Klaus Iohannis
Raportul utilizatorilor de brand pe Facebook (August 2016)
Utilizatori Facebook in Romania: 10,000,000
Interesati de Klaus Iohannis pe Facebook 1,200,000 (12.0% din total utilizatori)
Interesati de Klaus Iohannis pe Facebook 1,200,000 (12.0% din total utilizatori)
Distributie dupa varsta
| Varsta | Utilizatori (procent) | Pondere in .ro pe FB |
|---|---|---|
| 13-17 Ani | 110,000 (9.2%) | 31.4% |
| 18-24 Ani | 320,000 (26.7%) | 18.8% |
| 25-34 Ani | 330,000 (27.5%) | 13.2% |
| 35-44 Ani | 220,000 (18.3%) | 10.5% |
| 45-54 Ani | 140,000 (11.7%) | 7.8% |
| 55-64 Ani | 73,000 (6.1%) | 7.3% |
| 65+ Ani | 27,000 (2.3%) | 4.6% |
Utilizatori (procent) - se refera la utilizatorii brandului care au varsta respectiva raportat la totalul de utilizatori interesati de brand. (ex: din totalul utilizatorilor interesati de brand x% au varsta intre 13-17 ani).
Pondere in .ro pe Fb - se refera la numarului de utilizatori ai brandului care au varsta respectiva raportat la totalul utilatorilor romani de pe Facebook cu respectiva varsta (ex: x% din utilizatorii romani cu varsta intre 13 si 17 ani sunt interesati de brand).
Distributie dupa sex
| Sex | Utilizatori | Pondere in .ro pe FB |
|---|---|---|
| Feminin | 660,000 (55.0%) | 6.6% |
| Masculin | 560,000 (46.7%) | 5.6% |
Distributie dupa statut marital
| Denumire | Utilizatori | Pondere in .ro pe FB |
|---|---|---|
| Nespecificat | 470,000 (39.2%) | 4.7% |
| Casatorit(a) | 310,000 (25.8%) | 3.1% |
| Singur(a) | 250,000 (20.8%) | 2.5% |
| Intr-o relatie | 145,000 (12.1%) | 1.5% |
| Logodit(a) | 28,000 (2.3%) | 0.3% |
| Divortat(a)/separat(a) | 8,900 (0.7%) | 0.1% |
| Its complicated | 5,900 (0.5%) | 0.1% |
| Vaduv(a) | 4,300 (0.4%) | 0.1% |
| Parteneriat domestic | 2,240 (0.2%) | 0.1% |
Distributie dupa regiunea geografica
| # | 13-17 Ani | 18-24 Ani | 25-34 Ani | 35-44 Ani | 45-54 Ani | 55-64 Ani | 65+ Ani | Total | Pondere in .ro pe FB |
|---|---|---|---|---|---|---|---|---|---|
| Bucuresti | 9,400 (8.3%) | 51,900 (15.1%) | 71,100 (12.2%) | 41,200 (9.6%) | 23,300 (10.2%) | 11,950 (10.2%) | 5,760 (10.8%) | 215,000 (17.9%) | 11.5% |
| Moldova | 26,800 (13.4%) | 59,800 (16.9%) | 51,600 (14.0%) | 36,600 (13.1%) | 23,600 (14.7%) | 12,130 (15.7%) | 4,370 (14.5%) | 216,000 (18.0%) | 14.8% |
| Transilvania | 38,260 (14.4%) | 120,900 (19.6%) | 126,900 (16.6%) | 86,800 (14.7%) | 54,900 (16.2%) | 30,280 (17.8%) | 11,030 (16.6%) | 471,700 (39.3%) | 16.7% |
| Muntenia | 35,100 (13.0%) | 83,700 (15.6%) | 76,400 (12.2%) | 57,600 (11.9%) | 36,690 (13.3%) | 17,420 (14.5%) | 5,700 (13.2%) | 316,300 (26.4%) | 13.5% |
Pondere in .ro pe Fb - acest procent se refera la numarului de utilizatori ai brandului din regiunea geografica respectiva raportat la totalul utilizatorilor romani de pe Facebook din regiunea geografica respectiva (ex: x% din utilizatorii romani din Muntenia sunt interesati de brand)
Distributie dupa judet
| # | 13-17 Ani | 18-24 Ani | 25-34 Ani | 35-44 Ani | 45-54 Ani | 55-64 Ani | 65+ Ani | Total | Pondere in .ro pe FB |
|---|---|---|---|---|---|---|---|---|---|
| Alba | 2,400 (0.1%) | 6,100 (0.1%) | 6,100 (0.1%) | 4,500 (0.1%) | 2,600 (0.1%) | 1,500 (0.1%) | 470 (0.1%) | 24,000 (2.0%) | 0.1% |
