Victor Ponta

Raportul utilizatorilor de brand pe Facebook (August 2016)

Utilizatori Facebook in Romania: 10,000,000
Interesati de Victor Ponta pe Facebook 1,100,000 (11.0% din total utilizatori)

Distributie dupa varsta

VarstaUtilizatori (procent)Pondere in .ro pe FB
13-17 Ani98,000 (8.9%)28.0%
18-24 Ani290,000 (26.4%)17.1%
25-34 Ani270,000 (24.5%)10.8%
35-44 Ani190,000 (17.3%)9.0%
45-54 Ani120,000 (10.9%)6.7%
55-64 Ani75,000 (6.8%)7.5%
65+ Ani26,000 (2.4%)4.4%

Utilizatori (procent) - se refera la utilizatorii brandului care au varsta respectiva raportat la totalul de utilizatori interesati de brand. (ex: din totalul utilizatorilor interesati de brand x% au varsta intre 13-17 ani).
Pondere in .ro pe Fb - se refera la numarului de utilizatori ai brandului care au varsta respectiva raportat la totalul utilatorilor romani de pe Facebook cu respectiva varsta (ex: x% din utilizatorii romani cu varsta intre 13 si 17 ani sunt interesati de brand).

Distributie dupa sex

SexUtilizatoriPondere in .ro pe FB
Feminin570,000 (51.8%)5.7%
Masculin510,000 (46.4%)5.1%

Distributie dupa statut marital

DenumireUtilizatoriPondere in .ro pe FB
Nespecificat380,000 (34.5%)3.8%
Casatorit(a)280,000 (25.5%)2.8%
Singur(a)240,000 (21.8%)2.4%
Intr-o relatie125,100 (11.4%)1.3%
Logodit(a)24,000 (2.2%)0.2%
Divortat(a)/separat(a)8,000 (0.7%)0.1%
Its complicated5,600 (0.5%)0.1%
Vaduv(a)4,000 (0.4%)0.1%
Parteneriat domestic1,710 (0.2%)0.1%

Distributie dupa regiunea geografica

#13-17 Ani18-24 Ani25-34 Ani35-44 Ani45-54 Ani55-64 Ani65+ AniTotalPondere in .ro pe FB
Bucuresti8,300
(7.3%)		44,300
(12.9%)		52,000
(8.9%)		35,700
(8.3%)		22,300
(9.8%)		15,100
(12.9%)		5,890
(11.0%)		184,000
(16.7%)		9.8%
Moldova23,400
(11.7%)		58,000
(16.4%)		44,400
(12.1%)		32,800
(11.7%)		20,800
(12.9%)		13,300
(17.2%)		4,470
(14.8%)		199,000
(18.1%)		13.6%
Transilvania30,220
(11.4%)		91,500
(14.8%)		77,770
(10.2%)		56,990
(9.6%)		37,320
(11.0%)		24,470
(14.4%)		8,700
(13.1%)		330,300
(30.0%)		11.7%
Muntenia35,380
(13.1%)		98,300
(18.3%)		86,500
(13.8%)		64,600
(13.3%)		38,500
(14.0%)		20,510
(17.0%)		6,440
(15.0%)		350,000
(31.8%)		15.0%

Pondere in .ro pe Fb - acest procent se refera la numarului de utilizatori ai brandului din regiunea geografica respectiva raportat la totalul utilizatorilor romani de pe Facebook din regiunea geografica respectiva (ex: x% din utilizatorii romani din Muntenia sunt interesati de brand)

