{"id":11785,"date":"2017-06-19T14:50:34","date_gmt":"2017-06-19T12:50:34","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=11785"},"modified":"2017-06-19T14:50:34","modified_gmt":"2017-06-19T12:50:34","slug":"s-au-desemnat-castigatorii-galei-iab-mixx-awards-romania","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/s-au-desemnat-castigatorii-galei-iab-mixx-awards-romania\/","title":{"rendered":"S-au desemnat c\u00e2\u0219tig\u0103torii galei IAB MIXX Awards Rom\u00e2nia"},"content":{"rendered":"<h4><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/06\/castigatori-MIXX-2017-e1497876527919.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11786\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/06\/castigatori-MIXX-2017-e1497876527919.jpg\" alt=\"\" width=\"650\" height=\"433\" \/><\/a><\/h4>\n<h5><span style=\"color: #000000;\"><em>Golin &amp; MullenLowe c\u00e2\u0219tig\u0103 Grand Prix \u2013 Best Digital MIXX 2017<\/em><\/span><\/h5>\n<p>A 6-a edi\u021bie <a href=\"https:\/\/www.facebook.com\/events\/305988299827647\/?acontext=%7B%22ref%22%3A%223%22%2C%22ref_newsfeed_story_type%22%3A%22regular%22%2C%22feed_story_type%22%3A%22117%22%2C%22action_history%22%3A%22null%22%7D\" target=\"_blank\" rel=\"noopener noreferrer\">IAB MIXX Awards Rom\u00e2nia<\/a> \u2013 etapa local\u0103 a celei mai importante competi\u021bii de marketing digital \u0219i interactive a avut loc \u00een seara de 15 iunie \u00een cadrul ICEEFest Rom\u00e2nia. IAB MIXX Awards Rom\u00e2nia a premiat creativitatea \u0219i inova\u021bia campaniilor de digital care s-au remarcat anul acesta prin voci distincte \u00een online-ul rom\u00e2nesc.<\/p>\n<p>Selectate \u0219i analizate de juriul competi\u021biei, format din profesioni\u0219ti din Rom\u00e2nia \u0219i coordonat de Ian Haworth \u2013 Executive Creative Director Wunderman UK, 12 agen\u021bii au ajuns pe shortlist-ul IAB MIXX Awards \u0219i 9 au primit trofeele care-au confirmat valoarea campaniilor create.<\/p>\n<p><strong>Premiul special al juriului<\/strong>, acordat de Gabriel P\u0103tru, pre\u0219edintele IAB Rom\u00e2nia, a mers anul acesta c\u0103tre RISE Project, platforma digital\u0103 de jurnalism de investiga\u021bie care-a reu\u0219it s\u0103 \u021bin\u0103 treaz spiritul civic cu cea mai mare responsabilitate, contribuind la calitatea comunic\u0103rii mediului digital \u0219i la \u00eencurajarea con\u021binutului de calitate.<\/p>\n<p><strong>Premiul Best Performance Campaign<\/strong>, acordat campaniilor cu obiectiv direct de generarea de r\u0103spunsuri directe, lead-uri sau campaniilor SEM a fost acordat agen\u021biei STARCOM pentru \u201dJocurile Frumuse\u021bii\u201d, campanie dezvoltat\u0103 pentru brandul AVON. Un joc online cu 25 de probe a r\u0103spl\u0103tit iubitorii de beauty cu premii remarcabile \u0219i a creat o campanie de succes folosind un mix de medii digitale. <a href=\"https:\/\/www.mixxawards.ro\/campaign\/180\/starcom-mediavest-group\/jocurile-frumusetii\" target=\"_blank\" rel=\"noopener noreferrer\">Detalii<\/a>.<\/p>\n<p>Premiul <strong>Best Native Campaign<\/strong>, pentru campaniile ce valorific\u0103 con\u021binutul online pe site-uri \u0219i platforme, folosindu-se de business entertainment pentru a stabili o rela\u021bie autentic\u0103 cu consumatorii a revenit agen\u021biei Kubis Interactive pentru campania <a href=\"https:\/\/www.mixxawards.ro\/campaign\/181\/kubis-interactive\/360-saloon\" target=\"_blank\" rel=\"noopener noreferrer\">360 Salon<\/a>, realizat\u0103 pentru clientul URSUS, \u00een colaborare cu grupul Sector 7.<\/p>\n<p>La categoria <strong>Best Mobile Campaign<\/strong> a fost premiat\u0103 agen\u021bia Digital Star pentru campania \u201dTimp \u00eempreun\u0103\u201d, conceput\u0103 pentru brandul Jacobs Kronung, \u201dprimul website mobil \u00een care nu trebuie s\u0103 faci nimic\u201d, o invita\u021bie online la a petrece mai mult timp offline.<\/p>\n<p>Premiul Categoriei <strong>Best Content Marketing Project<\/strong> a mers c\u0103tre campania Future Chatbot realizat\u0103 de MediaEDGECIAa pentru Vodafone, cu ocazia s\u0103rb\u0103torii a 20 de ani de la intrarea companiei pe pia\u021ba rom\u00e2neasc\u0103. <a href=\"https:\/\/www.mixxawards.ro\/campaign\/185\/mediaedge-cia-romania\/future-chatbot\" target=\"_blank\" rel=\"noopener noreferrer\">Case-study<\/a>.