| Arad | 2,800 (0.1%) | 7,800 (0.1%) | 8,100 (0.1%) | 5,900 (0.1%) | 3,800 (0.1%) | 2,000 (0.1%) | 650 (0.1%) | 31,000 (2.6%) | 0.1% |
| Arges | 3,300 (0.1%) | 8,300 (0.1%) | 7,500 (0.1%) | 5,500 (0.1%) | 3,400 (0.1%) | 1,500 (0.1%) | 510 (0.1%) | 30,000 (2.5%) | 0.1% |
| Bacau | 3,700 (0.1%) | 7,600 (0.1%) | 7,100 (0.1%) | 5,500 (0.1%) | 3,900 (0.1%) | 2,000 (0.1%) | 680 (0.1%) | 31,000 (2.6%) | 0.1% |
| Bihor | 3,400 (0.1%) | 9,800 (0.1%) | 10,000 (0.1%) | 6,900 (0.1%) | 4,100 (0.1%) | 2,200 (0.1%) | 820 (0.1%) | 37,000 (3.1%) | 0.1% |
| Bistrita Nasaud | 2,100 (0.1%) | 5,200 (0.1%) | 4,400 (0.1%) | 3,100 (0.1%) | 1,800 (0.1%) | 970 (0.1%) | 350 (0.1%) | 18,000 (1.5%) | 0.1% |
| Botosani | 2,600 (0.1%) | 4,400 (0.1%) | 3,400 (0.1%) | 2,900 (0.1%) | 1,700 (0.1%) | 860 (0.1%) | 270 (0.1%) | 16,000 (1.3%) | 0.1% |
| Braila | 1,600 (0.1%) | 3,500 (0.1%) | 3,400 (0.1%) | 3,000 (0.1%) | 2,000 (0.1%) | 1,000 (0.1%) | 330 (0.1%) | 15,000 (1.3%) | 0.1% |
| Brasov | 2,600 (0.1%) | 9,100 (0.1%) | 10,000 (0.1%) | 6,900 (0.1%) | 4,500 (0.1%) | 2,800 (0.1%) | 1,100 (0.1%) | 37,000 (3.1%) | 0.1% |
| Bucuresti | 7,800 (0.1%) | 46,000 (0.1%) | 63,000 (0.1%) | 36,000 (0.1%) | 21,000 (0.1%) | 11,000 (0.1%) | 5,400 (0.1%) | 190,000 (15.8%) | 0.1% |
| Buzau | 2,400 (0.1%) | 5,300 (0.1%) | 4,400 (0.1%) | 3,600 (0.1%) | 2,200 (0.1%) | 1,100 (0.1%) | 390 (0.1%) | 20,000 (1.7%) | 0.1% |
| Calarasi | 1,500 (0.1%) | 2,900 (0.1%) | 2,400 (0.1%) | 1,900 (0.1%) | 1,200 (0.1%) | 510 (0.1%) | 130 (0.1%) | 11,000 (0.9%) | 0.1% |
| Caras-Severin | 1,700 (0.1%) | 3,900 (0.1%) | 3,800 (0.1%) | 3,100 (0.1%) | 2,300 (0.1%) | 1,300 (0.1%) | 410 (0.1%) | 16,000 (1.3%) | 0.1% |
| Cluj | 3,400 (0.1%) | 19,000 (0.1%) | 20,000 (0.1%) | 10,000 (0.1%) | 5,900 (0.1%) | 3,200 (0.1%) | 1,400 (0.1%) | 64,000 (5.3%) | 0.1% |
| Constanta | 3,600 (0.1%) | 12,000 (0.1%) | 13,000 (0.1%) | 9,300 (0.1%) | 6,100 (0.1%) | 3,100 (0.1%) | 1,000 (0.1%) | 49,000 (4.1%) | 0.1% |
| Covasna | 500 (0.1%) | 1,400 (0.1%) | 1,600 (0.1%) | 1,500 (0.1%) | 1,100 (0.1%) | 730 (0.1%) | 280 (0.1%) | 7,200 (0.6%) | 0.1% |
| Dambovita | 2,600 (0.1%) | 5,700 (0.1%) | 4,600 (0.1%) | 3,400 (0.1%) | 2,100 (0.1%) | 1,100 (0.1%) | 380 (0.1%) | 20,000 (1.7%) | 0.1% |
| Dolj | 2,900 (0.1%) | 8,900 (0.1%) | 7,800 (0.1%) | 5,400 (0.1%) | 3,200 (0.1%) | 1,400 (0.1%) | 500 (0.1%) | 30,000 (2.5%) | 0.1% |
| Galati | 3,300 (0.1%) | 7,600 (0.1%) | 6,800 (0.1%) | 5,400 (0.1%) | 3,700 (0.1%) | 1,800 (0.1%) | 660 (0.1%) | 29,000 (2.4%) | 0.1% |
| Giurgiu | 1,100 (0.1%) | 2,700 (0.1%) | 2,200 (0.1%) | 1,400 (0.1%) | 890 (0.1%) | 350 (0.1%) | 130 (0.1%) | 8,700 (0.7%) | 0.1% |
| Gorj | 2,300 (0.1%) | 4,600 (0.1%) | 3,900 (0.1%) | 3,100 (0.1%) | 2,000 (0.1%) | 800 (0.1%) | 200 (0.1%) | 17,000 (1.4%) | 0.1% |
| Harghita | 660 (0.1%) | 1,800 (0.1%) | 2,100 (0.1%) | 2,100 (0.1%) | 1,500 (0.1%) | 990 (0.1%) | 370 (0.1%) | 9,500 (0.8%) | 0.1% |
| Hunedoara | 2,400 (0.1%) | 5,500 (0.1%) | 5,800 (0.1%) | 5,400 (0.1%) | 4,300 (0.1%) | 2,200 (0.1%) | 710 (0.1%) | 26,000 (2.2%) | 0.1% |