Distributie dupa judet

#13-17 Ani18-24 Ani25-34 Ani35-44 Ani45-54 Ani55-64 Ani65+ AniTotalPondere in .ro pe FB
Alba1,800
(0.1%)		4,900
(0.1%)		3,900
(0.1%)		2,800
(0.1%)		1,700
(0.1%)		1,200
(0.1%)		410
(0.1%)		17,000
(1.5%)		0.1%
Arad2,300
(0.1%)		6,500
(0.1%)		5,700
(0.1%)		4,400
(0.1%)		2,800
(0.1%)		1,700
(0.1%)		550
(0.1%)		24,000
(2.2%)		0.1%
Arges3,600
(0.1%)		11,000
(0.1%)		9,500
(0.1%)		6,900
(0.1%)		3,900
(0.1%)		1,900
(0.1%)		630
(0.1%)		37,000
(3.4%)		0.1%
Bacau3,200
(0.1%)		7,900
(0.1%)		6,200
(0.1%)		4,600
(0.1%)		3,200
(0.1%)		2,100
(0.1%)		700
(0.1%)		28,000
(2.5%)		0.1%
Bihor2,700
(0.1%)		8,100
(0.1%)		6,900
(0.1%)		4,900
(0.1%)		2,800
(0.1%)		1,700
(0.1%)		620
(0.1%)		28,000
(2.5%)		0.1%
Bistrita Nasaud1,800
(0.1%)		4,700
(0.1%)		3,600
(0.1%)		2,400
(0.1%)		1,400
(0.1%)		900
(0.1%)		310
(0.1%)		15,000
(1.4%)		0.1%
Botosani2,500
(0.1%)		5,300
(0.1%)		4,000
(0.1%)		3,300
(0.1%)		1,900
(0.1%)		1,200
(0.1%)		370
(0.1%)		19,000
(1.7%)		0.1%
Braila1,600
(0.1%)		4,100
(0.1%)		3,900
(0.1%)		3,300
(0.1%)		2,000
(0.1%)		1,200
(0.1%)		390
(0.1%)		16,000
(1.5%)		0.1%
Brasov2,000
(0.1%)		7,200
(0.1%)		6,400
(0.1%)		4,600
(0.1%)		3,100
(0.1%)		2,500
(0.1%)		980
(0.1%)		27,000
(2.5%)		0.1%
Bucuresti6,700
(0.1%)		38,000
(0.1%)		45,000
(0.1%)		31,000
(0.1%)		20,000
(0.1%)		14,000
(0.1%)		5,500
(0.1%)		160,000
(14.5%)		0.1%
Buzau2,600
(0.1%)		6,600
(0.1%)		5,300
(0.1%)		4,100
(0.1%)		2,300
(0.1%)		1,400
(0.1%)		450
(0.1%)		23,000
(2.1%)		0.1%
Calarasi1,500
(0.1%)		3,700
(0.1%)		3,100
(0.1%)		2,200
(0.1%)		1,300
(0.1%)		620
(0.1%)		160
(0.1%)		13,000
(1.2%)		0.1%
Caras-Severin1,700
(0.1%)		4,500
(0.1%)		4,100
(0.1%)		3,300
(0.1%)		2,300
(0.1%)		1,400
(0.1%)		450
(0.1%)		18,000
(1.6%)		0.1%
Cluj2,400
(0.1%)		10,000
(0.1%)		8,800
(0.1%)		5,400
(0.1%)		3,500
(0.1%)		2,400
(0.1%)		960
(0.1%)		34,000
(3.1%)		0.1%
Constanta3,200
(0.1%)		11,000
(0.1%)		12,000
(0.1%)		8,600
(0.1%)		5,400
(0.1%)		3,100
(0.1%)		1,000
(0.1%)		45,000
(4.1%)		0.1%
Covasna410
(0.1%)		1,100
(0.1%)		790
(0.1%)		680
(0.1%)		490
(0.1%)		330
(0.1%)		120
(0.1%)		4,000
(0.4%)		0.1%
Dambovita2,800
(0.1%)		7,200
(0.1%)		5,600
(0.1%)		4,000
(0.1%)		2,400
(0.1%)		1,300
(0.1%)		440
(0.1%)		24,000
(2.2%)		0.1%
Dolj3,000
(0.1%)		10,000
(0.1%)		8,700
(0.1%)		6,200
(0.1%)		3,500
(0.1%)		1,800
(0.1%)		590
(0.1%)		34,000
(3.1%)		0.1%
Galati2,900
(0.1%)		7,600
(0.1%)		6,100
(0.1%)		5,000
(0.1%)		3,200
(0.1%)		2,100
(0.1%)		680
(0.1%)		28,000
(2.5%)		0.1%
Giurgiu1,300
(0.1%)		3,900
(0.1%)		3,400
(0.1%)		2,200
(0.1%)		1,300
(0.1%)		510
(0.1%)		150
(0.1%)		13,000
(1.2%)		0.1%
Gorj2,600
(0.1%)		6,300
(0.1%)		5,400
(0.1%)		4,300