<\/p>\n<p>Premiul <strong>Best Digital PR Campaign<\/strong> a fost acordat campaniei <a href=\"https:\/\/www.mixxawards.ro\/campaign\/184\/golin\/the-first-theatre-play-with-an-audience-casting\" target=\"_blank\" rel=\"noopener noreferrer\">The First Theatre Play with an Audience<\/a> dezvoltat\u0103 de Golin &amp; MullenLowe pentru VANILLA SKYPE (TOUR) &amp; BRD Group Societe Generale, o campanie care a transformat experien\u021ba normal\u0103 de a merge la teatru \u00eentr-una exclusiv\u0103.<\/p>\n<p>Premiu Categoriei <strong>Best Social Media Campaign<\/strong> a mers din nou la Golin &amp; Mullen Lowe pentru campania Electric Castle Unofficial Partener care le-a oferit angaja\u021bilor o zi liber\u0103 dup\u0103 unul dintre cele mai cunoscute festivaluri din Rom\u00e2nia.<\/p>\n<p>Agen\u021bia ThinkDigital a luat premiul categoriei <strong>Best Interactive Experience<\/strong> pentru campania \u201dTurn up the volume of nature\u201d, campanie dezvoltat\u0103 pentru organiza\u021bia WWF Europe.<\/p>\n<p>Premiul cel mare al competi\u021biei IAB MIXX Awards, <strong>Grand Prix \u2013 Best Digital MIXX<\/strong> a fost acordat agen\u021biei Golin &amp; MullenLowe pentru <a href=\"https:\/\/www.mixxawards.ro\/campaign\/184\/golin\/the-first-theatre-play-with-an-audience-casting\" target=\"_blank\" rel=\"noopener noreferrer\">The First Theatre Play with an Audience<\/a>, o campanie care a luat scor maxim la capitolul creativitate \u0219i inova\u021bie \u0219i care-a reu\u0219it s\u0103 lege o rela\u021bie cu totul special\u0103 cu consumatorii. \u201c<em>E o solu\u021bie original\u0103 la o problem\u0103 cu adev\u0103rat dificil\u0103. Repozi\u021bioneaz\u0103 teatrul \u00een ochii unei audien\u021be neinteresate de subiect \u0219i foarte greu de atins. Creeaz\u0103 dorin\u021b\u0103, provoac\u0103 publicul \u0219i genereaz\u0103 o team\u0103 constructiv\u0103 de a nu fi exclus dintr-o comunitate cool. Folosirea unor figuri celebre, ca Marcel Iure\u0219, este perfect\u0103 \u00een acest caz, el fiind un icon cultural care-\u0219i joac\u0103 rolul impecabil. Toat\u0103 campania face din mersul la teatrul un act valoros. E o premier\u0103!<\/em>\u201d, explic\u0103 Ian Haworth, pre\u0219edintele juriului.<\/p>\n<p>Agen\u021biile premiate \u00een cadrul IAB MIXX Awards au primit un premiu oferit de filiala din Rom\u00e2nia a reputatei re\u021bele International Advertising Bureau, cu 44 de reprezentan\u021be \u00een toat\u0103 lumea. \u00cen plus, campaniile c\u00e2\u0219tig\u0103toare au acces la premiile <a href=\"https:\/\/www.iabeurope.eu\/events\/get-your-campaigns-recognised-with-a-european-award-mixx-awards-europe\/\" target=\"_blank\" rel=\"noopener noreferrer\">IAB MIXX Awards Europe<\/a>, decernate \u00een fiecare an \u00een cadrul festivalului european INTERACT \u2013 platforma anual\u0103 de \u00eent\u00e2lnire \u00eentre cei mai importan\u021bi reprezentan\u021bi ai pie\u021bei de advertising \u0219i digital la nivel european.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Golin &amp; MullenLowe c\u00e2\u0219tig\u0103 Grand Prix \u2013 Best Digital MIXX 2017 A 6-a edi\u021bie IAB MIXX Awards Rom\u00e2nia \u2013 etapa local\u0103 a celei mai importante competi\u021bii de marketing digital \u0219i interactive a avut loc \u00een seara de 15 iunie \u00een cadrul ICEEFest Rom\u00e2nia. IAB MIXX Awards Rom\u00e2nia a premiat creativitatea \u0219i inova\u021bia campaniilor de digital [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192],"tags":[1067,1066],"class_list":["post-11785","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","tag-iab-mixx-awards","tag-iab-mixx-awards-romania"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-345","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/11785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=11785"}],"version-history":[{"count":3,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/11785\/revisions"}],"predecessor-version":[{"id":11789,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/11785\/revisions\/11789"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=11785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=11785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=11785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}