| Ialomita | 1,400 (0.1%) | 2,700 (0.1%) | 2,400 (0.1%) | 1,900 (0.1%) | 1,300 (0.1%) | 600 (0.1%) | 170 (0.1%) | 11,000 (0.9%) | 0.1% |
| Iasi | 4,900 (0.1%) | 16,000 (0.1%) | 14,000 (0.1%) | 8,100 (0.1%) | 4,600 (0.1%) | 2,400 (0.1%) | 1,000 (0.1%) | 52,000 (4.3%) | 0.1% |
| Ilfov | 1,600 (0.1%) | 5,900 (0.1%) | 8,100 (0.1%) | 5,200 (0.1%) | 2,300 (0.1%) | 950 (0.1%) | 360 (0.1%) | 25,000 (2.1%) | 0.1% |
| Maramures | 3,400 (0.1%) | 7,700 (0.1%) | 7,200 (0.1%) | 5,200 (0.1%) | 3,500 (0.1%) | 1,800 (0.1%) | 660 (0.1%) | 29,000 (2.4%) | 0.1% |
| Mehedinti | 1,300 (0.1%) | 2,800 (0.1%) | 2,600 (0.1%) | 2,200 (0.1%) | 1,400 (0.1%) | 700 (0.1%) | 190 (0.1%) | 11,000 (0.9%) | 0.1% |
| Mures | 2,700 (0.1%) | 8,300 (0.1%) | 7,700 (0.1%) | 6,100 (0.1%) | 4,000 (0.1%) | 2,200 (0.1%) | 780 (0.1%) | 32,000 (2.7%) | 0.1% |
| Neamt | 3,000 (0.1%) | 6,100 (0.1%) | 5,200 (0.1%) | 4,100 (0.1%) | 2,700 (0.1%) | 1,500 (0.1%) | 530 (0.1%) | 23,000 (1.9%) | 0.1% |
| Olt | 2,000 (0.1%) | 4,500 (0.1%) | 3,500 (0.1%) | 2,600 (0.1%) | 1,500 (0.1%) | 610 (0.1%) | 190 (0.1%) | 15,000 (1.3%) | 0.1% |
| Prahova | 4,300 (0.1%) | 10,000 (0.1%) | 9,400 (0.1%) | 6,900 (0.1%) | 4,700 (0.1%) | 2,400 (0.1%) | 860 (0.1%) | 39,000 (3.3%) | 0.1% |
| Salaj | 1,300 (0.1%) | 3,200 (0.1%) | 2,800 (0.1%) | 2,100 (0.1%) | 1,200 (0.1%) | 690 (0.1%) | 220 (0.1%) | 12,000 (1.0%) | 0.1% |
| Satu Mare | 1,800 (0.1%) | 4,100 (0.1%) | 4,300 (0.1%) | 3,600 (0.1%) | 2,200 (0.1%) | 1,300 (0.1%) | 440 (0.1%) | 18,000 (1.5%) | 0.1% |
| Sibiu | 3,100 (0.1%) | 12,000 (0.1%) | 15,000 (0.1%) | 9,400 (0.1%) | 5,200 (0.1%) | 2,700 (0.1%) | 970 (0.1%) | 48,000 (4.0%) | 0.1% |
| Suceava | 4,800 (0.1%) | 9,800 (0.1%) | 8,300 (0.1%) | 5,300 (0.1%) | 3,400 (0.1%) | 1,700 (0.1%) | 650 (0.1%) | 34,000 (2.8%) | 0.1% |
| Teleorman | 1,400 (0.1%) | 2,700 (0.1%) | 2,200 (0.1%) | 1,800 (0.1%) | 1,100 (0.1%) | 500 (0.1%) | 150 (0.1%) | 9,900 (0.8%) | 0.1% |
| Timis | 4,000 (0.1%) | 16,000 (0.1%) | 18,000 (0.1%) | 11,000 (0.1%) | 6,900 (0.1%) | 3,700 (0.1%) | 1,400 (0.1%) | 63,000 (5.3%) | 0.1% |
| Tulcea | 1,100 (0.1%) | 2,200 (0.1%) | 2,300 (0.1%) | 1,900 (0.1%) | 1,300 (0.1%) | 650 (0.1%) | 210 (0.1%) | 9,700 (0.8%) | 0.1% |
| Valcea | 2,300 (0.1%) | 4,900 (0.1%) | 4,800 (0.1%) | 3,700 (0.1%) | 2,300 (0.1%) | 1,100 (0.1%) | 360 (0.1%) | 20,000 (1.7%) | 0.1% |
| Vaslui | 2,500 (0.1%) | 4,200 (0.1%) | 3,100 (0.1%) | 2,500 (0.1%) | 1,800 (0.1%) | 900 (0.1%) | 270 (0.1%) | 15,000 (1.3%) | 0.1% |
| Vrancea | 2,000 (0.1%) | 4,100 (0.1%) | 3,700 (0.1%) | 2,800 (0.1%) | 1,800 (0.1%) | 970 (0.1%) | 310 (0.1%) | 16,000 (1.3%) | 0.1% |
Pondere in .ro pe Fb - acest procent se refera la numarului de utilizatori ai brandului din judetul respectiv raportat la totalul utilatorilor romani de pe Facebook din judetul respectiv (ex: x% din utilizatorii romani din Alba sunt interesati de brand)
Distributie dupa educatie
| Denumire | Utilizatori | Pondere in .ro pe FB |
|---|---|---|
| Studii Universitare | 630,320 (52.5%) | 6.3% |
| Liceu | 299,000 (24.9%) | 3.0% |
| Nespecificat | 230,000 (19.2%) | 2.3% |
| Studi Postuniversitare | 56,970 (4.7%) | 0.6% |
Afinitati de brand
| Pozitie | Brand | Utilizatori Comuni | Index Afinitate* |