(0.1%)		2,500
(0.1%)		1,100
(0.1%)		270
(0.1%)		22,000
(2.0%)		0.1%
Harghita510
(0.1%)		1,200
(0.1%)		980
(0.1%)		810
(0.1%)		600
(0.1%)		410
(0.1%)		150
(0.1%)		4,700
(0.4%)		0.1%
Hunedoara2,300
(0.1%)		6,100
(0.1%)		5,800
(0.1%)		5,600
(0.1%)		4,400
(0.1%)		2,700
(0.1%)		820
(0.1%)		28,000
(2.5%)		0.1%
Ialomita1,500
(0.1%)		3,700
(0.1%)		3,200
(0.1%)		2,500
(0.1%)		1,600
(0.1%)		750
(0.1%)		210
(0.1%)		13,000
(1.2%)		0.1%
Iasi4,000
(0.1%)		12,000
(0.1%)		9,200
(0.1%)		6,000
(0.1%)		3,600
(0.1%)		2,500
(0.1%)		960
(0.1%)		39,000
(3.5%)		0.1%
Ilfov1,600
(0.1%)		6,300
(0.1%)		7,000
(0.1%)		4,700
(0.1%)		2,300
(0.1%)		1,100
(0.1%)		390
(0.1%)		24,000
(2.2%)		0.1%
Maramures2,800
(0.1%)		6,800
(0.1%)		5,400
(0.1%)		3,900
(0.1%)		2,500
(0.1%)		1,500
(0.1%)		530
(0.1%)		24,000
(2.2%)		0.1%
Mehedinti1,300
(0.1%)		3,700
(0.1%)		3,600
(0.1%)		3,000
(0.1%)		1,800
(0.1%)		940
(0.1%)		240
(0.1%)		15,000
(1.4%)		0.1%
Mures2,200
(0.1%)		5,800
(0.1%)		4,500
(0.1%)		3,700
(0.1%)		2,400
(0.1%)		1,600
(0.1%)		590
(0.1%)		21,000
(1.9%)		0.1%
Neamt2,800
(0.1%)		6,200
(0.1%)		4,700
(0.1%)		3,700
(0.1%)		2,400
(0.1%)		1,600
(0.1%)		540
(0.1%)		22,000
(2.0%)		0.1%
Olt2,200
(0.1%)		5,800
(0.1%)		4,400
(0.1%)		3,200
(0.1%)		1,700
(0.1%)		860
(0.1%)		260
(0.1%)		18,000
(1.6%)		0.1%
Prahova3,500
(0.1%)		10,000
(0.1%)		8,800
(0.1%)		6,400
(0.1%)		4,200
(0.1%)		2,500
(0.1%)		860
(0.1%)		36,000
(3.3%)		0.1%
Salaj1,000
(0.1%)		2,600
(0.1%)		1,900
(0.1%)		1,400
(0.1%)		930
(0.1%)		540
(0.1%)		180
(0.1%)		8,600
(0.8%)		0.1%
Satu Mare1,600
(0.1%)		3,700
(0.1%)		3,100
(0.1%)		2,500
(0.1%)		1,500
(0.1%)		990
(0.1%)		290
(0.1%)		14,000
(1.3%)		0.1%
Sibiu1,700
(0.1%)		6,300
(0.1%)		4,900
(0.1%)		3,200
(0.1%)		1,900
(0.1%)		1,400
(0.1%)		540
(0.1%)		20,000
(1.8%)		0.1%
Suceava4,000
(0.1%)		9,700
(0.1%)		7,000
(0.1%)		4,900
(0.1%)		3,100
(0.1%)		1,800
(0.1%)		600
(0.1%)		31,000
(2.8%)		0.1%
Teleorman1,700
(0.1%)		3,900
(0.1%)		2,900
(0.1%)		2,400
(0.1%)		1,400
(0.1%)		650
(0.1%)		230
(0.1%)		13,000
(1.2%)		0.1%
Timis3,000
(0.1%)		12,000
(0.1%)		11,000
(0.1%)		7,400
(0.1%)		5,000
(0.1%)		3,200
(0.1%)		1,200
(0.1%)		43,000
(3.9%)		0.1%
Tulcea980
(0.1%)		2,500
(0.1%)		2,400
(0.1%)		2,000
(0.1%)		1,200
(0.1%)		680
(0.1%)		220
(0.1%)		10,000
(0.9%)		0.1%
Valcea2,000
(0.1%)		4,900
(0.1%)		4,300
(0.1%)		3,300
(0.1%)		2,000
(0.1%)		1,200
(0.1%)		340
(0.1%)		18,000
(1.6%)		0.1%
Vaslui2,100
(0.1%)		4,500
(0.1%)		3,100
(0.1%)		2,500
(0.1%)		1,600
(0.1%)		1,000
(0.1%)		310
(0.1%)		15,000
(1.4%)		0.1%
Vrancea1,900
(0.1%)		4,800
(0.1%)		4,100
(0.1%)		2,800
(0.1%)		1,800
(0.1%)		1,000
(0.1%)		310
(0.1%)		17,000
(1.5%)		0.1%

