{"id":12046,"date":"2017-07-06T12:09:30","date_gmt":"2017-07-06T10:09:30","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=12046"},"modified":"2017-07-06T12:09:30","modified_gmt":"2017-07-06T10:09:30","slug":"romanii-cumpara-online-de-pe-telefon-cu-64-mai-mult-decat-anul-trecut-valoarea-medie-a-unei-tranzactii-pe-mobil-in-primele-6-luni-a-fost-de-40-de-euro-similara-cu-cea-din-2016","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/romanii-cumpara-online-de-pe-telefon-cu-64-mai-mult-decat-anul-trecut-valoarea-medie-a-unei-tranzactii-pe-mobil-in-primele-6-luni-a-fost-de-40-de-euro-similara-cu-cea-din-2016\/","title":{"rendered":"Rom\u00e2nii cump\u0103r\u0103 online de pe telefon cu 64% mai mult dec\u00e2t anul trecut. Valoarea medie a unei tranzac\u0163ii pe mobil \u00een primele 6 luni a fost de 40 de euro, similar\u0103 cu cea din 2016"},"content":{"rendered":"<h5><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/07\/Infografic-e1499335726582.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12053\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/07\/Infografic-e1499335726582.jpg\" alt=\"\" width=\"650\" height=\"2645\" \/><\/a><\/h5>\n<h5 style=\"text-align: justify;\"><span style=\"color: #000000;\"><em>2Performant Network (fosta 2Parale Afiliere) a generat \u00een intervalul ianuarie-iunie 2017 peste 410.000 de v\u00e2nz\u0103ri online pentru magazinele din re\u0163ea, \u00een valoare total\u0103 de 19 milioane de euro (inclusiv TVA) \u2013 o cre\u015ftere de 40% fa\u0163\u0103 de primul semestru de anul trecut.<\/em><\/span><\/h5>\n<p style=\"text-align: justify;\">\u201cAceste cre\u015fteri ne confirm\u0103 c\u0103 am lansat platforma 2Performant.com (care a \u00eenlocuit re\u0163eaua 2Parale.ro \u00een august 2016) \u00een cel mai bun moment. Pe primele 6 luni din acest an, 1 euro investit de c\u0103tre clien\u0163ii no\u015ftri le-a adus \u00een medie v\u00e2nz\u0103ri de 18 de euro. Mul\u0163umim \u00eentregii echipei \u015fi tuturor partenerilor pentru \u00eencredere, efort \u015fi implicare. Suntem preg\u0103ti\u0163i pentru viteza superioar\u0103 de cre\u015ftere a pie\u0163elor de ecommerce \u015fi performance marketing care va surveni \u00een urm\u0103toarea perioad\u0103 at\u00e2t \u00een Europa Central\u0103 \u015fi de Est dar \u015fi la nivel global.\u201d, a declarat Dorin Boerescu CEO 2Performant Network SA.<\/p>\n<p style=\"text-align: justify;\">Conform raportului 2Performant realizat pe primele 6 luni din 2017, cele mai scumpe tranzac\u0163ii online se fac \u00een Turism (vacan\u0163e sau bilete de avion), urmate de achizi\u0163iile din industria de Electronice \u015fi Calculatoare.<\/p>\n<p style=\"text-align: justify;\"><strong>Top achizi\u0163ii medii online 2017 (valorile includ TVA)<\/strong><\/p>\n<p style=\"text-align: justify;\">Turism (inclusiv ticketing) \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0268 euro<\/p>\n<p style=\"text-align: justify;\">Electronice \u015fi Calculatoare \u00a0 \u00a0 \u00a0 \u00a0 175 euro<\/p>\n<p style=\"text-align: justify;\">Produse pentru Copii \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a066 euro<\/p>\n<p style=\"text-align: justify;\">Fashion \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 45 euro<\/p>\n<p style=\"text-align: justify;\">Din totalul tranzac\u0163iilor online din Rom\u00e2nia, <strong>41% au fost realizate pe dispozitive mobile<\/strong> \u2013 \u00een cre\u015ftere semnificativ\u0103 fa\u0163\u0103 de ponderea de 25% aferenta primului semestru din 2016.<\/p>\n<p style=\"text-align: justify;\">\u201c\u00cen Bulgaria (a doua pia\u0163\u0103 \u00een care activeaz\u0103 2Performant \u2013 din 2011) ponderea tranzac\u0163iilor pe mobil este de 32%, \u00eens\u0103 dat fiind c\u0103 viteza de cre\u015ftere este mult mai mare (78% anual) ne a\u015fteptam ca \u00een 2018 cifrele din aceste 2 pie\u0163e s\u0103 se egalizeze\u201d a declarat Bogdan Aron, CPO 2Performant Network SA.<\/p>\n<p style=\"text-align: justify;\">\u015ei valorile medii per v\u00e2nzare \u00een Bulgaria sunt ceva mai mici dec\u00e2t cele din Rom\u00e2nia, media fiind de 36 de euro la nivelul \u00eentregii pie\u0163e, cele pe mobil situ\u00e2ndu-se la 30 de euro per tranzac\u0163ie.<\/p>\n<p style=\"text-align: justify;\">Compania \u015fi-a relansat recent site-ul 2Performant.com, care include \u015fi o sec\u0163iune de statistici \u00een timp real despre pia\u0163a de ecommerce \u015fi de performance marketing din regiune &#8211; <a href=\"http:\/\/ro.2performant.com\/despre-noi\/\" target=\"_blank\" rel=\"noopener\">http:\/\/ro.2performant.com\/despre-noi\/<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2Performant Network (fosta 2Parale Afiliere) a generat \u00een intervalul ianuarie-iunie 2017 peste 410.000 de v\u00e2nz\u0103ri online pentru magazinele din re\u0163ea, \u00een valoare total\u0103 de 19 milioane de euro (inclusiv TVA) \u2013 o cre\u015ftere de 40% fa\u0163\u0103 de primul semestru de anul trecut. \u201cAceste cre\u015fteri ne confirm\u0103 c\u0103 am lansat platforma 2Performant.com (care a \u00eenlocuit re\u0163eaua [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[192],"tags":[1058,1080,1081],"class_list":["post-12046","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-2performant","tag-obiceiuri-de-cumparare","tag-tranzactii-online"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-38i","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/12046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=12046"}],"version-history":[{"count":5,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/12046\/revisions"}],"predecessor-version":[{"id":12054,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/12046\/revisions\/12054"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=12046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=12046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=12046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}