|---|---|---|---|
| 1 |  HP | 170,000 | 0.62 |
| 2 |  Samsung | 460,000 | 2.13 |
| 3 |  Emag | 300,000 | 1.79 |
| 4 |  Coca Cola | 450,000 | 2.88 |
| 5 |  Carrefour | 270,000 | 1.73 |
| 6 |  BMW | 400,000 | 2.56 |
| 7 |  Telekom | 350,000 | 2.43 |
| 8 |  Lidl | 470,000 | 3.26 |
| 9 |  H&M | 260,000 | 2.26 |
| 10 |  Orange | 330,000 | 2.96 |
| 11 |  McDonald's | 330,000 | 3.24 |
| 12 |  Aqua Carpatica | 290,000 | 2.91 |
| 13 |  Pepsi | 300,000 | 3.13 |
| 14 |  Dacia | 220,000 | 2.62 |
| 15 |  UPC Romania | 420,000 | 5.00 |
| 16 |  Renault | 280,000 | 3.43 |
| 17 |  Microsoft | 220,000 | 2.91 |
| 18 |  IKEA | 130,000 | 1.78 |
| 19 |  Flanco | 84,000 | 1.19 |
| 20 |  Ford | 90,000 | 1.34 |
| 21 |  Lenovo | 110,000 | 1.87 |
| 22 |  Durex | 150,000 | 2.60 |
| 23 |  Banca Transilvania | 190,000 | 3.77 |
| 24 |  Heineken | 210,000 | 4.27 |
| 25 |  Intel | 180,000 | 3.75 |
| 26 |  Asus | 130,000 | 2.71 |
| 27 |  Lay's | 180,000 | 3.95 |
| 28 |  Fanta | 110,000 | 2.48 |
| 29 |  MegaImage | 140,000 | 3.24 |
| 30 |  Dove | 150,000 | 3.47 |
| 31 |  Garanti Bank | 120,000 | 3.13 |
| 32 |  Sprite | 120,000 | 3.33 |
| 33 |  Ursus | 230,000 | 7.67 |
| 34 |  Bitdefender | 79,000 | 2.74 |
| 35 |  Farmec | 96,000 | 3.64 |
| 36 |  ING Group | 23,000 | 0.87 |
| 37 |  Dell | 48,000 | 2.11 |
| 38 |  Electrolux | 46,000 | 2.02 |
| 39 |  RCS & RDS | 160,000 | 7.41 |
| 40 |  Petrom | 60,000 | 2.94 |
| 41 |  OMV | 84,000 | 4.38 |
| 42 |  Jack Daniel's | 100,000 | 5.56 |
| 43 |  KLM | 78,000 | 4.33 |
| 44 |  Lipton | 66,000 | 4.58 |
| 45 |  Peroni | 51,000 | 3.86 |
| 46 |  BCR | 110,000 | 8.33 |
| 47 |  KFC | 140,000 | 11.67 |
| 48 |  Strongbow | 46,000 | 4.04 |
| 49 |  Bergenbier | 69,000 | 6.18 |
| 50 |  Raiffeisen Zentralbank | 38,000 | 3.44 |
| 51 |  Unicredit Bank | 43,000 | 3.98 |
| 52 |  Enel | 16,000 | 1.61 |
| 53 |  Billa supermarket | 75,000 | 8.22 |
| 54 |  Guinness | 31,000 | 3.54 |
| 55 |  Avon | 47,000 | 5.37 |
| 56 |  Staropramen | 33,000 | 4.04 |
| 57 |  Air France | 24,000 | 3.17 |
| 58 |  Desperados | 44,000 | 6.11 |
| 59 |  Paul (bakery) | 27,000 | 3.88 |
| 60 |  Danone | 29,000 | 6.71 |
| 61 |  Finlandia | 19,000 | 6.33 |
| 62 |  Veka | 1,900 | 0.99 |
| 63 |  Grolsh | 8,100 | 8.23 |
| 64 |  Worldclass | 1,900 | 3.68 |
| 65 |  Loreal Paris | 60 | 10.00 |
| 66 |  Don Cafe (Momentul tau Don Cafe) | 200,000 | 83,333.33 |
Indice afinitate:
Indicele de afinitate esta calculat ca raport de rapoarte intre utilizatorii de facebook ai unui anumit brand care au un interes particular/sursa de informare/preferinta pentru o personalitate publica si numarul total de utilatori interesati de brand, raportat la numarul total al utilizatori cu un interes/sursa informare/pers publica specifica raportat la numarul total al utilizatorilor de Facebook din .ro
Formula:
Index Afinitate = (Intersectie utilizatori brand si interes/Total utilizatori de brand)/(Total utilizatori .ro cu acel interes/Populatia generala Facebook .ro)
Interpretare:
Valorile peste 1 indica o afinitate mai mare intre utilizatorii interesati de brand si respectivul interes/sursa media/pers publica decat in populatia general.