Pondere in .ro pe Fb - acest procent se refera la numarului de utilizatori ai brandului din judetul respectiv raportat la totalul utilatorilor romani de pe Facebook din judetul respectiv (ex: x% din utilizatorii romani din Alba sunt interesati de brand)

Distributie dupa educatie

DenumireUtilizatoriPondere in .ro pe FB
Studii Universitare542,170 (49.3%)5.4%
Liceu284,000 (25.8%)2.8%
Nespecificat200,000 (18.2%)2.0%
Studi Postuniversitare34,870 (3.2%)0.3%

Afinitati de brand

Pozitie
Brand
Utilizatori ComuniIndex Afinitate*
1

HP

180,0000.71
2

Samsung

500,0002.53
3

Emag

290,0001.88
4

Coca Cola

460,0003.22
5

Carrefour

300,0002.10
6

BMW

510,0003.57
7

Telekom

420,0003.18
8

Lidl

510,0003.86
9

H&M

250,0002.37
10

Orange

350,0003.42
11

McDonald's

370,0003.96
12

Aqua Carpatica

350,0003.83
13

Pepsi

330,0003.75
14

Dacia

230,0002.99
15

UPC Romania

520,0006.75
16

Renault

330,0004.41
17

Microsoft

230,0003.32
18

IKEA

120,0001.79
19

Flanco

95,0001.46
20

Ford

98,0001.59
21

Lenovo

110,0002.04
22

Durex

160,0003.03
23

Banca Transilvania

220,0004.76
24

Heineken

240,0005.32
25

Intel

190,0004.32
26

Asus

140,0003.18
27

Lay's

230,0005.50
28

Fanta

120,0002.95
29

MegaImage

170,0004.29
30

Dove

180,0004.55
31

Garanti Bank

160,0004.55
32

Sprite

140,0004.24
33

Ursus

250,0009.09
34

Bitdefender

89,0003.37
35

Farmec

110,0004.55
36

ING Group

23,0000.95
37

Dell

52,0002.49
38

Electrolux

55,0002.63
39

RCS & RDS

170,0008.59
40

Petrom

66,0003.53
41

OMV

92,0005.23
42

Jack Daniel's

120,0007.27
43

KLM

78,0004.73
44

Lipton

70,0005.30
45

Peroni

59,0004.88
46

BCR

140,00011.57
47

KFC

160,00014.55
48

Strongbow

42,0004.02
49

Bergenbier

86,0008.41
50

Raiffeisen Zentralbank

38,0003.75
51

Unicredit Bank

49,0004.95
52

Enel

17,0001.86
53

Billa supermarket

98,00011.72
54

Guinness

29,0003.61
55

Avon

54,0006.72
56

Staropramen

36,0004.81
57

Air France

22,0003.17
58

Desperados

47,0007.12
59

Paul (bakery)

26,0004.08
60

Danone

36,0009.09
61

Finlandia

22,0008.00
62

Veka

2,5001.42
63

Grolsh

5,8006.43
64

Worldclass

2,1004.44
65

Loreal Paris

509.09
66

Don Cafe (Momentul tau Don Cafe)

260,000118,181.82

Indice afinitate:
Indicele de afinitate esta calculat ca raport de rapoarte intre utilizatorii de facebook ai unui anumit brand care au un interes particular/sursa de informare/preferinta pentru o personalitate publica si numarul total de utilatori interesati de brand, raportat la numarul total al utilizatori cu un interes/sursa informare/pers publica specifica raportat la numarul total al utilizatorilor de Facebook din .ro

Formula:
Index Afinitate = (Intersectie utilizatori brand si interes/Total utilizatori de brand)/(Total utilizatori .ro cu acel interes/Populatia generala Facebook .ro)

Interpretare:
Valorile peste 1 indica o afinitate mai mare intre utilizatorii interesati de brand si respectivul interes/sursa media/pers publica decat in populatia general.
Valorile sub 1 indica o lipsa de afinitate - cu alte cuvinte utilizatorii interesati de brand au mai putina afintate decat populatia generala pentru acel acea sursa de informare/interes/pers publica.

Faptul ca marea majoritare a valorilor sunt supraunitare este explicat ca algorimul Facebook detecteaza implicit interesele (branduri, pasiuni, pers publice) in functie de activitatea utilizatorilor. Persoanele care au activitate foarte scazuta pe FB (de pilda logare + like-uri, dar fara a genera continut) sunt marcate ca utilizatori activi in acea luna insa nu apar in clusterele de interese.
Data fiind aceasta limitare data de natura platformei, recomandam analizarea cifrelor de afinitate prin comparatia intre branduri si prin comparatia intre 2 interese specifice ale utilizatorilor aceluiasi brand.

