{"id":12499,"date":"2017-08-16T12:16:12","date_gmt":"2017-08-16T10:16:12","guid":{"rendered":"https:\/\/www.zelist.ro\/blog\/?p=12499"},"modified":"2017-08-16T12:16:12","modified_gmt":"2017-08-16T10:16:12","slug":"despre-mall-uri-virtuale-si-cabine-de-fericire-la-tecomm","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/despre-mall-uri-virtuale-si-cabine-de-fericire-la-tecomm\/","title":{"rendered":"Despre Mall-uri virtuale \u0219i cabine de fericire la TeCOMM"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/08\/rsz_afis_tecomm_2017_1-e1502877622767.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12500\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/08\/rsz_afis_tecomm_2017_1-e1502877622767.jpg\" alt=\"\" width=\"650\" height=\"919\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\n<span style=\"color: #000000;\">Industria de fashion a crescut la nivel mondial cu 5.5% anual fiind estimat\u0103 la $2.4 trilioane, conform studiului realizat McKinsey Global Fashion Index \u00een 2016, hainele \u0219i acessoriile afl\u00e2ndu-se \u00een top 3 cele mai cump\u0103rate produse, al\u0103turi de electronice sau c\u0103r\u021bi, potrivit studiului realizat de PwC.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u00cen Rom\u00e2nia, trendul ascendant al industriei de fashion este sim\u021bit de retailerii online precum Fashion Days care au \u00eenregistrat \u00een prima jum\u0103tate a anului, peste 1,7 milioane de produse, \u00een valoare de 250 de milioane de lei. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Proprietarii de magazine online care activeaz\u0103 \u00een industria de fashion online vor dezbate \u00een cadrul evenimentului <a href=\"http:\/\/cluj.tecomm.ro\/the-catwalk-stage\/\" target=\"_blank\" rel=\"noopener\">The Catwalk Stage<\/a> din 24 octombrie care sunt strategiile de cre\u0219tere a magazinelor online, dar \u0219i solu\u021biile necesare pentru cre\u0219terea brandurilor din domeniul fashion. <\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000000;\">The Catwalk Stage, noua sec\u021biune din cadrul TeCOMM<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">The Catwalk Stage din cadrul evenimentului <a href=\"http:\/\/cluj.tecomm.ro\/\" target=\"_blank\" rel=\"noopener\">TeCOMM eCommerce Conference&amp;Expo<\/a> include sesiuni de prezent\u0103ri \u0219i dezbateri cu speakeri de la cele mai cunoscute branduri din domeniul online fashion&amp;beauty. TeCOMM \u201e\u00eembrac\u0103\u201d o nou\u0103 sec\u021biune dedicat\u0103 proprietarilor de magazine online de profil, iar printre speakerii prezen\u021bi \u00een cadrul sec\u021biunii se num\u0103r\u0103 <strong>Carlo Terreni<\/strong> (General Director @ Netcomm Suisse), <strong>Dan Vidra\u0219cu<\/strong> (CEO, Elefant.ro) sau <strong>Bogdan Zavera<\/strong> (Marketing Manager @ Zoot.ro). <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u00cen cadrul sesiunilor, ace\u0219tia vor aborda cele mai arz\u0103toare probleme cu care profesioni\u0219tii din domeniu se confrunt\u0103 \u0219i vor veni cu solu\u021bii patentate chiar de ei. <strong>Dan Vidra\u0219cu<\/strong> este co-fondatorul <a href=\"http:\/\/www.elefant.ro\/\" target=\"_blank\" rel=\"noopener\">elefant.ro<\/a>, al doilea juc\u0103tor din eCommerce cu peste 1.000.000 de clien\u021bi, \u0219i vorbe\u0219te \u00een cadrul evenimentului despre modalit\u0103\u021bile de extindere a magazinelor online din industria fashion. Retailerul online este prezent \u0219i \u00een Republica Moldova prin <a href=\"http:\/\/elefant.md\/\" target=\"_blank\" rel=\"noopener\">elefant.md<\/a>, iar extinderea va continua \u00een Bulgaria. Dan Vidra\u0219cu a pus bazele magazinului online \u00een 2010 al\u0103turi de principalul investitor, Fribourg Capital. Ulterior, el a preluat pozi\u021bia de CEO, iar magazinul a \u00eenregistrat cre\u0219teri anuale de cel pu\u021bin 70% \u00een ultimii 6 ani. <\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000000;\">De la magazinul fizic spre online sau invers?