Valorile sub 1 indica o lipsa de afinitate - cu alte cuvinte utilizatorii interesati de brand au mai putina afintate decat populatia generala pentru acel acea sursa de informare/interes/pers publica.
Faptul ca marea majoritare a valorilor sunt supraunitare este explicat ca algorimul Facebook detecteaza implicit interesele (branduri, pasiuni, pers publice) in functie de activitatea utilizatorilor. Persoanele care au activitate foarte scazuta pe FB (de pilda logare + like-uri, dar fara a genera continut) sunt marcate ca utilizatori activi in acea luna insa nu apar in clusterele de interese.
Data fiind aceasta limitare data de natura platformei, recomandam analizarea cifrelor de afinitate prin comparatia intre branduri si prin comparatia intre 2 interese specifice ale utilizatorilor aceluiasi brand.
Distributie dupa interes
 Shopping si moda | |||
|---|---|---|---|
| Categorie | Utilizatori(%) | Pondere in .ro pe FB | Index Afinitate* |
| Shopping | 1,000,000 83.3% | 10.0% | 1.23 |
| Frumusete | 1,000,000 83.3% | 10.0% | 1.41 |
| Haine | 1,000,000 83.3% | 10.0% | 1.39 |
| Accesorii moda | 960,000 80.0% | 9.6% | 1.57 |
| Spa | 790,000 65.8% | 7.9% | 2.19 |
| Parfumuri | 750,000 62.5% | 7.5% | 3.91 |
| Saloane frumusete | 740,000 61.7% | 7.4% | 1.81 |
| Cosmetica | 720,000 60.0% | 7.2% | 1.30 |
| Tatuaje | 710,000 59.2% | 7.1% | 4.93 |
| Produse de ingrijire a parului | 690,000 57.5% | 6.9% | 2.88 |
| Jucarii | 260,000 21.7% | 2.6% | 0.90 |
 Turism/Calatorii | |||
|---|---|---|---|
| Categorie | Utilizatori(%) | Pondere in .ro pe FB | Index Afinitate* |
| Natura | 750,000 62.5% | 7.5% | 2.02 |
| Turism | 730,000 60.8% | 7.3% | 2.25 |
| Hoteluri | 730,000 60.8% | 7.3% | 2.64 |
| Munti | 620,000 51.7% | 6.2% | 3.23 |
| Plaja/mare | 360,000 30.0% | 3.6% | 2.31 |
| Sarbatori | 200,000 16.7% | 2.0% | 1.67 |
| Zboruri cu avionul | 130,000 10.8% | 1.3% | 0.98 |
| Lacuri | 79,000 6.6% | 0.8% | 1.15 |
| Croaziere | 77,000 6.4% | 0.8% | 1.37 |
| Parcuri tematice | 67,000 5.6% | 0.7% | 1.51 |
| Inchiriere masini | 58,000 4.8% | 0.6% | 0.86 |
| Turism de aventura | 16,000 1.3% | 0.2% | 0.32 |
| Ecoturism | 11,000 0.9% | 0.1% | 0.25 |
 Culinar | |||
|---|---|---|---|
| Categorie | Utilizatori(%) | Pondere in .ro pe FB | Index Afinitate* |
| Ciocolata | 540,000 45.0% | 5.4% | 2.81 |
| Pizza | 460,000 38.3% | 4.6% | 2.56 |
| Fast food | 420,000 35.0% | 4.2% | 3.18 |
| Deserturi | 410,000 34.2% | 4.1% | 2.44 |
| Mancare organica | 110,000 9.2% | 1.1% | 2.48 |
| Gratar | 83,000 6.9% | 0.8% | 1.06 |
| Alimentatie vegana | 80,000 6.7% | 0.8% | 1.55 |
| Fructe de mare | 49,000 4.1% | 0.5% | 1.36 |
| Alimentatie vegetariana | 33,000 2.8% | 0.3% | 0.98 |
 Arta si muzica | |||
|---|---|---|---|
| Categorie | Utilizatori(%) | Pondere in .ro pe FB | Index Afinitate* |
| Fotografie | 940,000 78.3% | 9.4% | 2.12 |
| Dans | 700,000 58.3% | 7.0% | 2.01 |
| Pictura | 460,000 38.3% | 4.6% | 2.13 |
| Scris | 240,000 20.0% | 2.4% | 2.15 |
| Cantat | 230,000 19.2% | 2.3% | 2.06 |
| Arte ale spectacolului | 190,000 15.8% | 1.9% | 3.10 |
| Mestesuguri(Crafts) | 180,000 15.0% | 1.8% | 2.42 |
| Desen | 150,000 12.5% | 1.5% | 2.27 |
| Sculptura | 110,000 9.2% | 1.1% | 1.91 |