Distributie dupa interes

Shopping si moda
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Haine990,000
90.0%
9.9%1.50
Shopping990,000
90.0%
9.9%1.32
Frumusete980,000
89.1%
9.8%1.51
Accesorii moda940,000
85.5%
9.4%1.68
Spa840,000
76.4%
8.4%2.55
Parfumuri830,000
75.5%
8.3%4.72
Saloane frumusete780,000
70.9%
7.8%2.09
Produse de ingrijire a parului760,000
69.1%
7.6%3.45
Tatuaje750,000
68.2%
7.5%5.68
Cosmetica720,000
65.5%
7.2%1.42
Jucarii270,000
24.5%
2.7%1.02
Turism/Calatorii
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Hoteluri820,000
74.5%
8.2%3.24
Natura790,000
71.8%
7.9%2.32
Turism770,000
70.0%
7.7%2.59
Munti590,000
53.6%
5.9%3.35
Plaja/mare350,000
31.8%
3.5%2.45
Sarbatori200,000
18.2%
2.0%1.82
Zboruri cu avionul110,000
10.0%
1.1%0.91
Croaziere78,000
7.1%
0.8%1.51
Lacuri77,000
7.0%
0.8%1.23
Parcuri tematice67,000
6.1%
0.7%1.65
Inchiriere masini57,000
5.2%
0.6%0.93
Turism de aventura11,000
1.0%
0.1%0.24
Ecoturism9,200
0.8%
0.1%0.23
Culinar
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Ciocolata660,000
60.0%
6.6%3.75
Pizza600,000
54.5%
6.0%3.64
Fast food590,000
53.6%
5.9%4.88
Deserturi440,000
40.0%
4.4%2.86
Mancare organica120,000
10.9%
1.2%2.95
Gratar85,000
7.7%
0.9%1.19
Alimentatie vegana72,000
6.5%
0.7%1.52
Fructe de mare48,000
4.4%
0.5%1.45
Alimentatie vegetariana26,000
2.4%
0.3%0.84
Arta si muzica
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Fotografie900,000
81.8%
9.0%2.21
Dans780,000
70.9%
7.8%2.45
Pictura610,000
55.5%
6.1%3.08
Cantat240,000
21.8%
2.4%2.35
Scris230,000
20.9%
2.3%2.25
Arte ale spectacolului200,000
18.2%
2.0%3.57
Mestesuguri(Crafts)170,000
15.5%
1.7%2.49
Desen140,000
12.7%
1.4%2.31
Sculptura100,000
9.1%
1.0%1.89
Teatru97,000
8.8%
1.0%1.96
Tobe56,000
5.1%
0.6%1.50
Chitara55,000
5.0%
0.6%1.85
Arte frumoase47,000
4.3%
0.5%1.53
Sport
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Fotbal890,000
80.9%
8.9%1.56
Tenis750,000
68.2%
7.5%2.96
Ski670,000
60.9%
6.7%6.48
Basket670,000
60.9%
6.7%3.21
Curse auto620,000
56.4%
6.2%4.70
Snowboard550,000
50.0%
5.5%8.62
Baseball330,000
30.0%
3.3%3.61
Fotbal american230,000
20.9%
2.3%3.27
Voley170,000
15.5%
1.7%2.71
Inot110,000
10.0%
1.1%2.27
Fotbal colegiu88,000
8.0%
0.9%4.44
Maraton80,000
7.3%
0.8%1.69
Golf77,000
7.0%
0.8%1.59
Triatlon20,000
1.8%
0.2%3.31
Entertainment
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Jocuri1,000,000
90.9%
10.0%1.47
Filme1,000,000
90.9%
10.0%1.72
Muzica1,000,000
90.9%
10.0%1.34
Citit990,000
90.0%
9.9%1.76
Muzica pop940,000
85.5%
9.4%2.19
TV920,000
83.6%
9.2%2.32
Jocuri Video910,000
82.7%
9.1%1.56
Muzica Rock890,000
80.9%
8.9%2.70
