{"id":10143,"date":"2017-02-17T12:31:43","date_gmt":"2017-02-17T10:31:43","guid":{"rendered":"http:\/\/www.zelist.ro\/blog\/?p=10143"},"modified":"2017-02-17T12:32:25","modified_gmt":"2017-02-17T10:32:25","slug":"urmeaza-a-doua-editie-sales-marketing","status":"publish","type":"post","link":"https:\/\/www.zelist.ro\/blog\/urmeaza-a-doua-editie-sales-marketing\/","title":{"rendered":"Urmeaza a doua editie &#8220;Sales &#038; Marketing Conference&#8221;"},"content":{"rendered":"<p><a href=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/02\/identitate-e1487327479932.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10144\" src=\"https:\/\/www.zelist.ro\/blog\/wp-content\/uploads\/2017\/02\/identitate-e1487327479932.jpg\" alt=\"\" width=\"650\" height=\"340\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Singura constant\u0103 \u00een business este c\u0103 nimic nu este constant. \u00cen cazul \u00een care planul de marketing \u0219i v\u00e2nz\u0103ri pentru 2017 este \u201caproximativ la fel\u201d cu cel din anii preceden\u021bi, sunt \u0219anse mari ca la finalul exerci\u021biului financiar cifrele s\u0103 nu arate \u00eembucur\u0103tor.<\/p>\n<p style=\"text-align: justify;\">Companiile performante sunt cele care se adapteaz\u0103 continuu tendin\u021belor pie\u021bei \u0219i care provoac\u0103 status-quo-ul, pentru a construi experien\u021be interactive de tip \u201ebuyer-centric\u201d, cu scopul de a accelera conversia lead-urilor \u0219i de a cre\u0219te \u00eencas\u0103rile.<\/p>\n<p style=\"text-align: justify;\">Astfel, \u00een cadrul celei de-a doua edi\u021bii a <span style=\"text-decoration: underline;\"><strong>\u201eSales &amp; Marketing Conference\u201d<\/strong><\/span>, ce va avea loc pe <strong>9 martie 2017<\/strong>, <strong>la Hotel Radisson Blu din Bucure\u0219ti<\/strong>, vom aborda principalele provoc\u0103ri \u00eent\u00e2mpinate de speciali\u0219tii \u00een v\u00e2nz\u0103ri, business development \u0219i marketing, importan\u021ba alinierii unei viziuni strategice la nivel inter-departamental, ultimele practici \u0219i instrumente utilizate de companiile lider de pia\u021b\u0103.<\/p>\n<p style=\"text-align: justify;\">Printre temele ce vor fi dezbatute \u00een cadrul conferin\u021bei, se afl\u0103:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Tehnologizarea<\/strong> \u0219i schimb\u0103rile pe care le-a generat la nivel de procese. Cum integr\u0103m eficient instrumentele digitale \u00een strategia de sales &amp; marketing?<\/li>\n<li><strong>Customer centricity<\/strong> \u0219i abordarea 360\u02da la nivel online &amp; offline. Expunerea digital\u0103 a brandului \u0219i cre\u0219terea ROI-ului: big data, customer interaction &amp; touchpoint, customer insights<\/li>\n<li>Cele mai importante <strong>trend-uri \u00een B2C.<\/strong> Importan\u021ba adapt\u0103rii la complexitatea unui <strong>sales cycle modern<\/strong>, utiliz\u00e2nd direc\u021biile date de o <strong>strategie de marketing<\/strong> aplicat\u0103<\/li>\n<li>Provoc\u0103ri \u0219i presiuni inter-departamentale: atingerea targetului de v\u00e2nz\u0103ri, bugetarea, \u201csell the price\u201d vs. \u201cselling price\u201d. De la <strong>aliniere la integrare<\/strong>: bune practici, perspective \u0219i oportunit\u0103\u021bi<\/li>\n<li><strong>Digitalizarea<\/strong> \u0219i dezvoltarea mediului \u0219i comer\u021bului online. \u00cen ce m\u0103sur\u0103 a influen\u021bat acest lucru dinamica din rela\u021bia departamentelor sales \u0219i marketing?<\/li>\n<li>Cum poate CEO-ul s\u0103 sus\u021bin\u0103 o bun\u0103 comunicare \u00eentre sales \u0219i marketing. <strong>Importan\u021ba alinierii inter- departamentale<\/strong> \u0219i a raport\u0103rii c\u0103tre <strong>general management<\/strong>: bune practici \u0219i oportunit\u0103\u021bi<\/li>\n<li>\u201c<strong>Agile selling<\/strong>\u201d: cum marketingul \u0219i v\u00e2nz\u0103rile se pot adapta mai rapid la feedback-ul primit \u00een timp real de la cump\u0103r\u0103tori. <strong>Platformele omnichannel<\/strong> \u0219i identificarea celui mai eficient <strong>mix de canale<\/strong> de marketing \u0219i v\u00e2nzari<\/li>\n<li>Sales &amp; Marketing din <strong>perspectiv\u0103 interna\u021bional\u0103<\/strong>. Cum adapt\u0103m strategia la specificul fiec\u0103rei pie\u021be, p\u0103str\u00e2nd consisten\u021ba brand-ului?