| Teatru | 93,000 7.8% | 0.9% | 1.72 |
| Chitara | 61,000 5.1% | 0.6% | 1.88 |
| Tobe | 58,000 4.8% | 0.6% | 1.42 |
| Arte frumoase | 48,000 4.0% | 0.5% | 1.43 |
 Sport | |||
|---|---|---|---|
| Categorie | Utilizatori(%) | Pondere in .ro pe FB | Index Afinitate* |
| Fotbal | 870,000 72.5% | 8.7% | 1.39 |
| Tenis | 600,000 50.0% | 6.0% | 2.17 |
| Ski | 520,000 43.3% | 5.2% | 4.61 |
| Basket | 510,000 42.5% | 5.1% | 2.24 |
| Curse auto | 480,000 40.0% | 4.8% | 3.33 |
| Snowboard | 400,000 33.3% | 4.0% | 5.75 |
| Baseball | 300,000 25.0% | 3.0% | 3.01 |
| Fotbal american | 220,000 18.3% | 2.2% | 2.86 |
| Voley | 150,000 12.5% | 1.5% | 2.19 |
| Inot | 110,000 9.2% | 1.1% | 2.08 |
| Maraton | 93,000 7.8% | 0.9% | 1.80 |
| Fotbal colegiu | 78,000 6.5% | 0.8% | 3.61 |
| Golf | 71,000 5.9% | 0.7% | 1.34 |
| Triatlon | 21,000 1.8% | 0.2% | 3.18 |
 Entertainment | |||
|---|---|---|---|
| Categorie | Utilizatori(%) | Pondere in .ro pe FB | Index Afinitate* |
| Muzica | 1,100,000 91.7% | 11.0% | 1.35 |
| Filme | 1,100,000 91.7% | 11.0% | 1.73 |
| Jocuri | 1,100,000 91.7% | 11.0% | 1.48 |
| Citit | 1,100,000 91.7% | 11.0% | 1.80 |
| TV | 1,000,000 83.3% | 10.0% | 2.31 |
| Muzica pop | 930,000 77.5% | 9.3% | 1.99 |
| Jocuri Video | 900,000 75.0% | 9.0% | 1.42 |
| Muzica Rock | 880,000 73.3% | 8.8% | 2.44 |
| Carti | 800,000 66.7% | 8.0% | 2.22 |
| Ziare/Stiri | 770,000 64.2% | 7.7% | 3.21 |
| Muzica Electronica | 730,000 60.8% | 7.3% | 2.34 |
| Comedy films | 720,000 60.0% | 7.2% | 3.16 |
| Clipuri muzica | 700,000 58.3% | 7.0% | 1.94 |
| Rhythm and blues | 700,000 58.3% | 7.0% | 2.65 |
| Hip-hop | 690,000 57.5% | 6.9% | 2.40 |
| Muzica Soul | 660,000 55.0% | 6.6% | 2.29 |
| First-person shooter games | 600,000 50.0% | 6.0% | 2.50 |
| Action films | 600,000 50.0% | 6.0% | 3.85 |
| Heavy metal music | 580,000 48.3% | 5.8% | 4.39 |
| Concerts | 560,000 46.7% | 5.6% | 2.59 |
 Tehnologie | |||
|---|---|---|---|
| Categorie | Utilizatori(%) | Pondere in .ro pe FB | Index Afinitate* |
| Electronice | 1,100,000 91.7% | 11.0% | 1.39 |
| Computere | 1,000,000 83.3% | 10.0% | 1.49 |
| Telefoane Mobile | 950,000 79.2% | 9.5% | 1.72 |
| Televizoare | 880,000 73.3% | 8.8% | 1.50 |
| Smartphones | 680,000 56.7% | 6.8% | 1.77 |
| Console jocuri | 640,000 53.3% | 6.4% | 3.56 |
| Software gratuit | 560,000 46.7% | 5.6% | 1.51 |
| Tablete | 290,000 24.2% | 2.9% | 2.47 |
| Servere | 230,000 19.2% | 2.3% | 6.61 |
| Camere video/foto | 220,000 18.3% | 2.2% | 1.22 |
| Procesoare | 130,000 10.8% | 1.3% | 1.72 |
| Monitoare calculator | 80,000 6.7% | 0.8% | 1.21 |
| Computere desktop | 61,000 5.1% | 0.6% | 1.34 |
| Hard diskuri | 42,000 3.5% | 0.4% | 1.00 |
| Proiectoare viode | 21,000 1.8% | 0.2% | 1.46 |
| Computer memory | 17,000 1.4% | 0.2% | 1.77 |
| GPS devices | 13,000 1.1% | 0.1% | 0.64 |
| Network storage | 12,000 1.0% | 0.1% | 1.47 |
| Camcorders | 3,100 0.3% | 0.1% | 0.45 |
| Audio equipment | 1,900 0.2% | 0.1% | 0.23 |
 Recreere in aer liber | |||
|---|---|---|---|
| Categorie | Utilizatori(%) | Pondere in .ro pe FB | Index Afinitate* |
| Vanatoare | 110,000 9.2% | 1.1% | 1.50 |
| Camping | 110,000 9.2% | 1.1% | 1.61 |
| Pescuit | 94,000 7.8% | 0.9% | 1.40 |