Carti830,000
75.5%
8.3%2.52
Muzica Electronica820,000
74.5%
8.2%2.87
Clipuri muzica800,000
72.7%
8.0%2.42
Rhythm and blues790,000
71.8%
7.9%3.26
Hip-hop780,000
70.9%
7.8%2.95
Muzica Soul770,000
70.0%
7.7%2.92
Ziare/Stiri740,000
67.3%
7.4%3.36
First-person shooter games740,000
67.3%
7.4%3.36
Online games710,000
64.5%
7.1%2.93
Comedy films700,000
63.6%
7.0%3.35
Concerts700,000
63.6%
7.0%3.54
Country music680,000
61.8%
6.8%6.18
Tehnologie
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Electronice1,000,000
90.9%
10.0%1.38
Computere990,000
90.0%
9.9%1.61
Telefoane Mobile950,000
86.4%
9.5%1.88
Televizoare930,000
84.5%
9.3%1.73
Smartphones810,000
73.6%
8.1%2.30
Console jocuri760,000
69.1%
7.6%4.61
Software gratuit560,000
50.9%
5.6%1.64
Tablete310,000
28.2%
3.1%2.88
Servere240,000
21.8%
2.4%7.52
Camere video/foto220,000
20.0%
2.2%1.33
Procesoare140,000
12.7%
1.4%2.02
Monitoare calculator84,000
7.6%
0.8%1.39
Computere desktop65,000
5.9%
0.7%1.56
Hard diskuri44,000
4.0%
0.4%1.14
Proiectoare viode21,000
1.9%
0.2%1.59
Computer memory19,000
1.7%
0.2%2.16
Network storage14,000
1.3%
0.1%1.87
GPS devices12,000
1.1%
0.1%0.64
Camcorders2,700
0.2%
0.1%0.43
Audio equipment2,100
0.2%
0.1%0.27
Recreere in aer liber
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Surfing110,000
10.0%
1.1%4.00
Vanatoare110,000
10.0%
1.1%1.64
Camping100,000
9.1%
1.0%1.59
Pescuit98,000
8.9%
1.0%1.59
Drumetii54,000
4.9%
0.5%1.12
Calarit44,000
4.0%
0.4%1.90
Mountain Biking34,000
3.1%
0.3%1.34
Boating2,800
0.3%
0.1%0.23
Fitness
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Nutritie660,000
60.0%
6.6%3.16
Fitness(general)650,000
59.1%
6.5%2.81
Exercitii fizice630,000
57.3%
6.3%3.18
Bodybuilding480,000
43.6%
4.8%6.42
Meditatie470,000
42.7%
4.7%5.77
Yoga460,000
41.8%
4.6%4.36
Antrenamente cu greutati460,000
41.8%
4.6%7.89
Sali de sport220,000
20.0%
2.2%1.33
Alergare86,000
7.8%
0.9%1.10
Zumba43,000
3.9%
0.4%1.15
Diete21,000
1.9%
0.2%0.47
Vehicule
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Camioane240,000
21.8%
2.4%2.18
Motociclete230,000
20.9%
2.3%2.09
4X464,000
5.8%
0.6%1.39
Scutere53,000
4.8%
0.5%1.10
Barci52,000
4.7%
0.5%1.82
Vehicule electrice37,000
3.4%
0.4%1.53
Autorulote32,000
2.9%
0.3%3.68
Vehicule hibrid14,000
1.3%
0.1%0.67
Microbuzuri2,000
0.2%
0.1%0.18
Animale de companie
CategorieUtilizatori(%)Pondere in .ro pe FBIndex Afinitate*
Pisici550,000
50.0%
5.5%2.08
Caini550,000
50.0%
5.5%3.57
Pesti250,000
22.7%
2.5%2.95
Cai220,000
20.0%
2.2%2.67
Pasari200,000
18.2%
2.0%1.89
Iepuri69,000
6.3%
0.7%1.23
Reptile18,000
1.6%
0.2%2.37
Hrana pentru animale3,200
0.3%
0.1%0.38