<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Principalele impedimente \u00een adoptarea unei strategii de tip omnichannel pentru un magazin online sunt: constr\u00e2ngerile de buget, prea multe sisteme deja familiare care ar trebui schimbate, nu reprezint\u0103 o prioritate pentru echipa de leadership sau lipsa resursei umane, conform unui studiu realizat de PwC \u00een 2017.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Retailerul ceh Zoot.ro lansat \u00een noiembrie 2015 \u00een Rom\u00e2nia, a \u00eenceput direct promovarea pe pia\u021ba rom\u00e2neasc\u0103 cu 250 branduri \u0219i 2 Cabine de Fericire, urm\u00e2nd ca \u00een prezent s\u0103 numere peste 300 branduri \u0219i 8 cabine. Despre modelul cabinelor de fericire \u0219i rezultatele strategiei de a atrage clien\u021bii din online \u00een offline va vorbi Bogdan Zavera, Marketing Manager la Zoot Romania.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Cu o experien\u021b\u0103 de peste 10 ani, Bogdan a implementat \u0219i coordonat proiecte complexe de marketing digital \u0219i business. Acestea au fost recunoscute \u0219i premiate pentru eficien\u021ba \u0219i impactul lor de c\u0103tre comunitatea de profil na\u021bional\u0103 \u0219i interna\u021bional\u0103. G\u00e2ndirea strategic \u0219i pasiunea pentru digital l-au adus s\u0103 lucreze \u00eentr-un domeniu care \u00eel interesa \u0219i pe plan personal: e-commerce-ul.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>TeCOMM, evenimentul premium de eCommerce<\/strong> <\/span><br \/>\n<span style=\"color: #000000;\">Evenimentul TeCOMM, organizat de agen\u021bia Libero Events, se afl\u0103 la cea de-a 7-a edi\u021bie \u00een Cluj-Napoca \u0219i \u00eenglobeaz\u0103 o comunitate de peste 3000 proprietari ai magazinelor online \u0219i profesioni\u0219ti \u00een eCommerce. TeCOMM eCommerce Conference&amp;Expo va avea loc \u00een 24-25 octombrie la Grand Hotel Italia***** din Cluj-Napoca \u0219i reune\u0219te peste 350 participan\u021bi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Samuel Laurinkari<\/strong>, Head of EU Affairs \u00een cadrul eBay se afl\u0103 printre speakerii care au confirmat prezen\u021ba \u00een cadrul noii edi\u021bii a evenimentului, al\u0103turi de speakeri de renume la nivel interna\u021bional \u0219i na\u021bional precum Minter Dial (President, The Myndset Company), Antonio Eram (CEO Netopia Mobil Pay), Manuel da Costa (Conversion Optimization, Expert Effective Experiments), Florinel Chi\u0219 (Director Executiv ARMO) sau Ovidiu Joi\u021ba (Owner, iAgency). \u00censcrierile continua pe site-ul oficial: <a href=\"http:\/\/cluj.tecomm.ro\/\" target=\"_blank\" rel=\"noopener\">www.cluj.tecomm.ro<\/a><\/span><\/p>\n<p style=\"text-align: justify;\">\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industria de fashion a crescut la nivel mondial cu 5.5% anual fiind estimat\u0103 la $2.4 trilioane, conform studiului realizat McKinsey Global Fashion Index \u00een 2016, hainele \u0219i acessoriile afl\u00e2ndu-se \u00een top 3 cele mai cump\u0103rate produse, al\u0103turi de electronice sau c\u0103r\u021bi, potrivit studiului realizat de PwC. \u00cen Rom\u00e2nia, trendul ascendant al industriei de fashion este [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[192],"tags":[966,1013,1077,1078],"class_list":["post-12499","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-tecomm","tag-tecomm-2017","tag-tecomm-cluj","tag-tecomm-cluj-napoca"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-3fB","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/12499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=12499"}],"version-history":[{"count":2,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/12499\/revisions"}],"predecessor-version":[{"id":12502,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/12499\/revisions\/12502"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=12499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=12499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=12499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}