=\"_blank\" rel=\"noopener\">conferintei<\/a>.<\/p>\n<p style=\"text-align: justify;\">The Catwalk Stage este dedicata in intregime proprietarilor de magazine online din domeniul fashionului, care prin prezenta activa isi vor imbogati portofoliul cu sfaturi practice de la speakeri renumiti. Start-Up Area Powered by eMag Marketplace, vine in intampinarea antreprenorilor in dezvoltare ca un ghid cu toti pasii ce trebuie urmati pentru o dezvoltare durabila si eficienta in acest domeniu. Tot in prima zi se desfasoara workshopurile Markday, dedicate marketerilor, Antreprenor pe WWW dedicate managerilor si SEO Masterclass. Cea de a doua zi, in cadrul Conferintei vor avea loc prezentari si dezbateri pe subiecte de actualitate.<\/p>\n<p style=\"text-align: justify;\">Magazinele online si profesionistii in eCommerce <strong>eBay<\/strong> (Samuel Laurinkari \u2013 Head of EU Affairs), <strong>Philips<\/strong> (Adam Palczewski &#8211; Global Sr. Manager, Ecommerce &amp; Digital Media), <strong>Gfk<\/strong> (Marco Wolters \u2013 Global Industry Lead Fashion, Home and Lifestyle), <strong>Littledata<\/strong> (Edward Upton \u2013 Fondator), <strong>The Myndset Company<\/strong> (President \u2013 Minter Dial), sau <strong>Netcomm Suisse<\/strong> (Carlo Terreni \u2013 General Director) vor fi prezenti la TeCOMM pentru a duce experienta comertului online la cel mai inalt nivel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industria comertului electronic din Romania s-a dezvoltat intens in ultimii ani, inregistrand o crestere de peste 38% in 2017, avand cea mai mare crestere din Europa. Industria a crescut cu aproximativ 14% in ultimii 3 ani la nivel european, conform studiilor furnizate de Eurostat. Peste 5000 de magazine online au fost inregistrate in Romania in [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[966,1013,1077,1078],"class_list":["post-13026","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-tecomm","tag-tecomm-2017","tag-tecomm-cluj","tag-tecomm-cluj-napoca"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-3o6","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/13026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=13026"}],"version-history":[{"count":2,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/13026\/revisions"}],"predecessor-version":[{"id":13029,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/13026\/revisions\/13029"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=13026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=13026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=13026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}