Surse de informare

NumeTotal utilizatori in .roProcent in .roUtilizatori Comuni Brand/SursaProcent din total utilizatori interesati de brandIndex Afinitate*
Stirile PROTV1,400,00014.0%490,00044.5%3.18
Antena 31,200,00012.0%500,00045.5%3.79
Libertatea1,000,00010.0%360,00032.7%3.27
Antena 1970,0009.7%420,00038.2%3.94
Realitatea840,0008.4%470,00042.7%5.09
Adevarul840,0008.4%250,00022.7%2.71
Romania TV740,0007.4%370,00033.6%4.55
Sport.ro600,0006.0%280,00025.5%4.24
CanCan590,0005.9%230,00020.9%3.54
Digi24570,0005.7%150,00013.6%2.39
Gandul.ro550,0005.5%160,00014.5%2.64
Digisport460,0004.6%220,00020.0%4.35
Mediafax260,0002.6%100,0009.1%3.50
Click.ro240,0002.4%91,0008.3%3.45
GSP240,0002.4%150,00013.6%5.68
ProSport240,0002.4%120,00010.9%4.55
ZF.ro230,0002.3%70,0006.4%2.77
HotNews230,0002.3%69,0006.3%2.73
SpyNews230,0002.3%100,0009.1%3.95