| Surfing | 89,000 7.4% | 0.9% | 2.97 |
| Drumetii | 59,000 4.9% | 0.6% | 1.12 |
| Calarit | 48,000 4.0% | 0.5% | 1.90 |
| Mountain Biking | 38,000 3.2% | 0.4% | 1.38 |
| Boating | 2,800 0.2% | 0.1% | 0.21 |
 Fitness | |||
|---|---|---|---|
| Categorie | Utilizatori(%) | Pondere in .ro pe FB | Index Afinitate* |
| Fitness(general) | 520,000 43.3% | 5.2% | 2.06 |
| Nutritie | 490,000 40.8% | 4.9% | 2.15 |
| Exercitii fizice | 460,000 38.3% | 4.6% | 2.13 |
| Bodybuilding | 350,000 29.2% | 3.5% | 4.29 |
| Yoga | 330,000 27.5% | 3.3% | 2.86 |
| Meditatie | 320,000 26.7% | 3.2% | 3.60 |
| Antrenamente cu greutati | 310,000 25.8% | 3.1% | 4.87 |
| Sali de sport | 230,000 19.2% | 2.3% | 1.28 |
| Alergare | 93,000 7.8% | 0.9% | 1.09 |
| Zumba | 45,000 3.8% | 0.5% | 1.10 |
| Diete | 22,000 1.8% | 0.2% | 0.45 |
 Vehicule | |||
|---|---|---|---|
| Categorie | Utilizatori(%) | Pondere in .ro pe FB | Index Afinitate* |
| Camioane | 230,000 19.2% | 2.3% | 1.92 |
| Motociclete | 220,000 18.3% | 2.2% | 1.83 |
| 4X4 | 63,000 5.3% | 0.6% | 1.25 |
| Barci | 52,000 4.3% | 0.5% | 1.67 |
| Scutere | 49,000 4.1% | 0.5% | 0.93 |
| Autorulote | 40,000 3.3% | 0.4% | 4.22 |
| Vehicule electrice | 32,000 2.7% | 0.3% | 1.21 |
| Vehicule hibrid | 13,000 1.1% | 0.1% | 0.57 |
| Microbuzuri | 2,100 0.2% | 0.1% | 0.18 |
 Animale de companie | |||
|---|---|---|---|
| Categorie | Utilizatori(%) | Pondere in .ro pe FB | Index Afinitate* |
| Pisici | 430,000 35.8% | 4.3% | 1.49 |
| Caini | 430,000 35.8% | 4.3% | 2.56 |
| Pesti | 230,000 19.2% | 2.3% | 2.49 |
| Cai | 210,000 17.5% | 2.1% | 2.33 |
| Pasari | 190,000 15.8% | 1.9% | 1.65 |
| Iepuri | 63,000 5.3% | 0.6% | 1.03 |
| Reptile | 16,000 1.3% | 0.2% | 1.93 |
| Hrana pentru animale | 2,900 0.2% | 0.1% | 0.31 |
Surse de informare
| Nume | Total utilizatori in .ro | Procent in .ro | Utilizatori Comuni Brand/Sursa | Procent din total utilizatori interesati de brand | Index Afinitate* |
|---|---|---|---|---|---|
| Stirile PROTV | 1,400,000 | 14.0% | 470,000 | 39.2% | 2.80 |
| Antena 3 | 1,200,000 | 12.0% | 390,000 | 32.5% | 2.71 |
| Libertatea | 1,000,000 | 10.0% | 310,000 | 25.8% | 2.58 |
| Antena 1 | 970,000 | 9.7% | 320,000 | 26.7% | 2.75 |
| Realitatea | 840,000 | 8.4% | 410,000 | 34.2% | 4.07 |
| Adevarul | 840,000 | 8.4% | 250,000 | 20.8% | 2.48 |
| Romania TV | 740,000 | 7.4% | 280,000 | 23.3% | 3.15 |
| Sport.ro | 600,000 | 6.0% | 220,000 | 18.3% | 3.06 |
| CanCan | 590,000 | 5.9% | 190,000 | 15.8% | 2.68 |
| Digi24 | 570,000 | 5.7% | 180,000 | 15.0% | 2.63 |
| Gandul.ro | 550,000 | 5.5% | 160,000 | 13.3% | 2.42 |
| Digisport | 460,000 | 4.6% | 180,000 | 15.0% | 3.26 |
| Mediafax | 260,000 | 2.6% | 110,000 | 9.2% | 3.53 |
| Click.ro | 240,000 | 2.4% | 70,000 | 5.8% | 2.43 |
| GSP | 240,000 | 2.4% | 120,000 | 10.0% | 4.17 |
| ProSport | 240,000 | 2.4% | 99,000 | 8.3% | 3.44 |
| ZF.ro | 230,000 | 2.3% | 87,000 | 7.3% | 3.15 |
| HotNews | 230,000 | 2.3% | 83,000 | 6.9% | 3.01 |
| SpyNews | 230,000 | 2.3% | 80,000 | 6.7% | 2.90 |
Afinitati persoane publice
| Muzica | |||||
|---|---|---|---|---|---|
| Nume | Total utilizatori in .ro | Procent in .ro | Utilizatori comuni brand/pers. publica | Procent din total utilizatori interesati de brand | Index Afinitate* |