<\/li>\n<li><strong>Metrici \u0219i m\u0103sur\u0103tori<\/strong> comune pentru o mai bun\u0103 evaluare a performan\u021bei. Care sunt cei mai relevant <strong>KPI<\/strong> \u0219i cum pot fi ace\u0219tia raporta\u021bi la nivel holistic organiza\u021bional<\/li>\n<li>De la <strong>customer satisfaction<\/strong> la<strong> brand lovers<\/strong>. Cele mai noi instrumente pentru loializarea clien\u021bilor, din perspectiva \u00eembin\u0103rii for\u021belor de v\u00e2nz\u0103ri \u0219i marketing<\/li>\n<li>Expunerea \u00een<strong> Social Media<\/strong>, \u201cEngage selling\u201d \u0219i impactul asupra ratei de conversie: tendin\u021be \u0219i bune practici.<strong> Interactive sales &amp; marketing<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Temele vor fi analizate de specialisti in domeniu, precum:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>AUREL NE\u021aIN, Director &amp;amp; General Country Manager, Lenovo Rom\u00e2nia<\/strong><\/li>\n<li><strong>BOGDAN IFRIM, Country Head, ArcelorMittal FCE<\/strong><\/li>\n<li><strong>JAVIER GARCIA DEL VALLE, CEO, Happy Tour Group (Rom\u00e2nia, Bulgaria &amp;amp; Turcia)<\/strong><\/li>\n<li><strong>FR\u00c9D\u00c9RIC LAMY, CEO, Leroy Merlin Rom\u00e2nia<\/strong><\/li>\n<li><strong>CORINA GAFTOI, Sales &amp;amp; Marketing Director, Adesgo<\/strong><\/li>\n<li><strong>R\u0102ZVAN NANULESCU, Marketing Lead Central Eastern Europe (CEE) &amp;amp; Romania, Sanofi<\/strong><\/li>\n<li><strong>CEZAR G\u00c2RBEA, Marketing Manager South Europe, Brown-Forman<\/strong><\/li>\n<li><strong>CRISTINA AVRAM, Consumer Marketing Manager, Fabryo<\/strong><\/li>\n<li><strong>R\u0102ZVAN DIACONU, Customer Marketing Manager Central and Southern Europe, Michelin<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Edi\u021bia din acest an va avea doi invita\u021bi speciali \u0219i anume: <strong>MATTHIAS WENK<\/strong>&#8211; Marketing Operations Director, Ryanair si <strong>PABLO FERREIROS BENNETT<\/strong>&#8211; PhD in Marketing, Sales &amp; Marketing Expert, International Speaker &amp;amp; Advisor.<\/p>\n<p style=\"text-align: justify;\">De asemenea, evenimentul va include seminarul interactiv: INCOME\/OUTCOME \u00ae SIMULATION, sus\u021binut de GIGI ANDRIE\u0218, Senior Trainer, EVOLUTIV CONSULTANTS NETWORK \u0219i GHEORGHE \u0218TEF\u0102NESCU, Senior Trainer, EVOLUTIV CONSULTANTS NETWORK. \u201eSales &amp; Marketing Conference\u201d va avea loc pe 9 martie 2017, la Hotel Radisson Blu din Bucure\u0219ti.<\/p>\n<p style=\"text-align: justify;\">Eveniment orgnizat cu sprijinul: British Romanian Chamber of Commerce \u0219i Bilateral Chamber of Commerce Bulgaria-Romania.<\/p>\n<p style=\"text-align: justify;\">Partenerii evenimentului sunt: Evolutiv, Donut Studio \u0219i Biroul de traduceri Champollion. Evenimentul are drept parteneri media: Marketing Romania, IAA, Social media Romania, Jurnalul de afaceri, , Business editors, Global Manager, Femei in Afaceri, Business Woman, StartUps, PR BOX, RBE, Business24, Ziare.com, Calendar evenimente, Legal Marketing, Avocatura.com, Transilvania Business, Finzoom, Debizz, Administratie.ro, Roportal.ro, MLM<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Singura constant\u0103 \u00een business este c\u0103 nimic nu este constant. \u00cen cazul \u00een care planul de marketing \u0219i v\u00e2nz\u0103ri pentru 2017 este \u201caproximativ la fel\u201d cu cel din anii preceden\u021bi, sunt \u0219anse mari ca la finalul exerci\u021biului financiar cifrele s\u0103 nu arate \u00eembucur\u0103tor. Companiile performante sunt cele care se adapteaz\u0103 continuu tendin\u021belor pie\u021bei \u0219i care [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[192,8],"tags":[1015,908],"class_list":["post-10143","post","type-post","status-publish","format-standard","hentry","category-comunicate-de-presa","category-social-media","tag-sales-marketing","tag-social-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1H7ta-2DB","_links":{"self":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/10143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/comments?post=10143"}],"version-history":[{"count":2,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/10143\/revisions"}],"predecessor-version":[{"id":10146,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/posts\/10143\/revisions\/10146"}],"wp:attachment":[{"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/media?parent=10143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/categories?post=10143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zelist.ro\/blog\/wp-json\/wp\/v2\/tags?post=10143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}