Afinitati persoane publice

Muzica
NumeTotal utilizatori in .roProcent in .roUtilizatori comuni brand/pers. publicaProcent din total
utilizatori interesati de brand		Index Afinitate*
Andra1,700,00017.0%620,00056.4%3.32
Connect-R1,300,00013.0%590,00053.6%4.13
Elena Gheorghe1,100,00011.0%490,00044.5%4.05
Antonia Iacobescu1,100,00011.0%540,00049.1%4.46
Alina Eremia1,000,00010.0%370,00033.6%3.36
Andreea Bănică880,0008.8%410,00037.3%4.24
anda adam official710,0007.1%400,00036.4%5.12
Loredana Groza700,0007.0%360,00032.7%4.68
Alex Velea520,0005.2%410,00037.3%7.17
Sore (band)520,0005.2%280,00025.5%4.90
Ştefan Bănică, Jr.510,0005.1%340,00030.9%6.06
Anna Lesko450,0004.5%300,00027.3%6.06
Delia Matache340,0003.4%81,0007.4%2.17
Tudor Chirilă330,0003.3%90,0008.2%2.48
Alexandra Stan320,0003.2%240,00021.8%6.82
Cheloo16hzoficial270,0002.7%62,0005.6%2.09
Ellie White230,0002.3%230,00020.9%9.09
Ombladonofficial200,0002.0%66,0006.0%3.00
Puya © Scandalos Music200,0002.0%150,00013.6%6.82
Dana Rogoz190,0001.9%73,0006.6%3.49
Sport
NumeTotal utilizatori in .roProcent in .roUtilizatori comuni brand/pers. publicaProcent din total
utilizatori interesati de brand		Index Afinitate*
Simona Halep1,200,00012.0%410,00037.3%3.11
Gheorghe Hagi380,0003.8%170,00015.5%4.07
Lucian Bute220,0002.2%220,00020.0%9.09
Ilie Năstase150,0001.5%58,0005.3%3.52
Nadia Comaneci100,0001.0%100,0009.1%9.09
Gabriela Szabo26,0000.3%9,4000.9%3.29
TV/radio
NumeTotal utilizatori in .roProcent in .roUtilizatori comuni brand/pers. publicaProcent din total
utilizatori interesati de brand		Index Afinitate*
Teo Trandafir1,600,00016.0%470,00042.7%2.67
Cătălin Măruță990,0009.9%450,00040.9%4.13
Andreea Marin780,0007.8%350,00031.8%4.08
Andi Moisescu740,0007.4%390,00035.5%4.79
Pavel Bartoș650,0006.5%370,00033.6%5.17
Horia Brenciu530,0005.3%370,00033.6%6.35
Andreea Mantea490,0004.9%230,00020.9%4.27
Chef Florin Dumitrescu470,0004.7%210,00019.1%4.06
Andreea Raicu450,0004.5%240,00021.8%4.85
Laura Cosoi450,0004.5%230,00020.9%4.65
cabral310,0003.1%140,00012.7%4.11
Mircea Badea300,0003.0%220,00020.0%6.67
Adrian Hadean290,0002.9%110,00010.0%3.45
Andreea Esca280,0002.8%160,00014.5%5.19
Mihai Bendeac270,0002.7%110,00010.0%3.70
dani otil260,0002.6%170,00015.5%5.94
Andreea Berecleanu240,0002.4%170,00015.5%6.44
Mihai Morar240,0002.4%130,00011.8%4.92
Mihaela Rădulescu220,0002.2%110,00010.0%4.55
Virgil Iantu120,0001.2%95,0008.6%7.20