| Andra | 1,700,000 | 17.0% | 580,000 | 48.3% | 2.84 |
| Connect-R | 1,300,000 | 13.0% | 510,000 | 42.5% | 3.27 |
| Elena Gheorghe | 1,100,000 | 11.0% | 420,000 | 35.0% | 3.18 |
| Antonia Iacobescu | 1,100,000 | 11.0% | 490,000 | 40.8% | 3.71 |
| Alina Eremia | 1,000,000 | 10.0% | 330,000 | 27.5% | 2.75 |
| Andreea Bănică | 880,000 | 8.8% | 340,000 | 28.3% | 3.22 |
| anda adam official | 710,000 | 7.1% | 330,000 | 27.5% | 3.87 |
| Loredana Groza | 700,000 | 7.0% | 330,000 | 27.5% | 3.93 |
| Alex Velea | 520,000 | 5.2% | 330,000 | 27.5% | 5.29 |
| Sore (band) | 520,000 | 5.2% | 240,000 | 20.0% | 3.85 |
| Ştefan Bănică, Jr. | 510,000 | 5.1% | 290,000 | 24.2% | 4.74 |
| Anna Lesko | 450,000 | 4.5% | 250,000 | 20.8% | 4.63 |
| Delia Matache | 340,000 | 3.4% | 71,000 | 5.9% | 1.74 |
| Tudor Chirilă | 330,000 | 3.3% | 130,000 | 10.8% | 3.28 |
| Alexandra Stan | 320,000 | 3.2% | 220,000 | 18.3% | 5.73 |
| Cheloo16hzoficial | 270,000 | 2.7% | 67,000 | 5.6% | 2.07 |
| Ellie White | 230,000 | 2.3% | 180,000 | 15.0% | 6.52 |
| Ombladonofficial | 200,000 | 2.0% | 69,000 | 5.8% | 2.88 |
| Puya © Scandalos Music | 200,000 | 2.0% | 120,000 | 10.0% | 5.00 |
| Dana Rogoz | 190,000 | 1.9% | 80,000 | 6.7% | 3.51 |
| Sport | |||||
|---|---|---|---|---|---|
| Nume | Total utilizatori in .ro | Procent in .ro | Utilizatori comuni brand/pers. publica | Procent din total utilizatori interesati de brand | Index Afinitate* |
| Simona Halep | 1,200,000 | 12.0% | 430,000 | 35.8% | 2.99 |
| Gheorghe Hagi | 380,000 | 3.8% | 150,000 | 12.5% | 3.29 |
| Lucian Bute | 220,000 | 2.2% | 180,000 | 15.0% | 6.82 |
| Ilie Năstase | 150,000 | 1.5% | 54,000 | 4.5% | 3.00 |
| Nadia Comaneci | 100,000 | 1.0% | 100,000 | 8.3% | 8.33 |
| Gabriela Szabo | 26,000 | 0.3% | 8,600 | 0.7% | 2.76 |
| TV/radio | |||||
|---|---|---|---|---|---|
| Nume | Total utilizatori in .ro | Procent in .ro | Utilizatori comuni brand/pers. publica | Procent din total utilizatori interesati de brand | Index Afinitate* |
| Teo Trandafir | 1,600,000 | 16.0% | 430,000 | 35.8% | 2.24 |
| Cătălin Măruță | 990,000 | 9.9% | 400,000 | 33.3% | 3.37 |
| Andreea Marin | 780,000 | 7.8% | 330,000 | 27.5% | 3.53 |
| Andi Moisescu | 740,000 | 7.4% | 420,000 | 35.0% | 4.73 |
| Pavel Bartoș | 650,000 | 6.5% | 360,000 | 30.0% | 4.62 |
| Horia Brenciu | 530,000 | 5.3% | 350,000 | 29.2% | 5.50 |
| Andreea Mantea | 490,000 | 4.9% | 200,000 | 16.7% | 3.40 |
| Chef Florin Dumitrescu | 470,000 | 4.7% | 200,000 | 16.7% | 3.55 |
| Andreea Raicu | 450,000 | 4.5% | 220,000 | 18.3% | 4.07 |
| Laura Cosoi | 450,000 | 4.5% | 230,000 | 19.2% | 4.26 |
| cabral | 310,000 | 3.1% | 150,000 | 12.5% | 4.03 |
| Mircea Badea | 300,000 | 3.0% | 170,000 | 14.2% | 4.72 |
| Adrian Hadean | 290,000 | 2.9% | 130,000 | 10.8% | 3.74 |
| Andreea Esca | 280,000 | 2.8% | 150,000 | 12.5% | 4.46 |
| Mihai Bendeac | 270,000 | 2.7% | 97,000 | 8.1% | 2.99 |
| dani otil | 260,000 | 2.6% | 140,000 | 11.7% | 4.49 |
| Andreea Berecleanu | 240,000 | 2.4% | 130,000 | 10.8% | 4.51 |
| Mihai Morar | 240,000 | 2.4% | 120,000 | 10.0% | 4.17 |
| Mihaela Rădulescu | 220,000 | 2.2% | 110,000 | 9.2% | 4.17 |
| Virgil Iantu | 120,000 | 1.2% | 85,000 | 7.1% | 5.90 |